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Google Fiber vs. Sparklight vs. Spectrum Internet plan comparison


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Headshot of Brittany McGhee
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Researched by
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Reviewed by
Bri FieldAssigning Editor
Updated 4/27/23

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Google Fiber brand
Staff rating
4.3
Customer rating
4.6
(18)

  • Plans starting at $70.00
  • Download speeds up to 2000 Mbps
Sparklight
Staff rating
3.2
Customer rating
0.0
(0)

  • Plans starting at $35.00
  • Download speeds up to 940 Mbps
Charter Spectrum brand logo
Staff rating
3.5
Customer rating
4.0
(513)

  • Plans starting at $29.99
  • Download speeds up to 1 Gbps
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Google Fiber brand
Staff rating
4.3

Fast and reliable fiber connection in limited locations

Google Fiber offers affordable gig speeds with no contracts, data caps, fees, or fuss. Unfortunately, it’s still hamstrung by extremely limited availability.

What we like

  • Fast, reliable speeds
  • Affordably priced
  • Super-simple plan selection
What we don't like

  • Limited availability
  • No budget plans
Savings tip: Google Fiber often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Sparklight
Staff rating
3.2

No-contract cable internet worth considering in areas without fiber

Sparklight, formerly known as Cable One, is a cable internet provider primarily serving suburbs and rural areas in over a dozen states. Its no-contract plans offer good download speeds to areas fiber doesn’t often reach, but its data caps aren’t ideal.

What we like

  • No contracts
  • Simple pricing
  • 30-day money-back guarantee
What we dislike

  • Data caps for most plans
  • Expensive Gig plan
Savings tip: Sparklight often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Charter Spectrum brand logo
Staff rating
3.5

Fast internet at reasonable prices

Spectrum offers speedy, reasonably priced cable internet service, and a strong budget plan. We wish there were fewer fees attached, though.

What we like

  • Simple plan selection
  • No contracts
  • No data cap
What we dislike

  • Pricey gig plan
  • Lots of small fees
  • Price increase after 12 months
Savings tip: Spectrum often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Google Fiber brand
Value
4.0
Some of the best value in the internet business

Google Fiber internet is an excellent value for the money. There are only two plans: 1,000 Mbps (1 gig) for $70 per month and 2,000 Mbps (2 gigs) for $100 per month. The 1 gig plan is among the most affordable we’ve seen at that speed, costing a little more than half the national benchmark fro similar plans (1). The 2 gig option is also drastically cheaper than many other providers’ similar offerings (if they even have a 2 gig plan). There’s no budget option for those who don’t need speeds this fast, but for what Google does offer, the value is hard to beat.

Pricing details vary by location. Visit
Google Fiber's website
or call to speak with a rep.
See pricing
Sparklight
Value
2.5
Sparklight’s plans are a decent value for casual users without access to fiber

Sparklight’s no-contract cable internet plans are generally a decent value compared to other providers available in the communities the company serves. While you might not be able to get fiber in these areas, you’re likely to find DSL, satellite, or other cable internet service providers (ISPs). The speed you get for the price is comparable to other cable providers or a bit cheaper, and the performance surpasses DSL and satellite. All of this means Sparklight’s plans are worth strongly considering if your address is in one of its service areas.

We recommend choosing a Sparklight plan with at least 200 Mbps of download speed, but ideally more if it’s in your budget. Since Sparklight is a cable provider, upload speeds tend to be far below the download speeds. Upload speeds increase with each pricing tier, so if you work from home and have multiple connected devices you may want to pick one of the more expensive plans for seamless video calls.

All of Sparklight’s plans have data caps, except for its most expensive Gig plan. Data caps are typical for cable providers. While some competitors offer data caps over 1 TB for all of their plans, Sparklight’s plans have data caps that range from 100 GB to 1.5 TB. You can get 100 GB blocks of additional data for $10 during months when you need it, or you can upgrade to unlimited data with any plan for an extra $30/month. When calculating your needs, consider that the average person uses 536 GB of data per month (1).

The Gig plan offers the most data for your dollar and the highest speeds, but it’s more expensive than fiber plans with comparable download speeds, at least in some of the service areas. If you don’t want to pay top dollar, the Internet 300 and 500 plans also offer good speeds and high enough data caps for the needs of most households. We wouldn’t recommend the Internet 25 plan because its low speeds and data cap won’t comfortably meet most people’s needs.

