Staff rating

3.2

Customer rating

0.0

(0)

Plans starting at $35.00

Download speeds up to 940 Mbps

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Staff rating

2.5

Customer rating

4.6

(3)

Plans starting at $110.00

Download speeds up to 250 Mbps

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Staff rating

3.2

No-contract cable internet worth considering in areas without fiber

Sparklight, formerly known as Cable One, is a cable internet provider primarily serving suburbs and rural areas in over a dozen states. Its no-contract plans offer good download speeds to areas fiber doesn’t often reach, but its data caps aren’t ideal.

What we like

No contracts
Simple pricing
30-day money-back guarantee

What we dislike

Data caps for most plans
Expensive Gig plan

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Staff rating

2.5

Speedy satellite internet that's still growing

Starlink has the fastest speed and lowest latency of any satellite internet service, but its availability and customer service lag behind competitors. While Starlink’s performance is impressive for satellite internet, it can’t compete with a traditional cable or fiber connection.

What we like

Fast speeds for satellite
Low latency
Reasonable pricing for satellite

What we dislike

High upfront equipment cost
Inconsistent performance and customer service
Lack of availability

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Value

2.5

Sparklight’s plans are a decent value for casual users without access to fiber

Sparklight’s no-contract cable internet plans are generally a decent value compared to other providers available in the communities the company serves. While you might not be able to get fiber in these areas, you’re likely to find DSL, satellite, or other cable internet service providers (ISPs). The speed you get for the price is comparable to other cable providers or a bit cheaper, and the performance surpasses DSL and satellite. All of this means Sparklight’s plans are worth strongly considering if your address is in one of its service areas.

We recommend choosing a Sparklight plan with at least 200 Mbps of download speed, but ideally more if it’s in your budget. Since Sparklight is a cable provider, upload speeds tend to be far below the download speeds. Upload speeds increase with each pricing tier, so if you work from home and have multiple connected devices you may want to pick one of the more expensive plans for seamless video calls.

All of Sparklight’s plans have data caps, except for its most expensive Gig plan. Data caps are typical for cable providers. While some competitors offer data caps over 1 TB for all of their plans, Sparklight’s plans have data caps that range from 100 GB to 1.5 TB. You can get 100 GB blocks of additional data for $10 during months when you need it, or you can upgrade to unlimited data with any plan for an extra $30/month. When calculating your needs, consider that the average person uses 536 GB of data per month (1).

The Gig plan offers the most data for your dollar and the highest speeds, but it’s more expensive than fiber plans with comparable download speeds, at least in some of the service areas. If you don’t want to pay top dollar, the Internet 300 and 500 plans also offer good speeds and high enough data caps for the needs of most households. We wouldn’t recommend the Internet 25 plan because its low speeds and data cap won’t comfortably meet most people’s needs.

Value

2.0

Best performance for its price among satellite providers

Where it’s already available, Starlink is a solid alternative to other satellite internet providers. Starlink offers one home internet service plan at a flat price just over $100 per month. Starlink aims to provide download speeds of 50–250 Mbps, with speeds varying based on location, network congestion, and other technical factors. That’s up to $2.27 Mbps of speed per dollar.

While it’s more expensive than many cable or fiber plans, this is a great value compared to other satellite internet providers. HughesNet doesn’t offer speeds anywhere near as high, although some of its plans are cheaper than Starlink’s. Viasat’s highest service tier offers up to 100 Mbps download speeds, but still can’t compete on speed or price.

Like HughesNet and Viasat, Starlink has limits on how much high-speed data you can use during peak hours (7:00 am to 11:00 pm). You can get around it by logging on overnight or buying additional gigabytes of high speed data through the app.

Starlink sets itself apart, though, by being the only satellite internet company to offer an internet option for RV travelers. It costs just $25 more than the regular residential plan but may have slower speeds in busy areas.

Performance

4.0

Good download speeds, but data caps hold it back

Sparklight is available in mostly rural and suburban areas where customers probably won’t be able to get fiber internet. This makes Sparklight’s cable internet speeds the best option in some communities that are otherwise served only by DSL or satellite, which can be slow and unreliable. According to a report from Ookla, Sparklight had the highest download speeds among fixed broadband providers in North Dakota and New Mexico. (2)

Sparklight is a fiber-rich cable provider, meaning it delivers service using a mix of fiber and coaxial cables. While it can achieve download speeds of up to 940 Mbps, its upload speeds are much lower than that, reaching 50 Mbps. This is a technical limitation of cable connections that those with fiber connections won’t experience. While this isn’t ideal for households with several people who want to do heavy gaming or take video calls at the same time, Sparklight’s download and upload speeds are generally still sufficient for most households. And for regular browsing and streaming for multiple users, it's just fine. However, the data caps may hold you back if you’re a heavy internet user. Occasional outages and inconsistent speeds do affect service according to customer reports on Downdetector. (3)

Performance

3.0

Higher speed and lower latency than the competition, but it lacks consistency

Starlink certainly can’t compete with a fiber connection, but it is more than capable of outperforming other satellite providers. Starlink’s stated performance goals are 50–250 Mbps download speed, 10–20 Mbps of upload speed, and 20–40 ms latency. These are much more ambitious goals than what HughesNet or Viasat could achieve with their geostationary satellites, but Starlink’s low-earth orbit satellite technology lets it perform beyond the limits of other satellite providers.

