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Astound Broadband vs. WOW! Internet plan comparison


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Researched by
Kathryn CasnaSenior Staff Writer
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Reviewed by
Updated 2/9/23

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Astound Broadband
Staff rating
4.1
Customer rating
4.3
(9)

  • Plans starting at $19.99
  • Download speeds up to 1200 Mbps
WOW! brand
Staff rating
4.0
Customer rating
4.0
(17)

  • Plans starting at $9.99
  • Download speeds up to 1200 Mbps
Astound Broadband
Staff rating
4.1

Extremely cheap internet—for a year

Top-notch customer service and shockingly low intro pricing make switching to one of Astound’s brands (Wave, RCN, Grande, or enTouch) an easy choice. But opting for gear rental or sticking with Astound for longer than a year will cost you. Big.

What we like

  • Award-winning service and speed
  • Low introductory prices
  • No contract required
What we dislike

  • Super steep price hikes
  • Expensive installation and equipment
WOW! brand
Staff rating
4.0

Wow! Internet earns its name

Fast, inexpensive internet with great customer service, equipment, and installation? Wow is right. This internet company is a solid choice for most people. But if you’re a heavy streamer, its cable-fiber hybrid network might not be beefy enough.

What we like

  • Low costs
  • Optional contracts
  • Award-winning customer service
What we dislike

  • Limited upload speed
  • Not ideal for online gaming
  • Availability in only 9 states
Astound Broadband
Value
4.5
Mark your calendar now for internet shopping next year

Astound offers supercheap DSL, cable, and fiber internet plans with at least three plan options and no data caps in most areas. Nearly all plans are priced under $50 for the first year, and if you’re paying that much, you’re likely getting at least 940 Mbps of speed. National benchmarks for similar plans are in the $130 range, so you’ll be getting a great deal. (1)

Unfortunately, after a year, prices skyrocket, with some of the lowest-tier plans reaching nearly 10x your introductory price—which is quite a bit higher than the national benchmark. As long as you don’t stick around longer than that (and Astound won’t force you into a multi-year contract), this internet service provider (ISP) will probably be your best value option. We recommend shopping around for internet service at least annually anyway, so this might not be a big deal for a lot of people.

WOW! brand
Value
4.0
Great value, whether you sign a contract or not

WOW! offers 100 Mbps to 1 Gbps plans at a great price, whether or not you sign up for an optional one- or two-year contract. If you don’t mind signing a contract, WOW!’s plans will cost you about 25% of the national benchmark for a similar plan (1). After that, prices transition to month-to-month rates, which are $10 to $15 higher but still well below the benchmark.

To get WOW!’s advertised prices, you need to sign up for both autopay and paperless billing (a $5 monthly savings) and commit to a two-year contract. If you’re not sure whether you want to be chained to WOW! for that long, don’t worry too much about it. If you duck out early, you’ll pay only $15 for each month left on your contract—which isn’t much more than you’d pay if you skip the contract from the start. (2)

There are data caps of either 1.5 TB or 3 TB, depending on your plan. These are pretty high, but if you’re a heavy user, you could be charged up to $50 extra every month and have your speed throttled.

Astound Broadband
Performance
4.5
Award-winning speed—on average

Astound Broadband is very fast. That said, as with most ISPs, you may not experience the speeds advertised for your plan because speeds fluctuate based on numerous conditions.

With Astound, the speed on your plan is the “average” that customers see, so your speeds will vary depending on the gear you’re using, time of day, how many devices are using your Wi-Fi, and more. If you see persistent speed issues, Astound encourages you to call customer service to get help figuring out the issue.

WOW! brand
Performance
4.0
A cable-fiber hybrid network delivers fast, reliable download speeds

The majority of WOW!’s network is a hybrid of cable and fiber, though some customers in Alabama still have legacy DSL service. Although fiber technology can provide up to 10 Gbps and symmetrical upload and download speeds, a hybrid network can perform only as well as cable technology allows. WOW!'s speeds top out at 1.2 gigs, which is faster than most cable providers. Your max upload speed will be 50 Mbps, which is great for cable.

For most people, an asymmetrical 1.2 Gbps connection is plenty fast. But if you upload a lot of photos or videos, WOW! might not be powerful enough. You can also face throttling if you exceed your (admittedly generous) data caps. If that’s you, a fully fiber network, if available in your area, will be your best bet. You’ll probably also want to keep shopping if you can only get DSL with WOW!

Astound Broadband
Equipment and installation
3.0
DIY your equipment and installation for more savings

You can rent a modem and one of two Wi-Fi routers from Astound, bringing your total monthly equipment costs between $17 and $27 or more—which is on the high side. For most people, the Whole Home Wi-Fi router option will be the right choice. It includes an eero router and an extender, and you can add more extenders to ensure coverage throughout your entire home. Gamers and other heavy streamers should consider the Nighthawk Pro gaming router to reduce lag spikes and achieve more consistent speeds.

