Switchful Logo

Optimum vs. Sparklight vs. WOW! Television plan comparison


Rebecca Palmer smiles for the camera
Headshot of Dave Schafer
Headshot of Kathryn Casna
Researched by
Headshot of Bri Field
Headshot of Michal Ash
Reviewed by
Updated 4/10/23

We’re committed to transparency. We may earn money when you follow our recommendations, but compensation doesn’t affect our ratings. Learn more.
Optimum brand
Staff rating
4.5
Customer rating
3.7
(22)

  • Plans starting at $15.00
  • 420+ channels
Sparklight
Staff rating
2.3
Customer rating
4.0
(1)

  • Plans starting at $35.00
  • 100+ channels
WOW! brand
Staff rating
3.1
Customer rating
4.0
(2)

  • Plans starting at $9.99
  • n/a channels
city map lines pattern
Check availability
See what providers service your area.
Optimum brand
Staff rating
4.5

Huge value for internet-based TV

Optimum offers exceptional value. You get tons of channels, a solid DVR, and a good selection of sports and premium channels for a very reasonable price. Despite some additional fees, Optimum is an excellent choice.


What we like

  • No contracts
  • High channel count
  • Excellent value
What we dislike

  • Some areas can't get fiber internet
  • High fees
  • Second-year price hikes
Savings tip: Optimum often has
sign-up promotions
for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Sparklight
Staff rating
2.3

Cord-cutting done wrong

You can get your minimalist, cord-cutting groove on with Sparklight’s no-frills plans, but you’ll pay for the privilege. You’re probably better off with a simple HD antenna, a live TV streaming service, or a traditional cable TV company.

What we like

  • No contract
  • Decent channel lineup
  • Low equipment rental costs
What we dislike

  • Expensive, with hidden costs
  • Light on features
  • High startup and breakup costs
Savings tip: Sparklight often has
sign-up promotions
for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
WOW! brand
Staff rating
3.1

Easy cord-cutting, limited DVR

WOW! (short for Wide Open West) offers a compelling case for switching to internet-based TV. You get a solid channel lineup at a great rate, all using top-notch Wi-Fi gear from eero—provided you’re willing to have a chillier relationship with your DVR and you don’t mind beta-testing the WOW! tv+ app.

What we like

  • Low prices
  • Top-notch Wi-Fi gear
  • Good sports lineup
What we dislike

  • Meager DVR features
  • Low-rated streaming apps
  • Limited availability
Savings tip: WOW! often has
sign-up promotions
for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Optimum brand
Content
5.0
Popular channels to suit every taste

Optimum offers a great selection of channels, and pricing at each of its tiers is reasonable. If you’re part of a big family with diverse TV tastes, Optimum is easy to recommend.

Local: 5/5
Optimum offers a fantastic selection of local channels in each of its four package tiers. You get access to the four basic broadcast channels (NBC, CBS, ABC, and FOX) plus Univision and Telemundo. That means local news and sports, big national games like the Super Bowl, and primetime favorites.

Sports: 5/5
Not only does Optimum offer a ton of great channels for sports, you can get most of it at either the Basic TV or Core TV packages. In addition to wrestling on USA Network and all that ESPN has to offer, you get TNT, Fox Sports 1, MLB Network, and NBA TV. NFL Network is available on the highest tier, and you can get NFL RedZone as an add-on. Sports aficionados should opt for at least the Select TV plan to get the best selection.

If Optimum's offerings aren't quite right, you're in luck! A lot of games and matches are now available via streaming or over the air. Find out how to watch the MLB, how to watch pro football, and how to watch the NHL.

Family and education: 5/5
Optimum TV truly offers something for everyone, and that includes all kinds of shows for kids and channels focused on education. You can get PBS, Disney, and Nickelodeon at the Core TV price. If you bump up to the next tier, you can get History, Discovery, NationL Geographic, Travel, Animal Planet, and more. There’s no Family Entertainment TV (FETV) or Me TV, but we aren’t too mad about it.

News and politics: 5/5
Optimum TV keeps hitting homers when it comes to news. You get a selection of US political news from both sides of the aisle plus international news, Spanish-language news, business news, and even sports news.

