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Cox Communications vs. DIRECTV STREAM vs. Sparklight Television plan comparison


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Rebecca Palmer smiles for the camera
Researched by
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Reviewed by
Updated 4/10/23

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Cox
Staff rating
3.5
Customer rating
4.2
(40)

  • Plans starting at $20.00
  • 250+ channels
DirecTV Stream
Staff rating
3.7

  • Plans starting at $74.99
  • 140+ channels
Sparklight
Staff rating
2.3
Customer rating
4.0
(1)

  • Plans starting at $35.00
  • 100+ channels
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Cox
Staff rating
3.5

Good for bundling and premium channels, but not the best standalone value

Cox Communications is one of the most expensive cable TV providers on the market, especially when you consider all the hidden costs. But if you want sports and premium channels, have only one TV, and bundle with internet and other services, this provider could make sense for you.

What we like

  • Large number of premium channels
  • Tiered DVR storage and recording
  • Searches streaming apps too
What we don't like

  • Pricey plans and hidden costs
  • Padded channel lineup
  • No free DVR storage
Savings tip: Cox often has
sign-up promotions
for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
DirecTV Stream
Staff rating
3.7

Traditional TV tries its hand at live streaming

The DIRECTV STREAM experience is very similar to traditional TV, but we love that it requires no contracts or equipment rentals. Our tests surfaced issues with audio, screen size, and casting on mobile and browsers, but we liked channel surfing and catching games on bigger screens.

What we like

  • Easy channel surfing
  • Excellent lineup of regional sports networks (RSNs)
  • Available set-top box and 10-digit remote
What we dislike

  • Highest prices of any streaming service
  • Slow load times
  • No casting or screen mirroring from DVR
Savings tip: DIRECTV STREAM often has
sign-up promotions
for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Sparklight
Staff rating
2.3

Cord-cutting done wrong

You can get your minimalist, cord-cutting groove on with Sparklight’s no-frills plans, but you’ll pay for the privilege. You’re probably better off with a simple HD antenna, a live TV streaming service, or a traditional cable TV company.

What we like

  • No contract
  • Decent channel lineup
  • Low equipment rental costs
What we dislike

  • Expensive, with hidden costs
  • Light on features
  • High startup and breakup costs
Savings tip: Sparklight often has
sign-up promotions
for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Cox
Content
4.0
Above-average channel lineup, especially for sports and news

Cox has some of the best channel line-ups we've seen, with more to watch for just about everyone. Family-friendly entertainment is Cox's weakest link, but it's still better than a lot of competitors.

Local: 4/5
Cox has a great local lineup, including staples like NBC, CBS, ABC, FOX, PBS, and The CW. It also includes some great Spanish-language locals like Univision, Telemundo, Unimas, and Estrella. However, it's missing Ion, Cozi, and Comet.

Sports: 4.5/5
Cox cable TV includes a great sports lineup in its Preferred (mid-tier) and Ultimate (top tier) plans. ESPN, ESPN2, Fox Sports, and the Golf channel are all included in a Preferred plan, and the Ultimate plan adds NFL Network, NFL Red Zone, the Tennis Channel, and the elusive MLB channel. Most competitors typically offer these last three as expensive add-ons, so Cox is ahead of the game here.

Family and education: 3.5/5
Cox has some decent family entertainment, especially when it comes to educational content. You'll get Animal Planet, Discovery Channel, History, National Geographic, and the Science Channel, but you'll miss out on Nat Geo Wild and Smithsonian. The kids will love Cartoon Network, Disney, Nickelodeon, and Nick Jr., but the little ones won't get to enjoy Disney Junior.

News and politics: 4.5/5
Cox has excellent news coverage and politics content. Not only do you get the local news shows, you get most of the big national news channels too. You get C-SPAN, CNBC, MSNBC, CNN, Fox News, Newsmax, and The Weather Channel. Our biggest gripe is that you'll miss out on the international perspective of BBC America.

