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AT&T vs. MaxxSouth Broadband Internet plan comparison


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Researched by
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Reviewed by
Updated 2/10/23

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AT&T brand
Staff rating
4.5
Customer rating
4.1
(351)

  • Plans starting at $55.00
  • Download speeds up to 5000Mbps
MaxxSouth Broadband
Staff rating
3.7
Customer rating
0.0
(0)

  • Plans starting at $14.99
  • Download speeds up to 1000 Mbps
AT&T brand
Staff rating
4.5

Some of the best value for fiber internet

AT&T offers one of the best values in internet service—fast fiber internet speeds at reasonable prices, plus some of the best support in the business and rock-solid reliability. With no contracts, no data caps, and no monthly equipment fee, AT&T is one of the best home internet providers we tested.

What we like

  • Competitive fiber plans
  • Solid customer support
  • Excellent reliability
What we dislike

  • Expensive installation fees
  • Higher monthly prices than some competitors
  • Few TV bundling options
MaxxSouth Broadband
Staff rating
3.7

Budget-friendly internet in Mississippi and Alabama

MaxxSouth Broadband delivers fast, reliable cable and fiber internet to much of Mississippi and some of Alabama. The internet service provider (ISP) packs a ton of value in its plans, especially for smaller households. But if you want top-notch customer service, this might not be the company for you.

What we like

  • Low prices
  • Fast, reliable plans
  • Inexpensive professional installation
What we dislike

  • Poor customer service
  • No self-setup option
  • Limited availability
AT&T brand
Value
4.0
Fiber internet is a great deal

The AT&T fiber plans represent an excellent value proposition. The speeds are competitive, and the prices at any given tier are lower than nearly every other provider. One exception, Xfinity, offers slightly cheaper gig plans in some markets. Another, Google Fiber, offers $10 less on gigabit speeds. However, AT&T is more likely to be available in areas that have cable internet from Spectrum and Cox, and we think AT&T fiber is usually the better deal.

For the money with AT&T, you get outstanding download speeds and excellent upload speeds. And with unlimited data on fiber internet plans, you can actually use your gigabit connection without worry.

Some legacy customers may have DSL internet from AT&T. The most affordable AT&T plan is more than $50 per month, but this can either be basic DSL (speeds up to 75 Mbps) or the excellent, fiber-based Internet 300. If you can get only AT&T fixed wireless, you’ll pay higher prices, face data caps, and suffer through 1 Mbps upload speeds. Other providers just offer much better deals on plans in these tiers.

MaxxSouth Broadband
Value
3.5
Low prices for speeds up to 2 gigs

MaxxSouth offers plans ranging from 150 Mbps to an incredible 10 gigs. Prices are solid up until about 4 gigs. Very few people need that much speed, so there’s a good chance you’ll find a great deal for a plan that’s right for you. In fact, the slower your plan, the better the deal you get with MaxxSouth. A 150 Mbps plan costs just 28% of the national benchmark, while a 1 gig plan runs about 67% of the national benchmark (which is still a good deal). (1)

Plans come with unlimited data, decent upload speeds, and inexpensive equipment and installation—all with no contract. That’s a ton of value!

AT&T brand
Performance
5.0
Fast, reliable speeds any time of day

AT&T claims 99% reliability (1) for its fiber internet service, and that’s pretty accurate in our experience. In fact, over several years of constant daily use in a packed house (two people working from home, two kids doing schoolwork, lots of streaming video and calls), we haven’t had a single major disruption. This is a marked contrast to our previous provider.

Additionally, speeds are consistent, with little variation based on the time of day, activity, or even the particular speed test used. Its median download speeds are slightly slower than its cable and fiber internet competitors, but only by a matter of milliseconds (2). This all adds up to a great experience where the service “just works,” and nobody ever really needs to wonder if they’ll be able to do what they need to do.

It's also worth mentioning that because AT&T fiber internet uses fiber-optic cables, upload speeds are equal to download speeds. That means you can upload huge files in seconds, video chat, live stream game play, and more without a hiccup.

MaxxSouth Broadband
Performance
5.0
High-performance cable and fiber internet plans

MaxxSouth Broadband offers cable and fiber internet plans, both of which are highly reliable. MaxxSouth’s cable plans range from 150 Mbps to 1 gig download speeds, with upload speeds from 5 Mbps to 15 Mbps, which is better than a lot of other providers.

Fiber plans range from 2 gigs to a whopping 10 gigs (holy cannoli!) with symmetrical connections (upload speeds match download speeds). That’s a ton of performance, but for the fastest plans, you’ll pay a pretty penny. A 10 gig plan will cost you around $1,000 per month—but with that kind of speed, you could host the mother of all LAN parties (can we come?).

