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Hulu + Live TV vs. Sparklight vs. WOW! Television plan comparison


Rebecca Palmer smiles for the camera
Headshot of Kathryn Casna
Researched by
Headshot of Bri Field
Headshot of Michal Ash
Reviewed by
Updated 4/10/23

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Hulu
Staff rating
3.6
Customer rating
4.5
(52)

  • Plans starting at $68.99
  • 85+ channels
Sparklight
Staff rating
2.3
Customer rating
4.0
(1)

  • Plans starting at $35.00
  • 100+ channels
WOW! brand
Staff rating
3.1
Customer rating
4.0
(2)

  • Plans starting at $9.99
  • n/a channels
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Hulu
Staff rating
3.6

Hulu + Live TV offers a great on-demand library, but it’s no good on the go

Hulu + Live TV has something for everyone to watch, including one of the best on-demand libraries we reviewed. It’s hard to use on the go, though, and its interface was a bit confusing in our tests. You get great original content, but you can find lower prices and a more conventional viewing experience elsewhere.

What we like

  • Huge streaming library
  • Access to Disney+ and ESPN+
  • Exceptional original content
What we dislike

  • Confusing interface
  • Frustrating on-the-go viewing
  • Annoying, repetitve ads
Savings tip: Hulu + Live TV often has
sign-up promotions
for first-time customers. Call to ask a rep about current deals and discounts.
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Sparklight
Staff rating
2.3

Cord-cutting done wrong

You can get your minimalist, cord-cutting groove on with Sparklight’s no-frills plans, but you’ll pay for the privilege. You’re probably better off with a simple HD antenna, a live TV streaming service, or a traditional cable TV company.

What we like

  • No contract
  • Decent channel lineup
  • Low equipment rental costs
What we dislike

  • Expensive, with hidden costs
  • Light on features
  • High startup and breakup costs
Savings tip: Sparklight often has
sign-up promotions
for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
WOW! brand
Staff rating
3.1

Easy cord-cutting, limited DVR

WOW! (short for Wide Open West) offers a compelling case for switching to internet-based TV. You get a solid channel lineup at a great rate, all using top-notch Wi-Fi gear from eero—provided you’re willing to have a chillier relationship with your DVR and you don’t mind beta-testing the WOW! tv+ app.

What we like

  • Low prices
  • Top-notch Wi-Fi gear
  • Good sports lineup
What we dislike

  • Meager DVR features
  • Low-rated streaming apps
  • Limited availability
Savings tip: WOW! often has
sign-up promotions
for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Hulu
Content
4.0
A classic on-demand experience, plus most local networks and dozens of channels

Hulu + Live TV shines when it comes to content. (1) You get access to most of your local channels and dozens of live options from popular cable networks. You also get access to the full on-demand libraries of Hulu, Disney+, and ESPN+. It’s a truly massive offering.

Local: 2.5/5
Hulu + Live TV gives you access to about half of the local channels you would get from a digital antenna or traditional TV provider, but those channels are the most popular of the standard local options. You get ABC, NBC, CBS, FOX, and The CW in most markets, for instance, but not PBS, Antenna TV, Estrella TV, or Univision. There are probably better live TV options for most Spanish speakers, but Hulu + Live TV isn’t bad if you just want your local news, sports, and primetime favorites in English. Hulu + Live TV is a nationwide service, but there are some geographic differences in the lineup. Find channels available in your area.

Sports: 3/5
Hulu + Live TV is so-so when it comes to sports. There’s no NBA TV or MLB coverage, but you do get ESPN, TNT, Fox Sports 1, and the Golf Channel, plus local channels (which often show big national games). There’s no way to get NFL SUNDAY TICKET (now available only from YouTube TV), and you’ll miss out on all the regional sports networks you could get with DIRECTV STREAM or many traditional cable TV providers.

Family and education: 3/5
If you have kiddos in the house, Hulu + Live TV should have plenty of shows and channels to keep them entertained. You get three Disney channels, two Nickelodeon channels, and Universal Kids channel. However, there’s no PBS. There are also some notable educational channels missing from the lineup, including Family Entertainment TV (FETV) and Heroes & Icons.

