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Cox Communications vs. WOW! vs. Xfinity Television plan comparison


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Researched by
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Reviewed by
Updated 4/10/23

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Cox
Staff rating
3.5
Customer rating
4.2
(40)

  • Plans starting at $20.00
  • 250+ channels
WOW! brand
Staff rating
3.1
Customer rating
4.0
(2)

  • Plans starting at $9.99
  • n/a channels
Xfinity brand
Staff rating
3.8
Customer rating
4.2
(156)

  • Plans starting at $19.99
  • 10+ channels
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Cox
Staff rating
3.5

Good for bundling and premium channels, but not the best standalone value

Cox Communications is one of the most expensive cable TV providers on the market, especially when you consider all the hidden costs. But if you want sports and premium channels, have only one TV, and bundle with internet and other services, this provider could make sense for you.

What we like

  • Large number of premium channels
  • Tiered DVR storage and recording
  • Searches streaming apps too
What we don't like

  • Pricey plans and hidden costs
  • Padded channel lineup
  • No free DVR storage
Savings tip: Cox often has
sign-up promotions
for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
WOW! brand
Staff rating
3.1

Easy cord-cutting, limited DVR

WOW! (short for Wide Open West) offers a compelling case for switching to internet-based TV. You get a solid channel lineup at a great rate, all using top-notch Wi-Fi gear from eero—provided you’re willing to have a chillier relationship with your DVR and you don’t mind beta-testing the WOW! tv+ app.

What we like

  • Low prices
  • Top-notch Wi-Fi gear
  • Good sports lineup
What we dislike

  • Meager DVR features
  • Low-rated streaming apps
  • Limited availability
Savings tip: WOW! often has
sign-up promotions
for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Xfinity brand
Staff rating
3.8

One of the top cable TV options on the market

Xfinity TV offers a lot of features and strong channel prices, as well as powerful internet to bundle up with. High fees hamper the experience, but Xfinity remains one of the cheapest cable TV options on the market—and it’s also one of the most widely available.

What we like

  • Extensive availability
  • Reasonable pricing
  • Good bundle options
What we dislike

  • Premium entertainment costs extra
  • Lots of fees
  • Low channel count on cheapest tier
Savings tip: Xfinity often has
sign-up promotions
for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Cox
Content
4.0
Above-average channel lineup, especially for sports and news

Cox has some of the best channel line-ups we've seen, with more to watch for just about everyone. Family-friendly entertainment is Cox's weakest link, but it's still better than a lot of competitors.

Local: 4/5
Cox has a great local lineup, including staples like NBC, CBS, ABC, FOX, PBS, and The CW. It also includes some great Spanish-language locals like Univision, Telemundo, Unimas, and Estrella. However, it's missing Ion, Cozi, and Comet.

Sports: 4.5/5
Cox cable TV includes a great sports lineup in its Preferred (mid-tier) and Ultimate (top tier) plans. ESPN, ESPN2, Fox Sports, and the Golf channel are all included in a Preferred plan, and the Ultimate plan adds NFL Network, NFL Red Zone, the Tennis Channel, and the elusive MLB channel. Most competitors typically offer these last three as expensive add-ons, so Cox is ahead of the game here.

Family and education: 3.5/5
Cox has some decent family entertainment, especially when it comes to educational content. You'll get Animal Planet, Discovery Channel, History, National Geographic, and the Science Channel, but you'll miss out on Nat Geo Wild and Smithsonian. The kids will love Cartoon Network, Disney, Nickelodeon, and Nick Jr., but the little ones won't get to enjoy Disney Junior.

News and politics: 4.5/5
Cox has excellent news coverage and politics content. Not only do you get the local news shows, you get most of the big national news channels too. You get C-SPAN, CNBC, MSNBC, CNN, Fox News, Newsmax, and The Weather Channel. Our biggest gripe is that you'll miss out on the international perspective of BBC America.

Entertainment and lifestyle: 4/5
Cox has some decent entertainment options, including Comedy Central, Bravo, CMT, AMC, FX and FXX, two Hallmarks, and Sundance. It's missing some lifestyle channels though, like HGTV and The Cooking Channel, but it has the Food Network and TLC. But what makes Cox stand out is how many premium channels it includes in its top-tier plan. If you spring for the Ultimate plan, you’ll get ten HBO, eleven Cinemax, five SHOWTIME, and nine STARZ channels—at no extra charge.

