WOW! internet pricing

Is WOW! Broadband worth the cost?

WOW!’s cheapest internet plan starts at $9.99 per month with introductory pricing, which is incredibly competitive. When prices jump to regular rates, you’ll see only a $10–$15 per month increase.

In some areas, WOW! has data caps, which means you might face the dreaded overage charge. Luckily, data caps are pretty generous (1.5 to 3 TB) compared to what an average person uses (around 600 GB). If you do go over, the amount is capped too. You’ll pay $10 for every 50 GB, with a max of $50 per month.

If you’re looking for bundling savings, WOW! offers internet-based TV that you can bundle with your internet plan. You can add premium channels (prices vary) and phone service ($9.99 per month), but you won’t get a discount on your internet plan by doing so. WOW! makes its internet plans the main attraction, and everything else is a sideshow.

How WOW! internet stacks up on value

We gave WOW! a score of 4 stars out of 5 on value, which means what you get for the price overall is above average. WOW!’s price per speed on its mid-tier plans is typical for the industry, but it earns extra credit for offering first-year pricing under 25% of the national benchmark, the lowest of any internet provider we’ve reviewed. (1)

If you want to get the most value from WOW!, you’ll need to sign up for autopay and paperless billing and sign a two-year contract. Most major internet providers have moved away from contracts, but in the case of WOW!, the promotional pricing is good enough and the penalties are low enough for early cancellation that it’s often worth the risk.

1. “2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 21 June 2022.