Staff rating

4.0

Customer rating

3.8

(58)

Plans starting at $15.00

Download speeds up to 940 Mbps

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Staff rating

4.0

Customer rating

4.0

(17)

Plans starting at $9.99

Download speeds up to 1200 Mbps

Go to provider

See all reviews

Staff rating

4.0

Fast speeds and reasonable pricing

If you can get fiber internet from Optimum , you'll get great all-around service with fast speeds and reasonable pricing. If you can get only cable internet, you'll get slower max speeds and may see different pricing. Both options are decent, but watch out for third-year price hikes and potential customer service hassles.

What we like

Affordable prices
No data caps or contracts
Both cable and fiber offerings

What we dislike

Very limited availability
Average customer service
No true budget plan

See full review

Staff rating

4.0

Wow! Internet earns its name

Fast, inexpensive internet with great customer service, equipment, and installation? Wow is right. This internet company is a solid choice for most people. But if you’re a heavy streamer, its cable-fiber hybrid network might not be beefy enough.

What we like

Low costs
Optional contracts
Award-winning customer service

What we dislike

Limited upload speed
Not ideal for online gaming
Availability in only 9 states

See full review

Value

4.0

A lot of internet for a little money

Optimum offers a lot for the money. Both fiber and cable internet plans start at 300 Mbps, with a very competitive price that beats the entry-level plan for competitor Spectrum and is way less than national benchmarks (1). That's plenty fast for most online gaming and work from home needs, but you can pay for even higher speeds if you have a big household.

Compared to the competition, the two lower-tier plans almost always offer more speed for the money. And while you can technically find cheaper gig plans, Optimum still tends to be the most affordable in its markets.

If you qualify only for cable internet with Optimum, your speeds will be slower but you'll pay about the same every month. Prices are higher than other cable internet providers at these speeds, but you may not have a choice. Most areas that don't have fiber internet won't have multiple cable internet options.

We love the low starting prices, 2-year price lock, and 60-day money back guarantee, but you can expect prices to jump $35–$85 in your third year of service.

Value

4.0

Great value, whether you sign a contract or not

WOW! offers 100 Mbps to 1 Gbps plans at a great price, whether or not you sign up for an optional one- or two-year contract. If you don’t mind signing a contract, WOW!’s plans will cost you about 25% of the national benchmark for a similar plan (1). After that, prices transition to month-to-month rates, which are $10 to $15 higher but still well below the benchmark.

To get WOW!’s advertised prices, you need to sign up for both autopay and paperless billing (a $5 monthly savings) and commit to a two-year contract. If you’re not sure whether you want to be chained to WOW! for that long, don’t worry too much about it. If you duck out early, you’ll pay only $15 for each month left on your contract—which isn’t much more than you’d pay if you skip the contract from the start. (2)

There are data caps of either 1.5 TB or 3 TB, depending on your plan. These are pretty high, but if you’re a heavy user, you could be charged up to $50 extra every month and have your speed throttled.

Performance

5.0

Optimum internet is both fast and reliable—what’s not to love?

Optimum performance is solid. With speeds up to 1 Gbps (1,000 Mbps), there’s enough bandwidth available for even the heaviest of streaming households. Even the lowest-tier plans offer plenty of speed for most use cases. The cable service is generally very reliable, as well, and usually even faster than advertised, with better latency than any cable competitor. (2)

Additionally, Optimum offers fiber internet service in some of its coverage areas, which offers extra reliability and symmetrical speeds. That’s an excellent feature for content creators and anyone who shares a lot of large media files. Recently, it started offering home internet plans up to 5 Gbps, a speed that’s nearly impossible to beat.

Performance

4.0

A cable-fiber hybrid network delivers fast, reliable download speeds

The majority of WOW!’s network is a hybrid of cable and fiber, though some customers in Alabama still have legacy DSL service. Although fiber technology can provide up to 10 Gbps and symmetrical upload and download speeds, a hybrid network can perform only as well as cable technology allows. WOW!'s speeds top out at 1.2 gigs, which is faster than most cable providers. Your max upload speed will be 50 Mbps, which is great for cable.

For most people, an asymmetrical 1.2 Gbps connection is plenty fast. But if you upload a lot of photos or videos, WOW! might not be powerful enough. You can also face throttling if you exceed your (admittedly generous) data caps. If that’s you, a fully fiber network, if available in your area, will be your best bet. You’ll probably also want to keep shopping if you can only get DSL with WOW!