Entertainment and lifestyle: 4/5
Cox has some decent entertainment options, including Comedy Central, Bravo, CMT, AMC, FX and FXX, two Hallmarks, and Sundance. It's missing some lifestyle channels though, like HGTV and The Cooking Channel, but it has the Food Network and TLC. But what makes Cox stand out is how many premium channels it includes in its top-tier plan. If you spring for the Ultimate plan, you’ll get ten HBO, eleven Cinemax, five SHOWTIME, and nine STARZ channels—at no extra charge.

Local news, sports, and entertainment channels vary based on your location. Check out
Cox channel offerings
in your area.
View plans
DirecTV Stream
Content
4.5
More top channels and regional sports than any other streaming service

In our tests, the DIRECTV STREAM lineup was one of the best we found. You get more of the most popular options than with any other live TV streaming service we tested. (1) You also get more of these channels than the majority of traditional TV services, and only one or two less than our top picks for channel lineup: Xfinity, DISH, DIRECTV satellite, Optimum, and Verizon. When you add in a heaping ton of regional sports networks, it’s easy to see why cord-cutters are giving this service a try.

Local: 3.5/5
DIRECTV STREAM doesn’t disappoint when it comes to local channels. It has each of the big four networks (ABC, NBC, FOX, and CBS) in most markets, and offers national coverage from each in case of a carrier dispute with a local broadcaster. You won’t find some of the smaller broadcasters like Antenna TV and Estrella TV—and there’s no local Univision affiliate in some markets—but you can still find national news, sports, and programming in both English and Spanish.

Sports: 4.5/5
In addition to having almost all the national sports channels out there, DIRECTV stands out in an increasingly crowded streaming marketplace for having agreements with almost all the regional sports networks in the US. With the second-tier package and higher, you can find almost any game across the country (as long as there aren’t local blackouts). If you pay for the highest tier, you get access to even more. You also get all your local channels, which isn’t the case with a lot of streaming competitors.

Unfortunately, NFL SUNDAY TICKET, NFL Network, and NFL Red Zone are no longer available from either DIRECTV STREAM or DIRECTV Satellite. The rights were sold to live TV streaming competitor YouTube TV.

However, you can catch MLB on DIRECTV STREAM—a benefit you won’t find with YouTube TV.

Family and education: 4.5/5
DIRECTV STREAM gets a nearly perfect score when it comes to shows for families and kids. You get Cartoon Network, a variety of Nickelodeon channels, PBS, Disney and Disney Junior, two National Geographic options, and more. You won't find Family Education TV (FETV), but you’ll still be able to catch all your kiddo’s favorites. The on-demand library for young audiences is quite good, too.

News and politics: 4.5/5
Except for a few smaller channels like Antenna TV, DIRECTV STREAM’s news options are comprehensive. You get all your local stations, both Newsmax and Fox News for right-leaning coverage, both Bloomberg and Cheddar for financial news, and both MSNBC and Vice for left-leaning insight and investigations. There’s also international news on the third and fourth tiers and multiple C-SPAN options at every tier. For the best news selection, we usually recommend the CHOICE package or above.

Entertainment and lifestyle: 4.5/5
DIRECTV STREAM shines when it comes to movies, reality TV, and stories of all kinds. You also get home improvement shows and both Lifetime and Hallmark channels, which is uncommon in the streaming space. For the first three months on lower-tier packages, you get access to premium channels like HBO. They are included with the PREMIER package and if you want to buy the individually, they cost about the same as they would with traditional TV providers.

Local news, sports, and entertainment channels vary based on your location. Check out
DIRECTV STREAM channel offerings
in your area.
View plans
Sparklight
Content
3.5
Good news coverage but needs more sports channels

Sparklight has a decent channel lineup, and people who love watching the news or enjoying a wildlife documentary with the family will get most of what they want. Unfortunately, sports content is lacking, and so is Spanish-language content.

Local: 3.5/5
Sparklight does a good job of delivering local channels for most viewers, but it doesn’t provide any Spanish-language locals. So you’ll get ABC, The CW, NBC, PBS, CBS, FOX, and more, but don’t expect Telemundo, Univision, or Estrella.