Entertainment and lifestyle: 4.5/5
When it comes to watching great movies, reality TV, and home improvement shows, Optimum TV has you covered. At the highest tier, you get a selection of premium channels including Reelz, HBO, and SHOWTIME, plus both Hallmark and Lifetime. A number of the top 100 channels in the US are missing, including Game Show Network, Grit, INSP and Ion Mystery, but all the most popular content is easy to find. (1)

Local news, sports, and entertainment channels vary based on your location. Check out
Optimum channel offerings
in your area.
View plans
Sparklight
Content
3.5
Good news coverage but needs more sports channels

Sparklight has a decent channel lineup, and people who love watching the news or enjoying a wildlife documentary with the family will get most of what they want. Unfortunately, sports content is lacking, and so is Spanish-language content.

Local: 3.5/5
Sparklight does a good job of delivering local channels for most viewers, but it doesn’t provide any Spanish-language locals. So you’ll get ABC, The CW, NBC, PBS, CBS, FOX, and more, but don’t expect Telemundo, Univision, or Estrella.

Sports: 2.5/5
Sparklight brings you a variety of sports staples like both ESPNs, Fox Sports 1, TBS, TNT, and USA. You’ll get a couple of sport-specific channels like Golf and Motor Trend, but you’ll have to do without MLB, NBA TV, and NFL Network. And since you won’t have Spanish-language channels, you’ll be missing some great international soccer coverage too.

Family and education: 3.5/5
Sparklight has something for the entire family, but there are a few odd choices in its lineup. Most providers offer at least one Nickelodeon channel, and Sparklight doesn’t. Instead, you’ll get both National Geographic channels, which is also uncommon. You’ll get most everything else you expect, like Disney, History, Discovery, Animal Planet, and Cartoon Network, but be ready to go without the Science and Smithsonian channels.

News and politics: 4/5
Sparklight has better news coverage than a lot of TV providers—at least, for English speakers. You’ll get lots of local news, CNN, Fox News, HLN, MSNBC, CNBC, C-SPAN, BBC America, and even the Weather Channel. However, you’ll miss out on Newsmax and any Spanish-language news sources.

Entertainment and lifestyle: 3/5
Sparklight has less variety than we’d like in its entertainment lineup. Your life will have fewer laughs and less music than you’re used to because it's missing Comedy Central, Laff, CMT, MTV, and VH1. You’ll have plenty of feel-good movies from all three Hallmark channels, Lifetime, OWN, and Oxygen, as well as action and westerns from FX, FXX, Grit, and INSP. And enjoy great tastes from both HGTV and the Food Network, but not the Cooking Channel.

Local news, sports, and entertainment channels vary based on your location. Check out
Sparklight channel offerings
in your area.
View plans
WOW! brand
Content
3.0
Mediocre channel lineups get the job done

WOW! doesn't have an incredible channel lineup, but it has a decent amount of content for just about everyone. That is, unless you want to watch in Spanish.

Local: 2.5/5
WOW! tv+ give you only about half the local channels you might expect. You get the big ones like NBC, ABC, FOX, CBA, and PBS, but you won’t get Ion, Cozi, or Comet. You won’t get a single Spanish-language local channel either. So if you want Telemundo, UniMas, Estrella, or Univision, you’re out of luck.

Sports: 3/5
When it comes to sports channels, you win some and lose some. You get the Tennis Channel in a Medium plan, whereas some providers only include it in their top-tier plans or as an add-on. NFL Network and NFL RedZone are both included in the Large plan, which is hit or miss among competitors. However, WOW! tv+ strikes out completely when it comes to the MLB channel, and there’s no way to get NFL SUNDAY TICKET.

Family and education: 3/5
With WOW!, you’ll get a decent amount of family-friendly content, but we’d like to see more channels for toddlers and young kids. You’ll get Cartoon Network, Animal Planet, Discovery Channel, and the History Channel. But you’ll get only one Disney, Nickelodeon, and National Geographic channel. Disney Junior, Nick Junior, and Nat Geo Wild are all missing, leaving less content aimed at the youngest kids.

News and politics: 3.5/5
WOW! has enough news and political coverage for most English-speaking viewers. You can keep up with Congress on C-SPAN and world events with BBC America. You’ll also get the biggest news channels like CNN, CNBC, Fox News, and MSNBC, along with Newsmax, HLN, and The Weather Channel. The biggest hole in coverage is Spanish-language news, but you’ll also miss CNN International, Bloomberg, CBS News, and Fox Business News.

