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AT&T vs. TDS Telecom vs. Ziply Fiber Internet plan comparison


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Rebecca Palmer smiles for the camera
Headshot of Kathryn Casna
Researched by
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Reviewed by
Updated 5/12/23

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AT&T logo
Staff rating
4.5
Customer rating
4.1
(419)

  • Plans starting at $55.00
  • Download speeds up to 5000Mbps
TDS Telecom brand
Staff rating
3.5
Customer rating
3.2
(8)

  • Plans starting at $38.95
  • Download speeds up to 1000 Mbps
Ziply Fiber brand
Staff rating
4.2
Customer rating
3.0
(2)

  • Plans starting at $20.00
  • Download speeds up to 5 Gb
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AT&T logo
Staff rating
4.5

Some of the best value for fiber internet

AT&T offers one of the best values in internet service—fast fiber internet speeds at reasonable prices, plus some of the best support in the business and rock-solid reliability. With no contracts, no data caps, and no monthly equipment fee, AT&T is one of the best home internet providers we tested.

What we like

  • Competitive fiber plans
  • Solid customer support
  • Excellent reliability
What we dislike

  • Expensive installation fees
  • Higher monthly prices than some competitors
  • Few TV bundling options
Savings tip: AT&T often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
TDS Telecom brand
Staff rating
3.5

Inconsistent speeds for the price, but it’ll do

This budget internet provider offers DSL, cable, and fiber internet at a low price. However, TDS doesn’t guarantee advertised speeds, and the quality of service will likely vary by location and connection type. If you want the highest speeds, guaranteed speeds, or unlimited data, this might not be the provider for you, but if you can get fiber, it’s worth a look.

What we like

  • Several plan options
  • Fiber in some areas
  • Easy installation
What we dislike

  • Complaints about speed
  • Self-setup not available everywhere
  • Contract required
Savings tip: TDS Telecom often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Ziply Fiber brand
Staff rating
4.2

Fast, reliable fiber for larger households and power users

Ziply offers great pricing for medium-to-large households and absurdly fast internet for power users. This provider has a few quirks, like hidden contracts and no self-setup, but if those don’t bother you, Ziply is a solid internet service provider in the Northwestern US.

What we like

  • Low prices
  • Fast internet
What we dislike

  • Hidden contracts with promotional pricing
  • No self-setup
Savings tip: Ziply Fiber often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
AT&T logo
Value
4.0
Fiber internet is a great deal

The AT&T fiber plans represent an excellent value proposition. The speeds are competitive, and the prices at any given tier are lower than nearly every other provider. One exception, Xfinity, offers slightly cheaper gig plans in some markets. Another, Google Fiber, offers $10 less on gigabit speeds. However, AT&T is more likely to be available in areas that have cable internet from Spectrum and Cox, and we think AT&T fiber is usually the better deal.

For the money with AT&T, you get outstanding download speeds and excellent upload speeds. And with unlimited data on fiber internet plans, you can actually use your gigabit connection without worry.

Some legacy customers may have DSL internet from AT&T. The most affordable AT&T plan is more than $50 per month, but this can either be basic DSL (speeds up to 75 Mbps) or the excellent, fiber-based Internet 300. If you can get only AT&T fixed wireless, you’ll pay higher prices, face data caps, and suffer through 1 Mbps upload speeds. Other providers just offer much better deals on plans in these tiers.

Pricing details vary by location. Visit
AT&T's website
or call 1-833-804-1770 to speak with a rep.
See pricing
TDS Telecom brand
Value
3.5
Low prices, but varying value

TDS’s DSL, cable, and fiber internet range from a superslow 1 Mbps to a superfast 2 Gbps, with over a dozen plans in between. Prices vary by location, but most seem to come in below US benchmarks for comparable broadband speeds (1) and are cheaper than similar plans from Xfinity, Spectrum, and Cox.

Our favorite things about TDS prices is that in some locations, we've seen a "price for life" guarantee. That means the price you sign up at is the same price you'll pay as long as you're a customer. Since most providers have significant price hikes after a year or two of service, being able to lock in your price is a huge deal—and a big reason to stick with instead of switching to a different internet company.

We interviewed Marci-Ray, a TDS fiber customer since 2020. In a household with multiple gaming consoles and smart home devices, she’s been very pleased with the reliability and price of the 300 Mbps fiber plan: “For the value of the speed and the price…it’s great. I’m very happy with that.”

Unfortunately, not all TDS customers have had the same experience. We’ve seen some customer complaints about slower-than-advertised speeds, meaning that customers aren’t getting what they paid for, especially on DSL or cable plans. If you opt for a higher plan to account for that (which is what TDS recommends if you don't see the speeds it advertises), you may end up paying more than you would somewhere else for the same speed.

