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Optimum vs. Smithville vs. Ziply Fiber Internet plan comparison


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Researched by
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Reviewed by
Bri FieldAssigning Editor
Updated 2/7/23

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Optimum brand
Staff rating
4.1
Customer rating
3.8
(70)

  • Plans starting at $15.00
  • Download speeds up to 940 Mbps
Smithville brand
Staff rating
3.8

  • Plans starting at $29.05
  • Download speeds up to 1 Gbps
Ziply Fiber brand
Staff rating
4.2
Customer rating
3.0
(2)

  • Plans starting at $20.00
  • Download speeds up to 5 Gb
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Check availability
See what providers service your area.
Optimum brand
Staff rating
4.1

Fast speeds and reasonable pricing

If you can get fiber internet from Optimum , you'll get great all-around service with fast speeds and reasonable pricing. If you can get only cable internet, you'll get slower max speeds and may see different pricing. Both options are decent, but watch out for third-year price hikes and potential customer service hassles.

What we like

  • Affordable prices
  • No data caps or contracts
  • Both cable and fiber offerings
What we dislike

  • Very limited availability
  • Average customer service
  • No true budget plan
Savings tip: Optimum often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Smithville brand
Staff rating
3.8

Fast, inexpensive internet for rural Hoosiers

Rural south and central Indianans can get this company’s affordable, high-speed, reliable fiber internet with no contract and no data cap. And if you don’t have access to Smithville yet, you might soon. It’s expanding fast!

What we like

  • High-speed, reliable rural internet
  • Low cost
  • No contract
What we dislike

  • No self-setup option
  • Costly customer support
  • Possible legacy DSL speeds
Savings tip: Smithville often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Ziply Fiber brand
Staff rating
4.2

Fast, reliable fiber for larger households and power users

Ziply offers great pricing for medium-to-large households and absurdly fast internet for power users. This provider has a few quirks, like hidden contracts and no self-setup, but if those don’t bother you, Ziply is a solid internet service provider in the Northwestern US.

What we like

  • Low prices
  • Fast internet
What we dislike

  • Hidden contracts with promotional pricing
  • No self-setup
Savings tip: Ziply Fiber often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Optimum brand
Value
4.0
A lot of internet for a little money

Optimum offers a lot for the money. Both fiber and cable internet plans start at 300–500 Mbps, with a very competitive price that beats the entry-level plan for competitor Spectrum and is way less than national benchmarks (1). That's plenty fast for most online gaming and work from home needs, but you can pay for even higher speeds if you have a big household.

Compared to the competition, the two lower-tier plans almost always offer more speed for the money. And while you can technically find cheaper gig plans, Optimum still tends to be the most affordable in its markets.

If you qualify only for cable internet with Optimum, your speeds will be slower but you'll pay about the same every month. Prices are higher than other cable internet providers at these speeds, but you may not have a choice. Most areas that don't have fiber internet won't have multiple cable internet options.

We love the low starting prices, 2-year price lock, and 60-day money back guarantee, but you can expect prices to jump $35–$85 in your third year of service.

Pricing details vary by location. Visit
Optimum's website
or call 1-844-719-8066 to speak with a rep.
See pricing
Smithville brand
Value
4.0
Uncommonly high speeds and low costs for rural internet

Smithville Communications offers just one fiber internet plan, serving up 1 Gbps and unlimited data for less than about $0.70 per Mbps. Compared to the US benchmark plan for similar service ($134.62) (1), Smithville is a pretty sweet deal. And you won’t have to sign a contract to get it.

This low price is particularly impressive for fiber in rural areas since building infrastructure outside of urban centers can be incredibly costly. Smithville could easily charge higher rates for bringing fiber to rural Indiana, but it doesn’t. And we applaud that.