Entertainment and lifestyle: 3/5
WOW! tv+ gives you a wide variety of entertainment and lifestyle, with at least one channel in some of our favorite categories: comedy, westerns, feel-good movies, food, and travel. But you might find only one channel that delivers your favorite genres. You’ll get Grit but not INSP (westerns) and Food Network but not the Cooking channel. But you’ll get all the best music channels—CMT, VH1, and MTV—and the top DIY channels HGTV and TLC.  WOW! tv+ doesn’t include premium channels in any of its plans. You can add them to a Medium or Large plan, but they’ll cost more than other providers charge.

Local news, sports, and entertainment channels vary based on your location. Check out
WOW! channel offerings
in your area.
View plans
Optimum brand
Value
5.0
You get a lot for the money, but internet is required

Optimum TV offers excellent value, whether you live in an area that gets only cable internet or one wired for fiber-to-the-home. Internet-based TV packages are available for as little as $35 per month (for basic TV), while the higher-tier plans offer high channel counts for the price. There are as many as 420+ channels available—one of the highest channel counts of any provider.

The internet service is also a fantastic value, offering faster speeds for the money than many competitors. It’s worth noting that an internet plan is required, though, at a minimum price of $40 per month. There’s also a few hidden fees, but they’re lower than what we’ve seen from other cable providers.

There's a 2-year price lock on most plans, which is great! Prices go up in the third year of TV service, though, and the company doesn't say by how much. We've heard customers complain about price hikes in the range of $85–$115, though, and that's just for TV. Since you also need internet, your price could balloon by $200 per month by year three.

You may be able to save on your bill by calling in and threatening to switch to a competitor, so we recommend it!

Get the best value by speaking directly with a sales rep at 1-844-719-8066 or check your address at
Optimum's website.
Check address
Sparklight
Value
2.0
Now that's some expensive cord cutting!

Sparklight sounds like a company for cord-cutters—people who don’t want a traditional cable TV service at traditional cable TV prices. But when it comes down to it, you probably won’t save with Sparklight. If you want the same level of entertainment as a traditional cable company, you’ll pay more for it. If you want a minimal, no-frills plan, you’d be better off with a live TV streaming service like Sling or fuboTV.

Sparklight has just two plan levels. Economy Cable is barebones, giving you just 20 channels, while Standard Cable gives you 100—around what most competitors’ low-tier plans deliver. Unfortunately, you’ll pay mid-tier prices for low-tier service with Sparklight. While Sparklight has a decent (albeit short) channel lineup, many of the top-tier sports channels, like NFL Network and NFL Red Zone, are add-ons—at an additional cost.

Get the best value by speaking directly with a sales rep at 1-877-687-1332 or check your address at
Sparklight's website.
Check address
WOW! brand
Value
4.0
Decent lineups at great prices

WOW! Has some great introductory prices, but we’ve seen longer channel lineups from other companies. Channel quality is decent, but nothing to write home about. The real bargain comes when you realize your plan price already includes regional sports and broadcast fees, which can add $20–$40 in monthly fees with other providers.

You’ll have to get a WOW! internet plan, since this TV service is internet-based, but that comes at an excellent price too. All things said, WOW! provides a ton of value, but if you want all the channels and premiums to boot, it’s probably not the company for you.

Get the best value by speaking directly with a sales rep at 1-844-727-4910 or check your address at
WOW!'s website.
Check address
Optimum brand
Features
4.0
A solid DVR, but fees for storage

Optimum TV is a nice option for channel surfing, watching on-demand, and catching episodes or games you might have missed (whether on a TV set or on your phone or laptop). However, its costly DVR storage may not be worth the money.

Ability to watch: Great
Whether you go with the Optimum cable box, buy an Apple TV from the company, or use your own Apple TV, we think you’ll enjoy watching Optimum TV. Optimum gives you Wi-Fi equipment and the first set-top box for free, but you'll be charged an additional $10 per month for each additional TV box. However, it’s easy to get out of those fees using the sweet Optimum TV mobile app, so that’s what we recommend for most households.

Ability to record: Good
Optimum’s Cloud DVR system offers up to 150 hours of storage for your favorite shows and movies, and you can record up to 15 shows at the same time—perfect for large families or households with lots of roommates. The system comes with all the modern features we expect from a DVR: voice control, an Apple TV app, support for streaming services, and more.

