Switchful Logo

WOW! vs. YouTube TV Television plan comparison


Headshot of Kathryn Casna
Rebecca Palmer smiles for the camera
Researched by
Headshot of Bri Field
Headshot of Michal Ash
Reviewed by
Updated 6/26/24

We’re committed to transparency. We may earn money when you follow our recommendations, but compensation doesn’t affect our ratings. Learn more.
WOW! brand
Staff rating
3.1
Customer rating
4.0
(2)

  • Plans starting at $9.99
  • n/a channels
YouTube TV
Staff rating
4.6
Customer rating
4.4
(38)

  • Plans starting at $72.99
  • 85+ channels
city map lines pattern
Check availability
See what providers service your area.
WOW! brand
Staff rating
3.1

Easy cord-cutting, limited DVR

WOW! (short for Wide Open West) offers a compelling case for switching to internet-based TV. You get a solid channel lineup at a great rate, all using top-notch Wi-Fi gear from eero—provided you’re willing to have a chillier relationship with your DVR and you don’t mind beta-testing the WOW! tv+ app.

What we like

  • Low prices
  • Top-notch Wi-Fi gear
  • Good sports lineup
What we dislike

  • Meager DVR features
  • Low-rated streaming apps
  • Limited availability
Savings tip: WOW! often has
sign-up promotions
for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
YouTube TV
Staff rating
4.6

Streaming live TV done right

YouTube TV is a refreshing option for cable or satellite TV cord cutters. It feels just like a traditional TV service, but without the hidden fees or equipment rental. Shows and games are easy to find and record, simultaneous streams are a breeze, and the interface felt familiar and intuitive on every device we tested.

What we like

  • No hidden fees
  • Exclusive access to NFL Sunday Ticket
  • Six Google accounts per subscription
What we dislike

  • Unskippable commercials on some shows
  • Lackluster regional sports network (RSN) coverage
  • YouTube Premium and YouTube music not included
Savings tip: YouTube TV often has
sign-up promotions
for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
WOW! brand
Content
3.0
Mediocre channel lineups get the job done

WOW! doesn't have an incredible channel lineup, but it has a decent amount of content for just about everyone. That is, unless you want to watch in Spanish.

Local: 2.5/5
WOW! tv+ give you only about half the local channels you might expect. You get the big ones like NBC, ABC, FOX, CBA, and PBS, but you won’t get Ion, Cozi, or Comet. You won’t get a single Spanish-language local channel either. So if you want Telemundo, UniMas, Estrella, or Univision, you’re out of luck.

Sports: 3/5
When it comes to sports channels, you win some and lose some. You get the Tennis Channel in a Medium plan, whereas some providers only include it in their top-tier plans or as an add-on. NFL Network and NFL RedZone are both included in the Large plan, which is hit or miss among competitors. However, WOW! tv+ strikes out completely when it comes to the MLB channel, and there’s no way to get NFL SUNDAY TICKET.

Family and education: 3/5
With WOW!, you’ll get a decent amount of family-friendly content, but we’d like to see more channels for toddlers and young kids. You’ll get Cartoon Network, Animal Planet, Discovery Channel, and the History Channel. But you’ll get only one Disney, Nickelodeon, and National Geographic channel. Disney Junior, Nick Junior, and Nat Geo Wild are all missing, leaving less content aimed at the youngest kids.

News and politics: 3.5/5
WOW! has enough news and political coverage for most English-speaking viewers. You can keep up with Congress on C-SPAN and world events with BBC America. You’ll also get the biggest news channels like CNN, CNBC, Fox News, and MSNBC, along with Newsmax, HLN, and The Weather Channel. The biggest hole in coverage is Spanish-language news, but you’ll also miss CNN International, Bloomberg, CBS News, and Fox Business News.

Entertainment and lifestyle: 3/5
WOW! tv+ gives you a wide variety of entertainment and lifestyle, with at least one channel in some of our favorite categories: comedy, westerns, feel-good movies, food, and travel. But you might find only one channel that delivers your favorite genres. You’ll get Grit but not INSP (westerns) and Food Network but not the Cooking channel. But you’ll get all the best music channels—CMT, VH1, and MTV—and the top DIY channels HGTV and TLC.  WOW! tv+ doesn’t include premium channels in any of its plans. You can add them to a Medium or Large plan, but they’ll cost more than other providers charge.

Local news, sports, and entertainment channels vary based on your location. Check out
WOW! channel offerings
in your area.
View plans
YouTube TV
Content
4.0
All your local channels, dozens of networks, and a respectable streaming library

YouTube TV offers a well-rounded channel selection, ranging from sports and entertainment to news and network TV. We think YouTube TV is a good option if you want a classic live TV experience with a solid on-demand library, but we have a couple minor complaints.