News and politics: 3/5
You get all your news heavy hitters with Hulu + Live TV, including local news, national news from both the left and right, and financial news. You won’t find Newsmax or any C-SPAN options, though, and you’ll have to pony up for the Español Add-on for news, weather, and sports in Spanish at a cost of about $5 per month.

Entertainment and lifestyle: 4/5
You get about half of America’s Top 100 channels to watch live with Hulu + Live TV, but the provider earns extra points for having a stellar on-demand library on top of its live TV offering. That said, you’ll miss out on goodies like Ion and INSP, and you’ll have to get the Entertainment add-on ($8 per month) for Discovery Channels, MTV Classic, Crime+Investigation, and BET Her. You can also get HBO MAX, CINEMAX, SHOWTIME, and STARZ, but additional pricing of between $9 to $15 each applies every month.



Local news, sports, and entertainment channels vary based on your location. Check out
Hulu + Live TV channel offerings
in your area.
View plans
Sparklight
Content
3.5
Good news coverage but needs more sports channels

Sparklight has a decent channel lineup, and people who love watching the news or enjoying a wildlife documentary with the family will get most of what they want. Unfortunately, sports content is lacking, and so is Spanish-language content.

Local: 3.5/5
Sparklight does a good job of delivering local channels for most viewers, but it doesn’t provide any Spanish-language locals. So you’ll get ABC, The CW, NBC, PBS, CBS, FOX, and more, but don’t expect Telemundo, Univision, or Estrella.

Sports: 2.5/5
Sparklight brings you a variety of sports staples like both ESPNs, Fox Sports 1, TBS, TNT, and USA. You’ll get a couple of sport-specific channels like Golf and Motor Trend, but you’ll have to do without MLB, NBA TV, and NFL Network. And since you won’t have Spanish-language channels, you’ll be missing some great international soccer coverage too.

Family and education: 3.5/5
Sparklight has something for the entire family, but there are a few odd choices in its lineup. Most providers offer at least one Nickelodeon channel, and Sparklight doesn’t. Instead, you’ll get both National Geographic channels, which is also uncommon. You’ll get most everything else you expect, like Disney, History, Discovery, Animal Planet, and Cartoon Network, but be ready to go without the Science and Smithsonian channels.

News and politics: 4/5
Sparklight has better news coverage than a lot of TV providers—at least, for English speakers. You’ll get lots of local news, CNN, Fox News, HLN, MSNBC, CNBC, C-SPAN, BBC America, and even the Weather Channel. However, you’ll miss out on Newsmax and any Spanish-language news sources.

Entertainment and lifestyle: 3/5
Sparklight has less variety than we’d like in its entertainment lineup. Your life will have fewer laughs and less music than you’re used to because it's missing Comedy Central, Laff, CMT, MTV, and VH1. You’ll have plenty of feel-good movies from all three Hallmark channels, Lifetime, OWN, and Oxygen, as well as action and westerns from FX, FXX, Grit, and INSP. And enjoy great tastes from both HGTV and the Food Network, but not the Cooking Channel.

Local news, sports, and entertainment channels vary based on your location. Check out
Sparklight channel offerings
in your area.
View plans
WOW! brand
Content
3.0
Mediocre channel lineups get the job done

WOW! doesn't have an incredible channel lineup, but it has a decent amount of content for just about everyone. That is, unless you want to watch in Spanish.

Local: 2.5/5
WOW! tv+ give you only about half the local channels you might expect. You get the big ones like NBC, ABC, FOX, CBA, and PBS, but you won’t get Ion, Cozi, or Comet. You won’t get a single Spanish-language local channel either. So if you want Telemundo, UniMas, Estrella, or Univision, you’re out of luck.

