Sparklight, formerly known as Cable One, is a cable internet provider primarily serving suburbs and rural areas in over a dozen states. Its no-contract plans offer good download speeds to areas fiber doesn’t often reach, but its data caps aren’t ideal.
Spectrum offers speedy, reasonably priced cable internet service, and a strong budget plan. We wish there were fewer fees attached, though.
Ziply offers great pricing for medium-to-large households and absurdly fast internet for power users. This provider has a few quirks, like hidden contracts and no self-setup, but if those don’t bother you, Ziply is a solid internet service provider in the Northwestern US.
Sparklight’s no-contract cable internet plans are generally a decent value compared to other providers available in the communities the company serves. While you might not be able to get fiber in these areas, you’re likely to find DSL, satellite, or other cable internet service providers (ISPs). The speed you get for the price is comparable to other cable providers or a bit cheaper, and the performance surpasses DSL and satellite. All of this means Sparklight’s plans are worth strongly considering if your address is in one of its service areas.
We recommend choosing a Sparklight plan with at least 200 Mbps of download speed, but ideally more if it’s in your budget. Since Sparklight is a cable provider, upload speeds tend to be far below the download speeds. Upload speeds increase with each pricing tier, so if you work from home and have multiple connected devices you may want to pick one of the more expensive plans for seamless video calls.
All of Sparklight’s plans have data caps, except for its most expensive Gig plan. Data caps are typical for cable providers. While some competitors offer data caps over 1 TB for all of their plans, Sparklight’s plans have data caps that range from 100 GB to 1.5 TB. You can get 100 GB blocks of additional data for $10 during months when you need it, or you can upgrade to unlimited data with any plan for an extra $30/month. When calculating your needs, consider that the average person uses 536 GB of data per month (1).
The Gig plan offers the most data for your dollar and the highest speeds, but it’s more expensive than fiber plans with comparable download speeds, at least in some of the service areas. If you don’t want to pay top dollar, the Internet 300 and 500 plans also offer good speeds and high enough data caps for the needs of most households. We wouldn’t recommend the Internet 25 plan because its low speeds and data cap won’t comfortably meet most people’s needs.
Spectrum service offers a solid value—particularly at the lowest tier. There are only three plans to choose from, which could either be a plus or minus depending on your perspective. In this case, we feel it’s a good thing: the plans are straightforward and easy to understand.
The lowest-tier plan offers speeds up to 300 Mbps (wireless speeds may vary) at a decent price, according to government benchmarks (1). That's just $0.17 per megabit per second, with speeds that blow any DSL plan out of the water. The other two internet plans are less exciting, but still reasonably priced for the first year. After 12 months, your price could be up by $20 or more.
Overall, Ziply offers fast fiber internet at great prices. Its slowest plans (50 Mbps and 200 Mbps) are the best value, priced at 25% and 33% of the national benchmark, respectively. (1) Its 1 gig plan is relatively more expensive, but it still comes in under 45% of the national benchmark for similar plans. After introductory pricing ends, your monthly bill will increase by about $20 per month, but you’ll still pay less than average. Plus, you’ll get unlimited data.
If you want the absolute fastest internet possible, Ziply also offers 2- and 5-gig plans, but these come with much higher price tags. A 2-gig plan is nearly double the cost of a 1-gig plan (no bulk discount here), and a 5-gig plan is nearly 4 times the cost! (2) And there’s no introductory pricing for these blazing-fast plans. You’ll also need to spring for your own router (the Ziply one doesn’t support these speeds). 1 gig should be more than enough speed to cover the vast majority of households, so we don’t recommend springing for these plans unless you’re sure you need them.
Sparklight is available in mostly rural and suburban areas where customers probably won’t be able to get fiber internet. This makes Sparklight’s cable internet speeds the best option in some communities that are otherwise served only by DSL or satellite, which can be slow and unreliable. According to a report from Ookla, Sparklight had the highest download speeds among fixed broadband providers in North Dakota and New Mexico. (2)
Sparklight is a fiber-rich cable provider, meaning it delivers service using a mix of fiber and coaxial cables. While it can achieve download speeds of up to 940 Mbps, its upload speeds are much lower than that, reaching 50 Mbps. This is a technical limitation of cable connections that those with fiber connections won’t experience. While this isn’t ideal for households with several people who want to do heavy gaming or take video calls at the same time, Sparklight’s download and upload speeds are generally still sufficient for most households. And for regular browsing and streaming for multiple users, it's just fine. However, the data caps may hold you back if you’re a heavy internet user. Occasional outages and inconsistent speeds do affect service according to customer reports on Downdetector. (3)
Spectrum offers speedy performance overall, with packages up to 1,000 Mbps available (wireless speeds may vary). The lower tiers are more exciting—almost every provider has a gig plan these days, but Spectrum’s lowest plan has speeds up to 300 Mbps, which is still excellent for all but the heaviest users. Additionally, there are no data caps on any of the plans, so you can use as much bandwidth as you like.
