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Optimum vs. TDS Telecom vs. WOW! Internet plan comparison


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Researched by
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Reviewed by
Updated 5/12/23

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Optimum brand
Staff rating
4.1
Customer rating
3.8
(70)

  • Plans starting at $15.00
  • Download speeds up to 940 Mbps
TDS Telecom brand
Staff rating
3.5
Customer rating
3.2
(8)

  • Plans starting at $38.95
  • Download speeds up to 1000 Mbps
WOW! brand
Staff rating
4.0
Customer rating
3.9
(12)

  • Plans starting at $9.99
  • Download speeds up to 1200 Mbps
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See what providers service your area.
Optimum brand
Staff rating
4.1

Fast speeds and reasonable pricing

If you can get fiber internet from Optimum , you'll get great all-around service with fast speeds and reasonable pricing. If you can get only cable internet, you'll get slower max speeds and may see different pricing. Both options are decent, but watch out for third-year price hikes and potential customer service hassles.

What we like

  • Affordable prices
  • No data caps or contracts
  • Both cable and fiber offerings
What we dislike

  • Very limited availability
  • Average customer service
  • No true budget plan
Savings tip: Optimum often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
TDS Telecom brand
Staff rating
3.5

Inconsistent speeds for the price, but it’ll do

This budget internet provider offers DSL, cable, and fiber internet at a low price. However, TDS doesn’t guarantee advertised speeds, and the quality of service will likely vary by location and connection type. If you want the highest speeds, guaranteed speeds, or unlimited data, this might not be the provider for you, but if you can get fiber, it’s worth a look.

What we like

  • Several plan options
  • Fiber in some areas
  • Easy installation
What we dislike

  • Complaints about speed
  • Self-setup not available everywhere
  • Contract required
Savings tip: TDS Telecom often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
WOW! brand
Staff rating
4.0

Wow! Internet earns its name

Fast, inexpensive internet with great customer service, equipment, and installation? Wow is right. This internet company is a solid choice for most people. But if you’re a heavy streamer, its cable and fiber networks might not be beefy enough in all locations.

What we like

  • Low costs
  • Optional contracts
  • Award-winning customer service
What we dislike

  • Limited upload speed
  • Not ideal for online gaming
  • Availability in only 9 states
Savings tip: WOW! often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Optimum brand
Value
4.0
A lot of internet for a little money

Optimum offers a lot for the money. Both fiber and cable internet plans start at 300–500 Mbps, with a very competitive price that beats the entry-level plan for competitor Spectrum and is way less than national benchmarks (1). That's plenty fast for most online gaming and work from home needs, but you can pay for even higher speeds if you have a big household.

Compared to the competition, the two lower-tier plans almost always offer more speed for the money. And while you can technically find cheaper gig plans, Optimum still tends to be the most affordable in its markets.

If you qualify only for cable internet with Optimum, your speeds will be slower but you'll pay about the same every month. Prices are higher than other cable internet providers at these speeds, but you may not have a choice. Most areas that don't have fiber internet won't have multiple cable internet options.

We love the low starting prices, 2-year price lock, and 60-day money back guarantee, but you can expect prices to jump $35–$85 in your third year of service.

Pricing details vary by location. Visit
Optimum's website
or call 1-844-719-8066 to speak with a rep.
See pricing
TDS Telecom brand
Value
3.5
Low prices, but varying value

TDS’s DSL, cable, and fiber internet range from a superslow 1 Mbps to a superfast 2 Gbps, with over a dozen plans in between. Prices vary by location, but most seem to come in below US benchmarks for comparable broadband speeds (1) and are cheaper than similar plans from Xfinity, Spectrum, and Cox.

Our favorite things about TDS prices is that in some locations, we've seen a "price for life" guarantee. That means the price you sign up at is the same price you'll pay as long as you're a customer. Since most providers have significant price hikes after a year or two of service, being able to lock in your price is a huge deal—and a big reason to stick with instead of switching to a different internet company.

We interviewed Marci-Ray, a TDS fiber customer since 2020. In a household with multiple gaming consoles and smart home devices, she’s been very pleased with the reliability and price of the 300 Mbps fiber plan: “For the value of the speed and the price…it’s great. I’m very happy with that.”

Unfortunately, not all TDS customers have had the same experience. We’ve seen some customer complaints about slower-than-advertised speeds, meaning that customers aren’t getting what they paid for, especially on DSL or cable plans. If you opt for a higher plan to account for that (which is what TDS recommends if you don't see the speeds it advertises), you may end up paying more than you would somewhere else for the same speed.

