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EarthLink vs. MaxxSouth Broadband vs. WOW! Internet plan comparison


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Researched by
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Reviewed by
Updated 2/7/23

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EarthLink brand
Staff rating
3.7
Customer rating
4.2
(5)

  • Plans starting at $59.95
  • Download speeds up to 100 Mbps
MaxxSouth Broadband
Staff rating
3.6
Customer rating
0.0
(0)

  • Plans starting at $14.99
  • Download speeds up to 1000 Mbps
WOW! brand
Staff rating
4.0
Customer rating
3.9
(12)

  • Plans starting at $9.99
  • Download speeds up to 1200 Mbps
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EarthLink brand
Staff rating
3.7

Pay more for a better customer experience with EarthLink

EarthLink is an interesting provider. Instead of serving internet through its own infrastructure, it partners with other internet providers to repackage their service, acting as a go-between. This means higher prices, but a reputation for great customer service might make EarthLink worth it.

What we like

  • Wide availability
  • Strong customer service
  • No price hikes
What we dislike

  • High prices
  • Widely differing plans based on area
Savings tip: EarthLink often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
MaxxSouth Broadband
Staff rating
3.6

Budget-friendly internet in Mississippi and Alabama

MaxxSouth Broadband delivers fast, reliable cable and fiber internet to much of Mississippi and some of Alabama. The internet service provider (ISP) packs a ton of value in its plans, especially for smaller households. But if you want top-notch customer service, this might not be the company for you.

What we like

  • Low prices
  • Fast, reliable plans
  • Inexpensive professional installation
What we dislike

  • Poor customer service
  • No self-setup option
  • Limited availability
Savings tip: MaxxSouth Broadband often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
WOW! brand
Staff rating
4.0

Wow! Internet earns its name

Fast, inexpensive internet with great customer service, equipment, and installation? Wow is right. This internet company is a solid choice for most people. But if you’re a heavy streamer, its cable and fiber networks might not be beefy enough in all locations.

What we like

  • Low costs
  • Optional contracts
  • Award-winning customer service
What we dislike

  • Limited upload speed
  • Not ideal for online gaming
  • Availability in only 9 states
Savings tip: WOW! often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
EarthLink brand
Value
4.0
Above-average prices, but they’re more constant than other providers

There’s no getting around it: EarthLink prices are almost always higher than the competition. Depending on the area, the difference can be as little as a few dollars per month, but it’s still there. That said, there are actually legitimate reasons for this.

First, EarthLink doesn’t actually have its own internet infrastructure. Instead, it partners with other local DSL and fiber internet providers, like AT&T and Frontier, and uses their infrastructure. This costs EarthLink money, and some of this naturally gets passed down to customers. In return, you’re promised a better customer experience.

The other reason is that EarthLink skips the usual promotional pricing most ISPs advertise. For example, when AT&T or Spectrum quote you a price, it’s often for an introductory period of 12 or 24 months, after which that price may increase (sometimes dramatically). EarthLink doesn’t do this, which is a plus in our book. This also means EarthLink may end up slightly less expensive if you intend to keep it for a couple of years.

Pricing details vary by location. Visit
EarthLink's website
or call 1-833-804-4930 to speak with a rep.
See pricing
MaxxSouth Broadband
Value
3.0
Low prices for the speed you can actually use

MaxxSouth offers plans ranging from 150 Mbps to an incredible 10 gigs. However, anything above 1 gig isn't yet widely available, and for good reason. Most households don't need near those speeds, and current devices can't use it anyway. So stick with MaxxSouth's 1 gig plans or lower. In fact, the slower your plan, the better the deal you get with MaxxSouth. A 150 Mbps plan costs just 28% of the national benchmark, while a 1 gig plan runs about 67% of the national benchmark (which is still a good deal). (1)

Plans come with unlimited data, decent upload speeds, and inexpensive equipment and installation—all with no contract. That’s a ton of value!

Pricing details vary by location. Visit
MaxxSouth Broadband's website
or call 1-844-719-0032 to speak with a rep.
See pricing
WOW! brand
Value
4.0
Great value, whether you sign a contract or not

WOW! offers 100 Mbps to 5 Gbps plans at a great price, whether or not you sign up for an optional one- or two-year contract. If you don’t mind signing a contract, WOW!’s plans will cost you about 25% of the national benchmark for a similar plan (1). After that, prices transition to month-to-month rates, which are $10 to $15 higher but still well below the benchmark.

To get WOW!’s advertised prices, you need to sign up for both autopay and paperless billing (a $5 monthly savings) and commit to a two-year contract. If you’re not sure whether you want to be chained to WOW! for that long, don’t worry too much about it. If you duck out early, you’ll pay only $15 for each month left on your contract—which isn’t much more than you’d pay if you skip the contract from the start. (2)

There are data caps of either 1.5 TB or 3 TB, depending on your plan. These are pretty high, but if you’re a heavy user, you could be charged up to $50 extra every month and have your speed throttled.

