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Google Fiber vs. Windstream Communications vs. WOW! Internet plan comparison


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Researched by
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Reviewed by
Updated 4/27/23

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Google Fiber brand
Staff rating
4.3
Customer rating
4.6
(18)

  • Plans starting at $70.00
  • Download speeds up to 2000 Mbps
Windstream Communications brand
Staff rating
3.6
Customer rating
4.0
(22)

  • Plans starting at $39.99
  • Download speeds up to 100 Mbps
WOW! brand
Staff rating
4.0
Customer rating
3.9
(12)

  • Plans starting at $9.99
  • Download speeds up to 1200 Mbps
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Google Fiber brand
Staff rating
4.3

Fast and reliable fiber connection in limited locations

Google Fiber offers affordable gig speeds with no contracts, data caps, fees, or fuss. Unfortunately, it’s still hamstrung by extremely limited availability.

What we like

  • Fast, reliable speeds
  • Affordably priced
  • Super-simple plan selection
What we don't like

  • Limited availability
  • No budget plans
Savings tip: Google Fiber often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
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Windstream Communications brand
Staff rating
3.6

Great rural internet provider, with some room to improve on customer service

Kinetic by Windstream aims to bring better internet to rural and remote areas. While it offers one of the best values in internet service anywhere, it’s hampered by a mediocre customer experience.

What we like

  • Good rural coverage
  • No data caps
  • No contracts
What we dislike

  • Limited fiber availability
  • So-so customer service
Savings tip: Windstream Communications often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
WOW! brand
Staff rating
4.0

Wow! Internet earns its name

Fast, inexpensive internet with great customer service, equipment, and installation? Wow is right. This internet company is a solid choice for most people. But if you’re a heavy streamer, its cable and fiber networks might not be beefy enough in all locations.

What we like

  • Low costs
  • Optional contracts
  • Award-winning customer service
What we dislike

  • Limited upload speed
  • Not ideal for online gaming
  • Availability in only 9 states
Savings tip: WOW! often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Google Fiber brand
Value
4.0
Some of the best value in the internet business

Google Fiber internet is an excellent value for the money. There are only two plans: 1,000 Mbps (1 gig) for $70 per month and 2,000 Mbps (2 gigs) for $100 per month. The 1 gig plan is among the most affordable we’ve seen at that speed, costing a little more than half the national benchmark fro similar plans (1). The 2 gig option is also drastically cheaper than many other providers’ similar offerings (if they even have a 2 gig plan). There’s no budget option for those who don’t need speeds this fast, but for what Google does offer, the value is hard to beat.

Pricing details vary by location. Visit
Google Fiber's website
or call to speak with a rep.
See pricing
Windstream Communications brand
Value
3.5
Kinetic by Windstream is one of the best values in internet service today

Windstream’s Kinetic internet service offers a surprisingly strong value. Prices are competitive—in fact, the 1 gig plan ties Google Fiber as the most affordable option we’ve seen for gigabit download speed. They both cost just over 50% of the national benchmark for similar plans (1).

The advertised prices are for a 12-month introductory period and will increase in the range of about $15 after the first year. This practice of second-year price hikes used to be the norm, but the best fiber internet providers we review have abandoned the practice.

Overall, Windstream represents one of the best values in home internet if you can get fiber. It's also a good deal if you can get only DSL, but your speeds will be much slower.

Pricing details vary by location. Visit
Windstream Communications's website
or call 1-833-970-0802 to speak with a rep.
See pricing
WOW! brand
Value
4.0
Great value, whether you sign a contract or not

WOW! offers 100 Mbps to 5 Gbps plans at a great price, whether or not you sign up for an optional one- or two-year contract. If you don’t mind signing a contract, WOW!’s plans will cost you about 25% of the national benchmark for a similar plan (1). After that, prices transition to month-to-month rates, which are $10 to $15 higher but still well below the benchmark.