Pricing details vary by location. Visit
TDS Telecom's website
or call 1-844-726-0721 to speak with a rep.
See pricing
WOW! brand
Value
4.0
Great value, whether you sign a contract or not

WOW! offers 100 Mbps to 5 Gbps plans at a great price, whether or not you sign up for an optional one- or two-year contract. If you don’t mind signing a contract, WOW!’s plans will cost you about 25% of the national benchmark for a similar plan (1). After that, prices transition to month-to-month rates, which are $10 to $15 higher but still well below the benchmark.

To get WOW!’s advertised prices, you need to sign up for both autopay and paperless billing (a $5 monthly savings) and commit to a two-year contract. If you’re not sure whether you want to be chained to WOW! for that long, don’t worry too much about it. If you duck out early, you’ll pay only $15 for each month left on your contract—which isn’t much more than you’d pay if you skip the contract from the start. (2)

There are data caps of either 1.5 TB or 3 TB, depending on your plan. These are pretty high, but if you’re a heavy user, you could be charged up to $50 extra every month and have your speed throttled.

Pricing details vary by location. Visit
WOW!'s website
or call 1-844-727-4910 to speak with a rep.
See pricing
Optimum brand
Performance
5.0
Optimum internet is both fast and reliable—what’s not to love?

Optimum performance is solid. With speeds up to 2 Gbps (12000 Mbps) in some states, there’s enough bandwidth available for even the heaviest of streaming households. Even the lowest-tier plans offer plenty of speed for most use cases. The cable service is generally very reliable, as well, and usually even faster than advertised, with better latency than any cable competitor. (2)

Additionally, Optimum offers fiber internet service in some of its coverage areas, which offers extra reliability and symmetrical speeds. That’s an excellent feature for content creators and anyone who shares a lot of large media files. Recently, it started offering home internet plans up to 5 Gbps, a speed that’s nearly impossible to beat.

Available speeds vary by location. Call 1-844-719-8066 to speak with a Optimum rep or
go to its website.
TDS Telecom brand
Performance
3.0
Speeds not guaranteed

TDS says you could see speeds “up to” your plan’s max, which isn’t uncommon of internet service providers, but TDS seems to get a lot of complaints from customers seeing much lower speeds than advertised. And if you’re not happy with the speeds you’re seeing, TDS’ solution is to switch to a lower-level plan, and it’ll waive its usual $15 fee for switching plans mid-contract. But if you ask us, this feels like an ineffective solution since lower-level plan speeds aren’t guaranteed either. You could end up with even lower speeds, albeit at a lower cost.

If TDS fiber is available in your area, you should see more consistent speeds since fiber-optic technology is more reliable all around. One customer who switched from Spectrum cable service to TDS fiber in the Madison, WI area told us that TDS has been far more reliable for them, with fewer slowdowns and outages.

Depending on your location, your TDS plan might come with unlimited data. Or it might come with a data cap of 500 GB and overage fees if you go over that. This cap is pretty low, considering most people use around 500 GB per month all on their own. Unless you live alone, it won’t be enough. And if you use less than 500 GB, the extra won’t roll over.

Available speeds vary by location. Call 1-844-726-0721 to speak with a TDS Telecom rep or
go to its website.
WOW! brand
Performance
4.0
Cable and fiber networks deliver fast, reliable download speeds

The majority of WOW!’s network is cable and fiber, though some customers in Alabama still have legacy DSL service. WOW!'s speeds top out at 5 gigs, but for most households, 250 Mbps is plenty fast. We generally don't recommend more than 1 gigs.

WOW's cable plans have upload speeds that cap out at 50 Mbps, but its fiber plans are symmetrical. That means you can upload as fast as you can download. Most people will be fine with 50 Mbps upload speeds, but if you upload a lot of photos or videos, WOW! fiber could save you some headaches.

Available speeds vary by location. Call 1-844-727-4910 to speak with a WOW! rep or
go to its website.
Optimum brand
Equipment and installation
4.5
Free pro and self-installs, or you can pay for extra device setup

Optimum offers a fairly standard wireless gateway with both its fiber and cable plans. The combined modem and router are usually free, but may cost you $10 per month on top of your bill in some areas. You can also add Wi-Fi extenders for $3 each per month, which is handy for larger homes and offices (and not a bad price, either).