Local news, sports, and entertainment channels vary based on your location. Check out
Cox channel offerings
in your area.
View plans
WOW! brand
Content
3.0
Mediocre channel lineups get the job done

WOW! doesn't have an incredible channel lineup, but it has a decent amount of content for just about everyone. That is, unless you want to watch in Spanish.

Local: 2.5/5
WOW! tv+ give you only about half the local channels you might expect. You get the big ones like NBC, ABC, FOX, CBA, and PBS, but you won’t get Ion, Cozi, or Comet. You won’t get a single Spanish-language local channel either. So if you want Telemundo, UniMas, Estrella, or Univision, you’re out of luck.

Sports: 3/5
When it comes to sports channels, you win some and lose some. You get the Tennis Channel in a Medium plan, whereas some providers only include it in their top-tier plans or as an add-on. NFL Network and NFL RedZone are both included in the Large plan, which is hit or miss among competitors. However, WOW! tv+ strikes out completely when it comes to the MLB channel, and there’s no way to get NFL SUNDAY TICKET.

Family and education: 3/5
With WOW!, you’ll get a decent amount of family-friendly content, but we’d like to see more channels for toddlers and young kids. You’ll get Cartoon Network, Animal Planet, Discovery Channel, and the History Channel. But you’ll get only one Disney, Nickelodeon, and National Geographic channel. Disney Junior, Nick Junior, and Nat Geo Wild are all missing, leaving less content aimed at the youngest kids.

News and politics: 3.5/5
WOW! has enough news and political coverage for most English-speaking viewers. You can keep up with Congress on C-SPAN and world events with BBC America. You’ll also get the biggest news channels like CNN, CNBC, Fox News, and MSNBC, along with Newsmax, HLN, and The Weather Channel. The biggest hole in coverage is Spanish-language news, but you’ll also miss CNN International, Bloomberg, CBS News, and Fox Business News.

Entertainment and lifestyle: 3/5
WOW! tv+ gives you a wide variety of entertainment and lifestyle, with at least one channel in some of our favorite categories: comedy, westerns, feel-good movies, food, and travel. But you might find only one channel that delivers your favorite genres. You’ll get Grit but not INSP (westerns) and Food Network but not the Cooking channel. But you’ll get all the best music channels—CMT, VH1, and MTV—and the top DIY channels HGTV and TLC.  WOW! tv+ doesn’t include premium channels in any of its plans. You can add them to a Medium or Large plan, but they’ll cost more than other providers charge.

Local news, sports, and entertainment channels vary based on your location. Check out
WOW! channel offerings
in your area.
View plans
Xfinity brand
Content
4.5
A lot to love, if you're willing to pay premium prices

Xfinity is one of the country’s biggest cable TV providers, and it offers a wide range of basic and premium channels. If you pay for the highest tier of service, you’ll have access to an excellent selection of shows and games. Even at lower tiers, you’ll still get a respectable selection of channels, but you’ll miss out on a few faves. We based our scores primarily on English and Spanish options, but Xfinity has some great international options you might want to check out as well.

Local: 4/5
Local channels are some of the oldest and most popular networks out there, featuring local and national news, national sports, and syndicated favorites. With Xfinity TV, you get access to almost all the top local channels. You’ll miss out on Comet, but most users won’t be too sad about missing its infomercials and reruns. You also get CBS All Access, the streaming service from CBS, but whether you can watch your local CBS affiliate depends on where you live.

Sports: 4.5/5
Xfinity is one of the best TV providers out there for sports. It offers channels for everything from pro basketball and football to golf. You can get ESPN, TNT, Fox Sports 1 (FS1), and more. Whether you can access regional sports networks depends on where you live, so check the channel guide in your area if there are specific games or teams you can’t miss. There’s no way to see all out-of-market games like you can with NFL Sunday Ticket from YouTube TV, but there’s still enough games for almost any appetite.

Family and education: 4/5
Xfinity offers a lot for families to love, including a huge selection of educational channels and shows for kids, with everything from travel and history shows to Disney and Disney Jr., Nickelodeon, and Animal Planet. You’ll miss out on Heroes and Icons and may not have access to CBS, which brings the score down a bit, but it’s still a solid choice.

News and politics: 4.5/5
If you live for breaking updates and political commentary, Xfinity has you covered. You get access to all the biggest national networks on both sides of the aisle, including Fox News, Newsmax, and MSNBC. You even get BBC America, VICE, and almost all your local channels. You’ll miss out on the Weather Channel and the Castilian Spanish station Estrella, but Xfinity is still one of the best options out there for news junkies.

