Sparklight, formerly known as Cable One, is a cable internet provider primarily serving suburbs and rural areas in over a dozen states. Its no-contract plans offer good download speeds to areas fiber doesn’t often reach, but its data caps aren’t ideal.
This budget internet provider offers DSL, cable, and fiber internet at a low price. However, TDS doesn’t guarantee advertised speeds, and the quality of service will likely vary by location and connection type. If you want the highest speeds, guaranteed speeds, or unlimited data, this might not be the provider for you, but if you can get fiber, it’s worth a look.
Viasat (formerly also Exede internet) can’t keep up with cable or fiber, but it’s a relatively fast and widely available choice for satellite internet. Viasat offers more speed and data than HughesNet, but can't match Starlink for upload speed and latency.
Sparklight’s no-contract cable internet plans are generally a decent value compared to other providers available in the communities the company serves. While you might not be able to get fiber in these areas, you’re likely to find DSL, satellite, or other cable internet service providers (ISPs). The speed you get for the price is comparable to other cable providers or a bit cheaper, and the performance surpasses DSL and satellite. All of this means Sparklight’s plans are worth strongly considering if your address is in one of its service areas.
We recommend choosing a Sparklight plan with at least 200 Mbps of download speed, but ideally more if it’s in your budget. Since Sparklight is a cable provider, upload speeds tend to be far below the download speeds. Upload speeds increase with each pricing tier, so if you work from home and have multiple connected devices you may want to pick one of the more expensive plans for seamless video calls.
All of Sparklight’s plans have data caps, except for its most expensive Gig plan. Data caps are typical for cable providers. While some competitors offer data caps over 1 TB for all of their plans, Sparklight’s plans have data caps that range from 100 GB to 1.5 TB. You can get 100 GB blocks of additional data for $10 during months when you need it, or you can upgrade to unlimited data with any plan for an extra $30/month. When calculating your needs, consider that the average person uses 536 GB of data per month (1).
The Gig plan offers the most data for your dollar and the highest speeds, but it’s more expensive than fiber plans with comparable download speeds, at least in some of the service areas. If you don’t want to pay top dollar, the Internet 300 and 500 plans also offer good speeds and high enough data caps for the needs of most households. We wouldn’t recommend the Internet 25 plan because its low speeds and data cap won’t comfortably meet most people’s needs.
TDS’s DSL, cable, and fiber internet range from a superslow 1 Mbps to a superfast 2 Gbps, with over a dozen plans in between. Prices vary by location, but most seem to come in below US benchmarks for comparable broadband speeds (1) and are cheaper than similar plans from Xfinity, Spectrum, and Cox.
Our favorite things about TDS prices is that in some locations, we've seen a "price for life" guarantee. That means the price you sign up at is the same price you'll pay as long as you're a customer. Since most providers have significant price hikes after a year or two of service, being able to lock in your price is a huge deal—and a big reason to stick with instead of switching to a different internet company.
We interviewed Marci-Ray, a TDS fiber customer since 2020. In a household with multiple gaming consoles and smart home devices, she’s been very pleased with the reliability and price of the 300 Mbps fiber plan: “For the value of the speed and the price…it’s great. I’m very happy with that.”
Unfortunately, not all TDS customers have had the same experience. We’ve seen some customer complaints about slower-than-advertised speeds, meaning that customers aren’t getting what they paid for, especially on DSL or cable plans. If you opt for a higher plan to account for that (which is what TDS recommends if you don't see the speeds it advertises), you may end up paying more than you would somewhere else for the same speed.
In remote areas where cable and fiber aren’t available, satellite internet may be your only option. Viasat offers a wide range of satellite internet plans, but only some of them offer good performance and value for your money compared to other satellite internet providers.
The best plans are Viasat’s Unlimited plans. Those with at least 25 Mbps of speed and 100 GB of high-speed data will give you the ability to do basic web browsing. Viasat’s most expensive plan, with 150 Mbps of download speed and 500 GB of high-speed data, is the best plan for larger households. It also gives you the most data for your dollar.