Pricing details vary by location. Visit
Smithville's website
or call 1-844-719-8071 to speak with a rep.
See pricing
Ziply Fiber brand
Value
5.0
Low-cost internet plans—unless you want the fastest speeds possible

Overall, Ziply offers fast fiber internet at great prices. Its slowest plans (50 Mbps and 200 Mbps) are the best value, priced at 25% and 33% of the national benchmark, respectively. (1) Its 1 gig plan is relatively more expensive, but it still comes in under 45% of the national benchmark for similar plans. After introductory pricing ends, your monthly bill will increase by about $20 per month, but you’ll still pay less than average. Plus, you’ll get unlimited data.

If you want the absolute fastest internet possible, Ziply also offers 2- and 5-gig plans, but these come with much higher price tags. A 2-gig plan is nearly double the cost of a 1-gig plan (no bulk discount here), and a 5-gig plan is nearly 4 times the cost! (2) And there’s no introductory pricing for these blazing-fast plans. You’ll also need to spring for your own router (the Ziply one doesn’t support these speeds). 1 gig should be more than enough speed to cover the vast majority of households, so we don’t recommend springing for these plans unless you’re sure you need them.

Pricing details vary by location. Visit
Ziply Fiber's website
or call 1-833-970-0803 to speak with a rep.
See pricing
Optimum brand
Performance
5.0
Optimum internet is both fast and reliable—what’s not to love?

Optimum performance is solid. With speeds up to 2 Gbps (12000 Mbps) in some states, there’s enough bandwidth available for even the heaviest of streaming households. Even the lowest-tier plans offer plenty of speed for most use cases. The cable service is generally very reliable, as well, and usually even faster than advertised, with better latency than any cable competitor. (2)

Additionally, Optimum offers fiber internet service in some of its coverage areas, which offers extra reliability and symmetrical speeds. That’s an excellent feature for content creators and anyone who shares a lot of large media files. Recently, it started offering home internet plans up to 5 Gbps, a speed that’s nearly impossible to beat.

Available speeds vary by location. Call 1-844-719-8066 to speak with a Optimum rep or
go to its website.
Smithville brand
Performance
5.0
Get 1 Gbps speeds and unlimited data—unless you’re in a legacy DSL area

Fiber is the fastest and most reliable type of internet available, and download speeds max out around 5 Gbps. Smithville fiber reaches only 1 Gbps, but for most people frustrated by slow or unreliable rural internet, it’ll feel like your browser just got a turbo boost. You’ll also see 1 Gbps upload speeds, which is less common among non-fiber internet types like DSL and cable. Everyone—from heavy streamers and online gamers to remote workers and avid YouTube creators—will have plenty of juice (and unlimited data) when they need it.

Unfortunately, there’s one caveat: In some areas, Smithville is still using legacy DSL infrastructure, so you might not be able to sign up for fiber just yet. Smithville is phasing out this infrastructure as it lays more fiber lines, and it was named one of the Top 100 Fiber-to-the-Home organizations by Broadband Communities magazine for its efforts in helping bring fiber internet to rural communities (2). Luckily, Smithville won’t lock you into a contract, so if you’re not happy with your DSL, you can cancel any time and come back later when you have access to fiber.

Available speeds vary by location. Call 1-844-719-8071 to speak with a Smithville rep or
go to its website.
Ziply Fiber brand
Performance
5.0
Fast, reliable fiber in most areas

Ziply has a fiber optic network, which is the most reliable kind of infrastructure out there. Fiber also allows for faster speeds than any other kind of internet, including upload speeds that are just as fast as download speeds (AKA symmetrical speed). Unfortunately, Ziply’s 1-gig plan isn’t symmetrical, serving up only 35 Mbps for upload, and that’s a shame. Still, most families will find a symmetrical 200 Mbps connection plenty fast, while high-powered users can opt for a 2- or 5-gig symmetrical plan (though it’ll cost you big).

