AT&T vs. Ziply Fiber Internet plan comparison





AT&T offers one of the best values in internet service—fast fiber internet speeds at reasonable prices, plus some of the best support in the business and rock-solid reliability. With no contracts, no data caps, and no monthly equipment fee, AT&T is one of the best home internet providers we tested.
Ziply offers great pricing for medium-to-large households and absurdly fast internet for power users. This provider has a few quirks, like hidden contracts and no self-setup, but if those don’t bother you, Ziply is a solid internet service provider in the Northwestern US.
The AT&T fiber plans represent an excellent value proposition. The speeds are competitive, and the prices at any given tier are lower than nearly every other provider. One exception, Xfinity, offers slightly cheaper gig plans in some markets. Another, Google Fiber, offers $10 less on gigabit speeds. However, AT&T is more likely to be available in areas that have cable internet from Spectrum and Cox, and we think AT&T fiber is usually the better deal.
For the money with AT&T, you get outstanding download speeds and excellent upload speeds. And with unlimited data on fiber internet plans, you can actually use your gigabit connection without worry.
Some legacy customers may have DSL internet from AT&T. The most affordable AT&T plan is more than $50 per month, but this can either be basic DSL (speeds up to 75 Mbps) or the excellent, fiber-based Internet 300. If you can get only AT&T fixed wireless, you’ll pay higher prices, face data caps, and suffer through 1 Mbps upload speeds. Other providers just offer much better deals on plans in these tiers.
Overall, Ziply offers fast fiber internet at great prices. Its slowest plans (50 Mbps and 200 Mbps) are the best value, priced at 25% and 33% of the national benchmark, respectively. (1) Its 1 gig plan is relatively more expensive, but it still comes in under 45% of the national benchmark for similar plans. After introductory pricing ends, your monthly bill will increase by about $20 per month, but you’ll still pay less than average. Plus, you’ll get unlimited data.
If you want the absolute fastest internet possible, Ziply also offers 2- and 5-gig plans, but these come with much higher price tags. A 2-gig plan is nearly double the cost of a 1-gig plan (no bulk discount here), and a 5-gig plan is nearly 4 times the cost! (2) And there’s no introductory pricing for these blazing-fast plans. You’ll also need to spring for your own router (the Ziply one doesn’t support these speeds). 1 gig should be more than enough speed to cover the vast majority of households, so we don’t recommend springing for these plans unless you’re sure you need them.
AT&T claims 99% reliability (1) for its fiber internet service, and that’s pretty accurate in our experience. In fact, over several years of constant daily use in a packed house (two people working from home, two kids doing schoolwork, lots of streaming video and calls), we haven’t had a single major disruption. This is a marked contrast to our previous provider.
Additionally, speeds are consistent, with little variation based on the time of day, activity, or even the particular speed test used. Its median download speeds are slightly slower than its cable and fiber internet competitors, but only by a matter of milliseconds (2). This all adds up to a great experience where the service “just works,” and nobody ever really needs to wonder if they’ll be able to do what they need to do.
It's also worth mentioning that because AT&T fiber internet uses fiber-optic cables, upload speeds are equal to download speeds. That means you can upload huge files in seconds, video chat, live stream game play, and more without a hiccup.
Ziply has a fiber optic network, which is the most reliable kind of infrastructure out there. Fiber also allows for faster speeds than any other kind of internet, including upload speeds that are just as fast as download speeds (AKA symmetrical speed). Unfortunately, Ziply’s 1-gig plan isn’t symmetrical, serving up only 35 Mbps for upload, and that’s a shame. Still, most families will find a symmetrical 200 Mbps connection plenty fast, while high-powered users can opt for a 2- or 5-gig symmetrical plan (though it’ll cost you big).
Other than that, Ziply performs pretty well. It typically uses only 40% of its infrastructure capacity (3), which means you’re less likely to see slowdowns during peak hours. However, Ziply has legacy DSL infrastructure in some rural areas and tends to perform slower than other DSL providers.
AT&T fiber internet installation is about as simple as it gets. You have two options: a $99 professional installation by an AT&T technician or a DIY self-install kit.
If you can get only DSL with AT&T, the equipment is still free but you'll be charged a $49 activation fee. If you don't want to self-install, you can have a pro come out for an additional $99.
The self-install is very easy and comes with clear instructions, so we’d recommend that for pretty much everyone. Activation and configuration of your Wi-Fi network are handled through the simple AT&T Smart Home Manager app, so you don’t even need to log into the router settings page like with some other providers.
It is worth noting that both of these charges are a bit higher than what the competition charges. CenturyLink doesn’t charge for self-installation, for example, while Xfinity charges only $89.99 for a professional install.
That said, if you do need a professional to come out, you can count on fast and friendly service. We’ve personally had techs out on a couple of occasions and were happy with the experience.
Learn more about whether you need a professional installation.
Finally, the AT&T wireless gateway is surprisingly nice. Called AT&T Smart Wi-Fi, it’s super simple to set up, provides solid range, and looks decent on a desk. Compared to the routers and gateways provided by some other providers, this one’s a breath of fresh air.
Ziply’s equipment costs can add up. Its router/modem combo is a reasonable $10 per month, but its Whole Home Wi-Fi costs $20 per month. Sometimes, Ziply runs promotions that include Wi-Fi, so keep an eye out for those. Ziply’s Wi-Fi is Wi-Fi 6 technology, which is the best technology available. You can stream up to 12 devices at once (Wi-Fi 5 allows only up to 5). However, Ziply’s router isn’t compatible with its 2- and 5- gig plans. If you want one of these plans, you must BYO router, and not all routers are compatible, so be careful here.
Professional installation is free, which is great because Ziply doesn’t have a self-install option. Technicians will run cables from the street to your home, wire up your house, and set up your Whole Home Wi-Fi. The downside is technicians likely won’t get all this done in a single visit, so it might take a few weeks to get you up and running.
Internet providers have traditionally had a terrible reputation for customer service, but AT&T scores above average with national rating organizations like the American Customer Satisfaction Index (ACSI). These ratings have improved over the last few years, which is encouraging.
AT&T offers several options for getting help:
The support site also has lots of information available. It’s easy to use, and if you do need more help, the options involving service reps usually get a quick, friendly response. While it’s not perfect 100% of the time, AT&T customer support tends to be better than average.
AT&T makes it easy to stay connected away from home, too. Subscribers get access to a nationwide network of free Wi-Fi hotspots. Since AT&T offers mobile phone service in addition to internet, you'll be able to log on in from almost anywhere.
We love that Ziply provides professional installation for free, but we’re bummed that it doesn’t even offer a self-setup option. Ziply has some great self-help content on its website for troubleshooting or changing out your router later—you just can’t use it to get started. Forcing you to use professional installation also means it takes longer to get started, and that’s tough if you’ve just moved to the area. If you’re not moving, it still means you’ll have to juggle your old service with Ziply installation times to avoid a gap in internet service.
We’re also not a fan of Ziply’s hidden contracts. It advertises no-contract plans, but if you read the fine print, you’ll pay early termination charges if you try to leave before your promotional plan ends. All that said, Ziply’s customer service is decent, and most negative reviews call out the same kinds of issues other providers get: billing disputes. (4)