There are still issues with the service, though. On Downdetector, Starlink customers report suffering from occasional outages and slowdowns and speeds are slowing as more and more customers sign up. (1) The US FCC (Federal Communications Commission) has approved the launch of 7,500 more low-orbit satellites, though, so those average speeds could jump back up. (2)

According to Ookla’s satellite internet performance data from Q3 2023, Starlink outshines other satellite internet providers in terms of median download speed, upload speed, and latency. (3) Across the whole US, Starlink’s median download speed was 53 Mbps, down from about twice that the year before. That's still faster than HughesNet and Viasat, but about 100 Mbps slower than fixed broadband. While median download speed varied widely by location, it still remained within advertised ranges.

Starlink’s median upload speed (7.22 Mbps) was much higher than both HughesNet and Viasat. As expected, Starlink’s latency (67 ms) was remarkably lower than other satellite internet providers, but not as low as fixed broadband providers.

Equipment and installation

3.5

Low equipment costs and simple installation

When you sign up for Sparklight internet service, you can call to schedule professional installation or choose self-installation. Both options are reasonably fast according to customer reviews. Professional installation is typically free and can be scheduled at your convenience. There's technically a $90 professional installation fee, but it is waived as part of a "permanent promotion." Self-installation is free and should take about 15 minutes once you receive your equipment in the mail.

You can choose to purchase your own Sparklight-supported modem or lease a modem from Sparklight for just over $10/month, less than some other providers. The installation cost, activation fee, and any equipment deposits may be waived for qualifying new customers.

Equipment and installation

2.5

Upfront equipment costs are high, and you’ll have to install it yourself

Unlike other satellite internet providers, Starlink does not require or even offer professional installation. Instead, you will be sent a Starlink Kit that contains all the hardware you need to install a Starlink dish yourself. Although the kit comes with a satellite dish and a base, you may want to purchase a mount to place the dish above ground level for a clearer view of the sky.

If you need internet while traveling, you'll need Starlink's kit for RVs.

To install Starlink, download the app on your phone and follow the instructions to find an unobstructed view and complete the setup. The do-it-yourself installation is designed to be straightforward, but it can take several hours. If technical issues arise, you can turn to Starlink customer support or an unofficial online community for help.

Unlike HughesNet and Viasat, Starlink doesn’t offer a leasing option for its equipment. Instead, customers have to buy the basic Starlink Kit for a high upfront cost of $599. That averages to about $25 per month if you spread the cost over two years, and that's higher than you'll pay for Viasat or HughesNet equipment. For a high-performance Starlink kit that can handle both freezing weather and temperatures above 95 degrees Fahrenheit, the setup cost starts at $2,500 before taxes.

Customer experience

3.0

Average customer service and occasional slowdowns and outages

Customer experience with Sparklight is about average compared to other providers. Tech support is available 24/7 by phone or email, and there are plenty of help articles available online. Like most other providers, equipment installation is straightforward whether you have it done professionally or do it yourself.

Common complaints include unplanned outages, inconsistent speeds, and long wait times to reach Sparklight support by phone, according to user reports on Downdetector. (4) If you try Sparklight’s internet service and it doesn’t live up to expectations, the company offers a 30-day money-back guarantee.

Customer experience

2.5

Tech-savvy customers with a do-it-yourself attitude will have the best experience with Starlink

Starlink’s customer support seems to be struggling to keep up with the needs of its growing customer base. Along with sometimes inconsistent speeds and connectivity issues, this is leading to mixed experiences with the service.

Elon Musk, CEO of Starling recently said delays were most common in highly populated areas, but rural areas were the best place for the service, anyway. (4) There have also been reports of long delays in receiving Starlink equipment due to the effects of the global chip shortage on production. (5) Some customers who pre-ordered Starlink kits have had to wait over a year to receive them and received few updates from the company (6), but you can look up your address using this Starlink map to find out what to expect.

Other internet providers tend to offer more customer support options and be more reachable than Starlink. Starlink’s website does offer a customer support FAQ section, but there is no public contact phone number or email address. To contact the company directly for assistance, you have to log in and send customer support a message. On the plus side, it is possible to find help elsewhere. Starlink has an enthusiastic community of users who post helpful videos on YouTube and answer questions on Reddit.

Endnotes and sources

1. "Broadband Insights Report (OVBI)," OpenVault. Accessed 17 October 2022.2. “Here’s Where Smaller ISPs Are Blazing Ahead in the United States,” Ookla. Accessed 8 July 2022.3. “Sparklight outage or service down?,” Downdetector. Accessed 8 July 2022.4. “Sparklight outage or service down?,” Downdetector. Accessed 8 July 2022.

Endnotes and sources

1. "User reports indicate no current problems at Starlink," Downdetector. Accessed 12 Dec 2022.2. "FCC Partially Grants SpaceX Gen2 Broadband Satellite Application," FCC. Accessed 12 Dec 2022.3. "Starlink Speeds Dipped Slightly During Q3 2022 as the Space Race Heats up,” Ookla. Accessed 12 Dec 2022.4. "ELON MUSK FINALLY ADDRESSES THE STARLINK WAIT LIST!!!," Ronan's Videos. Accessed 12 Dec 2022.5. "SpaceX's president says liquid oxygen shortages are making it harder to launch rockets — and that people should email her if they have any spare," Business Insider. Accessed 6 June 2022.6. "Some Starlink customers say SpaceX's customer service is 'non-existent' nearly 1 year after paying a $100 deposit and receiving no updates," Business Insider. Accessed 6 June 2022.

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