To get WOW!’s advertised prices, you need to sign up for both autopay and paperless billing (a $5 monthly savings) and commit to a two-year contract. If you’re not sure whether you want to be chained to WOW! for that long, don’t worry too much about it. If you duck out early, you’ll pay only $15 for each month left on your contract—which isn’t much more than you’d pay if you skip the contract from the start. (2)

There are data caps of either 1.5 TB or 3 TB, depending on your plan. These are pretty high, but if you’re a heavy user, you could be charged up to $50 extra every month and have your speed throttled.

Pricing details vary by location. Visit
WOW!'s website
or call 1-844-727-4910 to speak with a rep.
See pricing
Google Fiber brand
Performance
5.0
Consistently fast performance and rock-solid reliability

Google Fiber is one of the fastest internet providers and offers excellent performance. The speeds are more than enough for even the heaviest users, and there’s enough bandwidth to power a whole household of HD streams. Since this is fiber, upload speeds are also excellent—1,000 Mbps on both plans. Unlimited data is the cherry on top of this delicious internet sundae. Our only knock is that some providers have started offering even faster speeds (though the majority of households won’t need more than what Google offers).

Available speeds vary by location. Call to speak with a Google Fiber rep or
go to its website.
Windstream Communications brand
Performance
5.0
Excellent performance for rural internet, particularly compared to competitors

Kinetic by Windstream is a fiber and DSL internet service. Normally, that would mean two sides to the performance story—excellent speed, reliability, and consistency with fiber, and then DSL. That’s technically true of Windstream, but there’s a big “but” to consider.

The “but” is that Windstream is primarily targeted at rural areas, where other internet options may be limited to satellite or even dial-up (yes, that’s still a thing). In these markets, the Kinetic service can actually be a breath of fresh air—including its DSL. Plus, there are no data caps to worry about, which is a major limitation with satellite. Finally, the fiber performance is excellent, with speeds up to 2 gigs.

Available speeds vary by location. Call 1-833-970-0802 to speak with a Windstream Communications rep or
go to its website.
WOW! brand
Performance
4.0
Cable and fiber networks deliver fast, reliable download speeds

The majority of WOW!’s network is cable and fiber, though some customers in Alabama still have legacy DSL service. WOW!'s speeds top out at 5 gigs, but for most households, 250 Mbps is plenty fast. We generally don't recommend more than 1 gigs.

WOW's cable plans have upload speeds that cap out at 50 Mbps, but its fiber plans are symmetrical. That means you can upload as fast as you can download. Most people will be fine with 50 Mbps upload speeds, but if you upload a lot of photos or videos, WOW! fiber could save you some headaches.

Available speeds vary by location. Call 1-844-727-4910 to speak with a WOW! rep or
go to its website.
Google Fiber brand
Equipment and installation
4.0
Free installation, free equipment, and no sneaky fees

Equipment is another area where Google Fiber really shines. Installation of the fiber jack is free, and there are no monthly fees for the network box, which functions as both a modem and router. This means that, outside of any state-imposed access fees, the advertised prices are what you’ll actually pay for broadband internet service. Many other providers end up costing $10–$15 more per month due to equipment rental fees, so this is a refreshing change of pace.

Additionally, Google doesn’t charge any sort of activation fee. This is another area where other internet providers sometimes get you—they advertise free installation, but charge a significant “activation fee” that negates the deal.

On paper, Google Fiber and its equipment are fantastic. We had to bump this score down, however, because of the slow pace of installation. Some customers complain of having to wait for months or even years to have fiber installed at their homes, even after the fiber-optic cables have been laid in their neighborhoods.

Equipment and installation options can vary widely depending on
Google Fiber plans
available in your area.
View plans
Windstream Communications brand
Equipment and installation
3.5
Misleading installation costs, but otherwise a decent experience

Windstream charges a pretty standard $10–$12 per month for equipment rental if you are in its fiber service area. This gets you a very usable wireless gateway.

