Switchful Logo

Cox Communications vs. Optimum vs. WOW! Television plan comparison


Headshot of Kathryn Casna
Rebecca Palmer smiles for the camera
Headshot of Dave Schafer
Researched by
Headshot of Bri Field
Headshot of Michal Ash
Reviewed by
Updated 4/10/23

We’re committed to transparency. We may earn money when you follow our recommendations, but compensation doesn’t affect our ratings. Learn more.
Cox
Staff rating
3.5
Customer rating
4.2
(40)

  • Plans starting at $20.00
  • 250+ channels
Optimum brand
Staff rating
4.5
Customer rating
3.7
(22)

  • Plans starting at $15.00
  • 420+ channels
WOW! brand
Staff rating
3.1
Customer rating
4.0
(2)

  • Plans starting at $9.99
  • n/a channels
city map lines pattern
Check availability
See what providers service your area.
Cox
Staff rating
3.5

Good for bundling and premium channels, but not the best standalone value

Cox Communications is one of the most expensive cable TV providers on the market, especially when you consider all the hidden costs. But if you want sports and premium channels, have only one TV, and bundle with internet and other services, this provider could make sense for you.

What we like

  • Large number of premium channels
  • Tiered DVR storage and recording
  • Searches streaming apps too
What we don't like

  • Pricey plans and hidden costs
  • Padded channel lineup
  • No free DVR storage
Savings tip: Cox often has
sign-up promotions
for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Optimum brand
Staff rating
4.5

Huge value for internet-based TV

Optimum offers exceptional value. You get tons of channels, a solid DVR, and a good selection of sports and premium channels for a very reasonable price. Despite some additional fees, Optimum is an excellent choice.


What we like

  • No contracts
  • High channel count
  • Excellent value
What we dislike

  • Some areas can't get fiber internet
  • High fees
  • Second-year price hikes
Savings tip: Optimum often has
sign-up promotions
for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
WOW! brand
Staff rating
3.1

Easy cord-cutting, limited DVR

WOW! (short for Wide Open West) offers a compelling case for switching to internet-based TV. You get a solid channel lineup at a great rate, all using top-notch Wi-Fi gear from eero—provided you’re willing to have a chillier relationship with your DVR and you don’t mind beta-testing the WOW! tv+ app.

What we like

  • Low prices
  • Top-notch Wi-Fi gear
  • Good sports lineup
What we dislike

  • Meager DVR features
  • Low-rated streaming apps
  • Limited availability
Savings tip: WOW! often has
sign-up promotions
for first-time customers. Call to ask a rep about current deals and discounts.
Check deals
Cox
Content
4.0
Above-average channel lineup, especially for sports and news

Cox has some of the best channel line-ups we've seen, with more to watch for just about everyone. Family-friendly entertainment is Cox's weakest link, but it's still better than a lot of competitors.

Local: 4/5
Cox has a great local lineup, including staples like NBC, CBS, ABC, FOX, PBS, and The CW. It also includes some great Spanish-language locals like Univision, Telemundo, Unimas, and Estrella. However, it's missing Ion, Cozi, and Comet.

Sports: 4.5/5
Cox cable TV includes a great sports lineup in its Preferred (mid-tier) and Ultimate (top tier) plans. ESPN, ESPN2, Fox Sports, and the Golf channel are all included in a Preferred plan, and the Ultimate plan adds NFL Network, NFL Red Zone, the Tennis Channel, and the elusive MLB channel. Most competitors typically offer these last three as expensive add-ons, so Cox is ahead of the game here.

Family and education: 3.5/5
Cox has some decent family entertainment, especially when it comes to educational content. You'll get Animal Planet, Discovery Channel, History, National Geographic, and the Science Channel, but you'll miss out on Nat Geo Wild and Smithsonian. The kids will love Cartoon Network, Disney, Nickelodeon, and Nick Jr., but the little ones won't get to enjoy Disney Junior.

News and politics: 4.5/5
Cox has excellent news coverage and politics content. Not only do you get the local news shows, you get most of the big national news channels too. You get C-SPAN, CNBC, MSNBC, CNN, Fox News, Newsmax, and The Weather Channel. Our biggest gripe is that you'll miss out on the international perspective of BBC America.

Entertainment and lifestyle: 4/5
Cox has some decent entertainment options, including Comedy Central, Bravo, CMT, AMC, FX and FXX, two Hallmarks, and Sundance. It's missing some lifestyle channels though, like HGTV and The Cooking Channel, but it has the Food Network and TLC. But what makes Cox stand out is how many premium channels it includes in its top-tier plan. If you spring for the Ultimate plan, you’ll get ten HBO, eleven Cinemax, five SHOWTIME, and nine STARZ channels—at no extra charge.

