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Brightspeed vs. Buckeye Broadband vs. Optimum Internet plan comparison


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Researched by
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Reviewed by
Updated 6/24/24

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BRIGHTSPEED
Staff rating
3.6

  • Plans starting at $50.00
  • Download speeds up to 940 Mbps
Buckeye Broadband brand
Staff rating
3.3
Customer rating
3.6
(6)

  • Plans starting at $9.99
  • Download speeds up to 600MB
Optimum brand
Staff rating
4.1
Customer rating
3.8
(70)

  • Plans starting at $15.00
  • Download speeds up to 940 Mbps
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BRIGHTSPEED
Staff rating
3.6

We were extremely impressed with Brightspeed’s prices—you’ll be hard-pressed to find a better deal on gigabit fiber internet. While its fiber coverage area is growing, it currently remains very small. Plus, it's a brand-new provider so there are still a lot of unknowns.

What we like

  • No data caps or contracts
  • Reasonable pricing
  • Good availability on DSL
What we dislike

  • Mostly limited to DSL
  • New, unproven company
Savings tip: Brightspeed often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Buckeye Broadband brand
Staff rating
3.3

High-value starter plans during promotional periods

Buckeye Broadband offers a good internet experience for residents of the Toledo area. However, substantial price hikes, high prices on the faster plans, and a reputation for poor customer service make it tough to recommend for certain customers.

What we like

  • Low upfront costs
  • Competitive budget packages
What we dislike

  • Poor value on faster plans
  • Hefty early termination fees
Savings tip: Buckeye Broadband often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Optimum brand
Staff rating
4.1

Optimum offers fast internet speeds at reasonable prices

If you can get fiber internet from Optimum, you'll get great all-around service, amazing introductory prices, and fast, reliable internet. If you order online, you'll get free installation and equipment included when you sign up for a new internet plan. If Optimum's fiber internet isn't available in your area, you may be able to sign up for one of its cable plans instead. The best part is Optimum offers a 60-day, money-back guarantee.

What we like

  • Affordable prices
  • No data caps or contracts
  • Cable and fiber offerings
What we dislike

  • Limited availability
Savings tip: Optimum often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
BRIGHTSPEED
Value
4.0
Excellent fiber deals (and decent DSL)

Brightspeed is slowly building out a fiber network that offers a pretty great value at $65 per month for up to 940 Mbps. That’s just 7 cents per Mbps, which puts it right in line with top fiber providers like AT&T. Unfortunately, this fiber service is still not widely available.

Because Brightspeed’s fiber footprint is still fairly small, the vast majority of Brightspeed’s current service offerings are DSL. That means that you’re going to pay more money for less speed—it’s just the nature of the DSL beast.

The upshot is that Brightspeed’s DSL prices are actually pretty competitive, starting at $50 per month. With advertised speeds of up to 140 Mbps (but often lower, depending on where you live), that puts the provider at about 36 cents per Mbps. This, of course, falls far short of most cable and fiber providers.

Learn more about the differences between fiber and DSL internet.

Pricing details vary by location. Visit
Brightspeed's website
or call 1-833-438-0878 to speak with a rep.
See pricing
Buckeye Broadband brand
Value
2.5
Price hikes turn a decent deal into a bad one

Buckeye Broadband isn't a bad deal if you're looking at the introductory price. In fact, for the first six months of service, you can often get a better deal with Buckeye than with the major national players. However, while most providers will guarantee prices for a year or two, you'll see significant price hikes from Buckeye after only six months if you have one of their cable plans. Fiber plans are a bit better, with promotional prices that last 12 months.

In most cases, the month seven price hike will amount to an additional $20 per month on your bill. Then, once the regular rate is applied, it is often double the advertised promotional price. Most Buckeye plans don't have contracts, but you might be locked into these higher prices if you sign one to get a specific deal. We also don't like that the length of the promotional period isn't obvious unless you read the fine print.