To save money, consider using your own gear or use Astound’s free self-setup option, which is available in most areas. But you'll pay around $10 to activate your service. Even if you’re not tech savvy, this provider’s detailed online instructions and videos make it easy. If you do want professional help or your home isn’t already properly wired, professional installation starts around $80, which is about average.

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WOW! brand
Equipment and installation
3.5
Competitive Wi-Fi gear and installation

WOW! includes a free modem for your first year ($14/month after that). You can also rent a Whole Home Wi-Fi system, which includes a coveted eero base and one extender for $9.99. Additional extenders are $5.99 each, but most households won’t need more than one because eero’s that good. eero comes with an app you can use to manage your network, and you can add security services for an additional cost (under $10/month) if you want ad-blocking, malware protection, or parental controls.

A free self-startup kit is available to most new customers, but if you prefer professional installation, it’ll cost you $75. The good news is that with professional installation, WOW! waives its $10 activation fee, so it’s really just $65 more to have a technician’s help.

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Astound Broadband
Customer experience
4.5
Award-winning customer service, many times over

Astound has (sorry in advance) astounding customer service. This company won fifth place in PCMag's Reader's Choice award in 2022 (2), and before it consolidated them under the Astound brand, Grande, Wave, RCN, and WOW! were all recognized in 2021 (3) and we can see why Astound is a fan favorite. You don't have to sign a contract if you don't want to, your plan comes with a 30-day money-back guarantee, and if your technician is late for your appointment, Astound will pay you $20 for the inconvenience. Put it all together, and you get a top-notch customer experience.

WOW! brand
Customer experience
4.5
Award-winning customer service, even in areas under new management

WOW! provides an award-winning customer experience, ranking fourth-highest in J.D. Power’s ISP Satisfaction list in the North Central US region in 2022. (3)

We should note that in 2021 WOW! sold a couple regions of its business (Evansville, IN and Chicago) to Astound broadband, so customers may see some changes in their service. That said, Astound ranks fifth on P.C. Mag's Readers' Choice awards, so you're probably in good hands. (4)

Endnotes and sources
  1. 2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 9 December 2022.
  2. Readers’ Choice 2022: Your Favorite ISPs for Any Type of Broadband,” PCMag. Accessed 9 December 2022.
  3. Readers’ Choice 2021: Internet Service Providers,” PCMag. Accessed 9 December 2022.
Endnotes and sources
1. “2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 21 June 2022.2. "WOW! Internet - Terms of Service," Wide Open West. Accessed 12 October 20223. "Price of Residential Internet Drives Customer Choice, J.D. Power Finds," J. D. Power. Accessed 7 December 2022.4. “Readers’ Choice 2022: Your Favorite ISPs for Any Type of Broadband,” PCMag. Accessed 7 December 2022.
Astound Broadband
4.3
(9)
5 Star
44%
4 Star
45%
3 Star
11%
2 Star
0%
1 Star
0%
P
Paulfrom Catasauqua, PA
Astound Broadband Customer for 4+ years
Reviewed on: 2022-09-15
I think they charge much too much for their dservice. Lower prices
M
Margaretfrom New York, NY
Astound Broadband Customer for 1+ years
Reviewed on: 2022-07-10
Astound 5G wifi have increased the speed from my previous internet. I was very happy with the promotion price at $39.99 but when my contract expired my payments doubled. With the spottiness and occasional dropped connections each month, I don't see the value I am paying for.
J
Juliefrom Passaic, NJ
Astound Broadband Customer for 8+ years
Reviewed on: 2022-07-08
I hope the Internet speed is faster and the price is lower
L
Lynfrom Somerville, MA
Astound Broadband Customer for 1+ years
Reviewed on: 2022-06-27
I am satisfied with my Astound (formally RCN) service. The signal is consistent. I have no suggestions for improvement.
WOW!
4.0
(17)
5 Star
29%
4 Star
47%
3 Star
18%
2 Star
6%
1 Star
0%
M
Mercedesfrom Knoxville, TN
WOW! Customer for 4+ years
Reviewed on: 2022-08-11
I think that wow is a great internet service company, they get the job done and are always there when you need them. I think that they could improve by offering more services to the public
R
Rickfrom Canton, MI
WOW! Customer for 8+ years
Reviewed on: 2022-08-08
WOW started off fine for years. In recent years there service has gone down hill. There are more interuptions and slower speeds.
A
Annfrom Sterling Heights , MI
WOW! Customer for 4+ years
Reviewed on: 2022-08-06
Nothing is good. The internet is too slow. It sucks.
A
Angelfrom Leslie, MI
WOW! Customer for 4+ years
Reviewed on: 2022-06-22
I THINK IT IS TOO EXPENSIVE FOR BASIC PHONE AND INTERNET
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