We wouldn’t recommend Viasat’s Liberty plans because the internet speed and data limits are far too restrictive. If you don’t mind sacrificing a bit of speed or data usage to save money, HughesNet’s 25 Mbps plans are less costly than Viasat’s equivalent plans. For a similar price, Starlink can achieve lower latency than Viasat, though Starlink is available only in limited locations and has customer service issues.
It's also important to think about price hikes. With Viasat, all plan prices go up after three months, in the range of $20–$100 depending on your plan. You can't get out of these increases because you'll have to sign a contract. It's a bummer, but we like that prices are guaranteed for two years starting in month four.
Sparklight is available in mostly rural and suburban areas where customers probably won’t be able to get fiber internet. This makes Sparklight’s cable internet speeds the best option in some communities that are otherwise served only by DSL or satellite, which can be slow and unreliable. According to a report from Ookla, Sparklight had the highest download speeds among fixed broadband providers in North Dakota and New Mexico. (2)
Sparklight is a fiber-rich cable provider, meaning it delivers service using a mix of fiber and coaxial cables. While it can achieve download speeds of up to 940 Mbps, its upload speeds are much lower than that, reaching 50 Mbps. This is a technical limitation of cable connections that those with fiber connections won’t experience. While this isn’t ideal for households with several people who want to do heavy gaming or take video calls at the same time, Sparklight’s download and upload speeds are generally still sufficient for most households. And for regular browsing and streaming for multiple users, it's just fine. However, the data caps may hold you back if you’re a heavy internet user. Occasional outages and inconsistent speeds do affect service according to customer reports on Downdetector. (3)
TDS says you could see speeds “up to” your plan’s max, which isn’t uncommon of internet service providers, but TDS seems to get a lot of complaints from customers seeing much lower speeds than advertised. And if you’re not happy with the speeds you’re seeing, TDS’ solution is to switch to a lower-level plan, and it’ll waive its usual $15 fee for switching plans mid-contract. But if you ask us, this feels like an ineffective solution since lower-level plan speeds aren’t guaranteed either. You could end up with even lower speeds, albeit at a lower cost.
If TDS fiber is available in your area, you should see more consistent speeds since fiber-optic technology is more reliable all around. One customer who switched from Spectrum cable service to TDS fiber in the Madison, WI area told us that TDS has been far more reliable for them, with fewer slowdowns and outages.
Depending on your location, your TDS plan might come with unlimited data. Or it might come with a data cap of 500 GB and overage fees if you go over that. This cap is pretty low, considering most people use around 500 GB per month all on their own. Unless you live alone, it won’t be enough. And if you use less than 500 GB, the extra won’t roll over.
Of the two main satellite internet providers in the US, Viasat offers faster speeds (up to 150 Mbps). Viasat delivers good enough performance for basic web browsing and some light video streaming, but even its most expensive plans limit the amount of high-speed data you can use before speeds are throttled.
Additionally, both HughesNet and Viasat have very high latency. This latency, the delay that happens when data is traveling from the satellite to your home, makes even a 150 Mbps connection feel slow. Starlink, a new satellite internet provider, uses satellites closer to the earth, so it is able to offer even faster speeds (up to 100Mbps) and much lower latency than Viasat. For now, Starlink isn’t available in as many locations and performance isn’t as consistent, but it has similar pricing to Viasat and could be a strong alternative for some.
In terms of real-world performance, Viasat slightly outperforms HughesNet in terms of upload speed and latency, according to data from Ookla. (1) Nevertheless, Viasat won’t ever be a better choice than a cable or fiber connection due to the inherent limitations of satellite internet. Viasat also suffers from outages, which can sometimes last days even when the sky is clear, according to user reports from Downdetector. (2)
When you sign up for Sparklight internet service, you can call to schedule professional installation or choose self-installation. Both options are reasonably fast according to customer reviews. Professional installation is typically free and can be scheduled at your convenience. There's technically a $90 professional installation fee, but it is waived as part of a "permanent promotion." Self-installation is free and should take about 15 minutes once you receive your equipment in the mail.