Sports: 3/5
When it comes to sports channels, you win some and lose some. You get the Tennis Channel in a Medium plan, whereas some providers only include it in their top-tier plans or as an add-on. NFL Network and NFL RedZone are both included in the Large plan, which is hit or miss among competitors. However, WOW! tv+ strikes out completely when it comes to the MLB channel, and there’s no way to get NFL SUNDAY TICKET.

Family and education: 3/5
With WOW!, you’ll get a decent amount of family-friendly content, but we’d like to see more channels for toddlers and young kids. You’ll get Cartoon Network, Animal Planet, Discovery Channel, and the History Channel. But you’ll get only one Disney, Nickelodeon, and National Geographic channel. Disney Junior, Nick Junior, and Nat Geo Wild are all missing, leaving less content aimed at the youngest kids.

News and politics: 3.5/5
WOW! has enough news and political coverage for most English-speaking viewers. You can keep up with Congress on C-SPAN and world events with BBC America. You’ll also get the biggest news channels like CNN, CNBC, Fox News, and MSNBC, along with Newsmax, HLN, and The Weather Channel. The biggest hole in coverage is Spanish-language news, but you’ll also miss CNN International, Bloomberg, CBS News, and Fox Business News.

Entertainment and lifestyle: 3/5
WOW! tv+ gives you a wide variety of entertainment and lifestyle, with at least one channel in some of our favorite categories: comedy, westerns, feel-good movies, food, and travel. But you might find only one channel that delivers your favorite genres. You’ll get Grit but not INSP (westerns) and Food Network but not the Cooking channel. But you’ll get all the best music channels—CMT, VH1, and MTV—and the top DIY channels HGTV and TLC.  WOW! tv+ doesn’t include premium channels in any of its plans. You can add them to a Medium or Large plan, but they’ll cost more than other providers charge.

Local news, sports, and entertainment channels vary based on your location. Check out
WOW! channel offerings
in your area.
View plans
Hulu
Value
4.0
Decent channel lineup, but an exceptional streaming library

Hulu + Live TV has a lot to offer, including a huge library of on-demand content from the Classic Hulu service plus dozens of channels featuring news, entertainment, sports, and more. You can’t get PBS or Univision, but it feels like a true replacement for cable TV.

Hulu + Live TV is the one of the most expensive live TV streaming services we reviewed at the starting tier, but just by a few dollars. The high cost starts to make sense when you realize it’s a bundle price. In addition to live TV, you get access to Hulu’s on-demand library ($7.99 per month with ads), Disney+ ($7.99 per month), and ESPN+ ($9.99 per month). That means you get Hulu originals, tons of live sports and events, and thousands of shows and movies.

Get the best value by speaking directly with a sales rep or check your address at
Hulu + Live TV's website.
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Sparklight
Value
2.0
Now that's some expensive cord cutting!

Sparklight sounds like a company for cord-cutters—people who don’t want a traditional cable TV service at traditional cable TV prices. But when it comes down to it, you probably won’t save with Sparklight. If you want the same level of entertainment as a traditional cable company, you’ll pay more for it. If you want a minimal, no-frills plan, you’d be better off with a live TV streaming service like Sling or fuboTV.

Sparklight has just two plan levels. Economy Cable is barebones, giving you just 20 channels, while Standard Cable gives you 100—around what most competitors’ low-tier plans deliver. Unfortunately, you’ll pay mid-tier prices for low-tier service with Sparklight. While Sparklight has a decent (albeit short) channel lineup, many of the top-tier sports channels, like NFL Network and NFL Red Zone, are add-ons—at an additional cost.

Get the best value by speaking directly with a sales rep at 1-877-687-1332 or check your address at
Sparklight's website.
Check address
WOW! brand
Value
4.0
Decent lineups at great prices

WOW! Has some great introductory prices, but we’ve seen longer channel lineups from other companies. Channel quality is decent, but nothing to write home about. The real bargain comes when you realize your plan price already includes regional sports and broadcast fees, which can add $20–$40 in monthly fees with other providers.

You’ll have to get a WOW! internet plan, since this TV service is internet-based, but that comes at an excellent price too. All things said, WOW! provides a ton of value, but if you want all the channels and premiums to boot, it’s probably not the company for you.