Pricing details vary by location. Visit
TDS Telecom's website
or call 1-844-726-0721 to speak with a rep.
See pricing
Ziply Fiber brand
Value
5.0
Low-cost internet plans—unless you want the fastest speeds possible

Overall, Ziply offers fast fiber internet at great prices. Its slowest plans (50 Mbps and 200 Mbps) are the best value, priced at 25% and 33% of the national benchmark, respectively. (1) Its 1 gig plan is relatively more expensive, but it still comes in under 45% of the national benchmark for similar plans. After introductory pricing ends, your monthly bill will increase by about $20 per month, but you’ll still pay less than average. Plus, you’ll get unlimited data.

If you want the absolute fastest internet possible, Ziply also offers 2- and 5-gig plans, but these come with much higher price tags. A 2-gig plan is nearly double the cost of a 1-gig plan (no bulk discount here), and a 5-gig plan is nearly 4 times the cost! (2) And there’s no introductory pricing for these blazing-fast plans. You’ll also need to spring for your own router (the Ziply one doesn’t support these speeds). 1 gig should be more than enough speed to cover the vast majority of households, so we don’t recommend springing for these plans unless you’re sure you need them.

Pricing details vary by location. Visit
Ziply Fiber's website
or call 1-833-970-0803 to speak with a rep.
See pricing
AT&T logo
Performance
5.0
Fast, reliable speeds any time of day

AT&T claims 99% reliability (1) for its fiber internet service, and that’s pretty accurate in our experience. In fact, over several years of constant daily use in a packed house (two people working from home, two kids doing schoolwork, lots of streaming video and calls), we haven’t had a single major disruption. This is a marked contrast to our previous provider.

Additionally, speeds are consistent, with little variation based on the time of day, activity, or even the particular speed test used. Its median download speeds are slightly slower than its cable and fiber internet competitors, but only by a matter of milliseconds (2). This all adds up to a great experience where the service “just works,” and nobody ever really needs to wonder if they’ll be able to do what they need to do.

It's also worth mentioning that because AT&T fiber internet uses fiber-optic cables, upload speeds are equal to download speeds. That means you can upload huge files in seconds, video chat, live stream game play, and more without a hiccup.

Available speeds vary by location. Call 1-833-804-1770 to speak with a AT&T rep or
go to its website.
TDS Telecom brand
Performance
3.0
Speeds not guaranteed

TDS says you could see speeds “up to” your plan’s max, which isn’t uncommon of internet service providers, but TDS seems to get a lot of complaints from customers seeing much lower speeds than advertised. And if you’re not happy with the speeds you’re seeing, TDS’ solution is to switch to a lower-level plan, and it’ll waive its usual $15 fee for switching plans mid-contract. But if you ask us, this feels like an ineffective solution since lower-level plan speeds aren’t guaranteed either. You could end up with even lower speeds, albeit at a lower cost.

If TDS fiber is available in your area, you should see more consistent speeds since fiber-optic technology is more reliable all around. One customer who switched from Spectrum cable service to TDS fiber in the Madison, WI area told us that TDS has been far more reliable for them, with fewer slowdowns and outages.

Depending on your location, your TDS plan might come with unlimited data. Or it might come with a data cap of 500 GB and overage fees if you go over that. This cap is pretty low, considering most people use around 500 GB per month all on their own. Unless you live alone, it won’t be enough. And if you use less than 500 GB, the extra won’t roll over.

Available speeds vary by location. Call 1-844-726-0721 to speak with a TDS Telecom rep or
go to its website.
Ziply Fiber brand
Performance
5.0
Fast, reliable fiber in most areas

Ziply has a fiber optic network, which is the most reliable kind of infrastructure out there. Fiber also allows for faster speeds than any other kind of internet, including upload speeds that are just as fast as download speeds (AKA symmetrical speed). Unfortunately, Ziply’s 1-gig plan isn’t symmetrical, serving up only 35 Mbps for upload, and that’s a shame. Still, most families will find a symmetrical 200 Mbps connection plenty fast, while high-powered users can opt for a 2- or 5-gig symmetrical plan (though it’ll cost you big).

Other than that, Ziply performs pretty well. It typically uses only 40% of its infrastructure capacity (3), which means you’re less likely to see slowdowns during peak hours. However, Ziply has legacy DSL infrastructure in some rural areas and tends to perform slower than other DSL providers.

Available speeds vary by location. Call 1-833-970-0803 to speak with a Ziply Fiber rep or
go to its website.
AT&T logo
Equipment and installation
4.0
Free equipment and free self-installs for fiber internet

AT&T fiber internet installation is about as simple as it gets. You have two options: a $99 professional installation by an AT&T technician or a DIY self-install kit.