Sports: 2.5/5
Sparklight brings you a variety of sports staples like both ESPNs, Fox Sports 1, TBS, TNT, and USA. You’ll get a couple of sport-specific channels like Golf and Motor Trend, but you’ll have to do without MLB, NBA TV, and NFL Network. And since you won’t have Spanish-language channels, you’ll be missing some great international soccer coverage too.

Family and education: 3.5/5
Sparklight has something for the entire family, but there are a few odd choices in its lineup. Most providers offer at least one Nickelodeon channel, and Sparklight doesn’t. Instead, you’ll get both National Geographic channels, which is also uncommon. You’ll get most everything else you expect, like Disney, History, Discovery, Animal Planet, and Cartoon Network, but be ready to go without the Science and Smithsonian channels.

News and politics: 4/5
Sparklight has better news coverage than a lot of TV providers—at least, for English speakers. You’ll get lots of local news, CNN, Fox News, HLN, MSNBC, CNBC, C-SPAN, BBC America, and even the Weather Channel. However, you’ll miss out on Newsmax and any Spanish-language news sources.

Entertainment and lifestyle: 3/5
Sparklight has less variety than we’d like in its entertainment lineup. Your life will have fewer laughs and less music than you’re used to because it's missing Comedy Central, Laff, CMT, MTV, and VH1. You’ll have plenty of feel-good movies from all three Hallmark channels, Lifetime, OWN, and Oxygen, as well as action and westerns from FX, FXX, Grit, and INSP. And enjoy great tastes from both HGTV and the Food Network, but not the Cooking Channel.

Local news, sports, and entertainment channels vary based on your location. Check out
Sparklight channel offerings
in your area.
View plans
Cox
Value
3.0
Great channels, but lineups are inflated by filler channels

Although it looks like Cox has a ton of channels, its lineup (which varies by plan and location) is padded with up to 50 music channels. (1) Other than that, Cox delivers a great channel lineup, especially in its top-tier plan. However, it’ll cost you more than other companies.

You’ll get the most bang for your buck (and some sweet premium channels) with the Ultimate plan, but a Premium plan has plenty of channels for most people and the option to add inexpensive premium channels à la carte, which range from $5–$15 per. We don’t generally recommend the Starter plan because you can get most of its channels for free with an HD antenna, though that signal is less reliable than what Cox provides.

Cox Communications has two types of plans. Cox TV includes live TV and on-demand TV. Cox Contour adds the ability to connect streaming apps like Netflix and Amazon Prime to your TV and search their content using a remote. All plans come with a one- or two-year contract, after which you’ll be on month-to-month pricing, which is around $15/month more.

Get the best value by speaking directly with a sales rep at 1-844-719-0028 or check your address at
Cox's website.
Check address
DirecTV Stream
Value
3.5
A classic TV experience, delivered over the internet

The basic ENTERTAINMENT package for DIRECTV STREAM costs about the same as other premium live TV streaming options we tested, and about $5 more per month than DIRECTV’s satellite TV service (before a bunch of hidden fees). You get more than 75 channels for the base price with the streaming service, including all your local channels and a few major sports networks. It’s a decent price for what you get, and we like how similar it feels to traditional TV. We also like that DIRECTV STREAM is free of hidden fees and second-year price hikes, unlike its satellite counterpart.

That said, most people who opt for premium TV (at premium prices) will be better served by DIRECTV STREAM’s second-tier package, CHOICE. For about $20 more each month, you get 30 more channels and access to regional sports networks (RSNs). Just watch out for premium channels that expire after the first three months! If you forget to cancel, your bill could nearly double in month four.

DIRECTV STREAM’s third and fourth tiers are harder to recommend. You get more than 140 channels with ULTIMATE tier, at a price of more than $100 per month. At the PREMIER tier, you get more than 150 channels, including several premium entertainment options, but you’ll pay more than $150 every month. Those are the highest prices we found, and we don’t think they’re worth it for most people.

That said, we’re very pleased DIRECTV STREAM has done away with hidden fees, including broadcast fees, early cancelation fees, and regional sports fees. For that reason alone, we’d recommend it over the DIRECTV Satellite service to anyone who has high-speed internet access.

