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WOW! vs. Xfinity Television plan comparison


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Rebecca Palmer smiles for the camera
Headshot of Dave Schafer
Researched by
Headshot of Bri Field
Reviewed by
Bri FieldAssigning Editor
Updated 3/2/23

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WOW! brand
Staff rating
3.1
Customer rating
4.0
(2)

  • Plans starting at $9.99
  • n/a channels
Xfinity brand
Staff rating
3.8
Customer rating
4.2
(156)

  • Plans starting at $19.99
  • 10+ channels
WOW! brand
Staff rating
3.1

Easy cord-cutting, limited DVR

WOW! (short for Wide Open West) offers a compelling case for switching to internet-based TV. You get a solid channel lineup at a great rate, all using top-notch Wi-Fi gear from eero—provided you’re willing to have a chillier relationship with your DVR and you don’t mind beta-testing the WOW! tv+ app.

What we like

  • Low prices
  • Top-notch Wi-Fi gear
  • Good sports lineup
What we dislike

  • Meager DVR features
  • Low-rated streaming apps
  • Limited availability
Xfinity brand
Staff rating
3.8

One of the top cable TV options on the market

Xfinity TV offers a lot of features and strong channel prices, as well as powerful internet to bundle up with. High fees hamper the experience, but Xfinity remains one of the best cable TV options on the market—and it’s also one of the most widely available.

What we like

  • Extensive availability
  • Reasonable pricing
  • Good bundle options
What we dislike

  • Premium entertainment costs extra
  • Lots of fees
  • Low channel count on cheapest tier
WOW! brand
Value
4.0
Solid lineups at great prices

With WOW! tv+, you can watch live TV or on-demand content, record your favorite shows, and use streaming apps like Netflix—all over WOW!’s Wi-Fi. You need to order a WOW! internet plan with a speed of at least 100 Mbps (which is inexpensive) and at least one WOW! tv+ box (which is included in most plans).

Most of WOW!’s channel lineups are decent. The Small TV plan has only 30 basic channels, but you get 120+ channels with a Medium plan and 185+ channels with a Large plan, plus 50 Music Choice channels. (1) You won’t get any premium channels (you have to add those separately), but with a Large plan, you get more sports (NFL Network and NFL Red Zone), music (CMT and MTV), and kids’ channels (all the Nickelodeons). At around $10 per month more, it’s definitely worth considering.

Xfinity brand
Value
3.5
Affordable packages meet high fees

If you look at package rates alone, Xfinity is one of the cheapest TV providers out there—prices are low, and while the channel count isn’t the highest, it’s got all the most popular channels (1) covered. However, a slew of additional fees causes the monthly price to be quite a bit higher than advertised (it wouldn’t be a stretch to see $60 or more in fees on your TV bill, in addition to the package price). Ultimately, while the service itself is a solid value, it’s going to end up costing you.

WOW! brand
Features
2.0
Meager cloud storage and low-rated (beta) apps

The WOW! tv+ box and remote are pretty standard, and you can find content and set up DVR recordings using voice commands or navigating through a guide. The downside is that all three of WOW!’s plans come with 50 hours of DVR cloud storage, which is pretty low. You can jump up to 100 (for about $20 per month) or 200 (for about $30 per month) hours, but that’s a steep charge when some competitors include 1,000 hours in their top-tier plans.

The best way to use the WOW! tv+ app is with an Amazon Firestick. Its Android and iOS apps are in beta, which means they’re still working out some of the kinks. The apps have a pretty low rating on both Android and iOS (2, 3), which is a bummer. If you end up throwing your phone across the room in frustration, you can circumvent the app altogether by going to an individual channel’s website and logging in with your WOW! credentials. But you might still end up frustrated—and watching your shows through a cracked phone screen.

Xfinity brand
Features
4.5
One of the best DVR systems available

Xfinity offers the X1 DVR system, which is one of the best all-around DVRs on the market. It’s easy to use and offers a substantial amount of storage—up to 300 hours of HD video. The only unfortunate thing about the X1 system is that you need to order at least two set-top boxes to get an X1—the first box will just be a basic DVR without the advanced features and voice control. That said, many users will want at least one box for the living room and one for the bedroom, so this shouldn’t be too steep of a barrier to entry.

The standard X1 system comes with a sleek charcoal-colored remote with small buttons, but the company also offers a large remote with optional wrist-strap for customers who need the extra accessibility.

Xfinity also offers the Xfinity Stream app, which gives you access to your entire channel lineup, plus on-demand content and your DVR recordings, on any device. Xfinity Stream works on iPhone, iPad, and Android devices, and it’s a great way to stay up-to-date with your favorite shows while you’re traveling (or just waiting in line).