Pricing details vary by location. Visit
Buckeye Broadband's website
or call 1-844-719-0029 to speak with a rep.
See pricing
Optimum brand
Value
4.0
Great value for your money

Optimum offers quality internet and great value for your money. Optimum's fiber and cable internet plans start at 300–500 Mbps, with very competitive prices that tends to beat competitors and be way less than national benchmarks (1).

For most households, 300–500 Mbps is enough for online gaming and work-from-home needs. But you can also get internet as fast as 1 gig (or 1,000 Mbps) if your household is comprised of several heavy internet users. In some areas, Optimum even offers up to 8 gig fiber internet.

If you bundle with a mobile plan, you can get even cheaper internet prices from Optimum. Here are the starting prices for Optimum's most popular internet plans, without a mobile plan:

  • 300 Mbps Fiber: $40 a month
  • 500 Mbps Fiber: $60 a month
  • 1 Gig Fiber: $80 a month

Compared to the competition, the two lower-tier plans almost always offer more speed for the money. And while you can sometimes find cheaper gig plans, Optimum still tends to be the most affordable in its markets. If you qualify only for cable internet with Optimum, you'll still get reliable, fast internet, but your speeds will be slower than the fiber offerings.

We love Optimum's low starting prices, 2-year price lock, and 60-day money back guarantee. You get free installation when you order online with equipment included. Plus, Optimum regularly offers bonus perks with its more premium plans, such as a $50 or $200 Optimum Prepaid Mastercard with qualifying orders in certain areas.

Pricing details vary by location. Visit
Optimum's website
or call 1-844-719-8066 to speak with a rep.
See pricing
BRIGHTSPEED
Performance
4.0
Impressive fiber speeds

Impressive is definitely the right word to describe Brightspeed’s performance. The fiber service is excellent, with symmetrical speeds up to 940 Mbps. Symmetrical speed means the upload and download speeds are equal, which makes for much better overall performance compared to typical services where upload is significantly slower.

The DSL service is competitive with most other DSL providers, and seems to be fairly reliable—although we have heard some complaints of outages and interruptions. That said, it is DSL, so you’re only going to get limited speeds.

Our main concern with Brightspeed’s performance is simply how new the company is. It hasn’t had a chance to prove itself yet, and there may be growing pains as it builds out its fiber network. That said, we don’t expect many issues with DSL, since Brightspeed basically inherited the infrastructure directly from CenturyLink.

Available speeds vary by location. Call 1-833-438-0878 to speak with a Brightspeed rep or
go to its website.
Buckeye Broadband brand
Performance
4.5
Excellent performance across the board, plus symmetrical upload speeds

In terms of speed, Buckeye Broadband competes well. The company offers a range of speeds up to 1 gig, with a good spread of package tiers. There are two types of service—cable internet and fiber—and both offer speedy downloads. The fiber plans also come with symmetrical speeds, meaning the upload speed and download speed are equal—excellent for content creators and anyone else who uploads and shares lots of large files.

Additionally, Buckeye Broadband offers unlimited data. We're happy about this update since cable plans used to only come with 250 GB of data. For a modern household, that's not nearly enough--on average, people typically use around 536 GB of data per month (1). You could upgrade to unlimited data for $30 per month before, but we're happy to see it included from the get-go.

Available speeds vary by location. Call 1-844-719-0029 to speak with a Buckeye Broadband rep or
go to its website.
Optimum brand
Performance
5.0
Optimum internet is fast and reliable

Optimum performance is solid. With speeds up to 2 Gbps (12000 Mbps) in some states, there’s enough bandwidth available for even the heaviest of streaming households. Even the lowest-tier plans offer plenty of speed for most use cases. The cable service is generally very reliable, as well, and usually even faster than advertised, with better latency than any cable competitor. (2)

Optimum offers fiber internet service in some of its coverage areas, which offers extra reliability and symmetrical speeds. That’s an excellent feature for content creators and anyone who shares a lot of large media files. Recently, it started offering home internet plans up to 5 Gbps, a speed that’s nearly impossible to beat.