Get the best value by speaking directly with a sales rep at 1-844-727-4910 or check your address at
WOW!'s website.
Check address
Hulu
Features and usability
3.0
Great library brought down by a confusing interface and unskippable ads

Hulu + Live TV has most of the features you’d expect from a live streaming TV service, including unlimited DVR for nine months and the ability to stop and rewind live TV. We loved all the on-demand options but have one major complaint: the ads.

Ability to watch: Good

Hulu + Live TV feels like it was designed for on-demand streaming rather than live TV watching. You can watch in 1080p on traditional TVs, mobile devices, browsers, or streaming sticks. In our tests, it worked well on some browsers, but we had minor issues with either casting or resizing with the Amazon Firestick, iOS phone, and both Safari and Chrome browsers.

It is possible to get to the channel guide for a standard surfing experience, but it took us a few minutes to find it in the mobile app. Finding channels to surf took even longer on the streaming devices and smart TVs we tested. Once we got set up on a particular device and got used to the interface, though, the experience felt pretty standard.

The biggest downside is that you get a ton of annoying, repetitive ads, especially when watching on demand. To get those removed, you would have to pay for an upgrade of about $7 per month. Even then, you would still see ads during live programming and on some on-demand shows. Ick.

Ability to record: Great

We like that Hulu + Live TV’s DVR is unlimited and saves recordings for up to nine months. You can record ongoing shows or future shows through the channel guide, or record entire programs. You can watch offline, which is cool, and you can set recordings or download certain episodes for offline viewing from any device with the app. However, you can’t DVR anything from premium channels or the on-demand library, and you can’t skip certain promotions even if you pay for the highest possible package.

In our tests, the exact same ad aired several times per episode, as if it were designed to be annoying. It gets worse. We tried to get around ads on live TV by recording the show and waiting a few minutes to start watching, then fast forwarding through the commercials. It works on YouTube TV and most cable TV services we reviewed, but with Hulu we still got blasted with ads every 20 minutes. The only way to skip them was to wait for the show to be over and watch the DVR version. If you pay extra, you can skip the ads on DVR content, but you’ll still see promotions for recommended content.

Ability to find: Great

We’ve heard multiple users complain that the Hulu interface is confusing, but once you get used to it, it’s fairly easy to find whatever you’re trying to watch. The search tools are easy to find and work well, and you have a choice of views for finding your favorites. 

If your show is added to “My Stuff” and recorded, it’s easy to track. But if you record a show and forget to add it to “My Stuff,” it’s impossible to find. You don’t get notified when it’s ready, either.

That said, we really like the Hulu recommendation engine at any service level, and we like that you can easily get to the next episode on a show you’re watching (even if you’ve watched the whole series before).

In our tests, the on-demand experience was a lot better than the live TV experience. You can browse by format (TV, Movies, Sports) or search for a specific show or channel. We also liked the Hubs, which are curated collections based around a theme.

Ability to share: Fine

Hulu has cracked down on password sharing among multiple households, and it shows. It’s easy to create profiles for up to six users, but you get only two simultaneous streams with the standard package. You can pay more for unlimited screens, but you may not be able to watch away from home.

In our testing, we ran into a little trouble trying to watch in different locations. We never got the service to work on a Safari browser, even when location tracking was enabled. If we were signed in on an Apple TV at home, we got locked out in the office. We get that Hulu doesn’t want users sharing passwords, but the experience was pretty frustrating.

If you are just sharing with family, it’s easy to designate profiles for kids so they have access to only kids shows. That’s the only parental control option available, but we like that it’s set at the account level instead of the device level.

Sparklight
Equipment and features
2.0
BYO streaming devices, upgrade for the privilege to DVR

Sparklight won’t be winning any awards for equipment and features anytime soon, but you should be able to watch, record, and find your shows just fine.

Ability to watch: Fine
To get started with Sparklight, you’ll need at least $10 for a modem. You’ll also need at least one streaming device like a phone or tablet, smart TV, Apple TV, or Amazon Firestick. Unlike other TV providers, Sparklight leans on its TV Everywhere app to let you stream your shows on the internet instead of over cable or satellite.