If you want to use your own equipment instead of Optimum's free gear, you may run into difficulties. Optimum doesn't list compatible equipment and requires at least some third-party modems to be purchased from its stores.

With Optimum installation, you can do it yourself or have a pro help, and either way is free. If you order online, you can opt for a free standard professional installation or pay $59 for a premium installation, where the tech will configure Wi-Fi on up to six devices for you. While other providers may offer to set up your main device during installation, we haven’t seen such an extensive guarantee elsewhere. This could be a selling point for less tech-savvy customers.

Equipment and installation options can vary widely depending on
Optimum plans
available in your area.
View plans
TDS Telecom brand
Equipment and installation
4.5
Low-cost equipment and installation options

TDS offers two equipment options, which you purchase and pay down each month. A standard modem and Wi-Fi router combo is $10/month, and Wi-Fi+ is around $20/month. Wi-Fi+ comes with a modem plus an eero Wi-Fi home base and one mesh extender—all of which should give you 2,500 sq. ft. of signal, which isn’t too bad. (2) TDS recommends adding an extender ($5) for every additional 1,000 feet beyond that. This system comes with a smartphone app that makes managing your Wi-Fi easy.

Self-installation is free and takes about 15 minutes, but it’s available in only some locations. In others, professional installation is required for no additional charge. However, if self-installation is available in your area and you still want professional help, it’ll cost you around $50.

As an Amazon Associate, Switchful.com may earn commissions from qualifying purchases.

Equipment and installation options can vary widely depending on
TDS Telecom plans
available in your area.
View plans
WOW! brand
Equipment and installation
3.5
Competitive Wi-Fi gear and installation

WOW! includes a free modem for your first year ($14/month after that), and fiber plans come with a free Wi-Fi router too. If you have cable service, you can rent a Whole Home Wi-Fi system, which includes a coveted eero base and one extender for $9.99. Additional extenders are $5.99 each, but most households won’t need more than one because eero’s that good. eero comes with an app you can use to manage your network, and you can add security services for an additional cost (under $10/month) if you want ad-blocking, malware protection, or parental controls.

A free self-startup kit is available to most new customers, but if you prefer professional installation, it’ll cost you $75. The good news is that with professional installation, WOW! waives its $10 activation fee, so it’s really just $65 more to have a technician’s help.

As an Amazon Associate, Switchful.com may earn commissions from qualifying purchases.

Equipment and installation options can vary widely depending on
WOW! plans
available in your area.
View plans
Optimum brand
Customer experience
3.0
Great internet brought down by customer service complaints

Optimum provides a good customer experience overall. Both types—cable and fiber—are fast and stable, and we haven’t seen any major complaints about reliability. We think the day-to-day experience with Optimum is fine.

However, the company’s customer service is less than stellar, with one of the lowest ratings of all providers, according to the American Customer Satisfaction Index (ACSI) (3). Most of the complaints we’ve seen involve a poor experience dealing with customer service reps. Optimum does offer solid online support options, so you may be able to get around these issues. And, of course, not everyone has a poor experience.

Visit Optimum's website
or call 1-844-719-8066 for more information on contracts and money-back guarantees.
Go to provider
TDS Telecom brand
Customer experience
3.0
Extra help if you need it—at a price

Like most internet service providers, TDS gets mixed reviews from customers, but overall it seems about average. You’ll get around-the-clock tech support, including phone calls, online chat, and remote internet sessions (during which a technician logs into your computer remotely to troubleshoot your connection).

If you want help with more than your connection, you can pay around $13 per month for a Remote PC Support subscription. With it, you can get help with network security, optimizing your computer, and setting up your devices. Without the subscription, you’ll pay around $50 each time you need these services. If you’re tech savvy, you’ll save a lot by skipping the subscription. But if you think you’ll need help at least once per quarter, the subscription will be cheaper.

When we interviewed a current customer about their experience with TDS customer support, they said that TDS was very responsive, clearly explained what was happening, and fixed connection issues for them without charging for the service.

They were also able to negotiate their internet price back down after their promotional price ended. TDS customer service recommended setting a calendar reminder to call in again each time the promo pricing was close to running out. It’s less convenient than just getting the lower price consistently, but we appreciate the willingness to bring prices back down.

The one downside the customer mentioned was the lack of a dedicated app for managing their service and billing—something many other providers already provide.

