Staff rating

4.0

Customer rating

4.0

(76)

Plans starting at $30.00

Download speeds up to 940Mb

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Staff rating

4.3

Customer rating

4.6

(18)

Plans starting at $70.00

Download speeds up to 2000 Mbps

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Staff rating

4.0

Customer rating

3.9

(12)

Plans starting at $9.99

Download speeds up to 1200 Mbps

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Staff rating

4.0

Great fiber service, if you can get it

CenturyLink offers excellent fiber internet, but it’s available only in limited markets. If you can't get fiber, you may be able to get a DSL connection but you'll pay nearly as much.

What we like

Unlimited data across all plans
Fast fiber connections in select markets
No contracts

What we dislike

Limited fiber availability
Much slower DSL internet speeds
Below-average customer service

See full review

Savings tip: CenturyLink often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.

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Staff rating

4.3

Fast and reliable fiber connection in limited locations

Google Fiber offers affordable gig speeds with no contracts, data caps, fees, or fuss. Unfortunately, it’s still hamstrung by extremely limited availability.

What we like

Fast, reliable speeds
Affordably priced
Super-simple plan selection

What we don't like

Limited availability
No budget plans

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Savings tip: Google Fiber often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.

Check deals

Staff rating

4.0

Wow! Internet earns its name

Fast, inexpensive internet with great customer service, equipment, and installation? Wow is right. This internet company is a solid choice for most people. But if you’re a heavy streamer, its cable and fiber networks might not be beefy enough in all locations.

What we like

Low costs
Optional contracts
Award-winning customer service

What we dislike

Limited upload speed
Not ideal for online gaming
Availability in only 9 states

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Savings tip: WOW! often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.

Check deals

Value

4.0

Great fiber value meets high-cost, low-performance DSL plans

CenturyLink offers two types of plans, depending on your location. The more common option is DSL, which is relatively slow and offers inconsistent speeds. The other option is fiber, which is extremely fast and reliable.

Generally speaking, the DSL options are not a great value. The price is reasonable, but the speeds mean you’re likely to get more for your money elsewhere (this is true for many DSL providers). The fiber plans are a much better value—they offer much more speed for the money than CenturyLink’s DSL plans and are competitive with other providers’ fiber offerings. In fact, CenturyLink's 940 Mbps plan costs a little more than half of the national benchmark for similar plans. (1) We highly recommend CenturyLink fiber if you have it available.

Pricing details vary by location. Visit

CenturyLink's website

or call 1-833-804-2792 to speak with a rep.

See pricing

Value

4.0

Some of the best value in the internet business

Google Fiber internet is an excellent value for the money. There are only two plans: 1,000 Mbps (1 gig) for $70 per month and 2,000 Mbps (2 gigs) for $100 per month. The 1 gig plan is among the most affordable we’ve seen at that speed, costing a little more than half the national benchmark fro similar plans (1). The 2 gig option is also drastically cheaper than many other providers’ similar offerings (if they even have a 2 gig plan). There’s no budget option for those who don’t need speeds this fast, but for what Google does offer, the value is hard to beat.

Pricing details vary by location. Visit

Google Fiber's website

or call to speak with a rep.

See pricing

Value

4.0

Great value, whether you sign a contract or not

WOW! offers 100 Mbps to 5 Gbps plans at a great price, whether or not you sign up for an optional one- or two-year contract. If you don’t mind signing a contract, WOW!’s plans will cost you about 25% of the national benchmark for a similar plan (1). After that, prices transition to month-to-month rates, which are $10 to $15 higher but still well below the benchmark.

To get WOW!’s advertised prices, you need to sign up for both autopay and paperless billing (a $5 monthly savings) and commit to a two-year contract. If you’re not sure whether you want to be chained to WOW! for that long, don’t worry too much about it. If you duck out early, you’ll pay only $15 for each month left on your contract—which isn’t much more than you’d pay if you skip the contract from the start. (2)

There are data caps of either 1.5 TB or 3 TB, depending on your plan. These are pretty high, but if you’re a heavy user, you could be charged up to $50 extra every month and have your speed throttled.

