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Bend Broadband vs. HughesNet vs. Optimum Internet plan comparison


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Rebecca Palmer smiles for the camera
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Researched by
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Reviewed by
Bri FieldAssigning Editor
Updated 2/12/23

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Bend Broadband brand
Staff rating
3.8
Customer rating
4.0
(2)

  • Plans starting at $54.99
  • Download speeds up to 1Gbps
HughesNet brand
Staff rating
2.1
Customer rating
3.1
(13)

  • Plans starting at $49.99
  • Download speeds up to 25 Mbps
Optimum brand
Staff rating
4.1
Customer rating
3.8
(70)

  • Plans starting at $15.00
  • Download speeds up to 940 Mbps
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See what providers service your area.
Bend Broadband brand
Staff rating
3.8

Big speeds and big value from a small-town provider

BendBroadband offers a surprisingly strong internet service to the towns around Bend, Oregon. Despite the occasional customer service issue, we think it’s one of the most compelling options in the area.

What we like

  • Competitive pricing
  • No contracts
  • Unlimited data options
What we dislike

  • Regular price increases
  • No true budget plan
Savings tip: Bend Broadband often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
HughesNet brand
Staff rating
2.1

Slow speeds, but more affordable satellite plans for casual users

HughesNet has the cheapest broadband satellite internet plans, with speeds up to 25 Mbps and data limits up to 100 GB. You'll pay a lot of money for not a lot of speed and not much data, but it's a workable way to connect for folks in rural areas. Where available, consider other connection types or satellite internet providers if you don’t want to be held back.

What we like

  • Affordable plans for satellite
  • Wide availability
  • Bonus data during off-peak hours
What we dislike

  • Slow speed
  • Price hike after six months
  • Two-year contract required
Savings tip: HughesNet often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Optimum brand
Staff rating
4.1

Fast speeds and reasonable pricing

If you can get fiber internet from Optimum , you'll get great all-around service with fast speeds and reasonable pricing. If you can get only cable internet, you'll get slower max speeds and may see different pricing. Both options are decent, but watch out for third-year price hikes and potential customer service hassles.

What we like

  • Affordable prices
  • No data caps or contracts
  • Both cable and fiber offerings
What we dislike

  • Very limited availability
  • Average customer service
  • No true budget plan
Savings tip: Optimum often has sign-up promotions for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Bend Broadband brand
Value
4.0
Surprisingly strong value for a local provider

BendBroadband looks like a local brand, but it's actually owned by TDS, which services over 1,000 communities across the country(1). Still, it offers a surprisingly strong value proposition. BendBroadband's plans are competitively priced, there are no contracts required, and the installation and equipment fees are reasonable. Taken together, it feels like you get your money’s worth, which is ultimately the most important thing when assessing value.

Our one knock here is that there’s no true budget plan available for those who don’t need 300+ Mbps internet. For single-person households, 100 Mbps is often plenty fast, so this could be a drawback if you live alone—or with a couple of people who don't stream a lot or work from home.

Pricing details vary by location. Visit
Bend Broadband's website
or call 1-844-733-6485 to speak with a rep.
See pricing
HughesNet brand
Value
1.5
The most affordable broadband satellite internet plans out there, but limited speed

With any HughesNet plan, you get the same 25 Mbps download speed, and you'll pay around double the national benchmark for similar non-satellite internet plans (1). This meets the minimum definition of broadband, but it’s still relatively slow, even for satellite internet. You’ll be able to check email and do basic web browsing, but it’s not ideal for more intensive use. HughesNet simply can’t compete in areas where cable or fiber connections are available.

HughesNet’s plans differ based on how much high-speed data you get and range from 15 GB to 100 GB. Like with Viasat, you won’t get any overage charges for going over your plan’s high-speed data limit with HughesNet, but your speeds will get throttled to a nearly unusable 1–3 Mbps. There are a couple of unique ways to get extra data with HughesNet. During the off-peak Bonus Zone hours of 2:00 am to 8:00 am, you get 50 GB of extra data. If you run out of high-speed data during a billing cycle, you can also get back up to speed by purchasing Data Tokens, which start at $9 for 3 GB and don’t expire.

The best HughesNet plan is the Fusion 100 GB plan, which improves latency by tapping into wireless networks for some online activities.