Local news, sports, and entertainment channels vary based on your location. Check out
Cox channel offerings
in your area.
View plans
Optimum brand
Content
5.0
Popular channels to suit every taste

Optimum offers a great selection of channels, and pricing at each of its tiers is reasonable. If you’re part of a big family with diverse TV tastes, Optimum is easy to recommend.

Local: 5/5
Optimum offers a fantastic selection of local channels in each of its four package tiers. You get access to the four basic broadcast channels (NBC, CBS, ABC, and FOX) plus Univision and Telemundo. That means local news and sports, big national games like the Super Bowl, and primetime favorites.

Sports: 5/5
Not only does Optimum offer a ton of great channels for sports, you can get most of it at either the Basic TV or Core TV packages. In addition to wrestling on USA Network and all that ESPN has to offer, you get TNT, Fox Sports 1, MLB Network, and NBA TV. NFL Network is available on the highest tier, and you can get NFL RedZone as an add-on. Sports aficionados should opt for at least the Select TV plan to get the best selection.

If Optimum's offerings aren't quite right, you're in luck! A lot of games and matches are now available via streaming or over the air. Find out how to watch the MLB, how to watch pro football, and how to watch the NHL.

Family and education: 5/5
Optimum TV truly offers something for everyone, and that includes all kinds of shows for kids and channels focused on education. You can get PBS, Disney, and Nickelodeon at the Core TV price. If you bump up to the next tier, you can get History, Discovery, NationL Geographic, Travel, Animal Planet, and more. There’s no Family Entertainment TV (FETV) or Me TV, but we aren’t too mad about it.

News and politics: 5/5
Optimum TV keeps hitting homers when it comes to news. You get a selection of US political news from both sides of the aisle plus international news, Spanish-language news, business news, and even sports news.

Entertainment and lifestyle: 4.5/5
When it comes to watching great movies, reality TV, and home improvement shows, Optimum TV has you covered. At the highest tier, you get a selection of premium channels including Reelz, HBO, and SHOWTIME, plus both Hallmark and Lifetime. A number of the top 100 channels in the US are missing, including Game Show Network, Grit, INSP and Ion Mystery, but all the most popular content is easy to find. (1)

Local news, sports, and entertainment channels vary based on your location. Check out
Optimum channel offerings
in your area.
View plans
WOW! brand
Content
3.0
Mediocre channel lineups get the job done

WOW! doesn't have an incredible channel lineup, but it has a decent amount of content for just about everyone. That is, unless you want to watch in Spanish.

Local: 2.5/5
WOW! tv+ give you only about half the local channels you might expect. You get the big ones like NBC, ABC, FOX, CBA, and PBS, but you won’t get Ion, Cozi, or Comet. You won’t get a single Spanish-language local channel either. So if you want Telemundo, UniMas, Estrella, or Univision, you’re out of luck.

Sports: 3/5
When it comes to sports channels, you win some and lose some. You get the Tennis Channel in a Medium plan, whereas some providers only include it in their top-tier plans or as an add-on. NFL Network and NFL RedZone are both included in the Large plan, which is hit or miss among competitors. However, WOW! tv+ strikes out completely when it comes to the MLB channel, and there’s no way to get NFL SUNDAY TICKET.

Family and education: 3/5
With WOW!, you’ll get a decent amount of family-friendly content, but we’d like to see more channels for toddlers and young kids. You’ll get Cartoon Network, Animal Planet, Discovery Channel, and the History Channel. But you’ll get only one Disney, Nickelodeon, and National Geographic channel. Disney Junior, Nick Junior, and Nat Geo Wild are all missing, leaving less content aimed at the youngest kids.

News and politics: 3.5/5
WOW! has enough news and political coverage for most English-speaking viewers. You can keep up with Congress on C-SPAN and world events with BBC America. You’ll also get the biggest news channels like CNN, CNBC, Fox News, and MSNBC, along with Newsmax, HLN, and The Weather Channel. The biggest hole in coverage is Spanish-language news, but you’ll also miss CNN International, Bloomberg, CBS News, and Fox Business News.

