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Cox Communications vs. Google Fiber vs. TDS Telecom Internet plan comparison


Headshot of Kathryn Casna
Headshot of Dave Schafer
Researched by
Headshot of Bri Field
Reviewed by
Bri FieldAssigning Editor
Updated 5/12/23

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Cox
Staff rating
3.6
Customer rating
4.1
(122)

  • Plans starting at $20.00
  • Download speeds up to 2 Gbps
Google Fiber brand
Staff rating
4.3
Customer rating
4.6
(18)

  • Plans starting at $70.00
  • Download speeds up to 2000 Mbps
TDS Telecom brand
Staff rating
3.5
Customer rating
3.2
(8)

  • Plans starting at $38.95
  • Download speeds up to 1000 Mbps
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Cox
Staff rating
3.6

Low starting prices and reliable internet speeds

Cox provides a great customer experience and reliable speeds, but you’ll spend more for higher-speed plans, extra data, and add-ons.

What we like

  • Plan variety and options
  • Great customer experience
  • Generous, unthrottled data cap
What we dislike

  • Expensive plans
  • Steep data overages
  • So-so availability
Savings tip: Cox often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Google Fiber brand
Staff rating
4.3

Fast and reliable fiber connection in limited locations

Google Fiber offers affordable gig speeds with no contracts, data caps, fees, or fuss. Unfortunately, it’s still hamstrung by extremely limited availability.

What we like

  • Fast, reliable speeds
  • Affordably priced
  • Super-simple plan selection
What we don't like

  • Limited availability
  • No budget plans
Savings tip: Google Fiber often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
TDS Telecom brand
Staff rating
3.5

Inconsistent speeds for the price, but it’ll do

This budget internet provider offers DSL, cable, and fiber internet at a low price. However, TDS doesn’t guarantee advertised speeds, and the quality of service will likely vary by location and connection type. If you want the highest speeds, guaranteed speeds, or unlimited data, this might not be the provider for you, but if you can get fiber, it’s worth a look.

What we like

  • Several plan options
  • Fiber in some areas
  • Easy installation
What we dislike

  • Complaints about speed
  • Self-setup not available everywhere
  • Contract required
Savings tip: TDS Telecom often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Cox
Value
3.0
Good budget plans, but you’ll pay high prices for top speeds

Cox plans range from around $0.60/Mbps for low-speed plans to around $0.10/Mbps for the fastest plan, which is more expensive than other cable internet providers. The good news? Cox has more lower-speed plan options, so if your internet budget tops out at $50 a month, Cox might be your new best friend. At speeds of 200 Mbps and above, however, Cox loses the price war.

What you get for the money is pretty good. All plans have a 1.25 TB data cap (unless you pay an extra $50 per month for unlimited), but that’s more than most people need. And unlike providers where unlimited comes standard, Cox won’t throttle your speed if you get a little data-hungry. Just beware of overage charges (which can really add up) if you go over the limit.

Pricing details vary by location. Visit
Cox's website
or call 1-844-719-0028 to speak with a rep.
See pricing
Google Fiber brand
Value
4.0
Some of the best value in the internet business

Google Fiber internet is an excellent value for the money. There are only two plans: 1,000 Mbps (1 gig) for $70 per month and 2,000 Mbps (2 gigs) for $100 per month. The 1 gig plan is among the most affordable we’ve seen at that speed, costing a little more than half the national benchmark fro similar plans (1). The 2 gig option is also drastically cheaper than many other providers’ similar offerings (if they even have a 2 gig plan). There’s no budget option for those who don’t need speeds this fast, but for what Google does offer, the value is hard to beat.

Pricing details vary by location. Visit
Google Fiber's website
or call to speak with a rep.
See pricing
TDS Telecom brand
Value
3.5
Low prices, but varying value

TDS’s DSL, cable, and fiber internet range from a superslow 1 Mbps to a superfast 2 Gbps, with over a dozen plans in between. Prices vary by location, but most seem to come in below US benchmarks for comparable broadband speeds (1) and are cheaper than similar plans from Xfinity, Spectrum, and Cox.

Our favorite things about TDS prices is that in some locations, we've seen a "price for life" guarantee. That means the price you sign up at is the same price you'll pay as long as you're a customer. Since most providers have significant price hikes after a year or two of service, being able to lock in your price is a huge deal—and a big reason to stick with instead of switching to a different internet company.

