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AT&T vs. Buckeye Broadband vs. Sparklight Internet plan comparison


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Researched by
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Reviewed by
Updated 2/10/23

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AT&T logo
Staff rating
4.5
Customer rating
4.1
(419)

  • Plans starting at $55.00
  • Download speeds up to 5000Mbps
Buckeye Broadband brand
Staff rating
3.3
Customer rating
3.6
(6)

  • Plans starting at $9.99
  • Download speeds up to 600MB
Sparklight
Staff rating
3.2
Customer rating
0.0
(0)

  • Plans starting at $35.00
  • Download speeds up to 940 Mbps
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See what providers service your area.
AT&T logo
Staff rating
4.5

Some of the best value for fiber internet

AT&T offers one of the best values in internet service—fast fiber internet speeds at reasonable prices, plus some of the best support in the business and rock-solid reliability. With no contracts, no data caps, and no monthly equipment fee, AT&T is one of the best home internet providers we tested.

What we like

  • Competitive fiber plans
  • Solid customer support
  • Excellent reliability
What we dislike

  • Expensive installation fees
  • Higher monthly prices than some competitors
  • Few TV bundling options
Savings tip: AT&T often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Buckeye Broadband brand
Staff rating
3.3

High-value starter plans during promotional periods

Buckeye Broadband offers a good internet experience for residents of the Toledo area. However, substantial price hikes, high prices on the faster plans, and a reputation for poor customer service make it tough to recommend for certain customers.

What we like

  • Low upfront costs
  • Competitive budget packages
What we dislike

  • Poor value on faster plans
  • Hefty early termination fees
Savings tip: Buckeye Broadband often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Sparklight
Staff rating
3.2

No-contract cable internet worth considering in areas without fiber

Sparklight, formerly known as Cable One, is a cable internet provider primarily serving suburbs and rural areas in over a dozen states. Its no-contract plans offer good download speeds to areas fiber doesn’t often reach, but its data caps aren’t ideal.

What we like

  • No contracts
  • Simple pricing
  • 30-day money-back guarantee
What we dislike

  • Data caps for most plans
  • Expensive Gig plan
Savings tip: Sparklight often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
AT&T logo
Value
4.0
Fiber internet is a great deal

The AT&T fiber plans represent an excellent value proposition. The speeds are competitive, and the prices at any given tier are lower than nearly every other provider. One exception, Xfinity, offers slightly cheaper gig plans in some markets. Another, Google Fiber, offers $10 less on gigabit speeds. However, AT&T is more likely to be available in areas that have cable internet from Spectrum and Cox, and we think AT&T fiber is usually the better deal.

For the money with AT&T, you get outstanding download speeds and excellent upload speeds. And with unlimited data on fiber internet plans, you can actually use your gigabit connection without worry.

Some legacy customers may have DSL internet from AT&T. The most affordable AT&T plan is more than $50 per month, but this can either be basic DSL (speeds up to 75 Mbps) or the excellent, fiber-based Internet 300. If you can get only AT&T fixed wireless, you’ll pay higher prices, face data caps, and suffer through 1 Mbps upload speeds. Other providers just offer much better deals on plans in these tiers.

Pricing details vary by location. Visit
AT&T's website
or call 1-833-804-1770 to speak with a rep.
See pricing
Buckeye Broadband brand
Value
2.5
Price hikes turn a decent deal into a bad one

Buckeye Broadband isn't a bad deal if you're looking at the introductory price. In fact, for the first six months of service, you can often get a better deal with Buckeye than with the major national players. However, while most providers will guarantee prices for a year or two, you'll see significant price hikes from Buckeye after only six months if you have one of their cable plans. Fiber plans are a bit better, with promotional prices that last 12 months.

In most cases, the month seven price hike will amount to an additional $20 per month on your bill. Then, once the regular rate is applied, it is often double the advertised promotional price. Most Buckeye plans don't have contracts, but you might be locked into these higher prices if you sign one to get a specific deal. We also don't like that the length of the promotional period isn't obvious unless you read the fine print.