If you are in a DSL area, you'll be charged a $10 monthly modem fee but will also need a router. You can technically bring your own equipment, but Windstream officially supports a very limited number of modems, so it might be easier just to rent one.

The Windstream professional installation fee seems very reasonable at first—just $35 (or free, with some promotions). However, there’s a $50 activation fee on your first bill that brings it more in line with other providers. If you need a phone jack installed, you’ll be charged another $65 on top of the other fees. Ouch.

You can install your DSL connection for free if you're home is already wired correctly, and online instructions make it a breeze.

Equipment and installation options can vary widely depending on
Windstream Communications plans
available in your area.
View plans
WOW! brand
Equipment and installation
3.5
Competitive Wi-Fi gear and installation

WOW! includes a free modem for your first year ($14/month after that), and fiber plans come with a free Wi-Fi router too. If you have cable service, you can rent a Whole Home Wi-Fi system, which includes a coveted eero base and one extender for $9.99. Additional extenders are $5.99 each, but most households won’t need more than one because eero’s that good. eero comes with an app you can use to manage your network, and you can add security services for an additional cost (under $10/month) if you want ad-blocking, malware protection, or parental controls.

A free self-startup kit is available to most new customers, but if you prefer professional installation, it’ll cost you $75. The good news is that with professional installation, WOW! waives its $10 activation fee, so it’s really just $65 more to have a technician’s help.

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Equipment and installation options can vary widely depending on
WOW! plans
available in your area.
View plans
Google Fiber brand
Customer experience
4.5
Straightforward pricing, clear bills, and consistent speeds

Given the excellent speeds, (relatively) affordable pricing, and lack of fees, it’s safe to say that living with Google Fiber makes for a fantastic experience. For the most part, you can just do what you need to do online and forget that you even have an internet service provider, which is great. When Google anticipates a change to your account or service, it generally lets you know well in advance.

If you do end up needing support, you’re dealing with Google. In general, this means really good online help and so-so phone support. That said, we’ve seen comparatively few customer service complaints about Google Fiber, and our own experience with Google Fiber has been that we rarely need customer support anyway. The company claims (2) it topped results in over 20 categories in an American Customer Satisfaction Index (ACSI) survey, but the actual results of that survey don’t appear to be public, so all we have are anecdotes.

Something else that we love about Google Fiber is how straightforward the billing is. The monthly statements are very clear about how much you owe and when you’ll be charged compared to the sometimes confusing internet bills from other providers, so there’s no ambiguity about charges. You can also access your account and billing info using your Gmail login, so you don’t have to worry about yet another username and password.

Visit Google Fiber's website
or call for more information on contracts and money-back guarantees.
Go to provider
Windstream Communications brand
Customer experience
2.5
Windstream’s otherwise-good service is brought down by lackluster customer service

The customer experience with Windstream leaves something to be desired. The provider ranks low in independent industry benchmarks like the American Customer Satisfaction Index (ACSI) (2), with a score of 62 out of 100. This is slightly below the industry average of 64.

Customer reviews of Windstream are generally mixed, with some pointing out that since they are often the only decent choice in an area, they try to get away with the bare minimum customer service. Customers also complain about frequent outages that sometimes last for days (3). That said, if your only other option is satellite internet (with its high prices and higher latency), it may be worth dealing with less-than-stellar customer service.

Visit Windstream Communications's website
or call 1-833-970-0802 for more information on contracts and money-back guarantees.
Go to provider
WOW! brand
Customer experience
4.5
Award-winning customer service, even in areas under new management

WOW! provides an award-winning customer experience, ranking fourth-highest in J.D. Power’s ISP Satisfaction list in the North Central US region in 2022. (3)

We should note that in 2021 WOW! sold a couple regions of its business (Evansville, IN and Chicago) to Astound broadband, so customers may see some changes in their service. That said, Astound ranks fifth on P.C. Mag's Readers' Choice awards, so you're probably in good hands. (4)