Pricing details vary by location. Visit

WOW!'s website

or call 1-844-727-4910 to speak with a rep.

See pricing

Performance

4.5

Performance is excellent for areas with fiber access

There’s a performance divide based on the type of service available. The CenturyLink DSL plans can range from 15 to 100 Mbps, which is a wide range. Additionally, 15 Mbps just isn’t great these days. It doesn’t even reach broadband speeds (25 Mbps or more). That said, you shouldn’t have to worry about getting the advertised speed—whatever plan you sign up for, you seem to get what you pay for with CenturyLink.

On the other hand, the fiber plans offer Gigabit speeds (up to 940 Mbps), which is excellent. Additionally, fiber internet offers synchronous download speeds and upload speeds, meaning you can game, video chat, or upload large files just as fast as you binge Netflix. Fiber also tends to be inherently reliable because of the way the technology works—the light signals in fiber optic cables can carry more information over longer distances than coaxial cables. We have no complaints about performance on these plans.

Available speeds vary by location. Call 1-833-804-2792 to speak with a CenturyLink rep or

go to its website.

Performance

5.0

Consistently fast performance and rock-solid reliability

Google Fiber is one of the fastest internet providers and offers excellent performance. The speeds are more than enough for even the heaviest users, and there’s enough bandwidth to power a whole household of HD streams. Since this is fiber, upload speeds are also excellent—1,000 Mbps on both plans. Unlimited data is the cherry on top of this delicious internet sundae. Our only knock is that some providers have started offering even faster speeds (though the majority of households won’t need more than what Google offers).

Available speeds vary by location. Call to speak with a Google Fiber rep or

go to its website.

Performance

4.0

Cable and fiber networks deliver fast, reliable download speeds

The majority of WOW!’s network is cable and fiber, though some customers in Alabama still have legacy DSL service. WOW!'s speeds top out at 5 gigs, but for most households, 250 Mbps is plenty fast. We generally don't recommend more than 1 gigs.

WOW's cable plans have upload speeds that cap out at 50 Mbps, but its fiber plans are symmetrical. That means you can upload as fast as you can download. Most people will be fine with 50 Mbps upload speeds, but if you upload a lot of photos or videos, WOW! fiber could save you some headaches.

Available speeds vary by location. Call 1-844-727-4910 to speak with a WOW! rep or

go to its website.

Equipment and installation

4.5

A fee for self-installation, but good equipment at a decent price

CenturyLink installation is more or less on par with other providers in terms of installation procedures and costs. If your neighborhood is wired for only DSL with CenturyLink, you can have your internet service set up by a pro for somewhere between $129 and $300 based on the installation requirements. You can alternatively choose to do a self-install for $15.

If you live in an area wired for CenturyLink fiber, your pro installation and equipment rental are free, and you may be able to self-install for free. You could also wrangle unlimited data and an included mesh wireless network if you sign a contract, so be sure to ask. This is about on par with other fiber internet providers.

Find out whether you need a professional to come by or if you can handle setup yourself.

As for equipment, the CenturyLink modem and router are also pretty standard stuff. The company charges around $15 per month for equipment rentals for DSL customers. The gear is nothing to write home about, but it works. You can also buy the modem outright from CenturyLink for up to $200—whether this is a good deal for you depends on how long you plan to have CenturyLink as a provider.

We don’t particularly recommend buying your own router. Both the DSL and fiber services require a modem certified by CenturyLink to function, so you may as well save some money and use the built-in wireless router.

Equipment and installation options can vary widely depending on

CenturyLink plans

available in your area.

View plans

Equipment and installation

4.0

Free installation, free equipment, and no sneaky fees

Equipment is another area where Google Fiber really shines. Installation of the fiber jack is free, and there are no monthly fees for the network box, which functions as both a modem and router. This means that, outside of any state-imposed access fees, the advertised prices are what you’ll actually pay for broadband internet service. Many other providers end up costing $10–$15 more per month due to equipment rental fees, so this is a refreshing change of pace.

