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Philo vs. WOW! Television plan comparison


Rebecca Palmer smiles for the camera
Headshot of Kathryn Casna
Researched by
Headshot of Bri Field
Reviewed by
Bri FieldAssigning Editor
Updated 2/9/23

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Philo
Staff rating
3.3
Customer rating
4.4
(5)

  • Plans starting at $25.00
  • 60 channels
WOW! brand
Staff rating
3.1
Customer rating
4.0
(2)

  • Plans starting at $9.99
  • n/a channels
Philo
Staff rating
3.3

The softer (and cheaper) side of streaming live TV

Philo is a great value if you love feel-good movies, reality TV, and shows about home and family, but you’ll miss out on sports, news, and local channels. We put it to the test on browsers, phones, and streaming sticks, and we think it’s a fair contender for the softer side of live TV.

What we like

  • Affordable pricing
  • Nice entertainment and lifestyle lineup
  • No-fuss setup and navigation
What we dislike

  • No sports or local channels
  • Limited news coverage
  • Repetitive, unskippable ads
WOW! brand
Staff rating
3.1

Easy cord-cutting, limited DVR

WOW! (short for Wide Open West) offers a compelling case for switching to internet-based TV. You get a solid channel lineup at a great rate, all using top-notch Wi-Fi gear from eero—provided you’re willing to have a chillier relationship with your DVR and you don’t mind beta-testing the WOW! tv+ app.

What we like

  • Low prices
  • Top-notch Wi-Fi gear
  • Good sports lineup
What we dislike

  • Meager DVR features
  • Low-rated streaming apps
  • Limited availability
Philo
Value
3.0
Less than half the cost of top competitors

Philo, a live TV streaming service cleverly named after the inventor of the television, is one of the cheapest live TV options we tested. It’s a great value for limited live TV and an endless array of movies, entertainment, and lifestyle shows. It offers HGTV plus all the Hallmark and Lifetime channels before add-on pricing, unlike some competing live TV services. There are other add-ons, but even if you pay for them all, you’ll still pay less than most of the other live TV services we reviewed.

It’s a nice price, but there’s a reason Philo can get away with charging less than half the other guys: there are no sports, no local channels, and very limited news options. That means missing out on more than just your local news broadcasts and home games. You’re also locked out of recently aired entertainment from PBS, NBC, ABC, CBS, and Fox. A digital antenna is an easy workaround, but you’ll need a separate DVR if you want to save the content to watch later. You could sign up for on-demand streaming apps to make up the difference, but prices add up quickly.

WOW! brand
Value
4.0
Solid lineups at great prices

With WOW! tv+, you can watch live TV or on-demand content, record your favorite shows, and use streaming apps like Netflix—all over WOW!’s Wi-Fi. You need to order a WOW! internet plan with a speed of at least 100 Mbps (which is inexpensive) and at least one WOW! tv+ box (which is included in most plans).

Most of WOW!’s channel lineups are decent. The Small TV plan has only 30 basic channels, but you get 120+ channels with a Medium plan and 185+ channels with a Large plan, plus 50 Music Choice channels. (1) You won’t get any premium channels (you have to add those separately), but with a Large plan, you get more sports (NFL Network and NFL Red Zone), music (CMT and MTV), and kids’ channels (all the Nickelodeons). At around $10 per month more, it’s definitely worth considering.

Philo
Content
3.0
Plenty to watch, but no sports or local channels

If you love home renovation shows, feel-good movies, and reality TV, Philo has a channel lineup you’ll love. You get more than 60 channels, including Lifetime, Hallmark, A&E, and the up-and-coming INSP with the base package price. We also happened upon shows from TV’s rich past, including I Love Lucy, Father Knows Best, Matlock, Doctor Who, and even Touched by an Angel. There’s a strong selection of shows about the Black experience, too, including Rasheeda Jones’s Boss Moves and much more.

In addition to its own channels and on-demand offerings, Philo makes it easy to access free programming from services including Crackle, Cheddar News, Gusto TV, and RetroCrush, the new station featuring classic anime hits.

