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AT&T vs. Verizon Fios vs. WOW! Internet plan comparison


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Rebecca Palmer smiles for the camera
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Researched by
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Reviewed by
Updated 5/10/23

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AT&T logo
Staff rating
4.5
Customer rating
4.1
(419)

  • Plans starting at $55.00
  • Download speeds up to 5000Mbps
Verizon Fios brand
Staff rating
4.2
Customer rating
4.3
(203)

  • Plans starting at $49.99
  • Download speeds up to 940 Mbps
WOW! brand
Staff rating
4.0
Customer rating
3.9
(12)

  • Plans starting at $9.99
  • Download speeds up to 1200 Mbps
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Check availability
See what providers service your area.
AT&T logo
Staff rating
4.5

Some of the best value for fiber internet

AT&T offers one of the best values in internet service—fast fiber internet speeds at reasonable prices, plus some of the best support in the business and rock-solid reliability. With no contracts, no data caps, and no monthly equipment fee, AT&T is one of the best home internet providers we tested.

What we like

  • Competitive fiber plans
  • Solid customer support
  • Excellent reliability
What we dislike

  • Expensive installation fees
  • Higher monthly prices than some competitors
  • Few TV bundling options
Savings tip: AT&T often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Verizon Fios brand
Staff rating
4.2

Fast, affordable fiber internet with a big East Coast footprint

Verizon Fios offers fast, reliable fiber internet, along with one of the best overall customer experiences in the business. Verizon Fios is highly recommended, and it's one of the best home internet providers we reviewed.


What we like

  • Reliable, symmetrical speeds
  • No contracts
What we dislike

  • Limited availability
  • No plan above 1 gig
Savings tip: Verizon Fios often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
WOW! brand
Staff rating
4.0

Wow! Internet earns its name

Fast, inexpensive internet with great customer service, equipment, and installation? Wow is right. This internet company is a solid choice for most people. But if you’re a heavy streamer, its cable and fiber networks might not be beefy enough in all locations.

What we like

  • Low costs
  • Optional contracts
  • Award-winning customer service
What we dislike

  • Limited upload speed
  • Not ideal for online gaming
  • Availability in only 9 states
Savings tip: WOW! often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
AT&T logo
Value
4.0
Fiber internet is a great deal

The AT&T fiber plans represent an excellent value proposition. The speeds are competitive, and the prices at any given tier are lower than nearly every other provider. One exception, Xfinity, offers slightly cheaper gig plans in some markets. Another, Google Fiber, offers $10 less on gigabit speeds. However, AT&T is more likely to be available in areas that have cable internet from Spectrum and Cox, and we think AT&T fiber is usually the better deal.

For the money with AT&T, you get outstanding download speeds and excellent upload speeds. And with unlimited data on fiber internet plans, you can actually use your gigabit connection without worry.

Some legacy customers may have DSL internet from AT&T. The most affordable AT&T plan is more than $50 per month, but this can either be basic DSL (speeds up to 75 Mbps) or the excellent, fiber-based Internet 300. If you can get only AT&T fixed wireless, you’ll pay higher prices, face data caps, and suffer through 1 Mbps upload speeds. Other providers just offer much better deals on plans in these tiers.

Pricing details vary by location. Visit
AT&T's website
or call 1-833-804-1770 to speak with a rep.
See pricing
Verizon Fios brand
Value
3.5
More speed for your money

Verizon Fios is an excellent value overall. The provider offers three fiber-to-the-home plans, starting at about $50 per month for 300 Mbps, which is more for the money than you’ll get with many competitors.

Even though this is Verizon’s “slowest” offering, it’s still extremely fast and should cover a wide variety of households. In fact, we interviewed one customer who lives in a household of five internet users—two adults working full time from home, three children streaming videos and playing video games, and a plethora of internet-enabled smart home devices. She feels like they pay a good price for the 300 Mbps plan without losing out on speed. "I rarely have to think about it," she said. "If I don't have to think about it, then it's working."

The mid-tier plan is also a solid value. The highest-tier gigabit option is less competitively priced, at closer to $90 per month. However, that's still about 25% lower than the national benchmark for similar plans. (1) And you do get the benefit of symmetrical download and upload speeds with all of Verizon’s fiber internet plans, which you won’t find with every provider. This helps offset the cost somewhat. For an additional $10 each month at the highest tier, you get 2 TB of cloud storage, a subscription to Disney+, and a MoCA adapter for internet gaming.