Get the best value by speaking directly with a sales rep at 1-844-343-6362 or check your address at
DIRECTV STREAM's website.
Check address
Sparklight
Value
2.0
Now that's some expensive cord cutting!

Sparklight sounds like a company for cord-cutters—people who don’t want a traditional cable TV service at traditional cable TV prices. But when it comes down to it, you probably won’t save with Sparklight. If you want the same level of entertainment as a traditional cable company, you’ll pay more for it. If you want a minimal, no-frills plan, you’d be better off with a live TV streaming service like Sling or fuboTV.

Sparklight has just two plan levels. Economy Cable is barebones, giving you just 20 channels, while Standard Cable gives you 100—around what most competitors’ low-tier plans deliver. Unfortunately, you’ll pay mid-tier prices for low-tier service with Sparklight. While Sparklight has a decent (albeit short) channel lineup, many of the top-tier sports channels, like NFL Network and NFL Red Zone, are add-ons—at an additional cost.

Get the best value by speaking directly with a sales rep at 1-877-687-1332 or check your address at
Sparklight's website.
Check address
Cox
Equipment and features
4.0
The app could save you money, but DVR will cost you

When it comes to equipment and features, Cox is ahead of the pack. From a great app to exceptional DVR features to a search remote that simultaneously searches streaming apps and cable TV, using Cox is a top-notch experience.

Ability to watch: Great
Cox offers some solid features that make for a great entertainment experience. Cox TV uses cable infrastructure to keep you reliably binging your favorite shows. Your first Contour box is free, and every additional one is $8.50/month, which is cheaper than average. Plus, it has the Cox Contour app, so if you have smart TVs and don't need DVR on all of them, you don't need additional boxes. On the down side, the Cox Contour App has low ratings for both iOS and Android, so you might want to opt for more Contour boxes anyway.

Ability to record: Excellent
The Cox DVR service uses cloud storage so you can access recorded shows anywhere with the Cox Contour app. The Contour app also lets you download on-demand content to watch offline from anywhere.

How much storage you get (50–1,000 HD hours) and how many shows you can record at a time (1 to a whopping 24!) depends on which DVR package you buy. Or you can skip DVR altogether to avoid the additional cost.

Ability to find: Great
While at home with your TV, you’ll use a voice remote to sort through your shows—even the ones on streaming apps like Netflix and Hulu. You don't have to remember which app your show is on to find it, which we loved. It made our entire watching experience—not just our live TV experience—a delight.

Features and equipment may vary based on package. Visit
Cox's website
or call 1-844-719-0028 for more information.
DirecTV Stream
Features and usability
3.0
Everything you’d expect from live TV, with a few caveats

We tested the DIRECTV STREAM interface on browsers, mobile devices, smart TVs, and streaming devices and ran into a few annoying glitches. Once we got used to it, though, it worked consistently.

Ability to watch: Good
DIRECTV STREAM feels like traditional TV, but with perks. You can watch in real time, pause and rewind live TV, make recordings, and access the extensive on-demand library from anywhere.

We tested the DIRECTV STREAM interface on browsers, mobile devices, smart TVs, and streaming devices. We get that any new service takes a while to get used to, but the experience with DIRECTV STREAM had more hiccups than other live TV streaming competitors we tested.

On every new device, we had to select whether we wanted to see game scores before we could watch anything (even if we weren't watching games at all). Then, when we found and selected a show on non-TV devices, there was no audio. We had to search around for the volume button within the player to hear anything. We can see how this might be a perk if you’re streaming games while working in an office or something, but for our testers it just felt broken.

Slow load times were also an issue on every device we tested. The payoff is stellar picture quality, eventually, but we had to wait a few seconds for any picture at all when we changed channels, and then suffer through several seconds of blurry picture before we got a high-quality image.

The built-in mini player loaded much faster, as you might expect. The delay still showed up on mobile, but wasn’t as long as with larger screens.

Once we got in and got used to the volume quirk, we got right to channel surfing. In full screen view, it was easy to go to the next or previous channel—a feature we didn’t find with other services. We had a little trouble figuring out how to get back to the channel guide on most devices, but we liked that you can sort channels either alphabetically or numerically when you get there.