If you can get only DSL with AT&T, the equipment is still free but you'll be charged a $49 activation fee. If you don't want to self-install, you can have a pro come out for an additional $99.

The self-install is very easy and comes with clear instructions, so we’d recommend that for pretty much everyone. Activation and configuration of your Wi-Fi network are handled through the simple AT&T Smart Home Manager app, so you don’t even need to log into the router settings page like with some other providers.

It is worth noting that both of these charges are a bit higher than what the competition charges. CenturyLink doesn’t charge for self-installation, for example, while Xfinity charges only $89.99 for a professional install.

That said, if you do need a professional to come out, you can count on fast and friendly service. We’ve personally had techs out on a couple of occasions and were happy with the experience.

Learn more about whether you need a professional installation.

Finally, the AT&T wireless gateway is surprisingly nice. Called AT&T Smart Wi-Fi, it’s super simple to set up, provides solid range, and looks decent on a desk. Compared to the routers and gateways provided by some other providers, this one’s a breath of fresh air.

Equipment and installation options can vary widely depending on
AT&T plans
available in your area.
View plans
TDS Telecom brand
Equipment and installation
4.5
Low-cost equipment and installation options

TDS offers two equipment options, which you purchase and pay down each month. A standard modem and Wi-Fi router combo is $10/month, and Wi-Fi+ is around $20/month. Wi-Fi+ comes with a modem plus an eero Wi-Fi home base and one mesh extender—all of which should give you 2,500 sq. ft. of signal, which isn’t too bad. (2) TDS recommends adding an extender ($5) for every additional 1,000 feet beyond that. This system comes with a smartphone app that makes managing your Wi-Fi easy.

Self-installation is free and takes about 15 minutes, but it’s available in only some locations. In others, professional installation is required for no additional charge. However, if self-installation is available in your area and you still want professional help, it’ll cost you around $50.

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Equipment and installation options can vary widely depending on
TDS Telecom plans
available in your area.
View plans
Ziply Fiber brand
Equipment and installation
4.0
Equipment and installation costs mostly balance each other out

Ziply’s equipment costs can add up. Its router/modem combo is a reasonable $10 per month, but its Whole Home Wi-Fi costs $20 per month. Sometimes, Ziply runs promotions that include Wi-Fi, so keep an eye out for those. Ziply’s Wi-Fi is Wi-Fi 6 technology, which is the best technology available. You can stream up to 12 devices at once (Wi-Fi 5 allows only up to 5). However, Ziply’s router isn’t compatible with its 2- and 5- gig plans. If you want one of these plans, you must BYO router, and not all routers are compatible, so be careful here.

Professional installation is free, which is great because Ziply doesn’t have a self-install option. Technicians will run cables from the street to your home, wire up your house, and set up your Whole Home Wi-Fi. The downside is technicians likely won’t get all this done in a single visit, so it might take a few weeks to get you up and running.

Equipment and installation options can vary widely depending on
Ziply Fiber plans
available in your area.
View plans
AT&T logo
Customer experience
5.0
Better customer service, with more options

Internet providers have traditionally had a terrible reputation for customer service, but AT&T scores above average with national rating organizations like the American Customer Satisfaction Index (ACSI). These ratings have improved over the last few years, which is encouraging.

AT&T offers several options for getting help:

The support site also has lots of information available. It’s easy to use, and if you do need more help, the options involving service reps usually get a quick, friendly response. While it’s not perfect 100% of the time, AT&T customer support tends to be better than average.

AT&T makes it easy to stay connected away from home, too. Subscribers get access to a nationwide network of free Wi-Fi hotspots. Since AT&T offers mobile phone service in addition to internet, you'll be able to log on in from almost anywhere.

Visit AT&T's website
or call 1-833-804-1770 for more information on contracts and money-back guarantees.
Go to provider
TDS Telecom brand
Customer experience
3.0
Extra help if you need it—at a price

Like most internet service providers, TDS gets mixed reviews from customers, but overall it seems about average. You’ll get around-the-clock tech support, including phone calls, online chat, and remote internet sessions (during which a technician logs into your computer remotely to troubleshoot your connection).

If you want help with more than your connection, you can pay around $13 per month for a Remote PC Support subscription. With it, you can get help with network security, optimizing your computer, and setting up your devices. Without the subscription, you’ll pay around $50 each time you need these services. If you’re tech savvy, you’ll save a lot by skipping the subscription. But if you think you’ll need help at least once per quarter, the subscription will be cheaper.

When we interviewed a current customer about their experience with TDS customer support, they said that TDS was very responsive, clearly explained what was happening, and fixed connection issues for them without charging for the service.

They were also able to negotiate their internet price back down after their promotional price ended. TDS customer service recommended setting a calendar reminder to call in again each time the promo pricing was close to running out. It’s less convenient than just getting the lower price consistently, but we appreciate the willingness to bring prices back down.