You can also access your DVR and on-demand content from your iPhone, iPad, or Android device with the provider’s app. Our only gripe is that the DVR storage is costly—more than $20 per month for the full 150 hours, in addition to the fee for renting the box. You'll also be charged a DVR service fee for every set-top box you rent, but you can skip the DVR altogether if you want and there’s no charge.

Ability to find: Great
Optimum TV offers thousands of shows and hundreds of channels, and they’re pretty easy to find using the app, the company’s cable box, or an Apple TV. Both the cable box and Apple TV have voice search functionality, and you can enter in credentials for other streaming services like Netflix on either. With the cable box, you can even pause and restart live TV.

Sparklight
Equipment and features
2.0
BYO streaming devices, upgrade for the privilege to DVR

Sparklight won’t be winning any awards for equipment and features anytime soon, but you should be able to watch, record, and find your shows just fine.

Ability to watch: Fine
To get started with Sparklight, you’ll need at least $10 for a modem. You’ll also need at least one streaming device like a phone or tablet, smart TV, Apple TV, or Amazon Firestick. Unlike other TV providers, Sparklight leans on its TV Everywhere app to let you stream your shows on the internet instead of over cable or satellite.

Ability to record: Fine
Unfortunately, Sparklight doesn’t come with DVR service either—unless you add TV Plus to your Economy or Standard plan for around $12 per month. If you do cough up the extra cash for this service (which is typically free with other providers), you’ll get a decent 200 hours of cloud storage and the TiVo app.

Ability to find: Good
While Sparklight's TV everywhere app lets you search live, recorded, and on-demand content all at the same time, how you’ll find your shows depends heavily on the streaming device you’re using. You’ll use the remote that comes with that device, so factor that into your choice when buying gear. We recommend using a device with a voice remote for the best experience.

In short, Sparklight doesn’t provide much of an experience, but you can choose your own adventure depending on the devices you use. While it does offer parental controls, you can block content only by rating, not by channel or individual show.

Features and equipment may vary based on package. Visit
Sparklight's website
or call 1-877-687-1332 for more information.
WOW! brand
Equipment and features
2.5
Meager cloud storage and low-rated (beta) apps

Because WOW! is internet-based TV, its equipment is makes it feel more like a streaming service than traditional TV. However, its features fall short of many streaming services when it comes to catching your shows where and when you want.

Ability to watch: Good
Since WOW! tv+ uses WOW! Internet, you need Wi-Fi gear. WOW!’s modem is free for your first year ($14/month after that), and its eero Wi-Fi system ($9.99 per month) is reasonably priced to rent. It’s also some of the best, most reliable Wi-Fi gear we’ve seen. WOW!’s TV boxes can get pricey if you want more than one ($10 per month), but since you can use WOW! tv+ with Amazon Firesticks, you shouldn’t need more than one box to get your shows on multiple TVs. You just need multiple Firesticks ($29.99 and up), but these will be one-time purchases instead of a monthly rental rate.

While you can use your phone to watch WOW! TV, its Android and iOS apps are in beta, which means they’re still working out some of the kinks. The apps have a pretty low rating on both Android and iOS (1, 2), which is a bummer. If you end up throwing your phone across the room in frustration, you can circumvent the app altogether by going to an individual channel’s website and logging in with your WOW! credentials. But you might still end up frustrated—and watching your shows through a cracked phone screen.

Ability to record: Fine
The WOW! tv+ box and remote are pretty standard, and you can find content and set up DVR recordings using voice commands or navigating through a guide. The downside is that all three of WOW!’s plans come with 50 hours of DVR cloud storage, which is pretty low. You can jump up to 100 (for about $20 per month) or 200 (for about $30 per month) hours, but that’s a steep charge when some competitors include 1,000 hours in their top-tier plans.

Ability to find: Good
WOW! doesn't have its own voice remote, but it's compatible with Google Voice. Without voice, it's still pretty easy to find channels in the guide, and parental controls make it easy to block the content you don't want your kids to see—or restrict TV time altogether. However, finding recorded shows can be challenging without sorting and filtering capabilities, even if you only get 50 hours of storage. That's still a lot of scrolling.

