Switchful Logo

Philo vs. Sparklight vs. WOW! Television plan comparison


Rebecca Palmer smiles for the camera
Headshot of Kathryn Casna
Researched by
Headshot of Bri Field
Headshot of Michal Ash
Reviewed by
Updated 4/11/23

We’re committed to transparency. We may earn money when you follow our recommendations, but compensation doesn’t affect our ratings. Learn more.
Philo
Staff rating
3.1
Customer rating
4.4
(5)

  • Plans starting at $25.00
  • 60 channels
Sparklight
Staff rating
2.3
Customer rating
4.0
(1)

  • Plans starting at $35.00
  • 100+ channels
WOW! brand
Staff rating
3.1
Customer rating
4.0
(2)

  • Plans starting at $9.99
  • n/a channels
city map lines pattern
Check availability
See what providers service your area.
Philo
Staff rating
3.1

The softer (and cheaper) side of streaming live TV

Philo is a great value if you love feel-good movies, reality TV, and shows about home and family, but you’ll miss out on sports, news, and local channels. We put it to the test on browsers, phones, and streaming sticks, and we think it’s a fair contender for the softer side of live TV.

What we like

  • Affordable pricing
  • Nice entertainment and lifestyle lineup
  • No-fuss setup and navigation
What we dislike

  • No sports or local channels
  • Limited news coverage
  • Repetitive, unskippable ads
Savings tip: Philo often has
sign-up promotions
for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Sparklight
Staff rating
2.3

Cord-cutting done wrong

You can get your minimalist, cord-cutting groove on with Sparklight’s no-frills plans, but you’ll pay for the privilege. You’re probably better off with a simple HD antenna, a live TV streaming service, or a traditional cable TV company.

What we like

  • No contract
  • Decent channel lineup
  • Low equipment rental costs
What we dislike

  • Expensive, with hidden costs
  • Light on features
  • High startup and breakup costs
Savings tip: Sparklight often has
sign-up promotions
for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
WOW! brand
Staff rating
3.1

Easy cord-cutting, limited DVR

WOW! (short for Wide Open West) offers a compelling case for switching to internet-based TV. You get a solid channel lineup at a great rate, all using top-notch Wi-Fi gear from eero—provided you’re willing to have a chillier relationship with your DVR and you don’t mind beta-testing the WOW! tv+ app.

What we like

  • Low prices
  • Top-notch Wi-Fi gear
  • Good sports lineup
What we dislike

  • Meager DVR features
  • Low-rated streaming apps
  • Limited availability
Savings tip: WOW! often has
sign-up promotions
for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Philo
Content
1.0
Plenty to watch, but no sports or local channels

If you love home renovation shows, feel-good movies, and reality TV, Philo has a channel lineup you’ll love. But you won’t find sports, local channels, or news.

Local: 0/5
Philo doesn’t offer any local channels, so that means no local news, no primetime favorites, no local sports, and no awards shows. If you want this programming, we recommend checking out live TV streaming options YouTube TV and Hulu + Live TV or a traditional TV provider like your local cable company or satellite TV providers DISH or DIRECTV.

Sports: 0/5
Like with local channels, Philo doesn’t offer any sports coverage. You can catch some sports content on ESPN+ or get a decent variety on services like Fubo or Sling TV. If you want to catch every NFL game, you could even try the NFL Sunday Ticket premium channel from YouTube.

Family and education: 2/5
Where Philo is a poor choice for sports and news, it’s a great choice for families and kids. You get multiple channels from Discovery with the base package price, plus Animal Planet, Great American Family, Family Entertainment TV (FETV), three Nickelodeon channels, Story Television, and Science. There’s no Disney, Cartoon Network, or PBS, but we love that Philo makes it easy to access free programming from services including Crackle, Cheddar News, Gusto TV, and RetroCrush, the new station featuring classic anime hits.