You can choose to purchase your own Sparklight-supported modem or lease a modem from Sparklight for just over $10/month, less than some other providers. The installation cost, activation fee, and any equipment deposits may be waived for qualifying new customers.
TDS offers two equipment options, which you purchase and pay down each month. A standard modem and Wi-Fi router combo is $10/month, and Wi-Fi+ is around $20/month. Wi-Fi+ comes with a modem plus an eero Wi-Fi home base and one mesh extender—all of which should give you 2,500 sq. ft. of signal, which isn’t too bad. (2) TDS recommends adding an extender ($5) for every additional 1,000 feet beyond that. This system comes with a smartphone app that makes managing your Wi-Fi easy.
Self-installation is free and takes about 15 minutes, but it’s available in only some locations. In others, professional installation is required for no additional charge. However, if self-installation is available in your area and you still want professional help, it’ll cost you around $50.
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Getting a satellite internet connection up and running is more involved than a traditional wired connection. Viasat requires you to lease its equipment for $14.99 per month and have it installed professionally. The leasing and installation fees are about the same as HughesNet, and Viasat sometimes waives the $99 cost of installation for qualifying new customers. This is in contrast to Starlink, which requires you to pay several hundred dollars for its equipment upfront and install it yourself.
When you sign up for Viasat, you’ll usually get an appointment for installation within three to five days, and the process itself takes two to three hours. A technician will mount the dish where it can get the clearest view of the southern sky, either on your house or on a pole mount for $75 extra. Since the equipment is leased, when you cancel your service, you’ll be responsible for removing and returning the dish, transceiver, modem, cables, and any other hardware to Viasat.
Customer experience with Sparklight is about average compared to other providers. Tech support is available 24/7 by phone or email, and there are plenty of help articles available online. Like most other providers, equipment installation is straightforward whether you have it done professionally or do it yourself.
Common complaints include unplanned outages, inconsistent speeds, and long wait times to reach Sparklight support by phone, according to user reports on Downdetector. (4) If you try Sparklight’s internet service and it doesn’t live up to expectations, the company offers a 30-day money-back guarantee.
Like most internet service providers, TDS gets mixed reviews from customers, but overall it seems about average. You’ll get around-the-clock tech support, including phone calls, online chat, and remote internet sessions (during which a technician logs into your computer remotely to troubleshoot your connection).
If you want help with more than your connection, you can pay around $13 per month for a Remote PC Support subscription. With it, you can get help with network security, optimizing your computer, and setting up your devices. Without the subscription, you’ll pay around $50 each time you need these services. If you’re tech savvy, you’ll save a lot by skipping the subscription. But if you think you’ll need help at least once per quarter, the subscription will be cheaper.
When we interviewed a current customer about their experience with TDS customer support, they said that TDS was very responsive, clearly explained what was happening, and fixed connection issues for them without charging for the service.
They were also able to negotiate their internet price back down after their promotional price ended. TDS customer service recommended setting a calendar reminder to call in again each time the promo pricing was close to running out. It’s less convenient than just getting the lower price consistently, but we appreciate the willingness to bring prices back down.
The one downside the customer mentioned was the lack of a dedicated app for managing their service and billing—something many other providers already provide.
Viasat customer service has a dedicated phone number, responsive online chat, and troubleshooting FAQs on its website for all its customers. This is similar to HughesNet’s customer support, and it surpasses Starlink’s lackluster customer service.
Viasat’s best customer service is reserved for those who pay an additional $8.99 per month for EasyCare. EasyCare gives you access to a priority support phone number, free service calls to your address, and discounted annual dish location adjustment. Viasat has additional offerings, including Viasat Voice (VoIP phone service), Viasat Shield (security software), and DISH (satellite TV)–but you won’t save much by bundling.