Features and equipment may vary based on package. Visit
WOW!'s website
or call 1-844-727-4910 for more information.
Optimum brand
Customer experience
4.0
Premium installation with a premium price

Most Optimum TV customers are happy with the service and self-installation is free if you order online. If you need a pro to come help (and you order online), the charge is $60. If you call in to order, self-install is free, the standard installation costs about $100, and premium installation costs about $150.

Visit Optimum's website
or call 1-844-719-8066 for more information on contracts and money-back guarantees.
Go to provider
Sparklight
Customer experience
2.0
High startup costs paired with outage complaints

Getting started with Sparklight is a bit pricey. Professional installation is $90. You can opt for self-setup, but that’ll cost you $30 (free with most providers). But professional installation might be the better choice. If you end up wanting a refund later, a technician will have to come out and attempt a professional installation or troubleshooting anyway. If the problem isn’t Sparklight’s fault (or your home isn’t wired properly), you’ll be out $90 for the visit and you won’t get your refund.

Sparklight relies on a cable-fiber hybrid infrastructure that makes it more reliable than satellite TV providers. However, Reddit is peppered with customers complaining about outages. Sparklight’s TV service uses Wi-Fi internet, which can sometimes slow your binge-watching due to interference from other devices, competing networks, and well, walls. That said, Sparklight promises great Wi-Fi (and a money-back guarantee).

Visit Sparklight's website
or call 1-877-687-1332 for more information on contracts and money-back guarantees.
Go to provider
WOW! brand
Customer experience
3.0
No contracts and good customer service, but a lack of transparency

WOW! is a decent experience, and most customers feel good about this provider. We love that you don't have to sign a contract. And although you have to get WOW! internet to get WOW!'s TV service, we like WOW! internet even more.

Self-installation is free and fairly easy, but you can hire a pro to come by and get you set up for $75. The website has plenty of self-help content if you run into trouble, or you can use its chat service to talk with a specialist.

What we don't like is WOW!'s lack of transparency. Prices aren't listed on its website, and you can't order TV without talking to a sales representative on the phone. That's not a great start.

Visit WOW!'s website
or call 1-844-727-4910 for more information on contracts and money-back guarantees.
Go to provider
city map lines pattern
Made up your mind?
Find out what providers are available near you.
Optimum
3.6
(22)
5 Star
27%
4 Star
32%
3 Star
27%
2 Star
9%
1 Star
5%
E
Edwardfrom Manalapan , NJ
Optimum Customer for 4+ years
Reviewed on: 8/15/2022
Service is good but we lost channels in the last change of offers
J
Joann from Fairfield , CT
Optimum Customer for 8+ years
Reviewed on: 7/14/2022
Too expensive. Difficult to contact by phone
D
David from Hackensack, NJ
Optimum Customer for Less than a year
Reviewed on: 7/2/2022
My optimum bill is included in the rent.I use it mostly for the wifi. I like to use the Amazon firestick as it offers first run movies.i don't think that there is any way to improve on that.
K
Katfrom Bronx, NY
Optimum Customer for 1+ years
Reviewed on: 6/29/2022
It's just ok
Sparklight
4.0
(1)
5 Star
0%
4 Star
100%
3 Star
0%
2 Star
0%
1 Star
0%
J
Jayfrom Grenada, MS
Sparklight Customer for 1+ years
Reviewed on: 8/17/2022
It's been a good value until the price went up
WOW!
4.0
(2)
5 Star
0%
4 Star
100%
3 Star
0%
2 Star
0%
1 Star
0%
J
Jimmyfrom Columbus, GA.
WOW! Customer for 4+ years
Reviewed on: 8/27/2022
They show ever thing that I want to see and they could lower the payment
R
Rexfrom Roseville, MI
WOW! Customer for 8+ years
Reviewed on: 7/19/2022
They are ok but need to ofter more for the price
city map lines pattern
Providers near you
See all options in your area within seconds.
Endnotes and sources
Endnotes and sources
As an Amazon Associate, Switchful.com may earn commissions from qualifying purchases.
Endnotes and sources
1. "Watch WOW!," Google Play. Accessed 7 December 2022.2. "Watch WOW!," App Store. Accessed 7 December 2022.As an Amazon Associate, Switchful.com may earn commissions from qualifying purchases.