You’ll want to steer clear of lower data cap plans, as you’re likely to blow through a 15 to 30 GB high-speed data allowance within days, especially if you do any streaming.

HughesNet plans start out at about $20 less than Viasat plans, but jump up after six months. They're still slightly more affordable when standard pricing kicks in, considering that Viasat has its own price hike after three months. But if you want a satellite internet plan with faster download speeds or more than 100 GB of data, compare your options with Viasat and Starlink.

Pricing details vary by location. Visit
HughesNet's website
or call 1-833-804-4974 to speak with a rep.
See pricing
Optimum brand
Value
4.0
A lot of internet for a little money

Optimum offers a lot for the money. Both fiber and cable internet plans start at 300–500 Mbps, with a very competitive price that beats the entry-level plan for competitor Spectrum and is way less than national benchmarks (1). That's plenty fast for most online gaming and work from home needs, but you can pay for even higher speeds if you have a big household.

Compared to the competition, the two lower-tier plans almost always offer more speed for the money. And while you can technically find cheaper gig plans, Optimum still tends to be the most affordable in its markets.

If you qualify only for cable internet with Optimum, your speeds will be slower but you'll pay about the same every month. Prices are higher than other cable internet providers at these speeds, but you may not have a choice. Most areas that don't have fiber internet won't have multiple cable internet options.

We love the low starting prices, 2-year price lock, and 60-day money back guarantee, but you can expect prices to jump $35–$85 in your third year of service.

Pricing details vary by location. Visit
Optimum's website
or call 1-844-719-8066 to speak with a rep.
See pricing
Bend Broadband brand
Performance
4.5
BendBroadband delivers with excellent performance

Performance-wise, BendBroadband holds its own against competing internet service providers. There are plans available ranging from 300 Mbps to 1 Gbps, and reports indicate that the service is reliable. If we had to knock BendBroadband for anything performance-wise, it would be a lack of speeds above 1 Gbps—some cable competitors are offering up to 2 Gbps speeds, and we’d like to see the same from BendBroadband. These faster speeds can be useful for customers who download a large number of media files or frequently watch multiple concurrent 4K streams, for example. There are also data caps to be aware of, with overage charges up to $30 per month.

Available speeds vary by location. Call 1-844-733-6485 to speak with a Bend Broadband rep or
go to its website.
HughesNet brand
Performance
1.5
HughesNet’s 25 Mbps of speed does the basics, but don’t expect much more

With any satellite internet provider, performance will depend on individual factors, including your location and how well your dish is positioned. There are also factors beyond your control, such as bad weather and occasional outages. Cable or fiber connections tend to be faster and more dependable, while satellite connections have slower speeds and higher latency due to the long distance between your home and the satellite overhead.

According to data from Ookla, HughesNet’s median download speed in Q4 of 2021 was 20.92 Mbps (2). That’s not too far off from its advertised top speed of 25 Mbps. According to this data, its upload speed and latency are just a bit lower than Viasat’s. And, although Starlink seems to outperform both HughesNet and Viasat on each of those points, Starlink seems to have more issues with reliability and isn’t as widely available. Common complaints about HughesNet’s service on Downdetector include slow speeds and some outages, sometimes for days in a row (3).

Available speeds vary by location. Call 1-833-804-4974 to speak with a HughesNet rep or
go to its website.
Optimum brand
Performance
5.0
Optimum internet is both fast and reliable—what’s not to love?

Optimum performance is solid. With speeds up to 2 Gbps (12000 Mbps) in some states, there’s enough bandwidth available for even the heaviest of streaming households. Even the lowest-tier plans offer plenty of speed for most use cases. The cable service is generally very reliable, as well, and usually even faster than advertised, with better latency than any cable competitor. (2)

Additionally, Optimum offers fiber internet service in some of its coverage areas, which offers extra reliability and symmetrical speeds. That’s an excellent feature for content creators and anyone who shares a lot of large media files. Recently, it started offering home internet plans up to 5 Gbps, a speed that’s nearly impossible to beat.

Available speeds vary by location. Call 1-844-719-8066 to speak with a Optimum rep or
go to its website.
Bend Broadband brand
Equipment and installation
4.0
A fantastic mesh Wi-Fi system and affordable installation

BendBroadband has jumped on the mesh network bandwagon and offers what it calls TDS Wi-Fi+. For those unfamiliar with the term, a mesh network is a system of multiple wireless routers that help spread your network over a larger area without losing signal strength. The result is fuller coverage of your entire home, with no weird dead spots or dropped connections. It’s often a big improvement on traditional single-router setups.