Additionally, Google doesn’t charge any sort of activation fee. This is another area where other internet providers sometimes get you—they advertise free installation, but charge a significant “activation fee” that negates the deal.

On paper, Google Fiber and its equipment are fantastic. We had to bump this score down, however, because of the slow pace of installation. Some customers complain of having to wait for months or even years to have fiber installed at their homes, even after the fiber-optic cables have been laid in their neighborhoods.

Equipment and installation options can vary widely depending on

Google Fiber plans

available in your area.

View plans

Equipment and installation

3.5

Competitive Wi-Fi gear and installation

WOW! includes a free modem for your first year ($14/month after that), and fiber plans come with a free Wi-Fi router too. If you have cable service, you can rent a Whole Home Wi-Fi system, which includes a coveted eero base and one extender for $9.99. Additional extenders are $5.99 each, but most households won’t need more than one because eero’s that good. eero comes with an app you can use to manage your network, and you can add security services for an additional cost (under $10/month) if you want ad-blocking, malware protection, or parental controls.

A free self-startup kit is available to most new customers, but if you prefer professional installation, it’ll cost you $75. The good news is that with professional installation, WOW! waives its $10 activation fee, so it’s really just $65 more to have a technician’s help.

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Equipment and installation options can vary widely depending on

WOW! plans

available in your area.

View plans

Customer experience

3.0

Below-average customer service

CenturyLink consistently scores slightly below average in customer satisfaction (2), largely due to complaints about a lack of responsiveness regarding customer service. The service also gets a lot of complaints from new fiber internet customers, but complaints are very common industry-wide.

CenturyLink hires techs and contractors from around the country, so some inconsistency is expected. It redeems itself slightly, though, with an easy-to-use support page.

The company is expanding and we hear that many new cities will have fiber internet hookups from CenturyLink within the next few years. If you can get only DSL, though, you may have a connection as slow as 3 Mbps or one as fast as 100 Mbps, with huge variation in latency depending on how far you are from the nearest access point.

We like that CenturyLink provides DSL to customers who may have no other option, but we don't recommend the DSL offering if you have access to cable or fiber internet from another provider.

Visit CenturyLink's website

or call 1-833-804-2792 for more information on contracts and money-back guarantees.

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Customer experience

4.5

Straightforward pricing, clear bills, and consistent speeds

Given the excellent speeds, (relatively) affordable pricing, and lack of fees, it’s safe to say that living with Google Fiber makes for a fantastic experience. For the most part, you can just do what you need to do online and forget that you even have an internet service provider, which is great. When Google anticipates a change to your account or service, it generally lets you know well in advance.

If you do end up needing support, you’re dealing with Google. In general, this means really good online help and so-so phone support. That said, we’ve seen comparatively few customer service complaints about Google Fiber, and our own experience with Google Fiber has been that we rarely need customer support anyway. The company claims (2) it topped results in over 20 categories in an American Customer Satisfaction Index (ACSI) survey, but the actual results of that survey don’t appear to be public, so all we have are anecdotes.

Something else that we love about Google Fiber is how straightforward the billing is. The monthly statements are very clear about how much you owe and when you’ll be charged compared to the sometimes confusing internet bills from other providers, so there’s no ambiguity about charges. You can also access your account and billing info using your Gmail login, so you don’t have to worry about yet another username and password.

Visit Google Fiber's website

or call for more information on contracts and money-back guarantees.

Go to provider

Customer experience

4.5

Award-winning customer service, even in areas under new management

WOW! provides an award-winning customer experience, ranking fourth-highest in J.D. Power’s ISP Satisfaction list in the North Central US region in 2022. (3)

We should note that in 2021 WOW! sold a couple regions of its business (Evansville, IN and Chicago) to Astound broadband, so customers may see some changes in their service. That said, Astound ranks fifth on P.C. Mag's Readers' Choice awards, so you're probably in good hands. (4)

Visit WOW!'s website

or call 1-844-727-4910 for more information on contracts and money-back guarantees.