AT&T brand
Equipment and installation
4.0
Free equipment and free self-installs for fiber internet

AT&T fiber internet installation is about as simple as it gets. You have two options: a $99 professional installation by an AT&T technician or a DIY self-install kit.

If you can get only DSL with AT&T, the equipment is still free but you'll be charged a $49 activation fee. If you don't want to self-install, you can have a pro come out for an additional $99.

The self-install is very easy and comes with clear instructions, so we’d recommend that for pretty much everyone. Activation and configuration of your Wi-Fi network are handled through the simple AT&T Smart Home Manager app, so you don’t even need to log into the router settings page like with some other providers.

It is worth noting that both of these charges are a bit higher than what the competition charges. CenturyLink doesn’t charge for self-installation, for example, while Xfinity charges only $89.99 for a professional install.

That said, if you do need a professional to come out, you can count on fast and friendly service. We’ve personally had techs out on a couple of occasions and were happy with the experience.

Learn more about whether you need a professional installation.

Finally, the AT&T wireless gateway is surprisingly nice. Called AT&T Smart Wi-Fi, it’s super simple to set up, provides solid range, and looks decent on a desk. Compared to the routers and gateways provided by some other providers, this one’s a breath of fresh air.

MaxxSouth Broadband
Equipment and installation
4.0
Low-cost installation and quality gear

MaxxSouth has minimal equipment and installation costs. A router/modem combo is included in your plan’s pricing, which is a rare find indeed. If you have a large home or a big family, though, you probably want to spring for this provider’s eero TrueMesh Wi-Fi, which uses multiple signal extenders placed throughout your home for the best coverage. At a reasonable $15 per month, this Wi-Fi package also includes an app that helps you find and eliminate dead spots, set parental controls, and even gives you access to remote support.

MaxxSouth’s professional installation will cost you around $20 in most cases, though if your home isn’t quite internet ready, this cost could go up. Since professional installation usually costs $70–$100 even for plug-and-play homes, that’s a sweet deal. The downside is that there’s no free self-install option, which means you’ll have to schedule an appointment. But there are worse trade-offs.

AT&T brand
Customer experience
5.0
Better customer service, with more options

Internet providers have traditionally had a terrible reputation for customer service, but AT&T scores above average with national rating organizations like the American Customer Satisfaction Index (ACSI). These ratings have improved over the last few years, which is encouraging.

AT&T offers several options for getting help:

The support site also has lots of information available. It’s easy to use, and if you do need more help, the options involving service reps usually get a quick, friendly response. While it’s not perfect 100% of the time, AT&T customer support tends to be better than average.

AT&T makes it easy to stay connected away from home, too. Subscribers get access to a nationwide network of free Wi-Fi hotspots. Since AT&T offers mobile phone service in addition to internet, you'll be able to log on in from almost anywhere.

MaxxSouth Broadband
Customer Experience
2.5
Decent self-help options, but customer service needs improvement

We love that installation is just $20 in most cases and that you can call into MaxxSouth customer service 24/7/365. However, some of the customer reviews suggest that the low price and availability aren’t all they’re cracked up to be. Multiple reviews cite technicians leaving holes in walls, unsightly cables, or non-functioning internet in their wake, while others say it’s hard to get a person on the phone when they call in.

MaxxSouth has some decent self-help content on its website to help you troubleshoot issues on your own, but not all issues can be solved this way. We’d love to see MaxxSouth’s customer service rise to the level of its value in other areas.

Endnotes and sources
(1) "Internet," AT&T. Accessed August 2, 2022.(2) "Fastest Providers," Speedtest.net. Accessed Dec. 9, 2022.
Endnotes and sources
1. “2022 Urban Rate Survey – Fixed Broadband Service,” FCC. Accessed 1 February 2023.
AT&T
4.0
(351)
5 Star
40%
4 Star
39%
3 Star
14%
2 Star
3%
1 Star
4%
K
Kathleenfrom San Diego, CA
AT&T Customer for 1+ years
Reviewed on: 2022-07-18
Everyone can improve. My service is ok but the inconsisting of the pricing is terrible. Customer service is something else. Can never get anyone that you have talked to before
C
Christinefrom Houston, TX
AT&T Customer for 8+ years
Reviewed on: 2022-07-07
The internet service is generally reliable. The reliability has improved in recent years. The service when contacted is not good. The sales people, service people, and service techs do not communicate.
A
Anonymous
AT&T Customer for 8+ years
Reviewed on: 2022-06-23
It is ok, speed, reliability are ok
L
Lisafrom New Baltimore, MI
AT&T Customer for 4+ years
Reviewed on: 2022-06-17
The service is acceptable with very few outtages however it is a bit pricey
MaxxSouth Broadband
0.0
(0)
5 Star
0%
4 Star
0%
3 Star
0%
2 Star
0%
1 Star
0%
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