Google Fiber vs. Starlink Internet plan comparison

Google Fiber internet is an excellent value for the money. There are only two plans: 1,000 Mbps (1 gig) for $70 per month and 2,000 Mbps (2 gigs) for $100 per month. The 1 gig plan is among the most affordable we’ve seen at that speed, costing a little more than half the national benchmark fro similar plans (1). The 2 gig option is also drastically cheaper than many other providers’ similar offerings (if they even have a 2 gig plan). There’s no budget option for those who don’t need speeds this fast, but for what Google does offer, the value is hard to beat.

Where it’s already available, Starlink is a solid alternative to other satellite internet providers. Starlink offers one home internet service plan at a flat price just over $100 per month. Starlink aims to provide download speeds of 50–250 Mbps, with speeds varying based on location, network congestion, and other technical factors. That’s up to $2.27 Mbps of speed per dollar.

While it’s more expensive than many cable or fiber plans, this is a great value compared to other satellite internet providers. HughesNet doesn’t offer speeds anywhere near as high, although some of its plans are cheaper than Starlink’s. Viasat’s highest service tier offers up to 100 Mbps download speeds, but still can’t compete on speed or price.

Like HughesNet and Viasat, Starlink has limits on how much high-speed data you can use during peak hours (7:00 am to 11:00 pm). You can get around it by logging on overnight or buying additional gigabytes of high speed data through the app.

Starlink sets itself apart, though, by being the only satellite internet company to offer an internet option for RV travelers. It costs just $25 more than the regular residential plan but may have slower speeds in busy areas.

Google Fiber is one of the fastest internet providers and offers excellent performance. The speeds are more than enough for even the heaviest users, and there’s enough bandwidth to power a whole household of HD streams. Since this is fiber, upload speeds are also excellent—1,000 Mbps on both plans. Unlimited data is the cherry on top of this delicious internet sundae. Our only knock is that some providers have started offering even faster speeds (though the majority of households won’t need more than what Google offers).

Starlink certainly can’t compete with a fiber connection, but it is more than capable of outperforming other satellite providers. Starlink’s stated performance goals are 50–250 Mbps download speed, 10–20 Mbps of upload speed, and 20–40 ms latency. These are much more ambitious goals than what HughesNet or Viasat could achieve with their geostationary satellites, but Starlink’s low-earth orbit satellite technology lets it perform beyond the limits of other satellite providers.

There are still issues with the service, though. On Downdetector, Starlink customers report suffering from occasional outages and slowdowns and speeds are slowing as more and more customers sign up. (1) The US FCC (Federal Communications Commission) has approved the launch of 7,500 more low-orbit satellites, though, so those average speeds could jump back up. (2)

According to Ookla’s satellite internet performance data from Q3 2023, Starlink outshines other satellite internet providers in terms of median download speed, upload speed, and latency. (3) Across the whole US, Starlink’s median download speed was 53 Mbps, down from about twice that the year before. That's still faster than HughesNet and Viasat, but about 100 Mbps slower than fixed broadband. While median download speed varied widely by location, it still remained within advertised ranges.

Starlink’s median upload speed (7.22 Mbps) was much higher than both HughesNet and Viasat. As expected, Starlink’s latency (67 ms) was remarkably lower than other satellite internet providers, but not as low as fixed broadband providers.

Equipment is another area where Google Fiber really shines. Installation of the fiber jack is free, and there are no monthly fees for the network box, which functions as both a modem and router. This means that, outside of any state-imposed access fees, the advertised prices are what you’ll actually pay for broadband internet service. Many other providers end up costing $10–$15 more per month due to equipment rental fees, so this is a refreshing change of pace.

Additionally, Google doesn’t charge any sort of activation fee. This is another area where other internet providers sometimes get you—they advertise free installation, but charge a significant “activation fee” that negates the deal.

On paper, Google Fiber and its equipment are fantastic. We had to bump this score down, however, because of the slow pace of installation. Some customers complain of having to wait for months or even years to have fiber installed at their homes, even after the fiber-optic cables have been laid in their neighborhoods.

Unlike other satellite internet providers, Starlink does not require or even offer professional installation. Instead, you will be sent a Starlink Kit that contains all the hardware you need to install a Starlink dish yourself. Although the kit comes with a satellite dish and a base, you may want to purchase a mount to place the dish above ground level for a clearer view of the sky.

If you need internet while traveling, you'll need Starlink's kit for RVs.

To install Starlink, download the app on your phone and follow the instructions to find an unobstructed view and complete the setup. The do-it-yourself installation is designed to be straightforward, but it can take several hours. If technical issues arise, you can turn to Starlink customer support or an unofficial online community for help.

Unlike HughesNet and Viasat, Starlink doesn’t offer a leasing option for its equipment. Instead, customers have to buy the basic Starlink Kit for a high upfront cost of $599. That averages to about $25 per month if you spread the cost over two years, and that's higher than you'll pay for Viasat or HughesNet equipment. For a high-performance Starlink kit that can handle both freezing weather and temperatures above 95 degrees Fahrenheit, the setup cost starts at $2,500 before taxes.

Given the excellent speeds, (relatively) affordable pricing, and lack of fees, it’s safe to say that living with Google Fiber makes for a fantastic experience. For the most part, you can just do what you need to do online and forget that you even have an internet service provider, which is great. When Google anticipates a change to your account or service, it generally lets you know well in advance.

If you do end up needing support, you’re dealing with Google. In general, this means really good online help and so-so phone support. That said, we’ve seen comparatively few customer service complaints about Google Fiber, and our own experience with Google Fiber has been that we rarely need customer support anyway. The company claims (2) it topped results in over 20 categories in an American Customer Satisfaction Index (ACSI) survey, but the actual results of that survey don’t appear to be public, so all we have are anecdotes.

Something else that we love about Google Fiber is how straightforward the billing is. The monthly statements are very clear about how much you owe and when you’ll be charged compared to the sometimes confusing internet bills from other providers, so there’s no ambiguity about charges. You can also access your account and billing info using your Gmail login, so you don’t have to worry about yet another username and password.

Starlink’s customer support seems to be struggling to keep up with the needs of its growing customer base. Along with sometimes inconsistent speeds and connectivity issues, this is leading to mixed experiences with the service.

Elon Musk, CEO of Starling recently said delays were most common in highly populated areas, but rural areas were the best place for the service, anyway. (4) There have also been reports of long delays in receiving Starlink equipment due to the effects of the global chip shortage on production. (5) Some customers who pre-ordered Starlink kits have had to wait over a year to receive them and received few updates from the company (6), but you can look up your address using this Starlink map to find out what to expect.

Other internet providers tend to offer more customer support options and be more reachable than Starlink. Starlink’s website does offer a customer support FAQ section, but there is no public contact phone number or email address. To contact the company directly for assistance, you have to log in and send customer support a message. On the plus side, it is possible to find help elsewhere. Starlink has an enthusiastic community of users who post helpful videos on YouTube and answer questions on Reddit.