News and politics: 0/5
While you can technically catch BBC America and BBC World News on Philo, there’s virtually none of the news or analysis you would expect from traditional TV. There’s not even Late Night Tonight, and no 60 Minutes or PBS Newshour. You don’t get Fox News, MSNBC, HBO, or CNN either, and we didn’t happen upon any foreign-language news programming in our tests.

Entertainment and lifestyle: 2.5/5
Philo does better—a lot better—when it comes to stories, movies, and inspirational shows. You get all the Hallmark and Lifetime channels before add-on pricing, plus A&E and the up-and-coming INSP channel. We also found shows from TV’s rich past, including I Love Lucy, Father Knows Best, Matlock, Doctor Who, and even Touched by an Angel. There’s a strong selection of shows about the Black experience, too, including Rasheeda Frost's Boss Moves and much more. Even better, you get to choose from four different MTV channels before add-ons.

Local news, sports, and entertainment channels vary based on your location. Check out
Philo channel offerings
in your area.
View plans
Sparklight
Content
3.5
Good news coverage but needs more sports channels

Sparklight has a decent channel lineup, and people who love watching the news or enjoying a wildlife documentary with the family will get most of what they want. Unfortunately, sports content is lacking, and so is Spanish-language content.

Local: 3.5/5
Sparklight does a good job of delivering local channels for most viewers, but it doesn’t provide any Spanish-language locals. So you’ll get ABC, The CW, NBC, PBS, CBS, FOX, and more, but don’t expect Telemundo, Univision, or Estrella.

Sports: 2.5/5
Sparklight brings you a variety of sports staples like both ESPNs, Fox Sports 1, TBS, TNT, and USA. You’ll get a couple of sport-specific channels like Golf and Motor Trend, but you’ll have to do without MLB, NBA TV, and NFL Network. And since you won’t have Spanish-language channels, you’ll be missing some great international soccer coverage too.

Family and education: 3.5/5
Sparklight has something for the entire family, but there are a few odd choices in its lineup. Most providers offer at least one Nickelodeon channel, and Sparklight doesn’t. Instead, you’ll get both National Geographic channels, which is also uncommon. You’ll get most everything else you expect, like Disney, History, Discovery, Animal Planet, and Cartoon Network, but be ready to go without the Science and Smithsonian channels.

News and politics: 4/5
Sparklight has better news coverage than a lot of TV providers—at least, for English speakers. You’ll get lots of local news, CNN, Fox News, HLN, MSNBC, CNBC, C-SPAN, BBC America, and even the Weather Channel. However, you’ll miss out on Newsmax and any Spanish-language news sources.

Entertainment and lifestyle: 3/5
Sparklight has less variety than we’d like in its entertainment lineup. Your life will have fewer laughs and less music than you’re used to because it's missing Comedy Central, Laff, CMT, MTV, and VH1. You’ll have plenty of feel-good movies from all three Hallmark channels, Lifetime, OWN, and Oxygen, as well as action and westerns from FX, FXX, Grit, and INSP. And enjoy great tastes from both HGTV and the Food Network, but not the Cooking Channel.

Local news, sports, and entertainment channels vary based on your location. Check out
Sparklight channel offerings
in your area.
View plans
WOW! brand
Content
3.0
Mediocre channel lineups get the job done

WOW! doesn't have an incredible channel lineup, but it has a decent amount of content for just about everyone. That is, unless you want to watch in Spanish.

Local: 2.5/5
WOW! tv+ give you only about half the local channels you might expect. You get the big ones like NBC, ABC, FOX, CBA, and PBS, but you won’t get Ion, Cozi, or Comet. You won’t get a single Spanish-language local channel either. So if you want Telemundo, UniMas, Estrella, or Univision, you’re out of luck.

Sports: 3/5
When it comes to sports channels, you win some and lose some. You get the Tennis Channel in a Medium plan, whereas some providers only include it in their top-tier plans or as an add-on. NFL Network and NFL RedZone are both included in the Large plan, which is hit or miss among competitors. However, WOW! tv+ strikes out completely when it comes to the MLB channel, and there’s no way to get NFL SUNDAY TICKET.