Ability to record: Fine
Unfortunately, Sparklight doesn’t come with DVR service either—unless you add TV Plus to your Economy or Standard plan for around $12 per month. If you do cough up the extra cash for this service (which is typically free with other providers), you’ll get a decent 200 hours of cloud storage and the TiVo app.

Ability to find: Good
While Sparklight's TV everywhere app lets you search live, recorded, and on-demand content all at the same time, how you’ll find your shows depends heavily on the streaming device you’re using. You’ll use the remote that comes with that device, so factor that into your choice when buying gear. We recommend using a device with a voice remote for the best experience.

In short, Sparklight doesn’t provide much of an experience, but you can choose your own adventure depending on the devices you use. While it does offer parental controls, you can block content only by rating, not by channel or individual show.

Features and equipment may vary based on package. Visit
Sparklight's website
or call 1-877-687-1332 for more information.
WOW! brand
Equipment and features
2.5
Meager cloud storage and low-rated (beta) apps

Because WOW! is internet-based TV, its equipment is makes it feel more like a streaming service than traditional TV. However, its features fall short of many streaming services when it comes to catching your shows where and when you want.

Ability to watch: Good
Since WOW! tv+ uses WOW! Internet, you need Wi-Fi gear. WOW!’s modem is free for your first year ($14/month after that), and its eero Wi-Fi system ($9.99 per month) is reasonably priced to rent. It’s also some of the best, most reliable Wi-Fi gear we’ve seen. WOW!’s TV boxes can get pricey if you want more than one ($10 per month), but since you can use WOW! tv+ with Amazon Firesticks, you shouldn’t need more than one box to get your shows on multiple TVs. You just need multiple Firesticks ($29.99 and up), but these will be one-time purchases instead of a monthly rental rate.

While you can use your phone to watch WOW! TV, its Android and iOS apps are in beta, which means they’re still working out some of the kinks. The apps have a pretty low rating on both Android and iOS (1, 2), which is a bummer. If you end up throwing your phone across the room in frustration, you can circumvent the app altogether by going to an individual channel’s website and logging in with your WOW! credentials. But you might still end up frustrated—and watching your shows through a cracked phone screen.

Ability to record: Fine
The WOW! tv+ box and remote are pretty standard, and you can find content and set up DVR recordings using voice commands or navigating through a guide. The downside is that all three of WOW!’s plans come with 50 hours of DVR cloud storage, which is pretty low. You can jump up to 100 (for about $20 per month) or 200 (for about $30 per month) hours, but that’s a steep charge when some competitors include 1,000 hours in their top-tier plans.

Ability to find: Good
WOW! doesn't have its own voice remote, but it's compatible with Google Voice. Without voice, it's still pretty easy to find channels in the guide, and parental controls make it easy to block the content you don't want your kids to see—or restrict TV time altogether. However, finding recorded shows can be challenging without sorting and filtering capabilities, even if you only get 50 hours of storage. That's still a lot of scrolling.

Features and equipment may vary based on package. Visit
WOW!'s website
or call 1-844-727-4910 for more information.
Hulu
Customer experience
3.5
Easy purchase experience, but confusing package and add-on options

There’s no free trial for the live TV package with Hulu, but we like that the service is easy to upgrade, downgrade, or cancel. You can do it all online, and your access to content will continue through the end of the time period you’ve already paid for.

It’s not a deal breaker, but we also wish the different packages were easier to understand. You can choose from the following: just the Hulu streaming library with ads for the lowest price; just the library with no ads for another price; live TV plus the streaming stuff for a third price (that’s the plan we use for our calculations); or live TV plus streaming without ads for yet another price. It feels a little silly, and add-on prices that are relatively hidden are also a bummer.

It’s nice that you can cancel or change your plan easily, though, and we like that there are no contracts or hidden fees to worry about. It’s a refreshing change from what you’ll find with most classic TV providers.