Lifestyle and entertainment: 3.5/5
If there’s one area where Xfinity’s lacking, it would have to be movies and entertainment. Don’t get us wrong—you’ll still get Hallmark, Lifetime, Comedy Central, HGTV, and more, but you’ll have to pay add-on prices for HBO, STARZ, SHOWTIME, Cinemax, and MGM+ (formerly Epix).

Local news, sports, and entertainment channels vary based on your location. Check out
Xfinity channel offerings
in your area.
View plans
Cox
Value
3.0
Great channels, but lineups are inflated by filler channels

Although it looks like Cox has a ton of channels, its lineup (which varies by plan and location) is padded with up to 50 music channels. (1) Other than that, Cox delivers a great channel lineup, especially in its top-tier plan. However, it’ll cost you more than other companies.

You’ll get the most bang for your buck (and some sweet premium channels) with the Ultimate plan, but a Premium plan has plenty of channels for most people and the option to add inexpensive premium channels à la carte, which range from $5–$15 per. We don’t generally recommend the Starter plan because you can get most of its channels for free with an HD antenna, though that signal is less reliable than what Cox provides.

Cox Communications has two types of plans. Cox TV includes live TV and on-demand TV. Cox Contour adds the ability to connect streaming apps like Netflix and Amazon Prime to your TV and search their content using a remote. All plans come with a one- or two-year contract, after which you’ll be on month-to-month pricing, which is around $15/month more.

Get the best value by speaking directly with a sales rep at 1-844-719-0028 or check your address at
Cox's website.
Check address
WOW! brand
Value
4.0
Decent lineups at great prices

WOW! Has some great introductory prices, but we’ve seen longer channel lineups from other companies. Channel quality is decent, but nothing to write home about. The real bargain comes when you realize your plan price already includes regional sports and broadcast fees, which can add $20–$40 in monthly fees with other providers.

You’ll have to get a WOW! internet plan, since this TV service is internet-based, but that comes at an excellent price too. All things said, WOW! provides a ton of value, but if you want all the channels and premiums to boot, it’s probably not the company for you.

Get the best value by speaking directly with a sales rep at 1-844-727-4910 or check your address at
WOW!'s website.
Check address
Xfinity brand
Value
3.5
Affordable packages meet high fees

If you look at package rates alone, Xfinity is one of the cheapest TV providers out there—prices are low, and while the channel count isn’t the highest, it’s got all the most popular channels (1) covered. However, a slew of additional fees causes the monthly price to be quite a bit higher than advertised (it wouldn’t be a stretch to see $60 or more in fees on your TV bill, in addition to the package price). Ultimately, while the service itself is a solid value, it’s going to end up costing you.

Get the best value by speaking directly with a sales rep at 1-844-716-2783 or check your address at
Xfinity's website.
Check address
Cox
Equipment and features
4.0
The app could save you money, but DVR will cost you

When it comes to equipment and features, Cox is ahead of the pack. From a great app to exceptional DVR features to a search remote that simultaneously searches streaming apps and cable TV, using Cox is a top-notch experience.

Ability to watch: Great
Cox offers some solid features that make for a great entertainment experience. Cox TV uses cable infrastructure to keep you reliably binging your favorite shows. Your first Contour box is free, and every additional one is $8.50/month, which is cheaper than average. Plus, it has the Cox Contour app, so if you have smart TVs and don't need DVR on all of them, you don't need additional boxes. On the down side, the Cox Contour App has low ratings for both iOS and Android, so you might want to opt for more Contour boxes anyway.

Ability to record: Excellent
The Cox DVR service uses cloud storage so you can access recorded shows anywhere with the Cox Contour app. The Contour app also lets you download on-demand content to watch offline from anywhere.

How much storage you get (50–1,000 HD hours) and how many shows you can record at a time (1 to a whopping 24!) depends on which DVR package you buy. Or you can skip DVR altogether to avoid the additional cost.

Ability to find: Great
While at home with your TV, you’ll use a voice remote to sort through your shows—even the ones on streaming apps like Netflix and Hulu. You don't have to remember which app your show is on to find it, which we loved. It made our entire watching experience—not just our live TV experience—a delight.

Features and equipment may vary based on package. Visit
Cox's website
or call 1-844-719-0028 for more information.
WOW! brand
Equipment and features
2.5
Meager cloud storage and low-rated (beta) apps

Because WOW! is internet-based TV, its equipment is makes it feel more like a streaming service than traditional TV. However, its features fall short of many streaming services when it comes to catching your shows where and when you want.