The TDS Wi-Fi+ set up is about $15 per month, plus $5 per month for each additional extender you need (most homes should be fine with the default). Customers can opt for a cheaper, standard equipment setup for $10 per month. However, many customers report problems with this router and opt to get their own(2).

BendBroadband also offers options for installation. You can opt for a free self-install kit. Or you can choose professional installation for around $50, which is one of the lower installation fees we’ve seen. In areas that aren’t eligible for self-install, the professional fee is waived, so it won’t cost you anything to get set up.

Equipment and installation options can vary widely depending on
Bend Broadband plans
available in your area.
View plans
HughesNet brand
Equipment and installation
2.5
Easy professional installation and reasonable equipment prices

When you sign up for HughesNet, you can decide to either lease or purchase equipment from the company. Usually, the cost for leasing equipment is around $20 per month and purchasing is around $450. Purchasing equipment is a good deal if you think you’ll continue your service beyond the two-year contract term, and it doesn't require a credit check.

Depending on current promotions, you can sometimes get discounts for leasing or purchasing and have the $99 installation fee waived. You may also be able to score a $100 prepaid gift card, even if you're using your ACP benefit.

Ordering online can sometimes save you up to $50, but the address system on the site is clunky. If you enter yours and Hughesnet says it can't find your address, you may need to call in.

HughesNet’s equipment costs and installation process are about the same as Viasat. Starlink, on the other hand, requires you to purchase the equipment up front for a higher cost and install it yourself.

HughesNet will send a technician to professionally install your equipment, which includes a satellite dish, Wi-Fi modem, router, and everything else you need. Installation typically happens within five days of signup, and service windows are about 3 hours long.

The technician will put the dish on your house, or on a pole mount in the ground for $25 extra, and ensure a clear line of sight to the satellite. A hole will be drilled into your home for the cable to connect to the modem inside. Once the system is active and tested, the technician will also connect up to two devices to the network for you.

Equipment and installation options can vary widely depending on
HughesNet plans
available in your area.
View plans
Optimum brand
Equipment and installation
4.5
Free pro and self-installs, or you can pay for extra device setup

Optimum offers a fairly standard wireless gateway with both its fiber and cable plans. The combined modem and router are usually free, but may cost you $10 per month on top of your bill in some areas. You can also add Wi-Fi extenders for $3 each per month, which is handy for larger homes and offices (and not a bad price, either).

If you want to use your own equipment instead of Optimum's free gear, you may run into difficulties. Optimum doesn't list compatible equipment and requires at least some third-party modems to be purchased from its stores.

With Optimum installation, you can do it yourself or have a pro help, and either way is free. If you order online, you can opt for a free standard professional installation or pay $59 for a premium installation, where the tech will configure Wi-Fi on up to six devices for you. While other providers may offer to set up your main device during installation, we haven’t seen such an extensive guarantee elsewhere. This could be a selling point for less tech-savvy customers.

Equipment and installation options can vary widely depending on
Optimum plans
available in your area.
View plans
Bend Broadband brand
Customer experience
3.0
Occasional customer service hiccups hamper an otherwise excellent ISP

Living with BendBroadband has its ups and downs. The day-to-day experience is solid for most customers, and the speeds seem to be consistent with what’s advertised. However, a few customers complain about regular price hikes and unreliable service that drops occasionally. Some customers also report poor customer service over the phone.

Because BendBroad is now owned by TDS, we would expect some changes in customer service moving forward. However, TDS rates about the same for customer service as Bend, so you may experience different issues and still feel the overall level of satisfaction.

Visit Bend Broadband's website
or call 1-844-733-6485 for more information on contracts and money-back guarantees.
Go to provider
HughesNet brand
Customer experience
3.0
Plenty of support resources, and you can get actual human help

Customer experience with HughesNet is comparable to its primary satellite internet competitor, Viasat. For billing and tech support questions, the company gives you several ways to contact customer support: by phone, live chat, or email. HughesNet also has an online forum for customers to ask and answer each other’s questions, as well as FAQs and help articles. You can easily manage your account through the website or mobile app.