Entertainment and lifestyle: 3/5
WOW! tv+ gives you a wide variety of entertainment and lifestyle, with at least one channel in some of our favorite categories: comedy, westerns, feel-good movies, food, and travel. But you might find only one channel that delivers your favorite genres. You’ll get Grit but not INSP (westerns) and Food Network but not the Cooking channel. But you’ll get all the best music channels—CMT, VH1, and MTV—and the top DIY channels HGTV and TLC.  WOW! tv+ doesn’t include premium channels in any of its plans. You can add them to a Medium or Large plan, but they’ll cost more than other providers charge.

Local news, sports, and entertainment channels vary based on your location. Check out
WOW! channel offerings
in your area.
View plans
Cox
Value
3.0
Great channels, but lineups are inflated by filler channels

Although it looks like Cox has a ton of channels, its lineup (which varies by plan and location) is padded with up to 50 music channels. (1) Other than that, Cox delivers a great channel lineup, especially in its top-tier plan. However, it’ll cost you more than other companies.

You’ll get the most bang for your buck (and some sweet premium channels) with the Ultimate plan, but a Premium plan has plenty of channels for most people and the option to add inexpensive premium channels à la carte, which range from $5–$15 per. We don’t generally recommend the Starter plan because you can get most of its channels for free with an HD antenna, though that signal is less reliable than what Cox provides.

Cox Communications has two types of plans. Cox TV includes live TV and on-demand TV. Cox Contour adds the ability to connect streaming apps like Netflix and Amazon Prime to your TV and search their content using a remote. All plans come with a one- or two-year contract, after which you’ll be on month-to-month pricing, which is around $15/month more.

Get the best value by speaking directly with a sales rep at 1-844-719-0028 or check your address at
Cox's website.
Check address
Optimum brand
Value
5.0
You get a lot for the money, but internet is required

Optimum TV offers excellent value, whether you live in an area that gets only cable internet or one wired for fiber-to-the-home. Internet-based TV packages are available for as little as $35 per month (for basic TV), while the higher-tier plans offer high channel counts for the price. There are as many as 420+ channels available—one of the highest channel counts of any provider.

The internet service is also a fantastic value, offering faster speeds for the money than many competitors. It’s worth noting that an internet plan is required, though, at a minimum price of $40 per month. There’s also a few hidden fees, but they’re lower than what we’ve seen from other cable providers.

There's a 2-year price lock on most plans, which is great! Prices go up in the third year of TV service, though, and the company doesn't say by how much. We've heard customers complain about price hikes in the range of $85–$115, though, and that's just for TV. Since you also need internet, your price could balloon by $200 per month by year three.

You may be able to save on your bill by calling in and threatening to switch to a competitor, so we recommend it!

Get the best value by speaking directly with a sales rep at 1-844-719-8066 or check your address at
Optimum's website.
Check address
WOW! brand
Value
4.0
Decent lineups at great prices

WOW! Has some great introductory prices, but we’ve seen longer channel lineups from other companies. Channel quality is decent, but nothing to write home about. The real bargain comes when you realize your plan price already includes regional sports and broadcast fees, which can add $20–$40 in monthly fees with other providers.

You’ll have to get a WOW! internet plan, since this TV service is internet-based, but that comes at an excellent price too. All things said, WOW! provides a ton of value, but if you want all the channels and premiums to boot, it’s probably not the company for you.

Get the best value by speaking directly with a sales rep at 1-844-727-4910 or check your address at
WOW!'s website.
Check address
Cox
Equipment and features
4.0
The app could save you money, but DVR will cost you

When it comes to equipment and features, Cox is ahead of the pack. From a great app to exceptional DVR features to a search remote that simultaneously searches streaming apps and cable TV, using Cox is a top-notch experience.

Ability to watch: Great
Cox offers some solid features that make for a great entertainment experience. Cox TV uses cable infrastructure to keep you reliably binging your favorite shows. Your first Contour box is free, and every additional one is $8.50/month, which is cheaper than average. Plus, it has the Cox Contour app, so if you have smart TVs and don't need DVR on all of them, you don't need additional boxes. On the down side, the Cox Contour App has low ratings for both iOS and Android, so you might want to opt for more Contour boxes anyway.

Ability to record: Excellent
The Cox DVR service uses cloud storage so you can access recorded shows anywhere with the Cox Contour app. The Contour app also lets you download on-demand content to watch offline from anywhere.

How much storage you get (50–1,000 HD hours) and how many shows you can record at a time (1 to a whopping 24!) depends on which DVR package you buy. Or you can skip DVR altogether to avoid the additional cost.