Family and education: 3/5
With WOW!, you’ll get a decent amount of family-friendly content, but we’d like to see more channels for toddlers and young kids. You’ll get Cartoon Network, Animal Planet, Discovery Channel, and the History Channel. But you’ll get only one Disney, Nickelodeon, and National Geographic channel. Disney Junior, Nick Junior, and Nat Geo Wild are all missing, leaving less content aimed at the youngest kids.

News and politics: 3.5/5
WOW! has enough news and political coverage for most English-speaking viewers. You can keep up with Congress on C-SPAN and world events with BBC America. You’ll also get the biggest news channels like CNN, CNBC, Fox News, and MSNBC, along with Newsmax, HLN, and The Weather Channel. The biggest hole in coverage is Spanish-language news, but you’ll also miss CNN International, Bloomberg, CBS News, and Fox Business News.

Entertainment and lifestyle: 3/5
WOW! tv+ gives you a wide variety of entertainment and lifestyle, with at least one channel in some of our favorite categories: comedy, westerns, feel-good movies, food, and travel. But you might find only one channel that delivers your favorite genres. You’ll get Grit but not INSP (westerns) and Food Network but not the Cooking channel. But you’ll get all the best music channels—CMT, VH1, and MTV—and the top DIY channels HGTV and TLC.  WOW! tv+ doesn’t include premium channels in any of its plans. You can add them to a Medium or Large plan, but they’ll cost more than other providers charge.

Local news, sports, and entertainment channels vary based on your location. Check out
WOW! channel offerings
in your area.
View plans
Philo
Value
3.0
Less than half the cost of top competitors

Cleverly named after the inventor of the television, Philo is one of the cheapest live TV options we tested. It’s a great value for limited live TV and an endless array of movies, entertainment, and lifestyle shows. There are other add-ons, but even if you pay for them all, you’ll still pay less than most of the other live TV services we reviewed. You’ll also find more than 60,000 shows in the on-demand library, but it’s hard to recommend Philo for most cord cutters.

The service stays super cheap by skipping local channels, sports, national news, and many of the most popular national networks. (1) You’re also locked out of recently aired entertainment from PBS, NBC, ABC, CBS, and Fox. A digital antenna is an easy workaround, but you’ll need a separate DVR if you want to save the content to watch later. You could sign up for on-demand streaming apps to make up the difference, but prices add up quickly.

It’s not great, but there is a silver lining. Philo comes with a free trial and is easy to cancel online, so you can sign up for just a month or two whenever you’re in the mood for all the movies and programming it offers. It’s also a nice option for subscription hopping, if you can remember to cancel within a few months.

Get the best value by speaking directly with a sales rep or check your address at
Philo's website.
Check address
Sparklight
Value
2.0
Now that's some expensive cord cutting!

Sparklight sounds like a company for cord-cutters—people who don’t want a traditional cable TV service at traditional cable TV prices. But when it comes down to it, you probably won’t save with Sparklight. If you want the same level of entertainment as a traditional cable company, you’ll pay more for it. If you want a minimal, no-frills plan, you’d be better off with a live TV streaming service like Sling or fuboTV.

Sparklight has just two plan levels. Economy Cable is barebones, giving you just 20 channels, while Standard Cable gives you 100—around what most competitors’ low-tier plans deliver. Unfortunately, you’ll pay mid-tier prices for low-tier service with Sparklight. While Sparklight has a decent (albeit short) channel lineup, many of the top-tier sports channels, like NFL Network and NFL Red Zone, are add-ons—at an additional cost.

Get the best value by speaking directly with a sales rep at 1-877-687-1332 or check your address at
Sparklight's website.
Check address
WOW! brand
Value
4.0
Decent lineups at great prices

WOW! Has some great introductory prices, but we’ve seen longer channel lineups from other companies. Channel quality is decent, but nothing to write home about. The real bargain comes when you realize your plan price already includes regional sports and broadcast fees, which can add $20–$40 in monthly fees with other providers.