Go to provider

Made up your mind?

Find out what providers are available near you.

CenturyLink

3.9

(76)

5 Star

34%

4 Star

41%

3 Star

16%

2 Star

1 Star

Jessicafrom Greenbrier, AR

CenturyLink Customer for 1+ years

Reviewed on: 6-17-2022

It is reliable and always works for us when we Need to do multiple things at once. It is good service. With good workers.

Davidfrom Colorado Springs, CO

CenturyLink Customer for 1+ years

Reviewed on: 6-17-2022

Over all good service it does however bog down at some points

Johnfrom Minneapolis, MN

CenturyLink Customer for 8+ years

Reviewed on: 6-17-2022

It's too slow, I don't have the capability for fast internet,

Ronikkafrom Sidney, MT

CenturyLink Customer for 1+ years

Reviewed on: 6-17-2022

Setting up was a pain but once on the board great service and great rate.

Google Fiber

4.6

(18)

5 Star

67%

4 Star

28%

3 Star

2 Star

1 Star

Zacharias from Kansas City, MO

Google Fiber Customer for 4+ years

Reviewed on: 6-22-2022

The signal consistently fluctuates with service. It runs well just improving on its reception efforts. Maybe have better discounts for long-standing customers. Try to reward your customers that been with you the longest.

Danielfrom San Antonio, TX

Google Fiber Customer for 1+ years

Reviewed on: 6-22-2022

Prices is amazing for the speed. Rarely have any issues with srevices. Can hold up to all the devices on at the same time with no lag.

Carriefrom Atlanta, GA

Google Fiber Customer for 1+ years

Reviewed on: 6-17-2022

Google Fi is a huge improvement over our precious service. We rarely have interruptions to service and if we do it's remedied quickly. They also do a good job communicating with customers about changes.

Craigfrom Shawnee, KS

Google Fiber Customer for 4+ years

Reviewed on: 6-17-2022

Google Fiber is fast and reliable. I consistently get 1 Gbps up and down. But what I really like is that I don't have to use their router/box. I currently use my Orbi with their service and have disconnected their box.

WOW!

3.9

(12)

5 Star

33%

4 Star

33%

3 Star

25%

2 Star

1 Star

Annfrom Sterling Heights , MI

WOW! Customer for 4+ years

Reviewed on: 6-22-2022

Nothing is good. The internet is too slow. It sucks.

Rickfrom Canton, MI

WOW! Customer for 8+ years

Reviewed on: 6-22-2022

WOW started off fine for years. In recent years there service has gone down hill. There are more interuptions and slower speeds.

Mercedesfrom Knoxville, TN

WOW! Customer for 4+ years

Reviewed on: 6-22-2022

I think that wow is a great internet service company, they get the job done and are always there when you need them. I think that they could improve by offering more services to the public

Angelfrom Leslie, MI

WOW! Customer for 4+ years

Reviewed on: 6-17-2022

I THINK IT IS TOO EXPENSIVE FOR BASIC PHONE AND INTERNET

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Endnotes and sources

1. "Broadband Insights Report (OVBI)," OpenVault. Accessed August 17, 2022.2. "Internet Service Providers," ACSI. Accessed Dec. 10, 2022.

Endnotes and sources

1. “2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 8 December 2022.2. “Google Fiber,” Google. Accessed 8 December 2022.

Endnotes and sources

1. “2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 21 June 2022.2. "WOW! Internet - Terms of Service," Wide Open West. Accessed 12 October 20223. "Price of Residential Internet Drives Customer Choice, J.D. Power Finds," J. D. Power. Accessed 7 December 2022.4. “Readers’ Choice 2022: Your Favorite ISPs for Any Type of Broadband,” PCMag. Accessed 7 December 2022.