There are more than 60,000 shows in the on-demand library, but it’s hard to recommend Philo for most cord cutters. The service stays super cheap by skipping local channels, sports, national news, and many of the most popular national networks. (1) That means no games, no Modern Family, no Late Night Tonight, and no 60 Minutes. You don’t get Fox News, MSNBC, HBO, or CNN either, and we didn’t happen upon any foreign-language programming in our tests.

It’s not great, but there is a silver lining. Philo comes with a free trial and is easy to cancel online, so you can sign up for just a month or two whenever you’re in the mood for all the movies and programming it offers.

WOW! brand
Features
2.0
Meager cloud storage and low-rated (beta) apps

The WOW! tv+ box and remote are pretty standard, and you can find content and set up DVR recordings using voice commands or navigating through a guide. The downside is that all three of WOW!’s plans come with 50 hours of DVR cloud storage, which is pretty low. You can jump up to 100 (for about $20 per month) or 200 (for about $30 per month) hours, but that’s a steep charge when some competitors include 1,000 hours in their top-tier plans.

The best way to use the WOW! tv+ app is with an Amazon Firestick. Its Android and iOS apps are in beta, which means they’re still working out some of the kinks. The apps have a pretty low rating on both Android and iOS (2, 3), which is a bummer. If you end up throwing your phone across the room in frustration, you can circumvent the app altogether by going to an individual channel’s website and logging in with your WOW! credentials. But you might still end up frustrated—and watching your shows through a cracked phone screen.

Philo
Features
4.0
Unlimited DVR, but no way to watch in 4K

Philo offers many of the features you’d expect from a modern live TV streaming service. In our tests, it was easy to create profiles for different watchers, and the DVR libraries and favorites were kept separate. You can add up to 10 profiles and assign each a separate mobile phone number, so different users can sign in using their personal phones. However, there were no parental controls to be found.

The DVR and on-demand experiences were pretty par for the course in our tests, and Philo recently upgraded its cloud DVR to save recordings for up to a year. We like that you get three extra months to watch your recordings, compared to competitors Hulu + Live TV and YouTube TV, which give you only nine months. Unlimited recordings is also pretty sweet, and we liked Philo’s 72-hour Rewind feature. You can use it to watch almost anything that’s aired in the last 72 hours, even if you forgot to add it to your library before it aired.

You can watch Philo on up to three screens at a time, without a lot of verification or hassle, and we didn’t run into any issues when we tried multiple devices and browsers from different locations. Unfortunately, there is no way to watch in 4K—the service maxes out at 1080p resolution no matter how you’re watching.

WOW! brand
Equipment and installation
4.0
Great gear at a great price

Since WOW! tv+ uses WOW! Internet, you need Wi-Fi gear. WOW!’s modem is free for your first year ($14/month after that), and its eero Wi-Fi system ($9.99 per month) is reasonably priced to rent. It’s also some of the best, most reliable Wi-Fi gear we’ve seen. WOW!’s TV boxes can get pricey if you want more than one ($10 per month), but since you can use WOW! tv+ with Amazon Firesticks, you shouldn’t need more than one box to get your shows on multiple TVs. You just need multiple Firesticks ($29.99 and up), but these will be one-time purchases instead of a monthly rental rate.

Self-setup is free and fairly easy, but you can hire a pro to come by and get you set up for $75.

Philo
Usability
3.5
Simple interface and easy login, but take time to build up your DVR

We tested the Philo interface on iOS and Android mobile phones, a few different web browsers, and an Apple TV. The interface was similar across devices, and the setup was one of the simplest among all the live TV streaming services we tested. After we entered payment info, we got right into the guide. The original browser saved our login info. Signing in later on different browsers and apps required two-step verification using a mobile phone number or email address, but we never had to enter (or remember) a password.