You’ll have to get a WOW! internet plan, since this TV service is internet-based, but that comes at an excellent price too. All things said, WOW! provides a ton of value, but if you want all the channels and premiums to boot, it’s probably not the company for you.

Get the best value by speaking directly with a sales rep at 1-844-727-4910 or check your address at
WOW!'s website.
Check address
Philo
Features and usability
3.5
Simple interface and easy login, but take time to build up your DVR

Philo is pleasant on a day-to-day basis, and works better than some of its higher-priced competitors. There's no 4K, though, and we found some platform-specific quirks.

Ability to watch: Good
We tested the Philo interface on iOS and Android mobile phones, a few different web browsers, and an Apple TV. The interface was similar across devices, and the setup was one of the simplest among all the live TV streaming services we tested. After we entered payment info, we got right into the guide. The original browser saved our login info. Signing in later on different browsers and apps required two-step verification using a mobile phone number or email address, but we never had to enter (or remember) a password.

We didn’t run into any issues when we tried multiple devices and browsers from different locations, which was a refreshing change from services like Hulu + Live TV, which tracks your IP address. Unfortunately, there is no way to watch in 4K—Philo maxes out at 1080p resolution no matter how you’re watching.

The viewing experience is about what you’d expect from a live TV provider, but with some oddities. Watching live, the only way to skip commercials is to record the episode in progress, wait several minutes, and skip ahead whenever the commercials come on. You can also fast forward through most commercials on DVR content, and some channels let you skip ads with one click on Roku streaming devices.

We ran into some buffering issues with Philo on the Apple TV we tested, particularly with the channel guide. It happened on different devices in multiple locations, so we’re pretty sure it wasn’t a bandwidth issue. The slow loading wasn’t a dealbreaker, but we can see how channel surfers would be annoyed.

Ability to record: Excellent
The DVR and on-demand experiences with Philo were pretty par for the course in our tests, and Philo recently upgraded its cloud DVR to save recordings for up to a year. We are impressed that you get three extra months to watch your recordings, compared to competitors Hulu + Live TV and YouTube TV, which give you only nine months. Unlimited recordings is also pretty sweet, and we liked Philo’s 72-hour Rewind feature. You can use it to watch almost anything that’s aired in the last 72 hours, even if you forgot to add it to your library before it aired.

To get the most out of Philo, we recommend spending some time in the beginning to find and add your favorite shows. Within a few days, your Saved library will fill up with dozens of episodes to choose from.

Ability to find: Good
When you get to the Home screen on Philo, you’ll find a roundup of trending live and recommended shows, plus top movies and other categories. You can see whether a show is available on demand by clicking through to the episode description or by hovering your mouse over a particular episode, but there’s no way to tell at the series level. However, you can favorite shows at either the episode or series level, and saving a series means all future episodes will be recorded in your Saved library. You can also favorite channels, and that makes them show up first in the channel guide. It’s fairly simple to unfavorite, and the changes appear across devices instantly.

The channel guide itself is less impressive. Channel numbers aren’t listed (just logos) and you have to click into a program to get additional preview info. It works, but there aren’t a lot of bells and whistles to rave about.

Ability to share: Good
Philo offers many of the features you’d expect from a modern live TV streaming service. In our tests, it was easy to create profiles for different viewers, and the DVR libraries and favorites were kept separate. You can add up to 10 profiles and assign each a separate mobile phone number, so different users can sign in using their personal phones. However, there were no parental controls to be found.

You can watch Philo on up to three screens at a time, without a lot of verification or hassle.

Sparklight
Equipment and features
2.0
BYO streaming devices, upgrade for the privilege to DVR

Sparklight won’t be winning any awards for equipment and features anytime soon, but you should be able to watch, record, and find your shows just fine.