WOW! brand
Equipment and installation
4.0
Great gear at a great price

Since WOW! tv+ uses WOW! Internet, you need Wi-Fi gear. WOW!’s modem is free for your first year ($14/month after that), and its eero Wi-Fi system ($9.99 per month) is reasonably priced to rent. It’s also some of the best, most reliable Wi-Fi gear we’ve seen. WOW!’s TV boxes can get pricey if you want more than one ($10 per month), but since you can use WOW! tv+ with Amazon Firesticks, you shouldn’t need more than one box to get your shows on multiple TVs. You just need multiple Firesticks ($29.99 and up), but these will be one-time purchases instead of a monthly rental rate.

Self-setup is free and fairly easy, but you can hire a pro to come by and get you set up for $75.

Xfinity brand
Equipment and installation
4.0
Affordable, flexible installation options

Xfinity offers both professional and self-installation options. Having a pro come by costs less than $90, which is less than many other providers. The self-install kit is free of charge, though you may pay for shipping and handling. We generally recommend self-installation whenever possible, both because it’s cheaper and because you can do it on your own time.

Aside from the installation fee, you’ll need to determine how many DVRs you want for your home prior to installation. You don’t have to pay for them up front, and you can always add more later, but ideally, you’ll have the right number of boxes from the outset, so you can just start enjoying your new TV service.

WOW! brand
Sports and premium channels
2.5
Most sports channels are included, but premiums are extra

WOW! tv+ doesn’t include premium channels in any of its plans, but you can add them to a Medium or Large plan for $11–$19 per month. We’ve seen STARZ and Cinemax for as little as $5 per month with some providers, so we’re a little bummed about WOW!’s pricing, but it’s not a deal-breaker.

When it comes to sports channels, you win some and lose some. You get the Tennis Channel in a Medium plan, whereas some providers only include it in their top-tier plans. NFL Network and NFL RedZone are both included in the Large plan, which is hit or miss among competitors. However, WOW! tv+ strikes out completely when it comes to the MLB channel, and there’s no way to get NFL SUNDAY TICKET.

Xfinity brand
Sports and premium channels
3.5
Good selection, unpredictable prices

Xfinity has all of the premium channels you could want, including HBO Max, SHOWTIME, STARZ, Cinemax, EPIX, and more. Prices for these add-ons vary from around $5 per month to around $15 per month.

Xfinity also has a healthy selection of sports channels available, including ESPN, the Golf Channel, the Tennis Channel, MLB Network, the Olympic Channel, and many more. It’s worth noting that with sports, the selection does differ slightly between packages, so while the higher-tier plans offer more sports channels, you actually give some up in the process—just pay close attention to make sure you’re still getting the networks you want!

If the sports coverage isn't up to snuff, you may be in luck! Check out our expert resources on how to watch pro baseball, how to watch NFL games, how to watch hockey, and more.

Endnotes and sources
1. "What's on TV?," Wide Open West. Accessed 7 December 2022.2. "Watch WOW!," Google Play. Accessed 7 December 2022.3. "Watch WOW!," App Store. Accessed 7 December 2022.As an Amazon Associate, Switchful.com may earn commissions from qualifying purchases.
Endnotes and sources
WOW!
4.0
(2)
5 Star
0%
4 Star
100%
3 Star
0%
2 Star
0%
1 Star
0%
J
Jimmyfrom Columbus, GA.
WOW! Customer for 4+ years
Reviewed on: 8/27/2022
They show ever thing that I want to see and they could lower the payment
R
Rexfrom Roseville, MI
WOW! Customer for 8+ years
Reviewed on: 7/19/2022
They are ok but need to ofter more for the price
Xfinity
4.2
(156)
5 Star
44%
4 Star
37%
3 Star
14%
2 Star
4%
1 Star
1%
D
Donfrom Windber, PA
Xfinity Customer for 8+ years
Reviewed on: 6/30/2022
great price, great customer service
S
Stevenfrom York, PA
Xfinity Customer for 8+ years
Reviewed on: 6/29/2022
They keep raising prices every few months and the service keeps getting worse. They still have a lot of work to do when it comes to customer service. Equipment and infrastructure needs to be maintained and improved. Features don't always perform as described.
M
Miguelfrom Coon Rapids, MN
Xfinity Customer for 1+ years
Reviewed on: 6/18/2022
First, Xfinity has a high internet speed. Second, I didn't always use Xfinity. Lastly, watching live sports has no problem.
R
Richardfrom Eugene, OR
Xfinity Customer for 8+ years
Reviewed on: 6/17/2022
they overcharge and try to conceal it by saying that they are including (free?) special contentuding free
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