HughesNet also offers Voice, a VoIP phone service that uses your satellite internet connection, plus an internet security package. Both are free for the first month, but you'll be charged starting in your second month, so set yourself a reminder to call and cancel the extras if you're not sure you need them.

Visit HughesNet's website
or call 1-833-804-4974 for more information on contracts and money-back guarantees.
Go to provider
Optimum brand
Customer experience
3.0
Great internet brought down by customer service complaints

Optimum provides a good customer experience overall. Both types—cable and fiber—are fast and stable, and we haven’t seen any major complaints about reliability. We think the day-to-day experience with Optimum is fine.

However, the company’s customer service is less than stellar, with one of the lowest ratings of all providers, according to the American Customer Satisfaction Index (ACSI) (3). Most of the complaints we’ve seen involve a poor experience dealing with customer service reps. Optimum does offer solid online support options, so you may be able to get around these issues. And, of course, not everyone has a poor experience.

Visit Optimum's website
or call 1-844-719-8066 for more information on contracts and money-back guarantees.
Go to provider
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Bend Broadband
4.0
(2)
5 Star
50%
4 Star
0%
3 Star
50%
2 Star
0%
1 Star
0%
B
Brittany from West Chester , OH
Bend Broadband Customer for 1+ years
Reviewed on: 8-29-2022
Okay okay I’ll be there in about a minute. I don’t have a phone number on my account so I’m just. Okay okay I’ll let you know when I get home from the.
M
Maryfrom Bend, OR
Bend Broadband Customer for 4+ years
Reviewed on: 6-22-2022
The internet speed has improved,as has connectivity. They need to lower their prices and improve their customer service.
HughesNet
3.0
(13)
5 Star
7%
4 Star
31%
3 Star
31%
2 Star
23%
1 Star
8%
C
Carlos from Mojave, CA
HughesNet Customer for Less than a year
Reviewed on: 6-24-2022
It’s slow and sometimes nothing will even load when we supposedly have 30 gb a day
A
Amberly from Canisteo , NY
HughesNet Customer for 4+ years
Reviewed on: 6-22-2022
I think this company provides very good service for the price I like that the price does not change it's a set set price every month their customer support team is great the response time is amazing and I like most everything about this company I do wish that their speeds would be a little faster but they aren't that bad.
M
Mauleenfrom Hemphill, TX
HughesNet Customer for 1+ years
Reviewed on: 6-17-2022
The internet service is not worth what’s being charged. If there were more options for internet in this area, I would definitely switch to a better service. No competition in this rural area.
D
Debfrom West Jefferson, OH
HughesNet Customer for 1+ years
Reviewed on: 6-17-2022
We live in a rural area and Hughes Net is the only option for us
Optimum
3.8
(70)
5 Star
26%
4 Star
46%
3 Star
16%
2 Star
8%
1 Star
4%
D
Debbiefrom Cullowhee, NC
Optimum Customer for 1+ years
Reviewed on: 6-17-2022
Reliable with few issues. Just wish the cost wasn’t so much.
B
Bobbifrom Bridgeport, CT
Optimum Customer for 8+ years
Reviewed on: 6-17-2022
I am very satisfy with my service .I been a customer for years.They are a good value and very reliable.
L
Lyndafrom Sod, WV
Optimum Customer for 1+ years
Reviewed on: 6-17-2022
Optimum currently provides a fast and mostly reliable internet connection. However, the price is not a value at all.
J
Janetfrom Bronx, NY
Optimum Customer for 8+ years
Reviewed on: 6-17-2022
very good service. always available in my area. a sure deal
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Endnotes and sources
1. "About Us," TDS. Accessed 15 December 2022.2. "How is BendBroadband?" Reddit. Accessed 15 December 2022.
Endnotes and sources
1. “2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 17 June 2022.2. “Starlink Hits 100+ Mbps Download Speed in 15 Countries During Q4 2021,” Ookla. Accessed 6 June 2022.3. “HughesNet outage or service down,” Downdetector. Accessed 6 June 2022.
Endnotes and sources
1. “2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 20 October 2022.2. "Measuring Broadband America," FCC. Retreieved Dec. 10, 2022.3. “Internet Service Providers,” American Customer Satisfaction Index. Accessed 15 June 2022.