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WOW! Internet plan comparison

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Researched by
Kathryn CasnaSenior Staff Writer
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Reviewed by
Updated 2/7/23

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WOW! brand
Staff rating
Customer rating

  • Plans starting at $9.99
  • Download speeds up to 1200 Mbps
WOW! brand
Staff rating

Wow! Internet earns its name

Fast, inexpensive internet with great customer service, equipment, and installation? Wow is right. This internet company is a solid choice for most people. But if you’re a heavy streamer, its cable-fiber hybrid network might not be beefy enough.

What we like

  • Low costs
  • Optional contracts
  • Award-winning customer service
What we dislike

  • Limited upload speed
  • Not ideal for online gaming
  • Availability in only 9 states
WOW! brand
Great value, whether you sign a contract or not

WOW! offers 100 Mbps to 1 Gbps plans at a great price, whether or not you sign up for an optional one- or two-year contract. If you don’t mind signing a contract, WOW!’s plans will cost you about 25% of the national benchmark for a similar plan (1). After that, prices transition to month-to-month rates, which are $10 to $15 higher but still well below the benchmark.

To get WOW!’s advertised prices, you need to sign up for both autopay and paperless billing (a $5 monthly savings) and commit to a two-year contract. If you’re not sure whether you want to be chained to WOW! for that long, don’t worry too much about it. If you duck out early, you’ll pay only $15 for each month left on your contract—which isn’t much more than you’d pay if you skip the contract from the start. (2)

There are data caps of either 1.5 TB or 3 TB, depending on your plan. These are pretty high, but if you’re a heavy user, you could be charged up to $50 extra every month and have your speed throttled.

WOW! brand
A cable-fiber hybrid network delivers fast, reliable download speeds

The majority of WOW!’s network is a hybrid of cable and fiber, though some customers in Alabama still have legacy DSL service. Although fiber technology can provide up to 10 Gbps and symmetrical upload and download speeds, a hybrid network can perform only as well as cable technology allows. WOW!'s speeds top out at 1.2 gigs, which is faster than most cable providers. Your max upload speed will be 50 Mbps, which is great for cable.

For most people, an asymmetrical 1.2 Gbps connection is plenty fast. But if you upload a lot of photos or videos, WOW! might not be powerful enough. You can also face throttling if you exceed your (admittedly generous) data caps. If that’s you, a fully fiber network, if available in your area, will be your best bet. You’ll probably also want to keep shopping if you can only get DSL with WOW!

WOW! brand
Equipment and installation
Competitive Wi-Fi gear and installation

WOW! includes a free modem for your first year ($14/month after that). You can also rent a Whole Home Wi-Fi system, which includes a coveted eero base and one extender for $9.99. Additional extenders are $5.99 each, but most households won’t need more than one because eero’s that good. eero comes with an app you can use to manage your network, and you can add security services for an additional cost (under $10/month) if you want ad-blocking, malware protection, or parental controls.

A free self-startup kit is available to most new customers, but if you prefer professional installation, it’ll cost you $75. The good news is that with professional installation, WOW! waives its $10 activation fee, so it’s really just $65 more to have a technician’s help.

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WOW! brand
Customer experience
Award-winning customer service, even in areas under new management

WOW! provides an award-winning customer experience, ranking fourth-highest in J.D. Power’s ISP Satisfaction list in the North Central US region in 2022. (3)

We should note that in 2021 WOW! sold a couple regions of its business (Evansville, IN and Chicago) to Astound broadband, so customers may see some changes in their service. That said, Astound ranks fifth on P.C. Mag's Readers' Choice awards, so you're probably in good hands. (4)

Endnotes and sources
1. “2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 21 June 2022.2. "WOW! Internet - Terms of Service," Wide Open West. Accessed 12 October 20223. "Price of Residential Internet Drives Customer Choice, J.D. Power Finds," J. D. Power. Accessed 7 December 2022.4. “Readers’ Choice 2022: Your Favorite ISPs for Any Type of Broadband,” PCMag. Accessed 7 December 2022.
5 Star
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1 Star
Mercedesfrom Knoxville, TN
WOW! Customer for 4+ years
Reviewed on: 2022-08-11
I think that wow is a great internet service company, they get the job done and are always there when you need them. I think that they could improve by offering more services to the public
Rickfrom Canton, MI
WOW! Customer for 8+ years
Reviewed on: 2022-08-08
WOW started off fine for years. In recent years there service has gone down hill. There are more interuptions and slower speeds.
Annfrom Sterling Heights , MI
WOW! Customer for 4+ years
Reviewed on: 2022-08-06
Nothing is good. The internet is too slow. It sucks.
Angelfrom Leslie, MI
WOW! Customer for 4+ years
Reviewed on: 2022-06-22
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