Local: 4/5
YouTube TV carries almost all your local networks, unlike competitor Philo, and even offers PBS, unlike Hulu + Live TV. You even get multiple Spanish-language local channels with YouTube TV. However, you won’t find Antenna TV, and Estrella TV is available only as an add-on.

Sports: 4/5
There are some things we love for sports fans with YouTube TV, and others we really dislike. Having the option to buy NFL Sunday Ticket is fantastic, with regular prices of $349–$389 per season for YouTube TV subscribers and $449-$489 if you just want the football and not live TV. (1) Beyond pig skins, we love that NBA TV and the Golf Channel are included with the base channel price. We also like that you get your local channels, TNT, USA Network, and more, and the sports add-on is nice for the price. It comes with NFL RedZone, live poker and billiards, OutsideTV+, and FOX Soccer. No MLB coverage is disappointing (2), and you’ll miss out on some regional major league games, even with the sports add-on. That said, you can watch and DVR games in 4K if you get the unlimited add-on for about $10 a month.

Family and education: 4/5
YouTube TV has a lot to offer for kids and anyone interested in using their screen time to learn about the world. You will miss out on favorites like Science and History, but you get multiple Disney and Nickelodeon options and a dedicated channel for PBS Kids. We also really like the Curiosity Stream add-on for educational documentaries and the Hopster Learning add-on for little kids.

News and politics: 4/5
You can find a lot of political commentary from both the left and the right on YouTube TV, but you won’t find Newsmax or Vice, or any C-SPAN channels (which are common with most traditional TV providers). There are nice options for international news, though, and we like that you can satisfy your appetite for local news in either Spanish or English. You might want to pick up a digital antenna, though, if you want to catch some niche broadcast favorites.

Entertainment and lifestyle: 3.5/5
YouTube TV can’t quite compete with traditional and satellite TV when it comes to movies, documentaries, and reality TV, but you still get dozens of options. There’s no A&E, Cooking Channel, and GAC (Great American Country), for example, and no Lifetime movies. SHOWTIME and STARZ are available, but only as add-ons. There’s also not much original programming to be found, but you can catch a couple nice options by jumping over to YouTube Premium (confoundingly, a separate subscription on a separate app).

Local news, sports, and entertainment channels vary based on your location. Check out
YouTube TV channel offerings
in your area.
View plans
WOW! brand
Value
4.0
Decent lineups at great prices

WOW! Has some great introductory prices, but we’ve seen longer channel lineups from other companies. Channel quality is decent, but nothing to write home about. The real bargain comes when you realize your plan price already includes regional sports and broadcast fees, which can add $20–$40 in monthly fees with other providers.

You’ll have to get a WOW! internet plan, since this TV service is internet-based, but that comes at an excellent price too. All things said, WOW! provides a ton of value, but if you want all the channels and premiums to boot, it’s probably not the company for you.

Get the best value by speaking directly with a sales rep at 1-844-727-4910 or check your address at
WOW!'s website.
Check address
YouTube TV
Value
5.0
A familiar channel-surfing experience and great add-on options

YouTube TV is an excellent choice for streaming live TV, and it all costs about what you’d pay for a mid-range subscription package from a cable or satellite TV provider (but without the hidden fees). The price is about average among the premium live TV services we tested. The only extra charge on your bill is local sales tax, but you’re going to find that with virtually every TV provider out there.

If you want add-ons like NFL Sunday Ticket, sports in 4K, or entertainment channels such as HBO, add-on pricing applies. But buying and canceling add-ons was pretty seamless in our tests, and many of the upgrades (like YouTube TV itself) come with free trials.

Starting in October of 2022, YouTube made it possible to get most of its add-ons without paying the full monthly price, either through YouTube TV or the separate Premium Channels feature on regular YouTube. The prices were a bit higher or the same as purchasing the services separately, but it's nice to watch them with a familiar app and just one bill.

We were a little bummed to discover that you still have to watch ads with a lot of the content, and you don’t get to skip ads on regular YouTube or YouTube Music, since YouTube Premium is a separate service, but we welcome the simplified pricing with open arms.

Get the best value by speaking directly with a sales rep or check your address at
YouTube TV's website.
Check address
WOW! brand
Equipment and features
2.5
Meager cloud storage and low-rated (beta) apps

Because WOW! is internet-based TV, its equipment is makes it feel more like a streaming service than traditional TV. However, its features fall short of many streaming services when it comes to catching your shows where and when you want.

Ability to watch: Good
Since WOW! tv+ uses WOW! Internet, you need Wi-Fi gear. WOW!’s modem is free for your first year ($14/month after that), and its eero Wi-Fi system ($9.99 per month) is reasonably priced to rent. It’s also some of the best, most reliable Wi-Fi gear we’ve seen. WOW!’s TV boxes can get pricey if you want more than one ($10 per month), but since you can use WOW! tv+ with Amazon Firesticks, you shouldn’t need more than one box to get your shows on multiple TVs. You just need multiple Firesticks ($29.99 and up), but these will be one-time purchases instead of a monthly rental rate.