Visit WOW!'s website
or call 1-844-727-4910 for more information on contracts and money-back guarantees.
Go to provider
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Google Fiber
4.6
(18)
5 Star
67%
4 Star
28%
3 Star
5%
2 Star
0%
1 Star
0%
Z
Zacharias from Kansas City, MO
Google Fiber Customer for 4+ years
Reviewed on: 6-22-2022
The signal consistently fluctuates with service. It runs well just improving on its reception efforts. Maybe have better discounts for long-standing customers. Try to reward your customers that been with you the longest.
D
Danielfrom San Antonio, TX
Google Fiber Customer for 1+ years
Reviewed on: 6-22-2022
Prices is amazing for the speed. Rarely have any issues with srevices. Can hold up to all the devices on at the same time with no lag.
C
Carriefrom Atlanta, GA
Google Fiber Customer for 1+ years
Reviewed on: 6-17-2022
Google Fi is a huge improvement over our precious service. We rarely have interruptions to service and if we do it's remedied quickly. They also do a good job communicating with customers about changes.
C
Craigfrom Shawnee, KS
Google Fiber Customer for 4+ years
Reviewed on: 6-17-2022
Google Fiber is fast and reliable. I consistently get 1 Gbps up and down. But what I really like is that I don't have to use their router/box. I currently use my Orbi with their service and have disconnected their box.
Windstream Communications
4.0
(22)
5 Star
32%
4 Star
45%
3 Star
18%
2 Star
0%
1 Star
5%
D
Dillon from Lexington , SC
Windstream Communications Customer for 1+ years
Reviewed on: 6-24-2022
Service crashes all the time, customer service is not very knowledgeable, I feel like they train them for a day or two and then let them start answering phones after that whether they're ready or not
R
Ricofrom Lexington, KY
Windstream Communications Customer for 1+ years
Reviewed on: 6-22-2022
They are too expensive, other than that no issues
A
Anonymous
Windstream Communications Customer for 8+ years
Reviewed on: 6-17-2022
Windstream has work to be done. Sometimes the internet speed can be consistent but most of the time not so much.
S
Sandrafrom Coweta, OK
Windstream Communications Customer for 1+ years
Reviewed on: 6-17-2022
Reliability is terrible, customer service is the worst.
WOW!
3.9
(12)
5 Star
33%
4 Star
33%
3 Star
25%
2 Star
9%
1 Star
0%
A
Annfrom Sterling Heights , MI
WOW! Customer for 4+ years
Reviewed on: 6-22-2022
Nothing is good. The internet is too slow. It sucks.
R
Rickfrom Canton, MI
WOW! Customer for 8+ years
Reviewed on: 6-22-2022
WOW started off fine for years. In recent years there service has gone down hill. There are more interuptions and slower speeds.
M
Mercedesfrom Knoxville, TN
WOW! Customer for 4+ years
Reviewed on: 6-22-2022
I think that wow is a great internet service company, they get the job done and are always there when you need them. I think that they could improve by offering more services to the public
A
Angelfrom Leslie, MI
WOW! Customer for 4+ years
Reviewed on: 6-17-2022
I THINK IT IS TOO EXPENSIVE FOR BASIC PHONE AND INTERNET
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Endnotes and sources
1. “2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 8 December 2022.2. “Google Fiber,” Google. Accessed 8 December 2022.
Endnotes and sources
1. “2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 17 June 2022.2. “Internet Service Providers,” American Customer Satisfaction Index. Accessed 17 June 2022.3. "Windstream outages reported in the last 24 hours," Downdetector. Accessed 16 December 2022.
Endnotes and sources
1. “2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 21 June 2022.2. "WOW! Internet - Terms of Service," Wide Open West. Accessed 12 October 20223. "Price of Residential Internet Drives Customer Choice, J.D. Power Finds," J. D. Power. Accessed 7 December 2022.4. “Readers’ Choice 2022: Your Favorite ISPs for Any Type of Broadband,” PCMag. Accessed 7 December 2022.