Pricing details vary by location. Visit
Sparklight's website
or call 1-877-687-1332 to speak with a rep.
See pricing
Charter Spectrum brand logo
Value
3.0
Straightforward internet plans with budget-friendly pricing

Spectrum service offers a solid value—particularly at the lowest tier. There are only three plans to choose from, which could either be a plus or minus depending on your perspective. In this case, we feel it’s a good thing: the plans are straightforward and easy to understand.

The lowest-tier plan offers speeds up to 300 Mbps (wireless speeds may vary) at a decent price, according to government benchmarks (1). That's just $0.17 per megabit per second, with speeds that blow any DSL plan out of the water. The other two internet plans are less exciting, but still reasonably priced for the first year. After 12 months, your price could be up by $20 or more.

Pricing details vary by location. Visit
Spectrum's website
or call 1-844-733-6483 to speak with a rep.
See pricing
Google Fiber brand
Performance
5.0
Consistently fast performance and rock-solid reliability

Google Fiber is one of the fastest internet providers and offers excellent performance. The speeds are more than enough for even the heaviest users, and there’s enough bandwidth to power a whole household of HD streams. Since this is fiber, upload speeds are also excellent—1,000 Mbps on both plans. Unlimited data is the cherry on top of this delicious internet sundae. Our only knock is that some providers have started offering even faster speeds (though the majority of households won’t need more than what Google offers).

Available speeds vary by location. Call to speak with a Google Fiber rep or
go to its website.
Sparklight
Performance
4.0
Good download speeds, but data caps hold it back

Sparklight is available in mostly rural and suburban areas where customers probably won’t be able to get fiber internet. This makes Sparklight’s cable internet speeds the best option in some communities that are otherwise served only by DSL or satellite, which can be slow and unreliable. According to a report from Ookla, Sparklight had the highest download speeds among fixed broadband providers in North Dakota and New Mexico. (2)

Sparklight is a fiber-rich cable provider, meaning it delivers service using a mix of fiber and coaxial cables. While it can achieve download speeds of up to 940 Mbps, its upload speeds are much lower than that, reaching 50 Mbps. This is a technical limitation of cable connections that those with fiber connections won’t experience. While this isn’t ideal for households with several people who want to do heavy gaming or take video calls at the same time, Sparklight’s download and upload speeds are generally still sufficient for most households. And for regular browsing and streaming for multiple users, it's just fine. However, the data caps may hold you back if you’re a heavy internet user. Occasional outages and inconsistent speeds do affect service according to customer reports on Downdetector. (3)

Available speeds vary by location. Call 1-877-687-1332 to speak with a Sparklight rep or
go to its website.
Charter Spectrum brand logo
Performance
4.0
Reliable internet with speeds up to 1 Gbps

Spectrum offers speedy performance overall, with packages up to 1,000 Mbps available (wireless speeds may vary). The lower tiers are more exciting—almost every provider has a gig plan these days, but Spectrum’s lowest plan has speeds up to 300 Mbps, which is still excellent for all but the heaviest users. Additionally, there are no data caps on any of the plans, so you can use as much bandwidth as you like.

Speed is only half the equation, though—even the fastest connection is useless if it doesn’t work when you need it. Luckily, Spectrum is on par with its closest cable competitors here. It offers faster-than-advertised speeds most of the time, according to the US Federal Communications Commission (2), and earned the top spot for median speeds from Speedtest.net (3). Spectrum’s latency scores were a little higher than competitors Xfinity and Cox, but at just 25 ms, you’re still within the playability range for most online games.

Available speeds vary by location. Call 1-844-733-6483 to speak with a Spectrum rep or
go to its website.
Google Fiber brand
Equipment and installation
4.0
Free installation, free equipment, and no sneaky fees

Equipment is another area where Google Fiber really shines. Installation of the fiber jack is free, and there are no monthly fees for the network box, which functions as both a modem and router. This means that, outside of any state-imposed access fees, the advertised prices are what you’ll actually pay for broadband internet service. Many other providers end up costing $10–$15 more per month due to equipment rental fees, so this is a refreshing change of pace.