Ability to find: Great
While at home with your TV, you’ll use a voice remote to sort through your shows—even the ones on streaming apps like Netflix and Hulu. You don't have to remember which app your show is on to find it, which we loved. It made our entire watching experience—not just our live TV experience—a delight.

Features and equipment may vary based on package. Visit
Cox's website
or call 1-844-719-0028 for more information.
Optimum brand
Features
4.0
A solid DVR, but fees for storage

Optimum TV is a nice option for channel surfing, watching on-demand, and catching episodes or games you might have missed (whether on a TV set or on your phone or laptop). However, its costly DVR storage may not be worth the money.

Ability to watch: Great
Whether you go with the Optimum cable box, buy an Apple TV from the company, or use your own Apple TV, we think you’ll enjoy watching Optimum TV. Optimum gives you Wi-Fi equipment and the first set-top box for free, but you'll be charged an additional $10 per month for each additional TV box. However, it’s easy to get out of those fees using the sweet Optimum TV mobile app, so that’s what we recommend for most households.

Ability to record: Good
Optimum’s Cloud DVR system offers up to 150 hours of storage for your favorite shows and movies, and you can record up to 15 shows at the same time—perfect for large families or households with lots of roommates. The system comes with all the modern features we expect from a DVR: voice control, an Apple TV app, support for streaming services, and more.

You can also access your DVR and on-demand content from your iPhone, iPad, or Android device with the provider’s app. Our only gripe is that the DVR storage is costly—more than $20 per month for the full 150 hours, in addition to the fee for renting the box. You'll also be charged a DVR service fee for every set-top box you rent, but you can skip the DVR altogether if you want and there’s no charge.

Ability to find: Great
Optimum TV offers thousands of shows and hundreds of channels, and they’re pretty easy to find using the app, the company’s cable box, or an Apple TV. Both the cable box and Apple TV have voice search functionality, and you can enter in credentials for other streaming services like Netflix on either. With the cable box, you can even pause and restart live TV.

WOW! brand
Equipment and features
2.5
Meager cloud storage and low-rated (beta) apps

Because WOW! is internet-based TV, its equipment is makes it feel more like a streaming service than traditional TV. However, its features fall short of many streaming services when it comes to catching your shows where and when you want.

Ability to watch: Good
Since WOW! tv+ uses WOW! Internet, you need Wi-Fi gear. WOW!’s modem is free for your first year ($14/month after that), and its eero Wi-Fi system ($9.99 per month) is reasonably priced to rent. It’s also some of the best, most reliable Wi-Fi gear we’ve seen. WOW!’s TV boxes can get pricey if you want more than one ($10 per month), but since you can use WOW! tv+ with Amazon Firesticks, you shouldn’t need more than one box to get your shows on multiple TVs. You just need multiple Firesticks ($29.99 and up), but these will be one-time purchases instead of a monthly rental rate.

While you can use your phone to watch WOW! TV, its Android and iOS apps are in beta, which means they’re still working out some of the kinks. The apps have a pretty low rating on both Android and iOS (1, 2), which is a bummer. If you end up throwing your phone across the room in frustration, you can circumvent the app altogether by going to an individual channel’s website and logging in with your WOW! credentials. But you might still end up frustrated—and watching your shows through a cracked phone screen.

Ability to record: Fine
The WOW! tv+ box and remote are pretty standard, and you can find content and set up DVR recordings using voice commands or navigating through a guide. The downside is that all three of WOW!’s plans come with 50 hours of DVR cloud storage, which is pretty low. You can jump up to 100 (for about $20 per month) or 200 (for about $30 per month) hours, but that’s a steep charge when some competitors include 1,000 hours in their top-tier plans.

Ability to find: Good
WOW! doesn't have its own voice remote, but it's compatible with Google Voice. Without voice, it's still pretty easy to find channels in the guide, and parental controls make it easy to block the content you don't want your kids to see—or restrict TV time altogether. However, finding recorded shows can be challenging without sorting and filtering capabilities, even if you only get 50 hours of storage. That's still a lot of scrolling.

Features and equipment may vary based on package. Visit
WOW!'s website
or call 1-844-727-4910 for more information.
Cox
Customer experience
3.0
Solid service and installation, but could use more transparency

Most customers report that Cox has solid customer service, and that's been our experience too. Cox also has some good self-help content on its website. We liked having the option to save money by signing a contract or skip the commitment altogether. However, Cox could work on its transparency. It has some hidden fees that you can't see until after you supply personal information. We'd love the ability to build a cart and see what our bill will be before sharing that.