Available speeds vary by location. Call 1-844-719-8066 to speak with a Optimum rep or
go to its website.
BRIGHTSPEED
Equipment and installation
3.5
Decent equipment and self-install options

Brightspeed installation is relatively straightforward. The professional installation has a $99 fee attached, which is pretty standard, but self-installation is free. You’ll probably have to go for the pro install with a fiber plan, since you’ll need an optical network terminal (ONT) installed.

For DSL service, you have a choice of professional installation or self-installation, though you can only self-install DSL service if you already have a phone jack in your home. If you don’t, a technician will have to come out and add one.

The equipment is also straightforward. You get a basic wireless gateway (a combination modem and router) that’ll get you online and handle the speeds for your plan. There are none of the mesh systems and other fancy extras some providers offer, but it’ll do the job. Equipment rental will run you $15 per month, which is fairly standard.

That’s kind of the theme with Brightspeed’s equipment and installation process. There’s nothing bad or out of the ordinary, but there’s also nothing particularly interesting or exciting about it.

Equipment and installation options can vary widely depending on
Brightspeed plans
available in your area.
View plans
Buckeye Broadband brand
Equipment and installation
4.0
A fantastic installation process

Buckeye Broadband's equipment situation depends on whether you have cable or fiber.

Buckeye uses pretty standard Arris wireless gateways for its cable plans. Customers can rent one from the provider for $14 per month, which is in line with most other providers. You can also opt to bring your own equipment—the provider has a list of supported modems to choose from.

Fiber plans include free SmartNet routers powered by eero. However, after chatting with a customer service rep about unclear terms of service, we found out there is a $120 activation fee for any SmartNet services unless you sign a 12-month contract. Since you can keep your promotional price for the length of the contract, that's not a deal-breaker, but it is something to keep in mind.

As for installation, Buckeye doesn’t charge a fee for either installation or service activation with most plans. In the event you somehow land on a package that doesn’t waive the installation fee, it’s only $10, which is lower than most providers—it’s usually closer to $100 for a professional installation.

Equipment and installation options can vary widely depending on
Buckeye Broadband plans
available in your area.
View plans
Optimum brand
Equipment and installation
4.5
Free professional and self-installation

Optimum offers a fairly standard wireless gateway with most of its fiber and cable plans. The combined modem and router are usually free, but may cost you $10 per month in some areas. You can also add Wi-Fi extenders for $3 each per month, which is handy for larger homes and offices (and not a bad price, either).

If you sign up for 1 gig fiber internet, you'll get a free WiFi 6E included to help ensure you get the fastest WiFi speeds. This WiFi technology will help your entire household get great WiFi coverage. This technology is perfect for busy households and provides amazing internet performance and minimal lag. In fact, you can connect over 100 devices to your WiFi!

If you want to use your own equipment instead of Optimum's free gear, you may run into difficulties. Optimum doesn't list compatible equipment and requires at least some third-party modems to be purchased from its stores.

With Optimum installation, you can do it yourself or have a pro help, and either way is free. If you order online, you can opt for a free standard professional installation or pay $59 for a premium installation, where the tech will configure Wi-Fi on up to six devices for you. While other providers may offer to set up your main device during installation, we haven’t seen such an extensive guarantee elsewhere. This could be a selling point for less tech-savvy customers.

Equipment and installation options can vary widely depending on
Optimum plans
available in your area.
View plans
BRIGHTSPEED
Customer experience
3.0
The great unknown

If one area will make or break Brightspeed, it’s customer experience. The provider got its start by acquiring a large number of DSL markets from CenturyLink, so a lot of customers had their internet service transition from one provider to another. A sudden shift in customer experience here could have been really bad.

Opinions of the service are quite mixed so far. Some customers seem to be having a fine experience, with no noticeable change from how things were with CenturyLink. Others have had a rockier transition, with major complaints about speed and customer service.

These types of reports may give you pause, but since the provider is new and the transition from CenturyLink is still happening, things may improve.