Additionally, Google doesn’t charge any sort of activation fee. This is another area where other internet providers sometimes get you—they advertise free installation, but charge a significant “activation fee” that negates the deal.

On paper, Google Fiber and its equipment are fantastic. We had to bump this score down, however, because of the slow pace of installation. Some customers complain of having to wait for months or even years to have fiber installed at their homes, even after the fiber-optic cables have been laid in their neighborhoods.

Equipment and installation options can vary widely depending on
Google Fiber plans
available in your area.
View plans
Sparklight
Equipment and installation
3.5
Low equipment costs and simple installation

When you sign up for Sparklight internet service, you can call to schedule professional installation or choose self-installation. Both options are reasonably fast according to customer reviews. Professional installation is typically free and can be scheduled at your convenience. There's technically a $90 professional installation fee, but it is waived as part of a "permanent promotion." Self-installation is free and should take about 15 minutes once you receive your equipment in the mail.

You can choose to purchase your own Sparklight-supported modem or lease a modem from Sparklight for just over $10/month, less than some other providers. The installation cost, activation fee, and any equipment deposits may be waived for qualifying new customers.

Equipment and installation options can vary widely depending on
Sparklight plans
available in your area.
View plans
Charter Spectrum brand logo
Equipment and Installation
4.5
You can rent a router or use your own, and there’s a fee for self-installation

Spectrum’s equipment setup is a bit different than most—at least when it comes to fees. There is no charge for the modem, but there is a $5 monthly fee for the wireless router (waived on the gig plan). What this means is that Spectrum gives you a separate modem and router, instead of a combined gateway. It also means you can opt to bring your own wireless router if you prefer. Customers can also add Wi-Fi extenders, called Pods, for $3 each per month. If you use the Spectrum router, you can use the company's highly rated smartphone app to manage settings and parental controls.

Installation is straightforward and affordable. If you need a pro to come out, you can opt for a professional installation for $59.99. If you can handle the installation yourself, the self-install kit is about $25. We’d prefer free self-installation, but it isn’t the highest self-install fee we’ve seen, so we’ll take what we can get.

Equipment and installation options can vary widely depending on
Spectrum plans
available in your area.
View plans
Google Fiber brand
Customer experience
4.5
Straightforward pricing, clear bills, and consistent speeds

Given the excellent speeds, (relatively) affordable pricing, and lack of fees, it’s safe to say that living with Google Fiber makes for a fantastic experience. For the most part, you can just do what you need to do online and forget that you even have an internet service provider, which is great. When Google anticipates a change to your account or service, it generally lets you know well in advance.

If you do end up needing support, you’re dealing with Google. In general, this means really good online help and so-so phone support. That said, we’ve seen comparatively few customer service complaints about Google Fiber, and our own experience with Google Fiber has been that we rarely need customer support anyway. The company claims (2) it topped results in over 20 categories in an American Customer Satisfaction Index (ACSI) survey, but the actual results of that survey don’t appear to be public, so all we have are anecdotes.

Something else that we love about Google Fiber is how straightforward the billing is. The monthly statements are very clear about how much you owe and when you’ll be charged compared to the sometimes confusing internet bills from other providers, so there’s no ambiguity about charges. You can also access your account and billing info using your Gmail login, so you don’t have to worry about yet another username and password.

Visit Google Fiber's website
or call for more information on contracts and money-back guarantees.
Go to provider
Sparklight
Customer experience
3.0
Average customer service and occasional slowdowns and outages

Customer experience with Sparklight is about average compared to other providers. Tech support is available 24/7 by phone or email, and there are plenty of help articles available online. Like most other providers, equipment installation is straightforward whether you have it done professionally or do it yourself.

Common complaints include unplanned outages, inconsistent speeds, and long wait times to reach Sparklight support by phone, according to user reports on Downdetector. (4) If you try Sparklight’s internet service and it doesn’t live up to expectations, the company offers a 30-day money-back guarantee.