Speed is only half the equation, though—even the fastest connection is useless if it doesn’t work when you need it. Luckily, Spectrum is on par with its closest cable competitors here. It offers faster-than-advertised speeds most of the time, according to the US Federal Communications Commission (2), and earned the top spot for median speeds from Speedtest.net (3). Spectrum’s latency scores were a little higher than competitors Xfinity and Cox, but at just 25 ms, you’re still within the playability range for most online games.
Ziply has a fiber optic network, which is the most reliable kind of infrastructure out there. Fiber also allows for faster speeds than any other kind of internet, including upload speeds that are just as fast as download speeds (AKA symmetrical speed). Unfortunately, Ziply’s 1-gig plan isn’t symmetrical, serving up only 35 Mbps for upload, and that’s a shame. Still, most families will find a symmetrical 200 Mbps connection plenty fast, while high-powered users can opt for a 2- or 5-gig symmetrical plan (though it’ll cost you big).
Other than that, Ziply performs pretty well. It typically uses only 40% of its infrastructure capacity (3), which means you’re less likely to see slowdowns during peak hours. However, Ziply has legacy DSL infrastructure in some rural areas and tends to perform slower than other DSL providers.
When you sign up for Sparklight internet service, you can call to schedule professional installation or choose self-installation. Both options are reasonably fast according to customer reviews. Professional installation is typically free and can be scheduled at your convenience. There's technically a $90 professional installation fee, but it is waived as part of a "permanent promotion." Self-installation is free and should take about 15 minutes once you receive your equipment in the mail.
You can choose to purchase your own Sparklight-supported modem or lease a modem from Sparklight for just over $10/month, less than some other providers. The installation cost, activation fee, and any equipment deposits may be waived for qualifying new customers.
Spectrum’s equipment setup is a bit different than most—at least when it comes to fees. There is no charge for the modem, but there is a $5 monthly fee for the wireless router (waived on the gig plan). What this means is that Spectrum gives you a separate modem and router, instead of a combined gateway. It also means you can opt to bring your own wireless router if you prefer. Customers can also add Wi-Fi extenders, called Pods, for $3 each per month. If you use the Spectrum router, you can use the company's highly rated smartphone app to manage settings and parental controls.
Installation is straightforward and affordable. If you need a pro to come out, you can opt for a professional installation for $59.99. If you can handle the installation yourself, the self-install kit is about $25. We’d prefer free self-installation, but it isn’t the highest self-install fee we’ve seen, so we’ll take what we can get.
Ziply’s equipment costs can add up. Its router/modem combo is a reasonable $10 per month, but its Whole Home Wi-Fi costs $20 per month. Sometimes, Ziply runs promotions that include Wi-Fi, so keep an eye out for those. Ziply’s Wi-Fi is Wi-Fi 6 technology, which is the best technology available. You can stream up to 12 devices at once (Wi-Fi 5 allows only up to 5). However, Ziply’s router isn’t compatible with its 2- and 5- gig plans. If you want one of these plans, you must BYO router, and not all routers are compatible, so be careful here.
Professional installation is free, which is great because Ziply doesn’t have a self-install option. Technicians will run cables from the street to your home, wire up your house, and set up your Whole Home Wi-Fi. The downside is technicians likely won’t get all this done in a single visit, so it might take a few weeks to get you up and running.
Customer experience with Sparklight is about average compared to other providers. Tech support is available 24/7 by phone or email, and there are plenty of help articles available online. Like most other providers, equipment installation is straightforward whether you have it done professionally or do it yourself.
Common complaints include unplanned outages, inconsistent speeds, and long wait times to reach Sparklight support by phone, according to user reports on Downdetector. (4) If you try Sparklight’s internet service and it doesn’t live up to expectations, the company offers a 30-day money-back guarantee.
We’ll just come right out and say it: Spectrum has a lot of fees. While you may never see most of them, it’s worth noting that they’re there. Here’s a sample:
These aren’t going to be on every bill, and you may never see most of them. However, when you do, it makes for a poor experience.
When you add second-year price hikes in the range of $20+, things aren't looking good for Spectrum customers. However, Spectrum customers seem to be about as satisfied with customer service as customers with competitors Cox and CenturyLink, and it's only slightly worse than average. (4)
If Spectrum is the only cable provider in your area and your home isn't wired for fiber internet, we recommend the service. Just set a calendar reminder to contact customer service in a year and see if you can negotiate the price down!
We love that Ziply provides professional installation for free, but we’re bummed that it doesn’t even offer a self-setup option. Ziply has some great self-help content on its website for troubleshooting or changing out your router later—you just can’t use it to get started. Forcing you to use professional installation also means it takes longer to get started, and that’s tough if you’ve just moved to the area. If you’re not moving, it still means you’ll have to juggle your old service with Ziply installation times to avoid a gap in internet service.
We’re also not a fan of Ziply’s hidden contracts. It advertises no-contract plans, but if you read the fine print, you’ll pay early termination charges if you try to leave before your promotional plan ends. All that said, Ziply’s customer service is decent, and most negative reviews call out the same kinds of issues other providers get: billing disputes. (4)