Ability to watch: Fine
To get started with Sparklight, you’ll need at least $10 for a modem. You’ll also need at least one streaming device like a phone or tablet, smart TV, Apple TV, or Amazon Firestick. Unlike other TV providers, Sparklight leans on its TV Everywhere app to let you stream your shows on the internet instead of over cable or satellite.

Ability to record: Fine
Unfortunately, Sparklight doesn’t come with DVR service either—unless you add TV Plus to your Economy or Standard plan for around $12 per month. If you do cough up the extra cash for this service (which is typically free with other providers), you’ll get a decent 200 hours of cloud storage and the TiVo app.

Ability to find: Good
While Sparklight's TV everywhere app lets you search live, recorded, and on-demand content all at the same time, how you’ll find your shows depends heavily on the streaming device you’re using. You’ll use the remote that comes with that device, so factor that into your choice when buying gear. We recommend using a device with a voice remote for the best experience.

In short, Sparklight doesn’t provide much of an experience, but you can choose your own adventure depending on the devices you use. While it does offer parental controls, you can block content only by rating, not by channel or individual show.

Features and equipment may vary based on package. Visit
Sparklight's website
or call 1-877-687-1332 for more information.
WOW! brand
Equipment and features
2.5
Meager cloud storage and low-rated (beta) apps

Because WOW! is internet-based TV, its equipment is makes it feel more like a streaming service than traditional TV. However, its features fall short of many streaming services when it comes to catching your shows where and when you want.

Ability to watch: Good
Since WOW! tv+ uses WOW! Internet, you need Wi-Fi gear. WOW!’s modem is free for your first year ($14/month after that), and its eero Wi-Fi system ($9.99 per month) is reasonably priced to rent. It’s also some of the best, most reliable Wi-Fi gear we’ve seen. WOW!’s TV boxes can get pricey if you want more than one ($10 per month), but since you can use WOW! tv+ with Amazon Firesticks, you shouldn’t need more than one box to get your shows on multiple TVs. You just need multiple Firesticks ($29.99 and up), but these will be one-time purchases instead of a monthly rental rate.

While you can use your phone to watch WOW! TV, its Android and iOS apps are in beta, which means they’re still working out some of the kinks. The apps have a pretty low rating on both Android and iOS (1, 2), which is a bummer. If you end up throwing your phone across the room in frustration, you can circumvent the app altogether by going to an individual channel’s website and logging in with your WOW! credentials. But you might still end up frustrated—and watching your shows through a cracked phone screen.

Ability to record: Fine
The WOW! tv+ box and remote are pretty standard, and you can find content and set up DVR recordings using voice commands or navigating through a guide. The downside is that all three of WOW!’s plans come with 50 hours of DVR cloud storage, which is pretty low. You can jump up to 100 (for about $20 per month) or 200 (for about $30 per month) hours, but that’s a steep charge when some competitors include 1,000 hours in their top-tier plans.

Ability to find: Good
WOW! doesn't have its own voice remote, but it's compatible with Google Voice. Without voice, it's still pretty easy to find channels in the guide, and parental controls make it easy to block the content you don't want your kids to see—or restrict TV time altogether. However, finding recorded shows can be challenging without sorting and filtering capabilities, even if you only get 50 hours of storage. That's still a lot of scrolling.

Features and equipment may vary based on package. Visit
WOW!'s website
or call 1-844-727-4910 for more information.
Philo
Customer experience
5.0
Simple, clear, and intuitive options

Philo makes it easy to sign up for the service, easy to sign in on different devices, and easy to cancel if you so choose. It’s also fairly simple to find and understand add-on pricing, and we love that the free trial lasts a full seven days even if you cancel midway through.

If you run into trouble, there’s a nice Help Center, a chat line, or a phone number to call. In this category, we believe Philo’s perfect score is well-deserved.