Ability to watch: Good
Since WOW! tv+ uses WOW! Internet, you need Wi-Fi gear. WOW!’s modem is free for your first year ($14/month after that), and its eero Wi-Fi system ($9.99 per month) is reasonably priced to rent. It’s also some of the best, most reliable Wi-Fi gear we’ve seen. WOW!’s TV boxes can get pricey if you want more than one ($10 per month), but since you can use WOW! tv+ with Amazon Firesticks, you shouldn’t need more than one box to get your shows on multiple TVs. You just need multiple Firesticks ($29.99 and up), but these will be one-time purchases instead of a monthly rental rate.

While you can use your phone to watch WOW! TV, its Android and iOS apps are in beta, which means they’re still working out some of the kinks. The apps have a pretty low rating on both Android and iOS (1, 2), which is a bummer. If you end up throwing your phone across the room in frustration, you can circumvent the app altogether by going to an individual channel’s website and logging in with your WOW! credentials. But you might still end up frustrated—and watching your shows through a cracked phone screen.

Ability to record: Fine
The WOW! tv+ box and remote are pretty standard, and you can find content and set up DVR recordings using voice commands or navigating through a guide. The downside is that all three of WOW!’s plans come with 50 hours of DVR cloud storage, which is pretty low. You can jump up to 100 (for about $20 per month) or 200 (for about $30 per month) hours, but that’s a steep charge when some competitors include 1,000 hours in their top-tier plans.

Ability to find: Good
WOW! doesn't have its own voice remote, but it's compatible with Google Voice. Without voice, it's still pretty easy to find channels in the guide, and parental controls make it easy to block the content you don't want your kids to see—or restrict TV time altogether. However, finding recorded shows can be challenging without sorting and filtering capabilities, even if you only get 50 hours of storage. That's still a lot of scrolling.

Features and equipment may vary based on package. Visit
WOW!'s website
or call 1-844-727-4910 for more information.
Xfinity brand
Equipment and features
3.5
One of the best DVR systems available

Xfinity brings a lot to the table for its viewers, from a very nice DVR system to decent picture quality and a nice on-demand experience. We like its remote options, but are a little less excited about its fees and DVR costs.

Ability to watch: Great
You can watch Xfinity on a standard TV in your living room, and it’s a nice experience. The picture quality isn’t quite as good as satellite and the fees are a bummer, but the viewing experience is perfectly acceptable for most families.

Xfinity also offers the highly rated Xfinity Stream app, which gives you access to your entire channel lineup—plus on-demand content and your DVR recordings—on any device. Xfinity Stream works on iPhone, iPad, and Android devices, and it’s a great way to stay up-to-date with your favorite shows while you’re traveling (or just waiting in line).

Ability to record: Good
Xfinity offers the X1 DVR system, which is one of the best all-around DVRs on the market. It’s easy to use and offers a substantial amount of storage—up to 300 hours of HD video. You’ll have to pay $9 a month for the first box and each subsequent box, and you’ll have to pay extra if you want to record any more than 20 hours of shows.

Ability to find: Great
The standard X1 system from Xfinity comes with a sleek charcoal-colored voice remote with small buttons, and it works really well to help you find the shows and channels you crave. The company also offers a large remote with optional wrist-strap for customers who need the extra accessibility.

Features and equipment may vary based on package. Visit
Xfinity's website
or call 1-844-716-2783 for more information.
Cox
Customer experience
3.0
Solid service and installation, but could use more transparency

Most customers report that Cox has solid customer service, and that's been our experience too. Cox also has some good self-help content on its website. We liked having the option to save money by signing a contract or skip the commitment altogether. However, Cox could work on its transparency. It has some hidden fees that you can't see until after you supply personal information. We'd love the ability to build a cart and see what our bill will be before sharing that.

Installation is generally fast and priced about average. If your house is already wired with cable jacks for all your TVs, self-install is a free, easy option. Professional installation varies by location but will run you around $75, which is pretty inexpensive. Learn how to choose between self installation or professional installation.

Visit Cox's website
or call 1-844-719-0028 for more information on contracts and money-back guarantees.
Go to provider
WOW! brand
Customer experience
3.0
No contracts and good customer service, but a lack of transparency

WOW! is a decent experience, and most customers feel good about this provider. We love that you don't have to sign a contract. And although you have to get WOW! internet to get WOW!'s TV service, we like WOW! internet even more.