Equipment and installation

4.0

Free pro and self-installs, or you can pay for extra device setup

Optimum offers a fairly standard wireless gateway with both its fiber and cable plans. The combined modem and router are usually free, but may cost you $10 per month on top of your bill in some areas. You can also add Wi-Fi extenders for $3 each per month, which is handy for larger homes and offices (and not a bad price, either).

If you want to use your own equipment instead of Optimum's free gear, you may run into difficulties. Optimum doesn't list compatible equipment and requires at least some third-party modems to be purchased from its stores.

With Optimum installation, you can do it yourself or have a pro help, and either way is free. If you order online, you can opt for a free standard professional installation or pay $59 for a premium installation, where the tech will configure Wi-Fi on up to six devices for you. While other providers may offer to set up your main device during installation, we haven’t seen such an extensive guarantee elsewhere. This could be a selling point for less tech-savvy customers.

Equipment and installation

3.5

Competitive Wi-Fi gear and installation

WOW! includes a free modem for your first year ($14/month after that). You can also rent a Whole Home Wi-Fi system, which includes a coveted eero base and one extender for $9.99. Additional extenders are $5.99 each, but most households won’t need more than one because eero’s that good. eero comes with an app you can use to manage your network, and you can add security services for an additional cost (under $10/month) if you want ad-blocking, malware protection, or parental controls.

A free self-startup kit is available to most new customers, but if you prefer professional installation, it’ll cost you $75. The good news is that with professional installation, WOW! waives its $10 activation fee, so it’s really just $65 more to have a technician’s help.

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Customer experience

3.0

Great internet brought down by customer service complaints

Optimum provides a good customer experience overall. Both types—cable and fiber—are fast and stable, and we haven’t seen any major complaints about reliability. We think the day-to-day experience with Optimum is fine.

However, the company’s customer service is less than stellar, with one of the lowest ratings of all providers, according to the American Customer Satisfaction Index (ACSI) (3). Most of the complaints we’ve seen involve a poor experience dealing with customer service reps. Optimum does offer solid online support options, so you may be able to get around these issues. And, of course, not everyone has a poor experience.

Customer experience

4.5

Award-winning customer service, even in areas under new management

WOW! provides an award-winning customer experience, ranking fourth-highest in J.D. Power’s ISP Satisfaction list in the North Central US region in 2022. (3)

We should note that in 2021 WOW! sold a couple regions of its business (Evansville, IN and Chicago) to Astound broadband, so customers may see some changes in their service. That said, Astound ranks fifth on P.C. Mag's Readers' Choice awards, so you're probably in good hands. (4)

Endnotes and sources

1. “2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 20 October 2022.2. "Measuring Broadband America," FCC. Retreieved Dec. 10, 2022.3. “Internet Service Providers,” American Customer Satisfaction Index. Accessed 15 June 2022.

Endnotes and sources

1. “2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 21 June 2022.2. "WOW! Internet - Terms of Service," Wide Open West. Accessed 12 October 20223. "Price of Residential Internet Drives Customer Choice, J.D. Power Finds," J. D. Power. Accessed 7 December 2022.4. “Readers’ Choice 2022: Your Favorite ISPs for Any Type of Broadband,” PCMag. Accessed 7 December 2022.

Optimum

3.7

(58)

5 Star

26%

4 Star

46%

3 Star

14%

2 Star

1 Star

Janetfrom Bronx, NY

Optimum Customer for 8+ years

Reviewed on: 2022-07-12

very good service. always available in my area. a sure deal

Lyndafrom Sod, WV

Optimum Customer for 1+ years

Reviewed on: 2022-07-09

Optimum currently provides a fast and mostly reliable internet connection. However, the price is not a value at all.

Bobbifrom Bridgeport, CT

Optimum Customer for 8+ years

Reviewed on: 2022-07-07

I am very satisfy with my service .I been a customer for years.They are a good value and very reliable.

Debbiefrom Cullowhee, NC

Optimum Customer for 1+ years

Reviewed on: 2022-06-23

Reliable with few issues. Just wish the cost wasn’t so much.

WOW!

4.0

(17)

5 Star

29%

4 Star

47%

3 Star

18%

2 Star

1 Star

Mercedesfrom Knoxville, TN

WOW! Customer for 4+ years

Reviewed on: 2022-08-11

I think that wow is a great internet service company, they get the job done and are always there when you need them. I think that they could improve by offering more services to the public

Rickfrom Canton, MI

WOW! Customer for 8+ years