Visit Philo's website
or call for more information on contracts and money-back guarantees.
Go to provider
Sparklight
Customer experience
2.0
High startup costs paired with outage complaints

Getting started with Sparklight is a bit pricey. Professional installation is $90. You can opt for self-setup, but that’ll cost you $30 (free with most providers). But professional installation might be the better choice. If you end up wanting a refund later, a technician will have to come out and attempt a professional installation or troubleshooting anyway. If the problem isn’t Sparklight’s fault (or your home isn’t wired properly), you’ll be out $90 for the visit and you won’t get your refund.

Sparklight relies on a cable-fiber hybrid infrastructure that makes it more reliable than satellite TV providers. However, Reddit is peppered with customers complaining about outages. Sparklight’s TV service uses Wi-Fi internet, which can sometimes slow your binge-watching due to interference from other devices, competing networks, and well, walls. That said, Sparklight promises great Wi-Fi (and a money-back guarantee).

Visit Sparklight's website
or call 1-877-687-1332 for more information on contracts and money-back guarantees.
Go to provider
WOW! brand
Customer experience
3.0
No contracts and good customer service, but a lack of transparency

WOW! is a decent experience, and most customers feel good about this provider. We love that you don't have to sign a contract. And although you have to get WOW! internet to get WOW!'s TV service, we like WOW! internet even more.

Self-installation is free and fairly easy, but you can hire a pro to come by and get you set up for $75. The website has plenty of self-help content if you run into trouble, or you can use its chat service to talk with a specialist.

What we don't like is WOW!'s lack of transparency. Prices aren't listed on its website, and you can't order TV without talking to a sales representative on the phone. That's not a great start.

Visit WOW!'s website
or call 1-844-727-4910 for more information on contracts and money-back guarantees.
Go to provider
city map lines pattern
Made up your mind?
Find out what providers are available near you.
Philo
4.4
(5)
5 Star
40%
4 Star
60%
3 Star
0%
2 Star
0%
1 Star
0%
J
Jenniferfrom Cincinnati , OH
Philo Customer for 1+ years
Reviewed on: 9/15/2022
The value could be a little less expensive. Philo is the most expensive app I have. I do like all the shows I am able to watch though.
H
Hattiefrom Bellville , TX
Philo Customer for Less than a year
Reviewed on: 9/11/2022
Programs are shown with clarity very nice. Would like to have local channels in package
T
Toshafrom Cincinnati , OH
Philo Customer for 1+ years
Reviewed on: 7/20/2022
It's an affordable service, and one of the cheaper ones. They have a ton of channels for everything you want to watch. It's easy to use. Prefer it over cable or satellite.
C
Camronfrom Port Richey, FL
Philo Customer for 1+ years
Reviewed on: 6/28/2022
The DVR feature works great! I love that I can save movies but not that I can't access all of them all of the time.
Sparklight
4.0
(1)
5 Star
0%
4 Star
100%
3 Star
0%
2 Star
0%
1 Star
0%
J
Jayfrom Grenada, MS
Sparklight Customer for 1+ years
Reviewed on: 8/17/2022
It's been a good value until the price went up
WOW!
4.0
(2)
5 Star
0%
4 Star
100%
3 Star
0%
2 Star
0%
1 Star
0%
J
Jimmyfrom Columbus, GA.
WOW! Customer for 4+ years
Reviewed on: 8/27/2022
They show ever thing that I want to see and they could lower the payment
R
Rexfrom Roseville, MI
WOW! Customer for 8+ years
Reviewed on: 7/19/2022
They are ok but need to ofter more for the price
city map lines pattern
Providers near you
See all options in your area within seconds.
Endnotes and sources
(1) “Network Ratings 2021 Top Channels.” Variety. Retrieved August 19, 2022.As an Amazon Associate, Switchful.com may earn commissions from qualifying purchases.
Endnotes and sources
As an Amazon Associate, Switchful.com may earn commissions from qualifying purchases.
Endnotes and sources
1. "Watch WOW!," Google Play. Accessed 7 December 2022.2. "Watch WOW!," App Store. Accessed 7 December 2022.As an Amazon Associate, Switchful.com may earn commissions from qualifying purchases.