Pricing details vary by location. Visit
WOW!'s website
or call 1-844-727-4910 to speak with a rep.
See pricing
EarthLink brand
Performance
4.0
Generally solid performance and fast speeds, but wide variation from place to place

EarthLink's performance is tough to rate. Because it is essentially reselling other providers’ services, the speed and reliability are highly dependent on which partners it uses in a given area.

That said, performance is generally good, and there are a wide range of high-speed internet plans available in most areas, so you can get exactly how much you need—up to 5 gigs in some places. Much of the service is fiber, which means performance is reliably consistent. Best of all, every plan has unlimited data, so whatever speed you opt for, you can use it without worry.

Available speeds vary by location. Call 1-833-804-4930 to speak with a EarthLink rep or
go to its website.
MaxxSouth Broadband
Performance
5.0
High-performance cable and fiber internet plans

MaxxSouth Broadband offers cable and fiber internet plans, both of which are highly reliable. MaxxSouth’s cable plans range from 150 Mbps to 1 gig download speeds, with upload speeds from 5 Mbps to 15 Mbps, which is better than a lot of other providers.

Some MaxxSouth fiber plans boast a whopping 10 gigs (holy cannoli!) with symmetrical connections (meaning the upload speeds match the download speeds). However, it's more realistic to see actual speeds max out at around 1 gig, even if you buy a faster plan. With 10 gigs, you could host the mother of all LAN parties (can we join?) and still have mountains of leftover bandwidth.

Available speeds vary by location. Call 1-844-719-0032 to speak with a MaxxSouth Broadband rep or
go to its website.
WOW! brand
Performance
4.0
Cable and fiber networks deliver fast, reliable download speeds

The majority of WOW!’s network is cable and fiber, though some customers in Alabama still have legacy DSL service. WOW!'s speeds top out at 5 gigs, but for most households, 250 Mbps is plenty fast. We generally don't recommend more than 1 gigs.

WOW's cable plans have upload speeds that cap out at 50 Mbps, but its fiber plans are symmetrical. That means you can upload as fast as you can download. Most people will be fine with 50 Mbps upload speeds, but if you upload a lot of photos or videos, WOW! fiber could save you some headaches.

Available speeds vary by location. Call 1-844-727-4910 to speak with a WOW! rep or
go to its website.
EarthLink brand
Equipment and Installation
2.5
Reasonable prices, but wide variation from place to place (again)

This is another category that’s tough to rate. Since EarthLink partners with other internet service providers (ISPs) to provide service, it doesn’t actually issue its own equipment. Instead, you’ll get equipment from whichever partner EarthLink uses in your area. The good news is that EarthLink does set the fees, and they’re reasonable: $9.95 per month.

It’s a similar story for installation—your service will be installed and set up by a rep from the partner company, not EarthLink itself. The installation fee is $79.95, which isn’t the highest we’ve seen. That said, we’d rather see installation included in the price, particularly since EarthLink’s overall prices tend to be on the high side. Self-install is available only in some service areas.

Equipment and installation options can vary widely depending on
EarthLink plans
available in your area.
View plans
MaxxSouth Broadband
Equipment and installation
4.0
Low-cost installation and quality gear

MaxxSouth has minimal equipment and installation costs. A router/modem combo is included in your plan’s pricing, which is a rare find indeed. If you have a large home or a big family, though, you probably want to spring for this provider’s eero TrueMesh Wi-Fi, which uses multiple signal extenders placed throughout your home for the best coverage. At a reasonable $15 per month, this Wi-Fi package also includes an app that helps you find and eliminate dead spots, set parental controls, and even gives you access to remote support.

MaxxSouth’s professional installation will cost you around $20 in most cases, though if your home isn’t quite internet ready, this cost could go up. Since professional installation usually costs $70–$100 even for plug-and-play homes, that’s a sweet deal. The downside is that there’s no free self-install option, which means you’ll have to schedule an appointment. But there are worse trade-offs.

Equipment and installation options can vary widely depending on
MaxxSouth Broadband plans
available in your area.
View plans
WOW! brand
Equipment and installation
3.5
Competitive Wi-Fi gear and installation

WOW! includes a free modem for your first year ($14/month after that), and fiber plans come with a free Wi-Fi router too. If you have cable service, you can rent a Whole Home Wi-Fi system, which includes a coveted eero base and one extender for $9.99. Additional extenders are $5.99 each, but most households won’t need more than one because eero’s that good. eero comes with an app you can use to manage your network, and you can add security services for an additional cost (under $10/month) if you want ad-blocking, malware protection, or parental controls.

A free self-startup kit is available to most new customers, but if you prefer professional installation, it’ll cost you $75. The good news is that with professional installation, WOW! waives its $10 activation fee, so it’s really just $65 more to have a technician’s help.