It's worth noting that Verizon also offers DSL internet in some areas, with download speeds as high as 15 Mbps and bundled prices in the range of $75 per month, but is phasing it out in 2023. That's awfully slow compared to fiber internet, and quite expensive, but it's better than nothing. The good news is Verizon is rapidly building out its fiber-to-the-home network, so many households that have been stuck with DSL may soon be eligible for Fios.

Pricing details vary by location. Visit
Verizon Fios's website
or call 1-833-970-0848 to speak with a rep.
See pricing
WOW! brand
Value
4.0
Great value, whether you sign a contract or not

WOW! offers 100 Mbps to 5 Gbps plans at a great price, whether or not you sign up for an optional one- or two-year contract. If you don’t mind signing a contract, WOW!’s plans will cost you about 25% of the national benchmark for a similar plan (1). After that, prices transition to month-to-month rates, which are $10 to $15 higher but still well below the benchmark.

To get WOW!’s advertised prices, you need to sign up for both autopay and paperless billing (a $5 monthly savings) and commit to a two-year contract. If you’re not sure whether you want to be chained to WOW! for that long, don’t worry too much about it. If you duck out early, you’ll pay only $15 for each month left on your contract—which isn’t much more than you’d pay if you skip the contract from the start. (2)

There are data caps of either 1.5 TB or 3 TB, depending on your plan. These are pretty high, but if you’re a heavy user, you could be charged up to $50 extra every month and have your speed throttled.

Pricing details vary by location. Visit
WOW!'s website
or call 1-844-727-4910 to speak with a rep.
See pricing
AT&T logo
Performance
5.0
Fast, reliable speeds any time of day

AT&T claims 99% reliability (1) for its fiber internet service, and that’s pretty accurate in our experience. In fact, over several years of constant daily use in a packed house (two people working from home, two kids doing schoolwork, lots of streaming video and calls), we haven’t had a single major disruption. This is a marked contrast to our previous provider.

Additionally, speeds are consistent, with little variation based on the time of day, activity, or even the particular speed test used. Its median download speeds are slightly slower than its cable and fiber internet competitors, but only by a matter of milliseconds (2). This all adds up to a great experience where the service “just works,” and nobody ever really needs to wonder if they’ll be able to do what they need to do.

It's also worth mentioning that because AT&T fiber internet uses fiber-optic cables, upload speeds are equal to download speeds. That means you can upload huge files in seconds, video chat, live stream game play, and more without a hiccup.

Available speeds vary by location. Call 1-833-804-1770 to speak with a AT&T rep or
go to its website.
Verizon Fios brand
Performance
5.0
Blazing-fast speeds with rock-solid performance

Performance is where Verizon Fios really shines. PCMag named it the fastest Major Internet Service Provider in 2022—and the 9 years before that. (2) The fiber-optic connections are rock solid, and the speeds offered are excellent.

Additionally, all plans have symmetrical download and upload speeds, which is ideal for anyone who uploads a lot of content. Some competitors have started offering 2,000 Mbps (or faster), but the vast majority of households won’t need those multi-gig speeds, so Verizon customers aren’t really missing out.

The likelihood of maintaining those fast advertised speeds reliably is also better with a fiber provider like Verizon than it is with some other internet types, but your experience may vary by location. In an interview, a Fios customer of over three years said that she sticks with Verizon because of the reliability even more than the price. At her current home in Buffalo, NY, she didn’t have any service outages or slowdowns even through the massive blizzards in 2022. When she previously used Verizon Fios in the Bronx, NY, the infrastructure had more outages and maintenance, though it was still faster and more reliable than another provider she tried in the area.

If you can get only DSL with Verizon, you'll only be able to download at speeds up to 15 Mbps and will pay a lot for the privilege. If you have any other option, we'd usually recommend it.

Available speeds vary by location. Call 1-833-970-0848 to speak with a Verizon Fios rep or
go to its website.
WOW! brand
Performance
4.0
Cable and fiber networks deliver fast, reliable download speeds

The majority of WOW!’s network is cable and fiber, though some customers in Alabama still have legacy DSL service. WOW!'s speeds top out at 5 gigs, but for most households, 250 Mbps is plenty fast. We generally don't recommend more than 1 gigs.

WOW's cable plans have upload speeds that cap out at 50 Mbps, but its fiber plans are symmetrical. That means you can upload as fast as you can download. Most people will be fine with 50 Mbps upload speeds, but if you upload a lot of photos or videos, WOW! fiber could save you some headaches.

Available speeds vary by location. Call 1-844-727-4910 to speak with a WOW! rep or
go to its website.
AT&T logo
Equipment and installation
4.0
Free equipment and free self-installs for fiber internet

AT&T fiber internet installation is about as simple as it gets. You have two options: a $99 professional installation by an AT&T technician or a DIY self-install kit.