We interviewed Marci-Ray, a TDS fiber customer since 2020. In a household with multiple gaming consoles and smart home devices, she’s been very pleased with the reliability and price of the 300 Mbps fiber plan: “For the value of the speed and the price…it’s great. I’m very happy with that.”

Unfortunately, not all TDS customers have had the same experience. We’ve seen some customer complaints about slower-than-advertised speeds, meaning that customers aren’t getting what they paid for, especially on DSL or cable plans. If you opt for a higher plan to account for that (which is what TDS recommends if you don't see the speeds it advertises), you may end up paying more than you would somewhere else for the same speed.

Pricing details vary by location. Visit
TDS Telecom's website
or call 1-844-726-0721 to speak with a rep.
See pricing
Cox
Performance
4.5
Speeds are very reliable, but expect minor slowdowns at peak times

Generally, Cox delivers the speeds it says it does, sometimes even a bit higher—though the speed you experience also depends on lots of factors, such as the equipment you’re using and your distance from the router.

Cox specializes in cable internet, which is faster than DSL and satellite, but slower and less reliable than fiber. It’s also typically cheaper and more reliable than wireless internet. The US Federal Communication Commission, in fact, says actual speeds from Cox are faster than advertised and nearly identical to competitor Optimum. Those speeds are stable, too. The report found slowdowns less than 5% of the time. (1) However, cable internet is known to be slower during peak usage times because you and your neighbors are all using the same street lines.

Available speeds vary by location. Call 1-844-719-0028 to speak with a Cox rep or
go to its website.
Google Fiber brand
Performance
5.0
Consistently fast performance and rock-solid reliability

Google Fiber is one of the fastest internet providers and offers excellent performance. The speeds are more than enough for even the heaviest users, and there’s enough bandwidth to power a whole household of HD streams. Since this is fiber, upload speeds are also excellent—1,000 Mbps on both plans. Unlimited data is the cherry on top of this delicious internet sundae. Our only knock is that some providers have started offering even faster speeds (though the majority of households won’t need more than what Google offers).

Available speeds vary by location. Call to speak with a Google Fiber rep or
go to its website.
TDS Telecom brand
Performance
3.0
Speeds not guaranteed

TDS says you could see speeds “up to” your plan’s max, which isn’t uncommon of internet service providers, but TDS seems to get a lot of complaints from customers seeing much lower speeds than advertised. And if you’re not happy with the speeds you’re seeing, TDS’ solution is to switch to a lower-level plan, and it’ll waive its usual $15 fee for switching plans mid-contract. But if you ask us, this feels like an ineffective solution since lower-level plan speeds aren’t guaranteed either. You could end up with even lower speeds, albeit at a lower cost.

If TDS fiber is available in your area, you should see more consistent speeds since fiber-optic technology is more reliable all around. One customer who switched from Spectrum cable service to TDS fiber in the Madison, WI area told us that TDS has been far more reliable for them, with fewer slowdowns and outages.

Depending on your location, your TDS plan might come with unlimited data. Or it might come with a data cap of 500 GB and overage fees if you go over that. This cap is pretty low, considering most people use around 500 GB per month all on their own. Unless you live alone, it won’t be enough. And if you use less than 500 GB, the extra won’t roll over.

Available speeds vary by location. Call 1-844-726-0721 to speak with a TDS Telecom rep or
go to its website.
Cox
Equipment and installation
3.5
Rent a Gateway or bring your own networking equipment

Cox’s Panoramic Wi-Fi Gateway ($13/month to rent) is a modem and router in one, and you can purchase (but not rent) additional Wi-Fi pods ($129.99 each) that plug into a regular power outlet to reduce dead spots in your home. Because these pods can be used only with Cox, they're only an ideal solution if you plan to be with Cox for several years. The good news is Cox is also compatible with tons of other modems and routers, so you could save a few bucks while using your own gear.

With Cox, a self-installation kit is free. But if getting set up on your own makes you sweat, a Cox professional can install it for $100... but that installation cost goes up if your home isn’t already wired up and ready to go. They’ll ensure cabling makes it from the street into your home, but you might need to hire a contractor or handyman to run wires to a specific room.

Equipment and installation options can vary widely depending on
Cox plans
available in your area.
View plans
Google Fiber brand
Equipment and installation
4.0
Free installation, free equipment, and no sneaky fees

Equipment is another area where Google Fiber really shines. Installation of the fiber jack is free, and there are no monthly fees for the network box, which functions as both a modem and router. This means that, outside of any state-imposed access fees, the advertised prices are what you’ll actually pay for broadband internet service. Many other providers end up costing $10–$15 more per month due to equipment rental fees, so this is a refreshing change of pace.