Visit TDS Telecom's website
or call 1-844-726-0721 for more information on contracts and money-back guarantees.
Go to provider
WOW! brand
Customer experience
4.5
Award-winning customer service, even in areas under new management

WOW! provides an award-winning customer experience, ranking fourth-highest in J.D. Power’s ISP Satisfaction list in the North Central US region in 2022. (3)

We should note that in 2021 WOW! sold a couple regions of its business (Evansville, IN and Chicago) to Astound broadband, so customers may see some changes in their service. That said, Astound ranks fifth on P.C. Mag's Readers' Choice awards, so you're probably in good hands. (4)

Visit WOW!'s website
or call 1-844-727-4910 for more information on contracts and money-back guarantees.
Go to provider
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Made up your mind?
Find out what providers are available near you.
Optimum
3.8
(70)
5 Star
26%
4 Star
46%
3 Star
16%
2 Star
8%
1 Star
4%
D
Debbiefrom Cullowhee, NC
Optimum Customer for 1+ years
Reviewed on: 6-17-2022
Reliable with few issues. Just wish the cost wasn’t so much.
B
Bobbifrom Bridgeport, CT
Optimum Customer for 8+ years
Reviewed on: 6-17-2022
I am very satisfy with my service .I been a customer for years.They are a good value and very reliable.
L
Lyndafrom Sod, WV
Optimum Customer for 1+ years
Reviewed on: 6-17-2022
Optimum currently provides a fast and mostly reliable internet connection. However, the price is not a value at all.
J
Janetfrom Bronx, NY
Optimum Customer for 8+ years
Reviewed on: 6-17-2022
very good service. always available in my area. a sure deal
TDS Telecom
3.2
(8)
5 Star
12%
4 Star
37%
3 Star
25%
2 Star
13%
1 Star
13%
S
Sheridanfrom Mounds, OK
TDS Telecom Customer for Less than a year
Reviewed on: 8-29-2022
I’m just fine using TDS the speed and reliability is spot on
B
Beverlyfrom Hobbs, NM
TDS Telecom Customer for Less than a year
Reviewed on: 6-22-2022
TDS provides my needs internet connection speed and capacity. Since we are all mature in the house, we don't do any gaming and live stream. We are also working most of the time, thus social media access from our side is mostly done only after work or during weekends.
S
Sherryfrom Milliken, CO
TDS Telecom Customer for Less than a year
Reviewed on: 6-22-2022
It took close to 6 months to get a permanent line and half of that to get a temporary line. They kept saying it would be done in a week. We have issues with speed and reliability on a weekly basis. The only reason we stay with them is they ae cheaper then Century link and they have the same issues.
J
Jefffrom Milliken, CO
TDS Telecom Customer for 1+ years
Reviewed on: 6-17-2022
They have horrible customer service
WOW!
3.9
(12)
5 Star
33%
4 Star
33%
3 Star
25%
2 Star
9%
1 Star
0%
A
Annfrom Sterling Heights , MI
WOW! Customer for 4+ years
Reviewed on: 6-22-2022
Nothing is good. The internet is too slow. It sucks.
R
Rickfrom Canton, MI
WOW! Customer for 8+ years
Reviewed on: 6-22-2022
WOW started off fine for years. In recent years there service has gone down hill. There are more interuptions and slower speeds.
M
Mercedesfrom Knoxville, TN
WOW! Customer for 4+ years
Reviewed on: 6-22-2022
I think that wow is a great internet service company, they get the job done and are always there when you need them. I think that they could improve by offering more services to the public
A
Angelfrom Leslie, MI
WOW! Customer for 4+ years
Reviewed on: 6-17-2022
I THINK IT IS TOO EXPENSIVE FOR BASIC PHONE AND INTERNET
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Endnotes and sources
1. “2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 20 October 2022.2. "Measuring Broadband America," FCC. Retreieved Dec. 10, 2022.3. “Internet Service Providers,” American Customer Satisfaction Index. Accessed 15 June 2022.
Endnotes and sources
1. “2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 9 December 2022.2. "TDS Wi-Fi+," TDS. Accessed 9 December 2022.
Endnotes and sources
1. “2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 21 June 2022.2. "WOW! Internet - Terms of Service," Wide Open West. Accessed 12 October 20223. "Price of Residential Internet Drives Customer Choice, J.D. Power Finds," J. D. Power. Accessed 7 December 2022.4. “Readers’ Choice 2022: Your Favorite ISPs for Any Type of Broadband,” PCMag. Accessed 7 December 2022.