Other than that, Ziply performs pretty well. It typically uses only 40% of its infrastructure capacity (3), which means you’re less likely to see slowdowns during peak hours. However, Ziply has legacy DSL infrastructure in some rural areas and tends to perform slower than other DSL providers.

Available speeds vary by location. Call 1-833-970-0803 to speak with a Ziply Fiber rep or
go to its website.
Optimum brand
Equipment and installation
4.5
Free pro and self-installs, or you can pay for extra device setup

Optimum offers a fairly standard wireless gateway with both its fiber and cable plans. The combined modem and router are usually free, but may cost you $10 per month on top of your bill in some areas. You can also add Wi-Fi extenders for $3 each per month, which is handy for larger homes and offices (and not a bad price, either).

If you want to use your own equipment instead of Optimum's free gear, you may run into difficulties. Optimum doesn't list compatible equipment and requires at least some third-party modems to be purchased from its stores.

With Optimum installation, you can do it yourself or have a pro help, and either way is free. If you order online, you can opt for a free standard professional installation or pay $59 for a premium installation, where the tech will configure Wi-Fi on up to six devices for you. While other providers may offer to set up your main device during installation, we haven’t seen such an extensive guarantee elsewhere. This could be a selling point for less tech-savvy customers.

Equipment and installation options can vary widely depending on
Optimum plans
available in your area.
View plans
Smithville brand
Equipment and installation
3.5
Free equipment, but you’ll have to pay for activation and possibly installation

Smithville provides a wireless router to all customers with no additional rental fees, which is a good deal. You will pay an activation fee of $25, and if you need any lines run or jacks installed, you’ll pay for those too.

You do have the option of using your own equipment, but you’ll have to contact customer service to find out if your gear is compatible because this info isn’t available on the Smithville website. And if you need help troubleshooting your equipment, you’re on your own.

Equipment and installation options can vary widely depending on
Smithville plans
available in your area.
View plans
Ziply Fiber brand
Equipment and installation
4.0
Equipment and installation costs mostly balance each other out

Ziply’s equipment costs can add up. Its router/modem combo is a reasonable $10 per month, but its Whole Home Wi-Fi costs $20 per month. Sometimes, Ziply runs promotions that include Wi-Fi, so keep an eye out for those. Ziply’s Wi-Fi is Wi-Fi 6 technology, which is the best technology available. You can stream up to 12 devices at once (Wi-Fi 5 allows only up to 5). However, Ziply’s router isn’t compatible with its 2- and 5- gig plans. If you want one of these plans, you must BYO router, and not all routers are compatible, so be careful here.

Professional installation is free, which is great because Ziply doesn’t have a self-install option. Technicians will run cables from the street to your home, wire up your house, and set up your Whole Home Wi-Fi. The downside is technicians likely won’t get all this done in a single visit, so it might take a few weeks to get you up and running.

Equipment and installation options can vary widely depending on
Ziply Fiber plans
available in your area.
View plans
Optimum brand
Customer experience
3.0
Great internet brought down by customer service complaints

Optimum provides a good customer experience overall. Both types—cable and fiber—are fast and stable, and we haven’t seen any major complaints about reliability. We think the day-to-day experience with Optimum is fine.

However, the company’s customer service is less than stellar, with one of the lowest ratings of all providers, according to the American Customer Satisfaction Index (ACSI) (3). Most of the complaints we’ve seen involve a poor experience dealing with customer service reps. Optimum does offer solid online support options, so you may be able to get around these issues. And, of course, not everyone has a poor experience.

Visit Optimum's website
or call 1-844-719-8066 for more information on contracts and money-back guarantees.
Go to provider
Smithville brand
Customer experience
3.0
Around-the-clock tech support—at a cost

Smithville offers 24/7 tech support to all customers, which is helpful if you have trouble with its router, need wiring repairs or a jack replacement, or your service is otherwise interrupted and it’s the company's fault.