If you can get only DSL with AT&T, the equipment is still free but you'll be charged a $49 activation fee. If you don't want to self-install, you can have a pro come out for an additional $99.

The self-install is very easy and comes with clear instructions, so we’d recommend that for pretty much everyone. Activation and configuration of your Wi-Fi network are handled through the simple AT&T Smart Home Manager app, so you don’t even need to log into the router settings page like with some other providers.

It is worth noting that both of these charges are a bit higher than what the competition charges. CenturyLink doesn’t charge for self-installation, for example, while Xfinity charges only $89.99 for a professional install.

That said, if you do need a professional to come out, you can count on fast and friendly service. We’ve personally had techs out on a couple of occasions and were happy with the experience.

Learn more about whether you need a professional installation.

Finally, the AT&T wireless gateway is surprisingly nice. Called AT&T Smart Wi-Fi, it’s super simple to set up, provides solid range, and looks decent on a desk. Compared to the routers and gateways provided by some other providers, this one’s a breath of fresh air.

Equipment and installation options can vary widely depending on
AT&T plans
available in your area.
View plans
Verizon Fios brand
Equipment and installation
4.0
Equipment included on all plans and free pro installation if you order online

Verizon Fios offers a pretty standard equipment setup for fiber: an optical network terminal (ONT) and a wireless router. Routers are included at no extra cost on each plan, and the fastest plan comes with an included mesh network called Whole-Home Wi-Fi.

Installation costs $99, and there’s no self-install option. A current Verizon Fios customer who moved from one city to another said that they didn’t have to pay for pro install because they use their own equipment and their new home was previously wired for Fios, so it’s worth checking whether you need installation at your address. If you do need installation and order online, Verizon will waive the fee. This can be an easy way to save some money on your first internet bill. That said, while the fee is expensive, it’s not unheard of among internet service providers.

Equipment and installation options can vary widely depending on
Verizon Fios plans
available in your area.
View plans
WOW! brand
Equipment and installation
3.5
Competitive Wi-Fi gear and installation

WOW! includes a free modem for your first year ($14/month after that), and fiber plans come with a free Wi-Fi router too. If you have cable service, you can rent a Whole Home Wi-Fi system, which includes a coveted eero base and one extender for $9.99. Additional extenders are $5.99 each, but most households won’t need more than one because eero’s that good. eero comes with an app you can use to manage your network, and you can add security services for an additional cost (under $10/month) if you want ad-blocking, malware protection, or parental controls.

A free self-startup kit is available to most new customers, but if you prefer professional installation, it’ll cost you $75. The good news is that with professional installation, WOW! waives its $10 activation fee, so it’s really just $65 more to have a technician’s help.

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Equipment and installation options can vary widely depending on
WOW! plans
available in your area.
View plans
AT&T logo
Customer experience
5.0
Better customer service, with more options

Internet providers have traditionally had a terrible reputation for customer service, but AT&T scores above average with national rating organizations like the American Customer Satisfaction Index (ACSI). These ratings have improved over the last few years, which is encouraging.

AT&T offers several options for getting help:

The support site also has lots of information available. It’s easy to use, and if you do need more help, the options involving service reps usually get a quick, friendly response. While it’s not perfect 100% of the time, AT&T customer support tends to be better than average.

AT&T makes it easy to stay connected away from home, too. Subscribers get access to a nationwide network of free Wi-Fi hotspots. Since AT&T offers mobile phone service in addition to internet, you'll be able to log on in from almost anywhere.

Visit AT&T's website
or call 1-833-804-1770 for more information on contracts and money-back guarantees.
Go to provider
Verizon Fios brand
Customer experience
4.5
The leader in customer service among internet providers

If there’s a leader in internet customer experience, it’s probably Verizon Fios. The service is absolutely rock solid, with hardly a hiccup. This, combined with the excellent speeds, makes for a seamless internet experience—it just works.

Verizon also consistently scores well in customer satisfaction. In fact, it took the top spot this year in the ACSI benchmarks (3), tied with AT&T. Meanwhile, PCMag's readers rank Verizon Fios third in overall satisfaction (4).

Connecting away from home is the only place Verizon falls short. With services such as AT&T and Xfinity, subscribers get access to a nationwide network of free hotspots. Verizon doesn't have this offering (but also doesn't trick you into using your home router to let strangers connect).