Pricing details vary by location. Visit
Buckeye Broadband's website
or call 1-844-719-0029 to speak with a rep.
See pricing
Sparklight
Value
2.5
Sparklight’s plans are a decent value for casual users without access to fiber

Sparklight’s no-contract cable internet plans are generally a decent value compared to other providers available in the communities the company serves. While you might not be able to get fiber in these areas, you’re likely to find DSL, satellite, or other cable internet service providers (ISPs). The speed you get for the price is comparable to other cable providers or a bit cheaper, and the performance surpasses DSL and satellite. All of this means Sparklight’s plans are worth strongly considering if your address is in one of its service areas.

We recommend choosing a Sparklight plan with at least 200 Mbps of download speed, but ideally more if it’s in your budget. Since Sparklight is a cable provider, upload speeds tend to be far below the download speeds. Upload speeds increase with each pricing tier, so if you work from home and have multiple connected devices you may want to pick one of the more expensive plans for seamless video calls.

All of Sparklight’s plans have data caps, except for its most expensive Gig plan. Data caps are typical for cable providers. While some competitors offer data caps over 1 TB for all of their plans, Sparklight’s plans have data caps that range from 100 GB to 1.5 TB. You can get 100 GB blocks of additional data for $10 during months when you need it, or you can upgrade to unlimited data with any plan for an extra $30/month. When calculating your needs, consider that the average person uses 536 GB of data per month (1).

The Gig plan offers the most data for your dollar and the highest speeds, but it’s more expensive than fiber plans with comparable download speeds, at least in some of the service areas. If you don’t want to pay top dollar, the Internet 300 and 500 plans also offer good speeds and high enough data caps for the needs of most households. We wouldn’t recommend the Internet 25 plan because its low speeds and data cap won’t comfortably meet most people’s needs.

Pricing details vary by location. Visit
Sparklight's website
or call 1-877-687-1332 to speak with a rep.
See pricing
AT&T logo
Performance
5.0
Fast, reliable speeds any time of day

AT&T claims 99% reliability (1) for its fiber internet service, and that’s pretty accurate in our experience. In fact, over several years of constant daily use in a packed house (two people working from home, two kids doing schoolwork, lots of streaming video and calls), we haven’t had a single major disruption. This is a marked contrast to our previous provider.

Additionally, speeds are consistent, with little variation based on the time of day, activity, or even the particular speed test used. Its median download speeds are slightly slower than its cable and fiber internet competitors, but only by a matter of milliseconds (2). This all adds up to a great experience where the service “just works,” and nobody ever really needs to wonder if they’ll be able to do what they need to do.

It's also worth mentioning that because AT&T fiber internet uses fiber-optic cables, upload speeds are equal to download speeds. That means you can upload huge files in seconds, video chat, live stream game play, and more without a hiccup.

Available speeds vary by location. Call 1-833-804-1770 to speak with a AT&T rep or
go to its website.
Buckeye Broadband brand
Performance
4.5
Excellent performance across the board, plus symmetrical upload speeds

In terms of speed, Buckeye Broadband competes well. The company offers a range of speeds up to 1 gig, with a good spread of package tiers. There are two types of service—cable internet and fiber—and both offer speedy downloads. The fiber plans also come with symmetrical speeds, meaning the upload speed and download speed are equal—excellent for content creators and anyone else who uploads and shares lots of large files.

Additionally, Buckeye Broadband offers unlimited data. We're happy about this update since cable plans used to only come with 250 GB of data. For a modern household, that's not nearly enough--on average, people typically use around 536 GB of data per month (1). You could upgrade to unlimited data for $30 per month before, but we're happy to see it included from the get-go.

Available speeds vary by location. Call 1-844-719-0029 to speak with a Buckeye Broadband rep or
go to its website.
Sparklight
Performance
4.0
Good download speeds, but data caps hold it back

Sparklight is available in mostly rural and suburban areas where customers probably won’t be able to get fiber internet. This makes Sparklight’s cable internet speeds the best option in some communities that are otherwise served only by DSL or satellite, which can be slow and unreliable. According to a report from Ookla, Sparklight had the highest download speeds among fixed broadband providers in North Dakota and New Mexico. (2)

Sparklight is a fiber-rich cable provider, meaning it delivers service using a mix of fiber and coaxial cables. While it can achieve download speeds of up to 940 Mbps, its upload speeds are much lower than that, reaching 50 Mbps. This is a technical limitation of cable connections that those with fiber connections won’t experience. While this isn’t ideal for households with several people who want to do heavy gaming or take video calls at the same time, Sparklight’s download and upload speeds are generally still sufficient for most households. And for regular browsing and streaming for multiple users, it's just fine. However, the data caps may hold you back if you’re a heavy internet user. Occasional outages and inconsistent speeds do affect service according to customer reports on Downdetector. (3)

Available speeds vary by location. Call 1-877-687-1332 to speak with a Sparklight rep or
go to its website.
AT&T logo
Equipment and installation
4.0
Free equipment and free self-installs for fiber internet

AT&T fiber internet installation is about as simple as it gets. You have two options: a $99 professional installation by an AT&T technician or a DIY self-install kit.