The one downside the customer mentioned was the lack of a dedicated app for managing their service and billing—something many other providers already provide.

Visit TDS Telecom's website
or call 1-844-726-0721 for more information on contracts and money-back guarantees.
Go to provider
Ziply Fiber brand
Customer experience
3.0
Could be more customer-friendly with more self-help options and better transparency

We love that Ziply provides professional installation for free, but we’re bummed that it doesn’t even offer a self-setup option. Ziply has some great self-help content on its website for troubleshooting or changing out your router later—you just can’t use it to get started. Forcing you to use professional installation also means it takes longer to get started, and that’s tough if you’ve just moved to the area. If you’re not moving, it still means you’ll have to juggle your old service with Ziply installation times to avoid a gap in internet service.

We’re also not a fan of Ziply’s hidden contracts. It advertises no-contract plans, but if you read the fine print, you’ll pay early termination charges if you try to leave before your promotional plan ends. All that said, Ziply’s customer service is decent, and most negative reviews call out the same kinds of issues other providers get: billing disputes. (4)

Visit Ziply Fiber's website
or call 1-833-970-0803 for more information on contracts and money-back guarantees.
Go to provider
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Made up your mind?
Find out what providers are available near you.
AT&T
4.1
(419)
5 Star
40%
4 Star
40%
3 Star
14%
2 Star
3%
1 Star
3%
L
Lisafrom New Baltimore, MI
AT&T Customer for 4+ years
Reviewed on: 6-17-2022
The service is acceptable with very few outtages however it is a bit pricey
A
Anonymous
AT&T Customer for 8+ years
Reviewed on: 6-17-2022
It is ok, speed, reliability are ok
C
Christinefrom Houston, TX
AT&T Customer for 8+ years
Reviewed on: 6-17-2022
The internet service is generally reliable. The reliability has improved in recent years. The service when contacted is not good. The sales people, service people, and service techs do not communicate.
K
Kathleenfrom San Diego, CA
AT&T Customer for 1+ years
Reviewed on: 6-17-2022
Everyone can improve. My service is ok but the inconsisting of the pricing is terrible. Customer service is something else. Can never get anyone that you have talked to before
TDS Telecom
3.2
(8)
5 Star
12%
4 Star
37%
3 Star
25%
2 Star
13%
1 Star
13%
S
Sheridanfrom Mounds, OK
TDS Telecom Customer for Less than a year
Reviewed on: 8-29-2022
I’m just fine using TDS the speed and reliability is spot on
B
Beverlyfrom Hobbs, NM
TDS Telecom Customer for Less than a year
Reviewed on: 6-22-2022
TDS provides my needs internet connection speed and capacity. Since we are all mature in the house, we don't do any gaming and live stream. We are also working most of the time, thus social media access from our side is mostly done only after work or during weekends.
S
Sherryfrom Milliken, CO
TDS Telecom Customer for Less than a year
Reviewed on: 6-22-2022
It took close to 6 months to get a permanent line and half of that to get a temporary line. They kept saying it would be done in a week. We have issues with speed and reliability on a weekly basis. The only reason we stay with them is they ae cheaper then Century link and they have the same issues.
J
Jefffrom Milliken, CO
TDS Telecom Customer for 1+ years
Reviewed on: 6-17-2022
They have horrible customer service
Ziply Fiber
3.0
(2)
5 Star
0%
4 Star
0%
3 Star
100%
2 Star
0%
1 Star
0%
R
Rowdyfrom Coos Bay , OR
Ziply Fiber Customer for Less than a year
Reviewed on: 11-21-2022
I love the service. The biggest problem is I signed up with the acp plan and every month they keep sending me a bill. The service is only 20 bucks a month and acp covers up to 30 dollars.
M
Michaelfrom Hillsboro, OR
Ziply Fiber Customer for 1+ years
Reviewed on: 6-17-2022
Price was fine, but they are adding charges all the time. They need to make sure the customer feels taken care of. The last time we were on the phone, they made it seem like it was our fault when their lines were faulty. And they didn't offer a break or a credit for the downtime.
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Endnotes and sources
(1) "Internet," AT&T. Accessed August 2, 2022.(2) "Fastest Providers," Speedtest.net. Accessed Dec. 9, 2022.
Endnotes and sources
1. “2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 9 December 2022.2. "TDS Wi-Fi+," TDS. Accessed 9 December 2022.
Endnotes and sources
1. “2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 12 December 2022.2. "Satisfy Your Need for Speed," Ziply Fiber. Accessed 12 December 2022.3. "Why Choose Fiber?," Ziply Fiber. Accessed 12 December 2022.4. "Ziply Fiber Customer Reviews," Better Busines Bureau. Accessed 12 December 2022.