Self-installation is free and fairly easy, but you can hire a pro to come by and get you set up for $75. The website has plenty of self-help content if you run into trouble, or you can use its chat service to talk with a specialist.

What we don't like is WOW!'s lack of transparency. Prices aren't listed on its website, and you can't order TV without talking to a sales representative on the phone. That's not a great start.

Visit WOW!'s website
or call 1-844-727-4910 for more information on contracts and money-back guarantees.
Go to provider
Xfinity brand
Customer experience
4.0
Easy installs and improving customer service

Xfinity offers both professional and self-installation options. Having a pro come by costs less than $90, which is cheaper than many other providers. The self-install kit is free of charge, though you may pay for shipping and handling. We generally recommend self-installation whenever possible, both because it’s cheaper and because you can do it on your own time.

When it comes to billing, Xfinity has improved in recent years, and we hope the trend continues. It’s great that you can see the regional and broadcast fees right in your online cart, for example, but we wish Xfinity would just roll the fees into its regular pricing. Unfortunately, we’ve also experienced billing errors and had to call the company multiple times to get them resolved. The overall TV service is pretty great, but we recommend keeping an eye on monthly charges, especially if you pay automatically.

Visit Xfinity's website
or call 1-844-716-2783 for more information on contracts and money-back guarantees.
Go to provider
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Cox Communications
4.2
(40)
5 Star
40%
4 Star
45%
3 Star
12%
2 Star
0%
1 Star
3%
L
Lynnfrom Olmsted Twp, OH
Cox Communications Customer for 8+ years
Reviewed on: 7/26/2022
I normally have no problems with the service, it is just they continue to raise the price and nothing gets any better in the TV or the internet.
C
Chrisfrom Ocala, FL
Cox Communications Customer for 8+ years
Reviewed on: 7/20/2022
I'm very happy with cox The only thing they could do better is to add more channels
R
Richardfrom Salina, KS
Cox Communications Customer for 8+ years
Reviewed on: 7/4/2022
The service has been pretty decent. The picture and audio quality is good. The service has been surprisingly reliable. It's rare when we have an outage. If there is an outage it doesn't take long for a repair person to come out, and fix the problem. I would like to see a better quality remote control system for their wall-mounted digital cable boxes. It's pretty east get out of range where the remote doesn't work. Also, I'd like a way to record programs, and be able to play the recordings on other devices. It makes a person wish that analog TV was still available.
F
Francisfrom Wethersfield, CT
Cox Communications Customer for 8+ years
Reviewed on: 6/22/2022
I like that they broadcast all channels in 1080 resolution and lower the bill
WOW!
4.0
(2)
5 Star
0%
4 Star
100%
3 Star
0%
2 Star
0%
1 Star
0%
J
Jimmyfrom Columbus, GA.
WOW! Customer for 4+ years
Reviewed on: 8/27/2022
They show ever thing that I want to see and they could lower the payment
R
Rexfrom Roseville, MI
WOW! Customer for 8+ years
Reviewed on: 7/19/2022
They are ok but need to ofter more for the price
Xfinity
4.2
(156)
5 Star
44%
4 Star
37%
3 Star
14%
2 Star
4%
1 Star
1%
D
Donfrom Windber, PA
Xfinity Customer for 8+ years
Reviewed on: 6/30/2022
great price, great customer service
S
Stevenfrom York, PA
Xfinity Customer for 8+ years
Reviewed on: 6/29/2022
They keep raising prices every few months and the service keeps getting worse. They still have a lot of work to do when it comes to customer service. Equipment and infrastructure needs to be maintained and improved. Features don't always perform as described.
M
Miguelfrom Coon Rapids, MN
Xfinity Customer for 1+ years
Reviewed on: 6/18/2022
First, Xfinity has a high internet speed. Second, I didn't always use Xfinity. Lastly, watching live sports has no problem.
R
Richardfrom Eugene, OR
Xfinity Customer for 8+ years
Reviewed on: 6/17/2022
they overcharge and try to conceal it by saying that they are including (free?) special contentuding free
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Endnotes and sources
1. "Channel Lineup," Cox Communications. Accessed 3 April 2023.
Endnotes and sources
1. "Watch WOW!," Google Play. Accessed 7 December 2022.2. "Watch WOW!," App Store. Accessed 7 December 2022.As an Amazon Associate, Switchful.com may earn commissions from qualifying purchases.
Endnotes and sources