Finally, we liked that you can access content in 4K resolution with any of the DIRECTV STREAM plans. You’ll get the most out of this feature with the second-tier plan and above, since that’s when all the regional sports networks kick in.

Ability to record: Great
DVR recordings are unlimited with DIRECTV STREAM (as long as you order online), and recordings are saved for nine months. We ran into a few trouble spots, though. First, only the newest 30 episodes of a show are saved, meaning old episodes are automatically deleted.

That said, we like that you can hide scores of games you’ve missed, and download from your DVR library using the highly rated mobile app.

Ability to find: Excellent

DIRECTV STREAM makes it easy to find what you want to watch. It’s the only streaming provider we reviewed that offers a custom set-top box for purchase or monthly rental, including a full-size voice remote, and that means easy channel surfing. The box even takes you right to the last channel you were watching on startup, just like live TV. The cost is $5 per month or $120 up front.

We also like the different views, and appreciate that you get both channel numbers and icons on the TV guide. The recommendation engine is decent, too. Overall, DIRECTV hits this one out of the park.

Ability to share: Bad
You can technically watch up to three simultaneous streams on your DIRECTV STREAM membership away from home, and an unlimited number of streams at home. But it’s far from perfect. To watch on mobile, location sharing is required. We may be more concerned about privacy than the average bear, but why does DIRECTV need to know your precise location in order to provide services you’ve paid for, especially when they already have your home address? Not cool.

Next, you can’t use Google’s Chromecast devices or Apple’s screen mirroring to cast any of your DVR content, and you can’t pause live TV while casting. Since most of our watching these days is asynchronous, that’s a significant downside.

That aside, we really liked the parental controls on DIRECTV STREAM, which work by way of a four-digit pin. You have to set them up on every device you’re logged into, and they’re not yet available for Chromecast with Google TV. Many of the competitors we tested don’t have any parental controls at all, though, so DIRECTV wins the day here.

Unfortunately, you can’t set up different profiles for different users on DIRECTV STREAM like you can on Hulu + Live TV and YouTube TV. It’s one more way DIRECTV STREAM is more like traditional TV than a streaming service.

Sparklight
Equipment and features
2.0
BYO streaming devices, upgrade for the privilege to DVR

Sparklight won’t be winning any awards for equipment and features anytime soon, but you should be able to watch, record, and find your shows just fine.

Ability to watch: Fine
To get started with Sparklight, you’ll need at least $10 for a modem. You’ll also need at least one streaming device like a phone or tablet, smart TV, Apple TV, or Amazon Firestick. Unlike other TV providers, Sparklight leans on its TV Everywhere app to let you stream your shows on the internet instead of over cable or satellite.

Ability to record: Fine
Unfortunately, Sparklight doesn’t come with DVR service either—unless you add TV Plus to your Economy or Standard plan for around $12 per month. If you do cough up the extra cash for this service (which is typically free with other providers), you’ll get a decent 200 hours of cloud storage and the TiVo app.

Ability to find: Good
While Sparklight's TV everywhere app lets you search live, recorded, and on-demand content all at the same time, how you’ll find your shows depends heavily on the streaming device you’re using. You’ll use the remote that comes with that device, so factor that into your choice when buying gear. We recommend using a device with a voice remote for the best experience.

In short, Sparklight doesn’t provide much of an experience, but you can choose your own adventure depending on the devices you use. While it does offer parental controls, you can block content only by rating, not by channel or individual show.

Features and equipment may vary based on package. Visit
Sparklight's website
or call 1-877-687-1332 for more information.
Cox
Customer experience
3.0
Solid service and installation, but could use more transparency

Most customers report that Cox has solid customer service, and that's been our experience too. Cox also has some good self-help content on its website. We liked having the option to save money by signing a contract or skip the commitment altogether. However, Cox could work on its transparency. It has some hidden fees that you can't see until after you supply personal information. We'd love the ability to build a cart and see what our bill will be before sharing that.