Visit Brightspeed's website
or call 1-833-438-0878 for more information on contracts and money-back guarantees.
Go to provider
Buckeye Broadband brand
Customer experience
2.5
A solid experience brought down by dodgy customer support—what else is new?

The combination of solid performance and minimal fees makes for a good overall experience with Buckeye. However, as with all internet providers, there are some issues. The first is that the prices increase substantially after the introductory period. This is normal internet provider stuff, but that doesn’t mean we have to like it.

The second issue is a general reputation for poor customer service. You’ll quickly find complaints online about communication difficulties and service reliability.

In our research, we thought some of the terms were pretty hard to find on the website, but it only took a few minutes to get in contact with a customer service rep via their online chat feature, and they were able to answer our questions.

Not everyone has a bad experience with Buckeye, but clearly, not everyone has a good experience, either, so just be aware of what you’re getting into.

Visit Buckeye Broadband's website
or call 1-844-719-0029 for more information on contracts and money-back guarantees.
Go to provider
Optimum brand
Customer experience
3.0
Good customer experience overall

Optimum provides a good customer experience overall. Both types—cable and fiber—are fast and stable. We haven’t seen any major complaints about Optimum's reliability, which is impressive. We think the day-to-day experience with Optimum is pretty great.

Optimum does have some customer service complaints, with one of the lowest ratings of all providers, according to the American Customer Satisfaction Index (ACSI) (3). Most of the complaints we’ve seen involve a poor experience dealing with customer service reps. Optimum does offer solid online support options, so you may be able to get around these issues. And, of course, not everyone has a poor experience.

Visit Optimum's website
or call 1-844-719-8066 for more information on contracts and money-back guarantees.
Go to provider
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Brightspeed
0.0
(0)
5 Star
0%
4 Star
0%
3 Star
0%
2 Star
0%
1 Star
0%
Buckeye Broadband
3.6
(6)
5 Star
17%
4 Star
33%
3 Star
50%
2 Star
0%
1 Star
0%
B
Brittneyfrom Toledo, OH
Buckeye Broadband Customer for 4+ years
Reviewed on: 6-24-2022
Good, fast internet
T
Terrencefrom Perrysburg, OH
Buckeye Broadband Customer for 4+ years
Reviewed on: 6-22-2022
they are reliable the speed could be better the wifi does not seem to work like it should thats my big hang up
R
Rebeccafrom Toledo, OH
Buckeye Broadband Customer for 8+ years
Reviewed on: 6-17-2022
They're extremely over-priced. As soon as I move somewhere that I have a choice in providers, I will be dumping them.
W
Whitneyfrom Montgomery, AL
Buckeye Broadband Customer for 1+ years
Reviewed on: 6-17-2022
They try to help u as much as they can.With whatever you need help to guide you.
Optimum
3.8
(70)
5 Star
26%
4 Star
46%
3 Star
16%
2 Star
8%
1 Star
4%
D
Debbiefrom Cullowhee, NC
Optimum Customer for 1+ years
Reviewed on: 6-17-2022
Reliable with few issues. Just wish the cost wasn’t so much.
B
Bobbifrom Bridgeport, CT
Optimum Customer for 8+ years
Reviewed on: 6-17-2022
I am very satisfy with my service .I been a customer for years.They are a good value and very reliable.
L
Lyndafrom Sod, WV
Optimum Customer for 1+ years
Reviewed on: 6-17-2022
Optimum currently provides a fast and mostly reliable internet connection. However, the price is not a value at all.
J
Janetfrom Bronx, NY
Optimum Customer for 8+ years
Reviewed on: 6-17-2022
very good service. always available in my area. a sure deal
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Endnotes and sources
Endnotes and sources
1. "Broadband Insights Report (OVBI)," OpenVault. Accessed 17 October 2022.
Endnotes and sources
1. “2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 20 October 2022.2. "Measuring Broadband America," FCC. Retreieved Dec. 10, 2022.3. “Internet Service Providers,” American Customer Satisfaction Index. Accessed 15 June 2022.