Visit Verizon Fios's website
or call 1-833-970-0848 for more information on contracts and money-back guarantees.
Go to provider
WOW! brand
Customer experience
4.5
Award-winning customer service, even in areas under new management

WOW! provides an award-winning customer experience, ranking fourth-highest in J.D. Power’s ISP Satisfaction list in the North Central US region in 2022. (3)

We should note that in 2021 WOW! sold a couple regions of its business (Evansville, IN and Chicago) to Astound broadband, so customers may see some changes in their service. That said, Astound ranks fifth on P.C. Mag's Readers' Choice awards, so you're probably in good hands. (4)

Visit WOW!'s website
or call 1-844-727-4910 for more information on contracts and money-back guarantees.
Go to provider
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Made up your mind?
Find out what providers are available near you.
AT&T
4.1
(419)
5 Star
40%
4 Star
40%
3 Star
14%
2 Star
3%
1 Star
3%
L
Lisafrom New Baltimore, MI
AT&T Customer for 4+ years
Reviewed on: 6-17-2022
The service is acceptable with very few outtages however it is a bit pricey
A
Anonymous
AT&T Customer for 8+ years
Reviewed on: 6-17-2022
It is ok, speed, reliability are ok
C
Christinefrom Houston, TX
AT&T Customer for 8+ years
Reviewed on: 6-17-2022
The internet service is generally reliable. The reliability has improved in recent years. The service when contacted is not good. The sales people, service people, and service techs do not communicate.
K
Kathleenfrom San Diego, CA
AT&T Customer for 1+ years
Reviewed on: 6-17-2022
Everyone can improve. My service is ok but the inconsisting of the pricing is terrible. Customer service is something else. Can never get anyone that you have talked to before
Verizon Fios
4.3
(203)
5 Star
48%
4 Star
37%
3 Star
13%
2 Star
1%
1 Star
1%
J
Jamiefrom Fredericksburg, VA
Verizon Fios Customer for 1+ years
Reviewed on: 6-17-2022
It's fast internet that we don't usually have a problem with. I do wish they had more packages for combining services, though.
M
Mollyfrom Orlando, FL
Verizon Fios Customer for Less than a year
Reviewed on: 6-17-2022
They seem to be awesome so far. Much cheaper than my cable service.
J
Jasonfrom Corona, CA
Verizon Fios Customer for 1+ years
Reviewed on: 6-17-2022
Verizon FiOS has good network reliability. Their internet service is great. They can improve on lowering my bill.
L
Lesliefrom Pottstown, PA
Verizon Fios Customer for 8+ years
Reviewed on: 6-17-2022
They are immensely reliable in the entire time I have had only 2 Fios outages. They don't raise rates, they don't harass me. Nothing they do everything perfectly
WOW!
3.9
(12)
5 Star
33%
4 Star
33%
3 Star
25%
2 Star
9%
1 Star
0%
A
Annfrom Sterling Heights , MI
WOW! Customer for 4+ years
Reviewed on: 6-22-2022
Nothing is good. The internet is too slow. It sucks.
R
Rickfrom Canton, MI
WOW! Customer for 8+ years
Reviewed on: 6-22-2022
WOW started off fine for years. In recent years there service has gone down hill. There are more interuptions and slower speeds.
M
Mercedesfrom Knoxville, TN
WOW! Customer for 4+ years
Reviewed on: 6-22-2022
I think that wow is a great internet service company, they get the job done and are always there when you need them. I think that they could improve by offering more services to the public
A
Angelfrom Leslie, MI
WOW! Customer for 4+ years
Reviewed on: 6-17-2022
I THINK IT IS TOO EXPENSIVE FOR BASIC PHONE AND INTERNET
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Endnotes and sources
(1) "Internet," AT&T. Accessed August 2, 2022.(2) "Fastest Providers," Speedtest.net. Accessed Dec. 9, 2022.
Endnotes and sources
1.“2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 19 October 2022.2. "The Fastest ISPs of 2022," PC Mag. Accessed 19 October 2022.3. "Internet Providers," American Customer Satisfaction Index. Accessed 19 October 2022.4. “Readers’ Choice 2022: Your Favorite ISPs for Any Type of Broadband,” PCMag. Accessed 19 October 2022.
Endnotes and sources
1. “2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 21 June 2022.2. "WOW! Internet - Terms of Service," Wide Open West. Accessed 12 October 20223. "Price of Residential Internet Drives Customer Choice, J.D. Power Finds," J. D. Power. Accessed 7 December 2022.4. “Readers’ Choice 2022: Your Favorite ISPs for Any Type of Broadband,” PCMag. Accessed 7 December 2022.