Installation is generally fast and priced about average. If your house is already wired with cable jacks for all your TVs, self-install is a free, easy option. Professional installation varies by location but will run you around $75, which is pretty inexpensive. Learn how to choose between self installation or professional installation.

Visit Cox's website
or call 1-844-719-0028 for more information on contracts and money-back guarantees.
Go to provider
DirecTV Stream
Customer experience
4.0
It’s easy to sign up, but hard to cancel

Being a DIRECTV STREAM customer is pretty similar to being a DIRECTV satellite customer, just without the hole in your roof. It’s easy to sign up online (and we recommend it), but packages are very expensive and it’s difficult to cancel. If you do need help, we like that there are both phone and live chat options, but we can’t give the service 100% credit for that because hold times can be several hours long. If you’re used to traditional TV, DIRECTV STREAM has some nice perks. But if you’re used to streaming services, DIRECTV STREAM will feel like a blast from the past.

Visit DIRECTV STREAM's website
or call 1-844-343-6362 for more information on contracts and money-back guarantees.
Go to provider
Sparklight
Customer experience
2.0
High startup costs paired with outage complaints

Getting started with Sparklight is a bit pricey. Professional installation is $90. You can opt for self-setup, but that’ll cost you $30 (free with most providers). But professional installation might be the better choice. If you end up wanting a refund later, a technician will have to come out and attempt a professional installation or troubleshooting anyway. If the problem isn’t Sparklight’s fault (or your home isn’t wired properly), you’ll be out $90 for the visit and you won’t get your refund.

Sparklight relies on a cable-fiber hybrid infrastructure that makes it more reliable than satellite TV providers. However, Reddit is peppered with customers complaining about outages. Sparklight’s TV service uses Wi-Fi internet, which can sometimes slow your binge-watching due to interference from other devices, competing networks, and well, walls. That said, Sparklight promises great Wi-Fi (and a money-back guarantee).

Visit Sparklight's website
or call 1-877-687-1332 for more information on contracts and money-back guarantees.
Go to provider
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Cox Communications
4.2
(40)
5 Star
40%
4 Star
45%
3 Star
12%
2 Star
0%
1 Star
3%
L
Lynnfrom Olmsted Twp, OH
Cox Communications Customer for 8+ years
Reviewed on: 7/26/2022
I normally have no problems with the service, it is just they continue to raise the price and nothing gets any better in the TV or the internet.
C
Chrisfrom Ocala, FL
Cox Communications Customer for 8+ years
Reviewed on: 7/20/2022
I'm very happy with cox The only thing they could do better is to add more channels
R
Richardfrom Salina, KS
Cox Communications Customer for 8+ years
Reviewed on: 7/4/2022
The service has been pretty decent. The picture and audio quality is good. The service has been surprisingly reliable. It's rare when we have an outage. If there is an outage it doesn't take long for a repair person to come out, and fix the problem. I would like to see a better quality remote control system for their wall-mounted digital cable boxes. It's pretty east get out of range where the remote doesn't work. Also, I'd like a way to record programs, and be able to play the recordings on other devices. It makes a person wish that analog TV was still available.
F
Francisfrom Wethersfield, CT
Cox Communications Customer for 8+ years
Reviewed on: 6/22/2022
I like that they broadcast all channels in 1080 resolution and lower the bill
DIRECTV STREAM
0.0
(0)
5 Star
0%
4 Star
0%
3 Star
0%
2 Star
0%
1 Star
0%
Sparklight
4.0
(1)
5 Star
0%
4 Star
100%
3 Star
0%
2 Star
0%
1 Star
0%
J
Jayfrom Grenada, MS
Sparklight Customer for 1+ years
Reviewed on: 8/17/2022
It's been a good value until the price went up
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Endnotes and sources
1. "Channel Lineup," Cox Communications. Accessed 3 April 2023.
Endnotes and sources
(1) “Network Ratings 2022 Top Channels,” Variety. Accessed 2 February 2023.As an Amazon Associate, Switchful.com may earn commissions from qualifying purchases.
Endnotes and sources
As an Amazon Associate, Switchful.com may earn commissions from qualifying purchases.