While you can use your phone to watch WOW! TV, its Android and iOS apps are in beta, which means they’re still working out some of the kinks. The apps have a pretty low rating on both Android and iOS (1, 2), which is a bummer. If you end up throwing your phone across the room in frustration, you can circumvent the app altogether by going to an individual channel’s website and logging in with your WOW! credentials. But you might still end up frustrated—and watching your shows through a cracked phone screen.

Ability to record: Fine
The WOW! tv+ box and remote are pretty standard, and you can find content and set up DVR recordings using voice commands or navigating through a guide. The downside is that all three of WOW!’s plans come with 50 hours of DVR cloud storage, which is pretty low. You can jump up to 100 (for about $20 per month) or 200 (for about $30 per month) hours, but that’s a steep charge when some competitors include 1,000 hours in their top-tier plans.

Ability to find: Good
WOW! doesn't have its own voice remote, but it's compatible with Google Voice. Without voice, it's still pretty easy to find channels in the guide, and parental controls make it easy to block the content you don't want your kids to see—or restrict TV time altogether. However, finding recorded shows can be challenging without sorting and filtering capabilities, even if you only get 50 hours of storage. That's still a lot of scrolling.

Features and equipment may vary based on package. Visit
WOW!'s website
or call 1-844-727-4910 for more information.
YouTube TV
Usability and features
4.5
Unlimited DVR and up to six Google profiles per subscription

YouTube TV comes with everything you expect from a live TV service: easy channel surfing via the Live option, video on-demand (VOD) and DVR in the Library, and access to live sports, events, and shows from the Home tab. Its English-language monthly subscription offers more than 100 channels. If you want content in Spanish only, your monthly price is less than half of the English-language price.

Ability to watch: Excellent
YouTube TV doesn’t come with an option for a dedicated remote, but you can buy a Chromecast with Google TV for about a third of the price of the DIRECTV STREAM box if you want a voice remote. If you spring for the 4K Plus add-on, you get unlimited streams at home and three away from home. If you have a device compatible with Dolby 5.1 surround sound, it will work nicely with YouTube TV.

We were less satisfied with the ads—you’ll see a lot of them on YouTube TV, and they’re quite noticeable if you’re switching from on-demand streaming apps like Netflix, HBO Max, or Amazon's Prime Video. You can fast forward through ads on your DVR content, and some shows don’t have any ads on the DVR version.

When you watch live, you get the same ads the channels show over the air. A few times in our tests, we even saw ad visuals on the screen hyper-imposed on top of what we were trying to watch. It wasn’t a dealbreaker, but it took us out of the viewing experience. You will need broadband internet to enjoy YouTube TV, but streaming a show or game in 4K requires only about 20 Mbps of bandwidth at any given time, so you don’t need to worry about paying for the fastest possible internet speeds.

Ability to record: Excellent
YouTube TV comes with unlimited cloud DVR, and your recordings are saved for nine months. You can pause, rewind, and fast forward on most (but not all) DVR recordings, and it’s pretty simple to add them to your library. Curiously, adding any episode means you’ll record every future episode of that program, even reruns. It’s not a huge deal, but it does mean your library can feel bloated in a hurry.

There were a few standout features, too. We loved the sports highlights and how you can watch only key plays until you catch up to the live broadcast, hide scores of games you haven’t watched, or watch in Fantasy Football or Stats mode.

January 2023 updates to the interface made navigating the library a little easier, and we look forward to more promised improvements.

Ability to find: Great
YouTube TV is owned by search giant Google, and it shows. Finding specific programs, channels, and even recommendations from a browser was a delight. In fact, logging in on a browser is the best way to rearrange your Live guide for channel surfing, and it’s the best way to manage your account. The desktop app and mobile app felt familiar and easy to use, but we were annoyed that we couldn’t turn the volume up very high.

The experience on the Samsung smart TV we tested wasn’t quite as seamless. To get to YouTube TV, you have to open the regular YouTube app and find the YouTube TV button at the bottom left. Once we were in, there was a nice option to verify the account on a smartphone rather than typing your secure password with the remote. We didn’t love the pause and rewind functionality on the smart TV, and we once had to turn everything off and restart because the screen went black.

We also tested YouTube TV on an Apple TV, and it worked pretty well. It wasn’t hidden within the regular YouTube app, which was nice, and controls worked better. The app experience was even better when we tested on the Chromecast with Google TV. The remote was small but easy to use, and the voice functionality was fantastic. Unfortunately, the button labeled YouTube on the remote goes to the regular YouTube app, not YouTube TV.