If you can get only DSL with AT&T, the equipment is still free but you'll be charged a $49 activation fee. If you don't want to self-install, you can have a pro come out for an additional $99.

The self-install is very easy and comes with clear instructions, so we’d recommend that for pretty much everyone. Activation and configuration of your Wi-Fi network are handled through the simple AT&T Smart Home Manager app, so you don’t even need to log into the router settings page like with some other providers.

It is worth noting that both of these charges are a bit higher than what the competition charges. CenturyLink doesn’t charge for self-installation, for example, while Xfinity charges only $89.99 for a professional install.

That said, if you do need a professional to come out, you can count on fast and friendly service. We’ve personally had techs out on a couple of occasions and were happy with the experience.

Learn more about whether you need a professional installation.

Finally, the AT&T wireless gateway is surprisingly nice. Called AT&T Smart Wi-Fi, it’s super simple to set up, provides solid range, and looks decent on a desk. Compared to the routers and gateways provided by some other providers, this one’s a breath of fresh air.

Equipment and installation options can vary widely depending on
AT&T plans
available in your area.
View plans
Buckeye Broadband brand
Equipment and installation
4.0
A fantastic installation process

Buckeye Broadband's equipment situation depends on whether you have cable or fiber.

Buckeye uses pretty standard Arris wireless gateways for its cable plans. Customers can rent one from the provider for $14 per month, which is in line with most other providers. You can also opt to bring your own equipment—the provider has a list of supported modems to choose from.

Fiber plans include free SmartNet routers powered by eero. However, after chatting with a customer service rep about unclear terms of service, we found out there is a $120 activation fee for any SmartNet services unless you sign a 12-month contract. Since you can keep your promotional price for the length of the contract, that's not a deal-breaker, but it is something to keep in mind.

As for installation, Buckeye doesn’t charge a fee for either installation or service activation with most plans. In the event you somehow land on a package that doesn’t waive the installation fee, it’s only $10, which is lower than most providers—it’s usually closer to $100 for a professional installation.

Equipment and installation options can vary widely depending on
Buckeye Broadband plans
available in your area.
View plans
Sparklight
Equipment and installation
3.5
Low equipment costs and simple installation

When you sign up for Sparklight internet service, you can call to schedule professional installation or choose self-installation. Both options are reasonably fast according to customer reviews. Professional installation is typically free and can be scheduled at your convenience. There's technically a $90 professional installation fee, but it is waived as part of a "permanent promotion." Self-installation is free and should take about 15 minutes once you receive your equipment in the mail.

You can choose to purchase your own Sparklight-supported modem or lease a modem from Sparklight for just over $10/month, less than some other providers. The installation cost, activation fee, and any equipment deposits may be waived for qualifying new customers.

Equipment and installation options can vary widely depending on
Sparklight plans
available in your area.
View plans
AT&T logo
Customer experience
5.0
Better customer service, with more options

Internet providers have traditionally had a terrible reputation for customer service, but AT&T scores above average with national rating organizations like the American Customer Satisfaction Index (ACSI). These ratings have improved over the last few years, which is encouraging.

AT&T offers several options for getting help:

The support site also has lots of information available. It’s easy to use, and if you do need more help, the options involving service reps usually get a quick, friendly response. While it’s not perfect 100% of the time, AT&T customer support tends to be better than average.

AT&T makes it easy to stay connected away from home, too. Subscribers get access to a nationwide network of free Wi-Fi hotspots. Since AT&T offers mobile phone service in addition to internet, you'll be able to log on in from almost anywhere.

Visit AT&T's website
or call 1-833-804-1770 for more information on contracts and money-back guarantees.
Go to provider
Buckeye Broadband brand
Customer experience
2.5
A solid experience brought down by dodgy customer support—what else is new?