As an Amazon Associate, Switchful.com may earn commissions from qualifying purchases.

Equipment and installation options can vary widely depending on
WOW! plans
available in your area.
View plans
EarthLink brand
Customer Experience
4.5
EarthLink provides a surprisingly great experience from an ISP.

Customer service is where EarthLink really shines. The company claims to prioritize customer service and experience, and users seem to agree. The company actually ranks first in some user-driven surveys of internet satisfaction, beating out providers like AT&T and Verizon despite the higher prices.

From a practical standpoint, it seems that EarthLink representatives are friendlier, more helpful, and more knowledgeable than those we’ve dealt with at other companies. However, we've seen reports that some customers don't get the Earthlink customer experience. In some places, customer service is handled by the end provider instead.

Visit EarthLink's website
or call 1-833-804-4930 for more information on contracts and money-back guarantees.
Go to provider
MaxxSouth Broadband
Customer Experience
2.5
Decent self-help options, but customer service needs improvement

We love that installation is just $20 in most cases and that you can call into MaxxSouth customer service 24/7/365. However, some of the customer reviews suggest that the low price and availability aren’t all they’re cracked up to be. Multiple reviews cite technicians leaving holes in walls, unsightly cables, or non-functioning internet in their wake, while others say it’s hard to get a person on the phone when they call in.

MaxxSouth has some decent self-help content on its website to help you troubleshoot issues on your own, but not all issues can be solved this way. We’d love to see MaxxSouth’s customer service rise to the level of its value in other areas.

Visit MaxxSouth Broadband's website
or call 1-844-719-0032 for more information on contracts and money-back guarantees.
Go to provider
WOW! brand
Customer experience
4.5
Award-winning customer service, even in areas under new management

WOW! provides an award-winning customer experience, ranking fourth-highest in J.D. Power’s ISP Satisfaction list in the North Central US region in 2022. (3)

We should note that in 2021 WOW! sold a couple regions of its business (Evansville, IN and Chicago) to Astound broadband, so customers may see some changes in their service. That said, Astound ranks fifth on P.C. Mag's Readers' Choice awards, so you're probably in good hands. (4)

Visit WOW!'s website
or call 1-844-727-4910 for more information on contracts and money-back guarantees.
Go to provider
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Made up your mind?
Find out what providers are available near you.
EarthLink
4.2
(5)
5 Star
40%
4 Star
40%
3 Star
20%
2 Star
0%
1 Star
0%
M
Marstonfrom Brooklyn , NY
EarthLink Customer for 4+ years
Reviewed on: 4-4-2023
Earthlink is good internet, but not better than anyone else. I haven't had problems, but I don't expect to have problems.
J
Jerryfrom Elkin, NC
EarthLink Customer for 8+ years
Reviewed on: 3-14-2023
Earthlink has been pretty good for what I use it for. It's a little expensive but not bad
J
J.J.from Dominguez, CA
EarthLink Customer for 1+ years
Reviewed on: 8-29-2022
been an ok provider so far. nothing outstanding, nothing to complain about.
V
Veronica from Macon, GA
EarthLink Customer for Less than a year
Reviewed on: 8-29-2022
Fast internet service, cloud storage
MaxxSouth Broadband
0.0
(0)
5 Star
0%
4 Star
0%
3 Star
0%
2 Star
0%
1 Star
0%
WOW!
3.9
(12)
5 Star
33%
4 Star
33%
3 Star
25%
2 Star
9%
1 Star
0%
A
Annfrom Sterling Heights , MI
WOW! Customer for 4+ years
Reviewed on: 6-22-2022
Nothing is good. The internet is too slow. It sucks.
R
Rickfrom Canton, MI
WOW! Customer for 8+ years
Reviewed on: 6-22-2022
WOW started off fine for years. In recent years there service has gone down hill. There are more interuptions and slower speeds.
M
Mercedesfrom Knoxville, TN
WOW! Customer for 4+ years
Reviewed on: 6-22-2022
I think that wow is a great internet service company, they get the job done and are always there when you need them. I think that they could improve by offering more services to the public
A
Angelfrom Leslie, MI
WOW! Customer for 4+ years
Reviewed on: 6-17-2022
I THINK IT IS TOO EXPENSIVE FOR BASIC PHONE AND INTERNET
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Endnotes and sources
Endnotes and sources
1. “2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 1 February 2023.
Endnotes and sources
1. “2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 21 June 2022.2. "WOW! Internet - Terms of Service," Wide Open West. Accessed 12 October 20223. "Price of Residential Internet Drives Customer Choice, J.D. Power Finds," J. D. Power. Accessed 7 December 2022.4. “Readers’ Choice 2022: Your Favorite ISPs for Any Type of Broadband,” PCMag. Accessed 7 December 2022.