If a visiting technician discovers the problem was out of Smithville’s control, you’ll have to pay a $35 service fee and $90 technician fee for help. Most companies charge you only one of these fees. Smithville will waive these charges if you buy its Connection Protection plan for at least one year, at a cost of $3.95 per month. But technicians still won’t help you with your own equipment.

Visit Smithville's website
or call 1-844-719-8071 for more information on contracts and money-back guarantees.
Go to provider
Ziply Fiber brand
Customer experience
3.0
Could be more customer-friendly with more self-help options and better transparency

We love that Ziply provides professional installation for free, but we’re bummed that it doesn’t even offer a self-setup option. Ziply has some great self-help content on its website for troubleshooting or changing out your router later—you just can’t use it to get started. Forcing you to use professional installation also means it takes longer to get started, and that’s tough if you’ve just moved to the area. If you’re not moving, it still means you’ll have to juggle your old service with Ziply installation times to avoid a gap in internet service.

We’re also not a fan of Ziply’s hidden contracts. It advertises no-contract plans, but if you read the fine print, you’ll pay early termination charges if you try to leave before your promotional plan ends. All that said, Ziply’s customer service is decent, and most negative reviews call out the same kinds of issues other providers get: billing disputes. (4)

Visit Ziply Fiber's website
or call 1-833-970-0803 for more information on contracts and money-back guarantees.
Go to provider
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Made up your mind?
Find out what providers are available near you.
Optimum
3.8
(70)
5 Star
26%
4 Star
46%
3 Star
16%
2 Star
8%
1 Star
4%
D
Debbiefrom Cullowhee, NC
Optimum Customer for 1+ years
Reviewed on: 6-17-2022
Reliable with few issues. Just wish the cost wasn’t so much.
B
Bobbifrom Bridgeport, CT
Optimum Customer for 8+ years
Reviewed on: 6-17-2022
I am very satisfy with my service .I been a customer for years.They are a good value and very reliable.
L
Lyndafrom Sod, WV
Optimum Customer for 1+ years
Reviewed on: 6-17-2022
Optimum currently provides a fast and mostly reliable internet connection. However, the price is not a value at all.
J
Janetfrom Bronx, NY
Optimum Customer for 8+ years
Reviewed on: 6-17-2022
very good service. always available in my area. a sure deal
Smithville
0.0
(0)
5 Star
0%
4 Star
0%
3 Star
0%
2 Star
0%
1 Star
0%
Ziply Fiber
3.0
(2)
5 Star
0%
4 Star
0%
3 Star
100%
2 Star
0%
1 Star
0%
R
Rowdyfrom Coos Bay , OR
Ziply Fiber Customer for Less than a year
Reviewed on: 11-21-2022
I love the service. The biggest problem is I signed up with the acp plan and every month they keep sending me a bill. The service is only 20 bucks a month and acp covers up to 30 dollars.
M
Michaelfrom Hillsboro, OR
Ziply Fiber Customer for 1+ years
Reviewed on: 6-17-2022
Price was fine, but they are adding charges all the time. They need to make sure the customer feels taken care of. The last time we were on the phone, they made it seem like it was our fault when their lines were faulty. And they didn't offer a break or a credit for the downtime.
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Endnotes and sources
1. “2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 20 October 2022.2. "Measuring Broadband America," FCC. Retreieved Dec. 10, 2022.3. “Internet Service Providers,” American Customer Satisfaction Index. Accessed 15 June 2022.
Endnotes and sources
1. “2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 9 December 2022.2. “2022 Fiber-To-The-Home Top 100.” Broadband Communities Magazine. Accessed 9 December 2022.
Endnotes and sources
1. “2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 12 December 2022.2. "Satisfy Your Need for Speed," Ziply Fiber. Accessed 12 December 2022.3. "Why Choose Fiber?," Ziply Fiber. Accessed 12 December 2022.4. "Ziply Fiber Customer Reviews," Better Busines Bureau. Accessed 12 December 2022.