Additionally, Google doesn’t charge any sort of activation fee. This is another area where other internet providers sometimes get you—they advertise free installation, but charge a significant “activation fee” that negates the deal.

On paper, Google Fiber and its equipment are fantastic. We had to bump this score down, however, because of the slow pace of installation. Some customers complain of having to wait for months or even years to have fiber installed at their homes, even after the fiber-optic cables have been laid in their neighborhoods.

Equipment and installation options can vary widely depending on
Google Fiber plans
available in your area.
View plans
TDS Telecom brand
Equipment and installation
4.5
Low-cost equipment and installation options

TDS offers two equipment options, which you purchase and pay down each month. A standard modem and Wi-Fi router combo is $10/month, and Wi-Fi+ is around $20/month. Wi-Fi+ comes with a modem plus an eero Wi-Fi home base and one mesh extender—all of which should give you 2,500 sq. ft. of signal, which isn’t too bad. (2) TDS recommends adding an extender ($5) for every additional 1,000 feet beyond that. This system comes with a smartphone app that makes managing your Wi-Fi easy.

Self-installation is free and takes about 15 minutes, but it’s available in only some locations. In others, professional installation is required for no additional charge. However, if self-installation is available in your area and you still want professional help, it’ll cost you around $50.

As an Amazon Associate, Switchful.com may earn commissions from qualifying purchases.

Equipment and installation options can vary widely depending on
TDS Telecom plans
available in your area.
View plans
Cox
Customer experience
3.5
Decent customer service, and you can pay for extra tech help

Reviews for internet service providers are notoriously low in general, but Cox does pretty well according to our real customer reviews. The American Customer Satisfaction Index (ASCI) ranks Cox ninth in customer satisfaction among internet service providers—the same as Frontier. (2) That's lower than average, but not by much.

We think Cox’s 30-day, no hassle money-back guarantee is solid. And in our own experience with Cox, we've had solid customer service interactions. If you opt for self-installation, you can still get plenty of help online or by phone if needed. But if you use your own gear or technology isn’t your thing, $10/month will get you extra help, day or night, for things like malware removal, software installation and reconfiguration, and general troubleshooting.

Visit Cox's website
or call 1-844-719-0028 for more information on contracts and money-back guarantees.
Go to provider
Google Fiber brand
Customer experience
4.5
Straightforward pricing, clear bills, and consistent speeds

Given the excellent speeds, (relatively) affordable pricing, and lack of fees, it’s safe to say that living with Google Fiber makes for a fantastic experience. For the most part, you can just do what you need to do online and forget that you even have an internet service provider, which is great. When Google anticipates a change to your account or service, it generally lets you know well in advance.

If you do end up needing support, you’re dealing with Google. In general, this means really good online help and so-so phone support. That said, we’ve seen comparatively few customer service complaints about Google Fiber, and our own experience with Google Fiber has been that we rarely need customer support anyway. The company claims (2) it topped results in over 20 categories in an American Customer Satisfaction Index (ACSI) survey, but the actual results of that survey don’t appear to be public, so all we have are anecdotes.

Something else that we love about Google Fiber is how straightforward the billing is. The monthly statements are very clear about how much you owe and when you’ll be charged compared to the sometimes confusing internet bills from other providers, so there’s no ambiguity about charges. You can also access your account and billing info using your Gmail login, so you don’t have to worry about yet another username and password.

Visit Google Fiber's website
or call for more information on contracts and money-back guarantees.
Go to provider
TDS Telecom brand
Customer experience
3.0
Extra help if you need it—at a price

Like most internet service providers, TDS gets mixed reviews from customers, but overall it seems about average. You’ll get around-the-clock tech support, including phone calls, online chat, and remote internet sessions (during which a technician logs into your computer remotely to troubleshoot your connection).

If you want help with more than your connection, you can pay around $13 per month for a Remote PC Support subscription. With it, you can get help with network security, optimizing your computer, and setting up your devices. Without the subscription, you’ll pay around $50 each time you need these services. If you’re tech savvy, you’ll save a lot by skipping the subscription. But if you think you’ll need help at least once per quarter, the subscription will be cheaper.

When we interviewed a current customer about their experience with TDS customer support, they said that TDS was very responsive, clearly explained what was happening, and fixed connection issues for them without charging for the service.