Installation is generally fast and priced about average. If your house is already wired with cable jacks for all your TVs, self-install is a free, easy option. Professional installation varies by location but will run you around $75, which is pretty inexpensive. Learn how to choose between self installation or professional installation.

Visit Cox's website
or call 1-844-719-0028 for more information on contracts and money-back guarantees.
Go to provider
Optimum brand
Customer experience
4.0
Premium installation with a premium price

Most Optimum TV customers are happy with the service and self-installation is free if you order online. If you need a pro to come help (and you order online), the charge is $60. If you call in to order, self-install is free, the standard installation costs about $100, and premium installation costs about $150.

Visit Optimum's website
or call 1-844-719-8066 for more information on contracts and money-back guarantees.
Go to provider
WOW! brand
Customer experience
3.0
No contracts and good customer service, but a lack of transparency

WOW! is a decent experience, and most customers feel good about this provider. We love that you don't have to sign a contract. And although you have to get WOW! internet to get WOW!'s TV service, we like WOW! internet even more.

Self-installation is free and fairly easy, but you can hire a pro to come by and get you set up for $75. The website has plenty of self-help content if you run into trouble, or you can use its chat service to talk with a specialist.

What we don't like is WOW!'s lack of transparency. Prices aren't listed on its website, and you can't order TV without talking to a sales representative on the phone. That's not a great start.

Visit WOW!'s website
or call 1-844-727-4910 for more information on contracts and money-back guarantees.
Go to provider
city map lines pattern
Made up your mind?
Find out what providers are available near you.
Cox Communications
4.2
(40)
5 Star
40%
4 Star
45%
3 Star
12%
2 Star
0%
1 Star
3%
L
Lynnfrom Olmsted Twp, OH
Cox Communications Customer for 8+ years
Reviewed on: 7/26/2022
I normally have no problems with the service, it is just they continue to raise the price and nothing gets any better in the TV or the internet.
C
Chrisfrom Ocala, FL
Cox Communications Customer for 8+ years
Reviewed on: 7/20/2022
I'm very happy with cox The only thing they could do better is to add more channels
R
Richardfrom Salina, KS
Cox Communications Customer for 8+ years
Reviewed on: 7/4/2022
The service has been pretty decent. The picture and audio quality is good. The service has been surprisingly reliable. It's rare when we have an outage. If there is an outage it doesn't take long for a repair person to come out, and fix the problem. I would like to see a better quality remote control system for their wall-mounted digital cable boxes. It's pretty east get out of range where the remote doesn't work. Also, I'd like a way to record programs, and be able to play the recordings on other devices. It makes a person wish that analog TV was still available.
F
Francisfrom Wethersfield, CT
Cox Communications Customer for 8+ years
Reviewed on: 6/22/2022
I like that they broadcast all channels in 1080 resolution and lower the bill
Optimum
3.6
(22)
5 Star
27%
4 Star
32%
3 Star
27%
2 Star
9%
1 Star
5%
E
Edwardfrom Manalapan , NJ
Optimum Customer for 4+ years
Reviewed on: 8/15/2022
Service is good but we lost channels in the last change of offers
J
Joann from Fairfield , CT
Optimum Customer for 8+ years
Reviewed on: 7/14/2022
Too expensive. Difficult to contact by phone
D
David from Hackensack, NJ
Optimum Customer for Less than a year
Reviewed on: 7/2/2022
My optimum bill is included in the rent.I use it mostly for the wifi. I like to use the Amazon firestick as it offers first run movies.i don't think that there is any way to improve on that.
K
Katfrom Bronx, NY
Optimum Customer for 1+ years
Reviewed on: 6/29/2022
It's just ok
WOW!
4.0
(2)
5 Star
0%
4 Star
100%
3 Star
0%
2 Star
0%
1 Star
0%
J
Jimmyfrom Columbus, GA.
WOW! Customer for 4+ years
Reviewed on: 8/27/2022
They show ever thing that I want to see and they could lower the payment
R
Rexfrom Roseville, MI
WOW! Customer for 8+ years
Reviewed on: 7/19/2022
They are ok but need to ofter more for the price
city map lines pattern
Providers near you
See all options in your area within seconds.
Endnotes and sources
1. "Channel Lineup," Cox Communications. Accessed 3 April 2023.
Endnotes and sources
Endnotes and sources
1. "Watch WOW!," Google Play. Accessed 7 December 2022.2. "Watch WOW!," App Store. Accessed 7 December 2022.As an Amazon Associate, Switchful.com may earn commissions from qualifying purchases.