Visit Sparklight's website
or call 1-877-687-1332 for more information on contracts and money-back guarantees.
Go to provider
Charter Spectrum brand logo
Customer Experience
2.5
Watch out for hefty fees and price hikes down the road

We’ll just come right out and say it: Spectrum has a lot of fees. While you may never see most of them, it’s worth noting that they’re there. Here’s a sample:

  • $5 to pay over the phone(?!)
  • $5 reconnection fee
  • $19.99 to upgrade equipment when switching to the Internet Gig plan

These aren’t going to be on every bill, and you may never see most of them. However, when you do, it makes for a poor experience.

When you add second-year price hikes in the range of $20+, things aren't looking good for Spectrum customers. However, Spectrum customers seem to be about as satisfied with customer service as customers with competitors Cox and CenturyLink, and it's only slightly worse than average. (4)

If Spectrum is the only cable provider in your area and your home isn't wired for fiber internet, we recommend the service. Just set a calendar reminder to contact customer service in a year and see if you can negotiate the price down!

Visit Spectrum's website
or call 1-844-733-6483 for more information on contracts and money-back guarantees.
Go to provider
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Made up your mind?
Find out what providers are available near you.
Google Fiber
4.6
(18)
5 Star
67%
4 Star
28%
3 Star
5%
2 Star
0%
1 Star
0%
Z
Zacharias from Kansas City, MO
Google Fiber Customer for 4+ years
Reviewed on: 6-22-2022
The signal consistently fluctuates with service. It runs well just improving on its reception efforts. Maybe have better discounts for long-standing customers. Try to reward your customers that been with you the longest.
D
Danielfrom San Antonio, TX
Google Fiber Customer for 1+ years
Reviewed on: 6-22-2022
Prices is amazing for the speed. Rarely have any issues with srevices. Can hold up to all the devices on at the same time with no lag.
C
Carriefrom Atlanta, GA
Google Fiber Customer for 1+ years
Reviewed on: 6-17-2022
Google Fi is a huge improvement over our precious service. We rarely have interruptions to service and if we do it's remedied quickly. They also do a good job communicating with customers about changes.
C
Craigfrom Shawnee, KS
Google Fiber Customer for 4+ years
Reviewed on: 6-17-2022
Google Fiber is fast and reliable. I consistently get 1 Gbps up and down. But what I really like is that I don't have to use their router/box. I currently use my Orbi with their service and have disconnected their box.
Sparklight
0.0
(0)
5 Star
0%
4 Star
0%
3 Star
0%
2 Star
0%
1 Star
0%
Spectrum
4.0
(513)
5 Star
34%
4 Star
41%
3 Star
20%
2 Star
4%
1 Star
1%
A
Andrewfrom Newark, NY
Spectrum Customer for 1+ years
Reviewed on: 6-17-2022
My internet goes out all the time whenever I first go to use it when returning home from anywhere.
T
Theresafrom Merriam, KS
Spectrum Customer for Less than a year
Reviewed on: 6-17-2022
My choice was limited due to my location. Not very pleased that I got my first bill less than a week after activation. And due in less than three after activation.
N
Nathaliafrom Sherman Oaks, CA
Spectrum Customer for 1+ years
Reviewed on: 6-17-2022
The connection is good and fast overall. It disconnects sometimes out of nowhere, so I wish it was more stable.
J
Jpfrom Evansville, IN
Spectrum Customer for 8+ years
Reviewed on: 6-17-2022
Thank you all right we have a limited opportunities in this
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Endnotes and sources
1. “2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 8 December 2022.2. “Google Fiber,” Google. Accessed 8 December 2022.
Endnotes and sources
1. "Broadband Insights Report (OVBI)," OpenVault. Accessed 17 October 2022.2. “Here’s Where Smaller ISPs Are Blazing Ahead in the United States,” Ookla. Accessed 8 July 2022.3. “Sparklight outage or service down?,” Downdetector. Accessed 8 July 2022.4. “Sparklight outage or service down?,” Downdetector. Accessed 8 July 2022.
Endnotes and sources
  1. 2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 17 June 2022.
  2. "Measuring Broadband America," FCC. Retreieved Dec. 7, 2022.
  3. "Fastests ISPs of 2022," Speetest.net. Retrieved Dec. 7, 2022.
  4. "Satisfaction Benchmarks by Company, Internet Service Providers," ACSI. Retrieved Dec. 7, 2022.