They were also able to negotiate their internet price back down after their promotional price ended. TDS customer service recommended setting a calendar reminder to call in again each time the promo pricing was close to running out. It’s less convenient than just getting the lower price consistently, but we appreciate the willingness to bring prices back down.

The one downside the customer mentioned was the lack of a dedicated app for managing their service and billing—something many other providers already provide.

Visit TDS Telecom's website
or call 1-844-726-0721 for more information on contracts and money-back guarantees.
Go to provider
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Cox Communications
4.1
(122)
5 Star
43%
4 Star
33%
3 Star
21%
2 Star
2%
1 Star
1%
M
Michaelfrom Las Vegas, NV
Cox Communications Customer for 8+ years
Reviewed on: 6-17-2022
been with cox for quire a few years. service is ok
C
Cindyfrom Virginia Beach, VA
Cox Communications Customer for 8+ years
Reviewed on: 6-17-2022
My review for Cox is a pleasant experience overall. Sometimes the reliability and speed is not consistent. This makes me long for a more reliable service.
T
Tiffaniefrom Las Vegas, NV
Cox Communications Customer for 1+ years
Reviewed on: 6-17-2022
the value of cox i would say is just decent. they do not go above and beyond like they use to but its okay. the speed is hit or miss. and honestly its not very reliable as we always are having connectivity isuues. its crap to keep it sweet
M
Matthewfrom Alexandria, VA
Cox Communications Customer for 1+ years
Reviewed on: 6-17-2022
Cox has been very reliable over the past 18 months. The technician who came to my house was friendly and good at his job. I would love if their prices were a little lower, especially for cable.
Google Fiber
4.6
(18)
5 Star
67%
4 Star
28%
3 Star
5%
2 Star
0%
1 Star
0%
Z
Zacharias from Kansas City, MO
Google Fiber Customer for 4+ years
Reviewed on: 6-22-2022
The signal consistently fluctuates with service. It runs well just improving on its reception efforts. Maybe have better discounts for long-standing customers. Try to reward your customers that been with you the longest.
D
Danielfrom San Antonio, TX
Google Fiber Customer for 1+ years
Reviewed on: 6-22-2022
Prices is amazing for the speed. Rarely have any issues with srevices. Can hold up to all the devices on at the same time with no lag.
C
Carriefrom Atlanta, GA
Google Fiber Customer for 1+ years
Reviewed on: 6-17-2022
Google Fi is a huge improvement over our precious service. We rarely have interruptions to service and if we do it's remedied quickly. They also do a good job communicating with customers about changes.
C
Craigfrom Shawnee, KS
Google Fiber Customer for 4+ years
Reviewed on: 6-17-2022
Google Fiber is fast and reliable. I consistently get 1 Gbps up and down. But what I really like is that I don't have to use their router/box. I currently use my Orbi with their service and have disconnected their box.
TDS Telecom
3.2
(8)
5 Star
12%
4 Star
37%
3 Star
25%
2 Star
13%
1 Star
13%
S
Sheridanfrom Mounds, OK
TDS Telecom Customer for Less than a year
Reviewed on: 8-29-2022
I’m just fine using TDS the speed and reliability is spot on
B
Beverlyfrom Hobbs, NM
TDS Telecom Customer for Less than a year
Reviewed on: 6-22-2022
TDS provides my needs internet connection speed and capacity. Since we are all mature in the house, we don't do any gaming and live stream. We are also working most of the time, thus social media access from our side is mostly done only after work or during weekends.
S
Sherryfrom Milliken, CO
TDS Telecom Customer for Less than a year
Reviewed on: 6-22-2022
It took close to 6 months to get a permanent line and half of that to get a temporary line. They kept saying it would be done in a week. We have issues with speed and reliability on a weekly basis. The only reason we stay with them is they ae cheaper then Century link and they have the same issues.
J
Jefffrom Milliken, CO
TDS Telecom Customer for 1+ years
Reviewed on: 6-17-2022
They have horrible customer service
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Endnotes and sources
  1. "Measuring Fixed Broadband - Tenth Report," FCC. Accessed 5 August 2022.
  2. Internet Service Providers,” ASCI. Accessed 7 December 2022.
Endnotes and sources
1. “2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 8 December 2022.2. “Google Fiber,” Google. Accessed 8 December 2022.
Endnotes and sources
1. “2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 9 December 2022.2. "TDS Wi-Fi+," TDS. Accessed 9 December 2022.