Optimum vs. Starlink Internet plan comparison

Optimum offers a lot for the money. Both fiber and cable internet plans start at 300 Mbps, with a very competitive price that beats the entry-level plan for competitor Spectrum and is way less than national benchmarks (1). That's plenty fast for most online gaming and work from home needs, but you can pay for even higher speeds if you have a big household.

Compared to the competition, the two lower-tier plans almost always offer more speed for the money. And while you can technically find cheaper gig plans, Optimum still tends to be the most affordable in its markets.

If you qualify only for cable internet with Optimum, your speeds will be slower but you'll pay about the same every month. Prices are higher than other cable internet providers at these speeds, but you may not have a choice. Most areas that don't have fiber internet won't have multiple cable internet options.

We love the low starting prices, 2-year price lock, and 60-day money back guarantee, but you can expect prices to jump $35–$85 in your third year of service.

Where it’s already available, Starlink is a solid alternative to other satellite internet providers. Starlink offers one home internet service plan at a flat price just over $100 per month. Starlink aims to provide download speeds of 50–250 Mbps, with speeds varying based on location, network congestion, and other technical factors. That’s up to $2.27 Mbps of speed per dollar.

While it’s more expensive than many cable or fiber plans, this is a great value compared to other satellite internet providers. HughesNet doesn’t offer speeds anywhere near as high, although some of its plans are cheaper than Starlink’s. Viasat’s highest service tier offers up to 100 Mbps download speeds, but still can’t compete on speed or price.

Like HughesNet and Viasat, Starlink has limits on how much high-speed data you can use during peak hours (7:00 am to 11:00 pm). You can get around it by logging on overnight or buying additional gigabytes of high speed data through the app.

Starlink sets itself apart, though, by being the only satellite internet company to offer an internet option for RV travelers. It costs just $25 more than the regular residential plan but may have slower speeds in busy areas.

Optimum performance is solid. With speeds up to 1 Gbps (1,000 Mbps), there’s enough bandwidth available for even the heaviest of streaming households. Even the lowest-tier plans offer plenty of speed for most use cases. The cable service is generally very reliable, as well, and usually even faster than advertised, with better latency than any cable competitor. (2)

Additionally, Optimum offers fiber internet service in some of its coverage areas, which offers extra reliability and symmetrical speeds. That’s an excellent feature for content creators and anyone who shares a lot of large media files. Recently, it started offering home internet plans up to 5 Gbps, a speed that’s nearly impossible to beat.

Starlink certainly can’t compete with a fiber connection, but it is more than capable of outperforming other satellite providers. Starlink’s stated performance goals are 50–250 Mbps download speed, 10–20 Mbps of upload speed, and 20–40 ms latency. These are much more ambitious goals than what HughesNet or Viasat could achieve with their geostationary satellites, but Starlink’s low-earth orbit satellite technology lets it perform beyond the limits of other satellite providers.

There are still issues with the service, though. On Downdetector, Starlink customers report suffering from occasional outages and slowdowns and speeds are slowing as more and more customers sign up. (1) The US FCC (Federal Communications Commission) has approved the launch of 7,500 more low-orbit satellites, though, so those average speeds could jump back up. (2)

According to Ookla’s satellite internet performance data from Q3 2023, Starlink outshines other satellite internet providers in terms of median download speed, upload speed, and latency. (3) Across the whole US, Starlink’s median download speed was 53 Mbps, down from about twice that the year before. That's still faster than HughesNet and Viasat, but about 100 Mbps slower than fixed broadband. While median download speed varied widely by location, it still remained within advertised ranges.

Starlink’s median upload speed (7.22 Mbps) was much higher than both HughesNet and Viasat. As expected, Starlink’s latency (67 ms) was remarkably lower than other satellite internet providers, but not as low as fixed broadband providers.

Optimum offers a fairly standard wireless gateway with both its fiber and cable plans. The combined modem and router are usually free, but may cost you $10 per month on top of your bill in some areas. You can also add Wi-Fi extenders for $3 each per month, which is handy for larger homes and offices (and not a bad price, either).

If you want to use your own equipment instead of Optimum's free gear, you may run into difficulties. Optimum doesn't list compatible equipment and requires at least some third-party modems to be purchased from its stores.

With Optimum installation, you can do it yourself or have a pro help, and either way is free. If you order online, you can opt for a free standard professional installation or pay $59 for a premium installation, where the tech will configure Wi-Fi on up to six devices for you. While other providers may offer to set up your main device during installation, we haven’t seen such an extensive guarantee elsewhere. This could be a selling point for less tech-savvy customers.

Unlike other satellite internet providers, Starlink does not require or even offer professional installation. Instead, you will be sent a Starlink Kit that contains all the hardware you need to install a Starlink dish yourself. Although the kit comes with a satellite dish and a base, you may want to purchase a mount to place the dish above ground level for a clearer view of the sky.

If you need internet while traveling, you'll need Starlink's kit for RVs.

To install Starlink, download the app on your phone and follow the instructions to find an unobstructed view and complete the setup. The do-it-yourself installation is designed to be straightforward, but it can take several hours. If technical issues arise, you can turn to Starlink customer support or an unofficial online community for help.

Unlike HughesNet and Viasat, Starlink doesn’t offer a leasing option for its equipment. Instead, customers have to buy the basic Starlink Kit for a high upfront cost of $599. That averages to about $25 per month if you spread the cost over two years, and that's higher than you'll pay for Viasat or HughesNet equipment. For a high-performance Starlink kit that can handle both freezing weather and temperatures above 95 degrees Fahrenheit, the setup cost starts at $2,500 before taxes.

Optimum provides a good customer experience overall. Both types—cable and fiber—are fast and stable, and we haven’t seen any major complaints about reliability. We think the day-to-day experience with Optimum is fine.

However, the company’s customer service is less than stellar, with one of the lowest ratings of all providers, according to the American Customer Satisfaction Index (ACSI) (3). Most of the complaints we’ve seen involve a poor experience dealing with customer service reps. Optimum does offer solid online support options, so you may be able to get around these issues. And, of course, not everyone has a poor experience.

Starlink’s customer support seems to be struggling to keep up with the needs of its growing customer base. Along with sometimes inconsistent speeds and connectivity issues, this is leading to mixed experiences with the service.

Elon Musk, CEO of Starling recently said delays were most common in highly populated areas, but rural areas were the best place for the service, anyway. (4) There have also been reports of long delays in receiving Starlink equipment due to the effects of the global chip shortage on production. (5) Some customers who pre-ordered Starlink kits have had to wait over a year to receive them and received few updates from the company (6), but you can look up your address using this Starlink map to find out what to expect.

Other internet providers tend to offer more customer support options and be more reachable than Starlink. Starlink’s website does offer a customer support FAQ section, but there is no public contact phone number or email address. To contact the company directly for assistance, you have to log in and send customer support a message. On the plus side, it is possible to find help elsewhere. Starlink has an enthusiastic community of users who post helpful videos on YouTube and answer questions on Reddit.