The combination of solid performance and minimal fees makes for a good overall experience with Buckeye. However, as with all internet providers, there are some issues. The first is that the prices increase substantially after the introductory period. This is normal internet provider stuff, but that doesn’t mean we have to like it.

The second issue is a general reputation for poor customer service. You’ll quickly find complaints online about communication difficulties and service reliability.

In our research, we thought some of the terms were pretty hard to find on the website, but it only took a few minutes to get in contact with a customer service rep via their online chat feature, and they were able to answer our questions.

Not everyone has a bad experience with Buckeye, but clearly, not everyone has a good experience, either, so just be aware of what you’re getting into.

Visit Buckeye Broadband's website
or call 1-844-719-0029 for more information on contracts and money-back guarantees.
Go to provider
Sparklight
Customer experience
3.0
Average customer service and occasional slowdowns and outages

Customer experience with Sparklight is about average compared to other providers. Tech support is available 24/7 by phone or email, and there are plenty of help articles available online. Like most other providers, equipment installation is straightforward whether you have it done professionally or do it yourself.

Common complaints include unplanned outages, inconsistent speeds, and long wait times to reach Sparklight support by phone, according to user reports on Downdetector. (4) If you try Sparklight’s internet service and it doesn’t live up to expectations, the company offers a 30-day money-back guarantee.

Visit Sparklight's website
or call 1-877-687-1332 for more information on contracts and money-back guarantees.
Go to provider
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Made up your mind?
Find out what providers are available near you.
AT&T
4.1
(419)
5 Star
40%
4 Star
40%
3 Star
14%
2 Star
3%
1 Star
3%
L
Lisafrom New Baltimore, MI
AT&T Customer for 4+ years
Reviewed on: 6-17-2022
The service is acceptable with very few outtages however it is a bit pricey
A
Anonymous
AT&T Customer for 8+ years
Reviewed on: 6-17-2022
It is ok, speed, reliability are ok
C
Christinefrom Houston, TX
AT&T Customer for 8+ years
Reviewed on: 6-17-2022
The internet service is generally reliable. The reliability has improved in recent years. The service when contacted is not good. The sales people, service people, and service techs do not communicate.
K
Kathleenfrom San Diego, CA
AT&T Customer for 1+ years
Reviewed on: 6-17-2022
Everyone can improve. My service is ok but the inconsisting of the pricing is terrible. Customer service is something else. Can never get anyone that you have talked to before
Buckeye Broadband
3.6
(6)
5 Star
17%
4 Star
33%
3 Star
50%
2 Star
0%
1 Star
0%
B
Brittneyfrom Toledo, OH
Buckeye Broadband Customer for 4+ years
Reviewed on: 6-24-2022
Good, fast internet
T
Terrencefrom Perrysburg, OH
Buckeye Broadband Customer for 4+ years
Reviewed on: 6-22-2022
they are reliable the speed could be better the wifi does not seem to work like it should thats my big hang up
R
Rebeccafrom Toledo, OH
Buckeye Broadband Customer for 8+ years
Reviewed on: 6-17-2022
They're extremely over-priced. As soon as I move somewhere that I have a choice in providers, I will be dumping them.
W
Whitneyfrom Montgomery, AL
Buckeye Broadband Customer for 1+ years
Reviewed on: 6-17-2022
They try to help u as much as they can.With whatever you need help to guide you.
Sparklight
0.0
(0)
5 Star
0%
4 Star
0%
3 Star
0%
2 Star
0%
1 Star
0%
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Endnotes and sources
(1) "Internet," AT&T. Accessed August 2, 2022.(2) "Fastest Providers," Speedtest.net. Accessed Dec. 9, 2022.
Endnotes and sources
1. "Broadband Insights Report (OVBI)," OpenVault. Accessed 17 October 2022.
Endnotes and sources
1. "Broadband Insights Report (OVBI)," OpenVault. Accessed 17 October 2022.2. “Here’s Where Smaller ISPs Are Blazing Ahead in the United States,” Ookla. Accessed 8 July 2022.3. “Sparklight outage or service down?,” Downdetector. Accessed 8 July 2022.4. “Sparklight outage or service down?,” Downdetector. Accessed 8 July 2022.