Ability to share: Great
One YouTube TV subscription comes with six seats, so you and up to five members of your family can have their own private Google profile. With the basic subscription, you can watch up to three simultaneous streams at once, or you can get unlimited streams at home with the Unlimited add-on for about $10 per month.

If we had a magic wand and could improve any feature of YouTube TV, it would be parental controls. If you’re an adult sharing the subscription with other adults, it’s nice that profiles are 100% private—that means other accounts can’t see your DVR, your watch history, or your search history. But if you’re a parent, it’s a little problematic. There is a setting that prevents particular devices from viewing anything beyond TV-G or PG, but it doesn’t apply to accounts (just devices), and it’s not password-protected. Using the Family Link controls may give you more options, but most of those seem to be for regular YouTube and YouTube Kids, not YouTube TV.

WOW! brand
Customer experience
3.0
No contracts and good customer service, but a lack of transparency

WOW! is a decent experience, and most customers feel good about this provider. We love that you don't have to sign a contract. And although you have to get WOW! internet to get WOW!'s TV service, we like WOW! internet even more.

Self-installation is free and fairly easy, but you can hire a pro to come by and get you set up for $75. The website has plenty of self-help content if you run into trouble, or you can use its chat service to talk with a specialist.

What we don't like is WOW!'s lack of transparency. Prices aren't listed on its website, and you can't order TV without talking to a sales representative on the phone. That's not a great start.

Visit WOW!'s website
or call 1-844-727-4910 for more information on contracts and money-back guarantees.
Go to provider
YouTube TV
Customer experience
5.0
Straightforward and accessible for tech-savvy users

If you’re accustomed to shopping online and familiar with how streaming services work, YouTube TV is very easy to use. The interface is fairly easy to navigate and there’s just one package rather than multiple tiers to choose from. However, add-on pricing can be a little hard to track down.

Fortunately, you can get a 21-day free trial of YouTube TV if you’re a new user, and most of the add-ons also have free trials. If you’re not 100% pleased, we love that everything is surprisingly easy to cancel. Reactivation is also a breeze—YouTube TV saves all your info forever, and even saves your DVR recordings for 21 days after you pull the plug.

YouTube TV is so easy to use, most users won’t miss out on a customer service telephone line or a live chat experience, but it’s worth noting that those channels are not available.

Visit YouTube TV's website
or call for more information on contracts and money-back guarantees.
Go to provider
city map lines pattern
Made up your mind?
Find out what providers are available near you.
WOW!
4.0
(2)
5 Star
0%
4 Star
100%
3 Star
0%
2 Star
0%
1 Star
0%
J
Jimmyfrom Columbus, GA.
WOW! Customer for 4+ years
Reviewed on: 8/27/2022
They show ever thing that I want to see and they could lower the payment
R
Rexfrom Roseville, MI
WOW! Customer for 8+ years
Reviewed on: 7/19/2022
They are ok but need to ofter more for the price
YouTube TV
4.4
(38)
5 Star
50%
4 Star
42%
3 Star
8%
2 Star
0%
1 Star
0%
E
Eddie from Macon , GA
YouTube TV Customer for Less than a year
Reviewed on: 8/21/2022
It has been very easy to use. I lo e the unlimited dvr storage. It has awesome customer service
T
Tomfrom Brookfield, IL
YouTube TV Customer for 1+ years
Reviewed on: 7/30/2022
too pricey for the amount of programs. sports stations are ok. trying to record is way too difficult
J
Jimfrom Rosemount, MN
YouTube TV Customer for 4+ years
Reviewed on: 6/27/2022
They provide decent programming. My main complaint is that they cannot come to an agreement with Sinclair Broadcasting to broadcast Twins games. I would leave them in a minute if another service provided local sports.
D
Davidfrom Brooklyn , NY
YouTube TV Customer for 1+ years
Reviewed on: 6/20/2022
My overall experience is okay. It'ss so easy to listen to music and watch movies you typically can't watch on YouTube
city map lines pattern
Providers near you
See all options in your area within seconds.
Endnotes and sources
1. "Watch WOW!," Google Play. Accessed 7 December 2022.2. "Watch WOW!," App Store. Accessed 7 December 2022.As an Amazon Associate, Switchful.com may earn commissions from qualifying purchases.
Endnotes and sources
(1) "Huddle up football fans, the NFL Sunday Ticket presale kicks off today,” NFL. Accessed 12 April 2023.(2) "YouTube TV abruptly drops MLB Network as spring training approaches," The Verge. Accessed 3 February 2023.(3) "Most-Watched Television Networks: Ranking 2021’s Winners and Losers,” Variety. Retrieved Sept. 6, 2022.As an Amazon Associate, Switchful.com may earn commissions from qualifying purchases.
Popular Television alternatives
Click on a provider to compare.
DIRECTV STREAM
Hulu + Live TV
Peacock TV
Sparklight
Verizon Fios
Cox Communications
Astound Broadband