When you get to the Home screen on Philo, you’ll find a roundup of trending live and recommended shows, plus top movies and other categories. You can see whether a show is available on demand by clicking through to the episode description or by hovering your mouse over a particular episode, but there’s no way to tell at the series level. However, you can favorite shows at either the episode or series level, and saving a series means all future episodes will be recorded in your Saved library. You can also favorite channels, and that makes them show up first in the channel guide. It’s fairly simple to unfavorite, and the changes appear across devices instantly.

The viewing experience is about what you’d expect from a live TV provider, but with some oddities. Watching live, the only way to skip commercials is to record the episode in progress, wait several minutes, and skip ahead whenever the commercials come on. You can also fast forward through most commercials on DVR content, and some channels let you skip ads with one click on Roku streaming devices. The weird part was seeing political ads for candidates and issues in faraway states. We didn’t love the repetitive commercials that have become common on streaming services in the last few years, either.

We ran into some buffering issues with Philo on the Apple TV we tested, particularly with the channel guide. It happened on different devices in multiple locations, so we’re pretty sure it wasn’t a bandwidth issue. The slow loading wasn’t a dealbreaker, but we can see how channel surfers would be annoyed.

To get the most out of Philo, we recommend spending some time in the beginning to find and add your favorite shows. Within a few days, your Saved library will fill up with dozens of episodes to choose from.

WOW! brand
Sports and premium channels
2.5
Most sports channels are included, but premiums are extra

WOW! tv+ doesn’t include premium channels in any of its plans, but you can add them to a Medium or Large plan for $11–$19 per month. We’ve seen STARZ and Cinemax for as little as $5 per month with some providers, so we’re a little bummed about WOW!’s pricing, but it’s not a deal-breaker.

When it comes to sports channels, you win some and lose some. You get the Tennis Channel in a Medium plan, whereas some providers only include it in their top-tier plans. NFL Network and NFL RedZone are both included in the Large plan, which is hit or miss among competitors. However, WOW! tv+ strikes out completely when it comes to the MLB channel, and there’s no way to get NFL SUNDAY TICKET.

Endnotes and sources
(1) “Network Ratings 2021 Top Channels.” Variety. Retrieved August 19, 2022.As an Amazon Associate, Switchful.com may earn commissions from qualifying purchases.
Endnotes and sources
1. "What's on TV?," Wide Open West. Accessed 7 December 2022.2. "Watch WOW!," Google Play. Accessed 7 December 2022.3. "Watch WOW!," App Store. Accessed 7 December 2022.As an Amazon Associate, Switchful.com may earn commissions from qualifying purchases.
Philo
4.4
(5)
5 Star
40%
4 Star
60%
3 Star
0%
2 Star
0%
1 Star
0%
J
Jenniferfrom Cincinnati , OH
Philo Customer for 1+ years
Reviewed on: 9/15/2022
The value could be a little less expensive. Philo is the most expensive app I have. I do like all the shows I am able to watch though.
H
Hattiefrom Bellville , TX
Philo Customer for Less than a year
Reviewed on: 9/11/2022
Programs are shown with clarity very nice. Would like to have local channels in package
T
Toshafrom Cincinnati , OH
Philo Customer for 1+ years
Reviewed on: 7/20/2022
It's an affordable service, and one of the cheaper ones. They have a ton of channels for everything you want to watch. It's easy to use. Prefer it over cable or satellite.
C
Camronfrom Port Richey, FL
Philo Customer for 1+ years
Reviewed on: 6/28/2022
The DVR feature works great! I love that I can save movies but not that I can't access all of them all of the time.
WOW!
4.0
(2)
5 Star
0%
4 Star
100%
3 Star
0%
2 Star
0%
1 Star
0%
J
Jimmyfrom Columbus, GA.
WOW! Customer for 4+ years
Reviewed on: 8/27/2022
They show ever thing that I want to see and they could lower the payment
R
Rexfrom Roseville, MI
WOW! Customer for 8+ years
Reviewed on: 7/19/2022
They are ok but need to ofter more for the price
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