Visit Hulu + Live TV's website
or call for more information on contracts and money-back guarantees.
Go to provider
Sparklight
Customer experience
2.0
High startup costs paired with outage complaints

Getting started with Sparklight is a bit pricey. Professional installation is $90. You can opt for self-setup, but that’ll cost you $30 (free with most providers). But professional installation might be the better choice. If you end up wanting a refund later, a technician will have to come out and attempt a professional installation or troubleshooting anyway. If the problem isn’t Sparklight’s fault (or your home isn’t wired properly), you’ll be out $90 for the visit and you won’t get your refund.

Sparklight relies on a cable-fiber hybrid infrastructure that makes it more reliable than satellite TV providers. However, Reddit is peppered with customers complaining about outages. Sparklight’s TV service uses Wi-Fi internet, which can sometimes slow your binge-watching due to interference from other devices, competing networks, and well, walls. That said, Sparklight promises great Wi-Fi (and a money-back guarantee).

Visit Sparklight's website
or call 1-877-687-1332 for more information on contracts and money-back guarantees.
Go to provider
WOW! brand
Customer experience
3.0
No contracts and good customer service, but a lack of transparency

WOW! is a decent experience, and most customers feel good about this provider. We love that you don't have to sign a contract. And although you have to get WOW! internet to get WOW!'s TV service, we like WOW! internet even more.

Self-installation is free and fairly easy, but you can hire a pro to come by and get you set up for $75. The website has plenty of self-help content if you run into trouble, or you can use its chat service to talk with a specialist.

What we don't like is WOW!'s lack of transparency. Prices aren't listed on its website, and you can't order TV without talking to a sales representative on the phone. That's not a great start.

Visit WOW!'s website
or call 1-844-727-4910 for more information on contracts and money-back guarantees.
Go to provider
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Hulu + Live TV
4.4
(52)
5 Star
58%
4 Star
33%
3 Star
9%
2 Star
0%
1 Star
0%
S
Steven from Muskegon, MI
Hulu + Live TV Customer for 1+ years
Reviewed on: 8/17/2022
A wonderful experience and fulfills all my desires to watch movies that I love
C
Christopherfrom Euless, TX
Hulu + Live TV Customer for 1+ years
Reviewed on: 8/5/2022
Better than Dish or cable, overall. But packages are deceiving, because there is no true "no ads" tv. Also, price increases at least twice a year.
R
Robert from Lueders , TX
Hulu + Live TV Customer for 1+ years
Reviewed on: 7/4/2022
The service goes as far as the service goes it's a pretty good service it's a little pricey but the DVR is good I get all the channels I like and the only thing I can approve improve it would be to lower the price
D
Djfrom Lincoln , NE
Hulu + Live TV Customer for 8+ years
Reviewed on: 7/1/2022
Hulu is GREAT
Sparklight
4.0
(1)
5 Star
0%
4 Star
100%
3 Star
0%
2 Star
0%
1 Star
0%
J
Jayfrom Grenada, MS
Sparklight Customer for 1+ years
Reviewed on: 8/17/2022
It's been a good value until the price went up
WOW!
4.0
(2)
5 Star
0%
4 Star
100%
3 Star
0%
2 Star
0%
1 Star
0%
J
Jimmyfrom Columbus, GA.
WOW! Customer for 4+ years
Reviewed on: 8/27/2022
They show ever thing that I want to see and they could lower the payment
R
Rexfrom Roseville, MI
WOW! Customer for 8+ years
Reviewed on: 7/19/2022
They are ok but need to ofter more for the price
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Endnotes and sources
(1) "Network Ratings 2021 Top 100 Channels," Variety. Retrieved 7 September 2022.
Endnotes and sources
As an Amazon Associate, Switchful.com may earn commissions from qualifying purchases.
Endnotes and sources
1. "Watch WOW!," Google Play. Accessed 7 December 2022.2. "Watch WOW!," App Store. Accessed 7 December 2022.As an Amazon Associate, Switchful.com may earn commissions from qualifying purchases.